• Journal of the Korean Operations Research and Management Science Society
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• v.24 no.4
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• pp.49-62
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• 1999

Since the Internet was applied for commercial purpose, many companies have been making use of the Internet in electronic commerce and the Internet has brought many changes on consumer and supplier behaviors. It seems that consumers and suppliers can obtain more accurate information rapidly and pay less for the same product/service than in traditional commerce. This study tries to investigate the difference in the cost factors perceived by consumers between traditional commerce and the Internet commerce. Empirical results show that there is no significant difference in consumers' perception of cost factors between traditional commerce and the Internet commerce. Contrary to general perception, a large number of consumers do not believe that the Internet commerce is generally more economical than traditional commerce. The factors where the consumers think Internet commerce has cost advantages are search cost and purchasing cost. However, consumers are understanding the benefits of the Internet commerce and are expecting that Internet commerce bring about economic advantages in consumer markets in the near future.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.165-168
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• 2001

정보기술의 발전은 기업의 마케팅 방식과 고객 정보를 관리하는 방법을 변환시키고 있다. 급속도로 확산되는 인터넷 환경은 데이터의 수집 과정을 쉽게 만들었으며, 대량의 데이터를 기업에 제공할 수 있게 하였다. 새로운 정보기술 도구로 인해 가능해진 대량의 고객 정보는 기업에게 경쟁 우위를 얻기 위한 도전과 기회를 제공하고 있다. 많은 조직에서는 의사 결정 지원을 위하여 이들 거대한 데이터베이스에 내재된 지식의 중요성을 인식하고 있다. 특히, 이들 데이터베이스로부터 추출된 고객에 대한 지식은 마케팅에 매우 중요하게 사용될 수 있다. 본 연구에서는 데이터웨어하우징을 이용한 CRM 아키텍처를 제안한다. 고객 중심의 전사적인 CRM 아키텍처를 제시하고 CRM 시스템 구성에 필요한 주요 기능을 제안한다. 제안된 아키텍처 내에서 고객 데이터는 다양한 애플리케이션 데이터 소스로부터 데이터전송 시스템을 이용하여 데이터웨어하우스로 통합된 뒤, 다시 마케팅 데이터 마트로 구성되어 CRM 활동에 사용될 수 있다. CRM은 고객 인식(Customer Identification), 고객 분석(Customer Analysis), 상품분석(Product Analysis), 고객 서비스(Customer Service)의 주요 기능을 갖는다.

• Korean Management Science Review
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• v.28 no.1
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• pp.129-140
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• 2011

There is no doubt Six Sigma is an excellent concept to improve quality of product or service. However, limitations to Six Sigma's implementation process have been discovered that are related to Six Sigma's foundation in statistical methods. The limitations of Six Sigma are overcome by the advantages of a strategic CoP (Community of Practice). Therefore, this research tries to build a strategic CoP for implementing Six Sigma. The method for building a strategic CoP is suggested, and then a case study of a real company is presented.

• Journal of Korean Society for Quality Management
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• v.33 no.3
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• pp.41-46
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• 2005

The production, processing, sale and service of food materials are not subject to attainment via a single country. In accordance with internationalization of the world, issues related to food safety have emerged as critical international concerns and they are closely associated with the health and interest of domestic consumers, producers, manufacturers, and distributors. As a third party certification standards, ISO 22000 is in progress International Organization for Standardization(ISO) and the Draft International Standard(DIS) has already been presented on December 2004. The purpose of this study is to analyze the international standards, guidelines and legislation in regard of Food Safety Management System(FSMS) including ISO 9001, Hazard Analysis Critical Control Point(HACCP) and Product Liability(PL) so as to present Korean-model Food Safety Management System requirements and system establishment model.

• Journal of the Korean Society of Costume
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• v.26
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• pp.145-162
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• 1995

The purpose of this study were to investigate the conceptual framework of situational vari-ables, and to find out the causal relationships of apparel buying behavior on usage situations and consumer characteristics. Data were collected viaa questionnaire developed on the previous studies from 386 housewives living at Seoul and Pusan, and analyzed by T-test, Factor analysis, and Path analysis. Results indicated that there were significant differences of apparel buying intention on the types of apparel usage situations. The communi-cation situation was found to be composed of Printed Information and Interpersonal Infor-mation, and the buying situation to be composed of Consumer Conditions, such as weather or mood, Shopping Company, Store Atomosphere, Display, and Store Service. The product char-acteristics considered by consumers in apparel buying process were composed of Practically, Fashionability, Brand, and Approval of others. The causal relationships of apparel buying behavior were significantly different on the types of usage situations and the degree of clothing in-volvement.

• IE interfaces
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• v.23 no.2
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• pp.126-138
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• 2010

Marine equipment makers today face a multitude of challenges including the needs of an internal system for easy management of their business processes and a collaboration system to streamline communications with the parent company, increasing product complexity and heightened requirements for information technology. In this research, a BPM-ERP system called Biz $Tower^{(R)}$ was implemented based on cloud computing for especially, small and medium marine equipment makers to standardize and visualize the entire business process from order placement to release. This system also provides their parent company with visibility into the status of orders and user can easily access the system on the web at a low price through cloud computing service. Thus far, this paper demonstrates the applicability of Biz $Tower^{(R)}$ to improve management visibility, process performance, and collaboration with the parent company for small and medium marine equipment makers.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.149-160
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• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

• Environmental and Resource Economics Review
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• v.23 no.4
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• pp.553-581
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• 2014

This paper analyzes competition among service stations in the Korean gasoline market. We consider spatial differentiation as a source of product differentiation as well as the characteristics of the stations and vertical contracts between refiners and retailers as factors causing changes in equilibrium prices in the Korean gasoline retail market. The effect of the government's price disclosure policy on the retail market competition is also analyzed. Moran's I test indicates that the prices of neighboring gas stations are spatially correlated in the market. It is also found that gasoline prices for vertically integrated stations are much lower than those for independent stations. In addition, unbranded stations charge lower prices than branded stations but also induce branded stations to price more competitively. Meanwhile, the government's price disclosure policy did intensify price competition in the retail gasoline market. It is inferred that the price disclosure policy contributed to retailers gaining more bargain power in price negotiation with refiners, causing an eventual increase in retail prices.

• Transactions of the Korean Society of Automotive Engineers
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• v.11 no.3
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• pp.209-213
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• 2003

It is advantage of accelerated vibration testing to compress service exposures to operating vibration into a reduced laboratory test by increasing the amplitude or frequency of the applied input excitations. This paper proposes an accelerated test method to estimate the high-cycle fatigue life under random excitation. The method consists of conducting a test with amplified input excitation and extrapolating linearly the lift in the accelerated condition into the real lift in field condition. The extrapolation is carried out applying the high-cycle irregular excitation fatigue theory including the rainflow counting, Miner’s damage accumulation rule, and Goodman’s mean stress correction. As a verification, those estimated lift is compared with that acquired by experiment f3r the simple case of spot welding specimen with good agreement. This testing procedure will provide an useful scheme that can reduce testing period associated with developing time schedule of new product.

• Journal of the Korean Society of Food Culture
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• v.19 no.6
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• pp.640-651
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• 2004

The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.