• Title/Summary/Keyword: Service Product

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The Effects of Franchise Customers' Acquisition Utility and Exchange Utility on Customer Loyalty and Customer Citizenship Behavior (외식 프랜차이즈 고객의 획득효용과 교환효용이 고객충성도와 고객시민행동에 미치는 영향)

  • Kim, Sang-Duck;Im, Hyang-Mi;Seo, Ki-Hong;Yoon, Ok-Sook;Kim, Jong-Hun
    • The Journal of Industrial Distribution & Business
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    • v.10 no.2
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    • pp.39-49
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    • 2019
  • Purpose - Customer loyalty and citizenship behavior are key success factors of franchise system. They make the management of franchisee more effective and efficient. Prior studies, however, mainly dealt with only acquisition utility of customer, such as perceived product/service quality and brand reputation to explain customer loyalty and citizenship behavior, which explains only on one side. We tried to investigate the effect of exchange utility of customer, such as relationship strength and psychological obligation together with the acquisition utility. In addition, we tried to investigate the relationship between customer loyalty and citizenship behavior in franchise context. Research design, data, and methodology - This study used data collected from the dining franchisee managers of 342 franchisors in South Korea. The franchisors consist of more than ten franchisees, the majority of which participated directly in the transaction with franchisor and have worked for more than six months. To test the hypotheses, the study used structural equation model analysis. Results - H1-1, 1-2, 1-3 predicted that acquisition utility would increase customer loyalty to franchisee. In support of H1-1, 1-2, 1-3, the results indicated that acquisition utilities such as perceived product value, perceived service value, and franchise brand reputation had positive effects on customer loyalty. H2-1, 2-2 predicted that exchange utility would increase customer loyalty to franchisee. In support of H2-2, the result indicated that psychological obligation had positive effects on customer loyalty like other acquisition utilities. However, H2-1 was not supported. Relationship strength had no significant effect on customer loyalty. H3 predicted that customer loyalty would increase customer citizenship behavior. In support of H3, the results indicated that customer loyalty had positive effect on customer citizenship behavior. Overall, the evidences generally supported the hypotheses. Conclusion - The results of the study show that not only acquisition utility but also exchange utility increases customer loyalty to franchisee and also show that customer loyalty increases customer citizenship behavior. Interestingly, however, relationship strength has no significant effect on customer loyalty. These results have two implications. The one is that increasing exchange utility can improve customer loyalty as acquisition utility can. The other one is that both of customer utilities can improve customer citizenship via customer loyalty.

An experimental study on the comparison of trace amount of sulfonamides detection method in raw milk. (원유중 미량 설파제 검출방법 비교에 대한 실험적 연구)

  • 황원무;이성모;손봉환;이원창
    • Korean Journal of Veterinary Service
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    • v.20 no.1
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    • pp.79-93
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    • 1997
  • The sulfonamide is one of potentiative antimicrobial agents which is being used widely in veterinary medicine for control of several animal diseases such as mastitis as well as for promotion of growth. However, the misusages of sulfonamides in food producing animals, especially cattle produce several considerable problems in human health caused from residues of this antibiotic in milk product. To determine the most effective analytical methods for residual sulfonamides in raw milk, this study was performed comparatively using by some applicable screening detecting method such as TTC, Charm II test (sulfonamides), and Lactek tests (sulfamethazine kit). The positive result from screening tests was confirmed by HPLC method. Milk samples (540 raw milks) were collected from dairy farms. Results of this study are summariezed as follorrs ; 1. All samples (540 raw milks) showed negative response from TTC test, however, 18 raw milks of those samples responded positively to Charm II test. 2. By Lactek test, residual sulfamethazine was detected from 4 raw milks. Fifteen raw milks of 18 samples which were classified as positive one by Charm II test, showed positive response 3. Retention time of sulfonamides added at the level of 100ppb into sklm milk was ranged from 1.55 minute to 23.3 minute. Recovery rates of sulfonamides were variable from 6.7% upto 94.2% depended on the types of sulfonamlde. 4. Single type of sulfonamides was detected from 10 raw milk samples, 2 types of sulfonamides from 3 samples and 3 types from 2 raw milks by HPLC. 5. Sulfonamides was detected in this study were 5 types : 11 samples for sulfisomidine, 5 samples for sulfamethazine, 3 samples for sulfadlmethoxine, 2 samples for sulfathiazole and 1 sample for sulfadiazine. 6. The highest levels of residual sulfonamides was 210.3 ppb of sulfamethazine but the lowest concentration of residue was 2.2 ppb of sulfamethazine and sulfisomidine, respectively. Number of samples detected positively in this experiment were belows : above 100 ppb for 1 sample (4.5%) (sulfamethazine), 50~100 ppb for 4 samples (18.1%) (each 2 samples for sulfamethazine and sulfisomidine, respectively), 25~50 ppb for 6 samples (27.1%) (2 sulfisomidine, each 1 sample for sulfadiazine, sulfadimethoxine, sulfamethazine and sulfathiazole, respectively), 10~25ppb for 3 samples (13.7%) (3 sulfisomidine), and below 10ppb for 8 samples (36.4%) (4 sulfisomidine, 2 sulfadimethoxine and each 1 for sulfamethazine and sulfathiazole).

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Development of The Controller for Taking Out Injection Molded Body in Fast (고속 사출물 취출을 위한 제어기 개발)

  • Song, Hwa-Jung;Lew, Kyeung-Seek;Kim, Tong-Deak
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.47 no.5
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    • pp.1-8
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    • 2010
  • Clients require easy to use of product and operating and industry safety according to the change of a market and a factory. For overcoming it, this paper developed controller of take-out robots that take high speed and superprecision and supplement a week point as use the system based on network. development controller classify teaching pendant and center server PC. Center server PC service the information about all process to supervisor. Teaching pendant is the bridge that service various faculties such as control, user recognition, metallic pattern operation to the user using injection molding. The controller development for taking out injection molded body classify software and hardware. The development of software is divided into three step which is application program, user interface and device driver. the simple device driver is not classified and included in application program. The hardware induce the touch panel and wireless network and construct the effective process control and internet connection. The inject ion cycle of existing system was five second but advanced system has the inner four cycle, process efficiency and product operation through wireless network.

Marketing Organization's Regulatory Focus and NPD Creativity: The Moderating Role of Creativity Enhancement Tools (마케팅 부서의 조절초점과 신제품 개발 창의성: 창의성 증진수단의 조절효과)

  • Kang, Seong-Ho;Son, Jung-Min
    • Journal of Distribution Science
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    • v.14 no.7
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    • pp.71-81
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    • 2016
  • Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

    The relationship between promotion focus and creativity of marketing organization,

    The relationship between prevention focus and creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

Comparing the Application of IMC in Korean Television Advertising across Product Type (IMC 관점에서 국내 TV광고의 내용분석 -제품유형별 차이를 중심으로-)

  • Kang, Kyoung-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.116-125
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    • 2012
  • This study examined the degree to which integrated marketing communication(IMC) might be manifested in South Korean television advertising. Using a framework by Nowak and Phelps(1994), this study investigated the degree of IMC utilization by service organizations and physical goods manufacturers at the advertisement level. The Result showed that 44.6% of the television ads were classified as integrated marketing communication according to criteria discussed by Nowak and Phelps(1994). More specifically, approximately 90.7% of the integrated ads achieved this status by using two communication tools of different orientations. In addition, the most common form of IMC at this lowest level consisted of an image-oriented(brand advertising) and a behavior-oriented(direct response) communication tool. The second common form of IMC, that is, 9.3%, used three different communication tools; they consisted of an image-oriented tool(brand advertising) and the two behavior-oriented(i.e., direct response and sales promotion) communication tools. Nothing of the magazine ads used all four tools. Thus, South Korean television ads exhibited higher degrees of IMC which tended to include more behavior-oriented communication tools than image-oriented communication tools. These results indicate that much higher chances for advertisers to expand the level of IMC will be existed. Furthermore, the results suggest that significantly higher as well as a wider variety of communication tools are being used by advertisers, considering the limit of samples investigated in this research.

A Study on Improved Method of Self-Employment Adequacy Analysis in Korea (한국의 자영업 적정규모 분석방법 개선에 관한 연구)

  • Suh, Geunha;Kim, Sungho;Suh, Changsoo
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.107-116
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    • 2019
  • Purpose - Why, why is it difficult to predict the appropriateness of self-employment, and what are the countermeasures and policy proposals to overcome. This study intends to further develop the field of statistical variables. It is necessary to overcome the limitation of existing proper scale research in Korea. We need to find statistical variables that can determine the appropriateness of self-employment in Korea. These efforts will be helpful in evaluating OECD countries and statistics and developing domestic economic indicators. Research design, data, and methodology - It is the discovery of statistical indicators and complementary indicators that have not been revealed in previous studies. Therefore, we sought to find new statistical parameters based on the statistics of the Korea National Statistical Office, the Bank of Korea, and overseas OECD statistics. (Proper Size of Adequacy) is defined as the specific gravity or number of the self-employed in Korea, which is shown as "Out Put" by statistical analysis of STATA panel statistical data. It is possible to further develop variables such as gross domestic product, gross national product, economic growth rate, unemployment rate, income tax rate, consumer price, tax level, exports, import amount, bill default I want to dig. Results - In addition to expanding economic indicators that can be explained by self-employment determinants, we have developed a variety of methods such as linear and non-linear (U-shaped, inverted U-shaped). It is the improvement of the self-employment determinants and the analysis method to estimate the appropriate scale. Conclusions - The proposed contents are reflected in self - employment appropriateness evaluation data and hope to help the government to select the policy support and to evaluate the government business after the policy support. These efforts are expected to be of great help to operators operating their own businesses, and to government and related institutional practitioners who support them. In this way, self-employment will be created in accordance with the Korean situation, where the happy life of all the people becomes the premise and the inclusive economic activities are guaranteed. It will improve the method of analyzing proper scale of small business owners and self-employed in Korea.

Estimating the Determinants of foreign direct investment of korea : A Panel Data Model Approach (페널 데이터모형을 적용한 한국의 해외 직접투자 결정요인 추정에 관한 연구)

  • Kim, Hee-Cheul;Shin, Hyun-Dae
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.4
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    • pp.231-240
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    • 2008
  • In respect complication, group and period, the foreign direct investment of korea is composed of various factors. This paper studies focus on estimating the determinants of foreign direct investment of korea. The region of analysis consist of 7 groups, that is, Asia, Europe, Central and South America, Oceania, Africa, Middle East. Analyzing period be formed over a 67 point(2002. 6${\sim}$2007. 12). In this paper dependent variable setting up an amount of foreign direct investment, explanatory(independent) variables composed of gross domestic product, a balance of current accounts, the foreign exchange rate, employment to population ratio, an average of the rate of operation(the manufacturing industry), consumer price index, the amount of export, wages(a service industry). For an actual proof analysis, LIMDEP 8.0 software, analysis model is random effect in TWECR The result of estimating the determinants of foreign direct investment of korea provides empirical evidences of significance positive relationships between employment to population ratio and wages(a service industry). However this study provides empirical evidences of significance negative relationships between the foreign exchange rate, censurer price index and the amount of export. The explanatory variables, that is, an average of the rate of operation(the manufacturing industry), gross domestic product and a balance of current accounts, are non-significance variables.

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Dissipation Pattern of Azoxystrobin, Difenoconazole and Iprodione Treated on Field-Grown Green Garlic (노지재배 풋마늘 중 Azoxystrobin, Difenoconazole 및 Iprodione의 잔류특성)

  • Kang, Hye-Rim;Lee, Young-Ju;Lee, Yu-Ri;Han, Guk-Tak;Chang, Hee-Ra;Kim, Kyun
    • Korean Journal of Environmental Agriculture
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    • v.30 no.4
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    • pp.446-452
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    • 2011
  • BACKGROUND: To investigate the dissipation patterns of 3 pesticides, azoxystrobin, difenoconazole and iprodione, on green garlic after field treatment pesticides were treated as foliar treatment by single application at recommended and double the recommended rates. METHODS AND RESULTS: Residue samples were harvested at 0, 1, 2, 5, 7 and 10 days post-treatment for azoxystrobin and 0, 1, 2, 5, 7, 10, 15 and 21 days post-treatment for difenoconazole and iprodione. After preparation the fortified samples were extracted and analyzed by gas chromotography-electron capture detector (GC-ECD) to determine the residue levels. Recoveries ranged from 87 to 109% for azoxystrobin, difenoconazole and iprodione at two different levels. The limit of Quantification (LOQ) values were 0.002 mg/kg for azoxystrobin and difenoconazole and 0.01 mg/kg for iprodione. CONCLUSION(S): Half-lives of azoxystrobin, difenoconazole and iprodione in green garlic after treatment were 1.2, 3.8 and 3.2 days at recommended and 1.4, 3.3 and 3.2 at double the recommended rate, respectively. Residue level of azoxystrobin, difenoconazole and iprodione in green garlic were below the maximum residue limits (MRLs) at 0 day, 0 day and 5 days, respectively. Therefore, these pesticide were considered that residues was satisfied to the requirement of domestic trade related to the consumer safety.

Evaluation of Water Productivity of Thailand and Improvement Measure Proposals

  • Suthidhummajit, Chokchai;Koontanakulvong, Sucharit
    • Proceedings of the Korea Water Resources Association Conference
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    • 2019.05a
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    • pp.176-176
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    • 2019
  • Thailand had issued a national strategic development master plan with issues related to water resources and water security in the entire water management. Water resources are an important factor of living and development of the country's socio-economy to be stable, prosperous and sustainable. Therefore, water management in both multidimensional and multi-sectoral systems is important and will supports socio-economic and environmental development. The direction of national development in accordance with the national strategic framework for 20 years that requires the country to level up security level in terms of water, energy and food. To response to the proposed goals, there is a subplan to increase water productivity of the entire water system for economical development use by evaluating use value and to create more value added from water use to meet international standard level. This study aims to evaluate the water productivity of Thailand in each basin and all sectors such as agricultural sector, service and industrial sectors by using the water use data from water account analysis and GDP data from NESDB during the past 10 years (1996-2015). The comparison of water productivity with other countries will also be conducted and in addition, the measures to improve water productivity in next 20 years will be explored to response to the National Strategic Master Plan goals. Water productivity is defined as output per unit of water depleted. The simplest way to compare water productivity across different enterprises is in monetary terms. World Bank presents water productivity as an indication of the efficiency by which each country uses its water resources. There are two data sets used for water productivity analyses, i.e., the first is water use data at end users and the second is Gross Domestic Product. The water use at end users are estimated by water account method based on the System of Environmental-Economic Accounting for Water (SEEA-Water) concept of United Nations. The water account shows the analyses of the water balance between the use and supply of each water resource in physical terms. The water supply and use linkage in the water account analyses separated into each phases, i.e., water sources, water managers, water service providers, water user at end user under water regulators of all kinds of water use activities such as household, industrial, agricultural, tourism, hydropower, and ecological conservation uses. The Gross Domestic Product (GDP), a well- known measuring method of the national economic growth is not actually a comprehensive approach to describe all aspects of national economic status, since GDP does not take into account the costs of the negative impacts to natural resources that result from the overexploitation of development projects, however, at present, integrating the environment with the economy of a country to measure its economic growth with GDP is acceptable worldwide. The study results will show the water use at each basin, use types at end users, water productivity in each sector from 1996-2015 compared with other countries, Besides the productivity improvement measures will be explored and proposed for the National Strategic Master Plan.

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Analysis of differences in perceptions between schools and companies on the utilization of Edutech (에듀테크 활용에 대한 학교와 기업의 인식차이 분석)

  • Gye, Bo-Kyong;Baek, Song-Yi;Koh, Eun Hyeon;Heo, Duyoung;Youn, Jae-hee
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.1-10
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    • 2022
  • As the importance of ICT use in education grows, this study analyzes the differences and characteristics of perceptions of educational fields and industries on the use of Edutech, and proposes policy suggestions for revitalizing Edutech by deriving requirements. Accordingly, a survey was conducted on 201 teachers and 100 companies, and IPA analysis, Borich's needs, basic statistics, and t-test were conducted to find out the necessity and utilization of Edutech. As a result, they were highly aware of the need for the use of Edutech, and perceived that the support or accessibility for Edutech was insufficient. Accordingly, direct exchange between on-site teachers and companies from the product development stage to utilization and follow-up management, professional support for the introduction of Edutech, simplification of the purchase process and deregulation, customized support and training programs according to the characteristics of teachers are required. In the future, it is necessary to consider the changes in education that will occur after COVID-19 and establish appropriate product development and spread strategies.