• Title/Summary/Keyword: Service Firm

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A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • Ham, Bong-Gyun;Lee, Ung-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.595-611
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    • 2005
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry.

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The Empirical Analysis on the Performance of Inter-firm Network Management in the IT Service Firms (IT서비스 기업에서의 네트워크 경영 관련 성과 요인에 대한 실증 연구)

  • Ahn, Yeon S.
    • Journal of Information Technology Services
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    • v.10 no.1
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    • pp.47-64
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    • 2011
  • In the IT(Information Technology) service, which supply the solutions related to business management and IT, network construction and application trends, the related service business are increasing according to the enlargement of project scope and the diversity of project types as the need of service customers. In this paper, I propose the significant effect factors on the network management of IT service firms. The key findings are from the analysis result about 94 IT service firms as follows. For implementation the high performance of network management in the IT service firms, the strategic elements in the process of network construction are more conceived highly than the basic element in them. Also the perspective of project objectives are considered than the nominal perspectives in the partner selection process. The competency of partner firms', the cooperation process between the partner firms', network relation operation management and network relation structure management are the significant effect factors of network management.

An Empirical Study on the EDI Service Quality in KOREA (전자자료교환 서비스의 품질에 관한 연구)

  • 곽두진;김성국;조덕영
    • Journal of the Korea Society of Computer and Information
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    • v.3 no.2
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    • pp.201-208
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    • 1998
  • The purpose of this study was to explore the nature of the relationship between several factors representing EDI (Electronic Data Interchange) service quality enumerated in the service marketing literature and the adaptability to the marketing strategy of EDI service firm in Korea. An empirical study was carried out to examine not only the determinants of shipping service quality and satisfaction level but also its implications to the service marketing strategy. The data investigating the determinants of EDI service quality were collected from Korean EDI end-users. Exploratory Factor analysis was carried out to analyze the data.

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Serve as You Learn: Problem-Based Service-Learning Integrated into a Product Innovation and Management Class

  • Kim, Eundeok;Lee, Yoon-Jung
    • International Journal of Costume and Fashion
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    • v.18 no.2
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    • pp.29-43
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    • 2018
  • Service-learning is a form of experiential education in which students participate in organized activities and develop a sense of civic responsibility while acquiring content knowledge of the discipline. The purpose of this study was first, to examine the underlying theories and principles of service-learning, and second, to present a case of systemic implementation of problem-based service-learning into a Product Innovation and Management class in higher education. The New Product Development for an E-Commerce Small Business project was developed for a community partner, BevShots, reflecting the needs of the firm, and was tightly woven into the course content. Students' participation in the project had a significant effect on increasing their awareness of the needs in the community and identifying their roles as citizens as well as enhancing their content knowledge learning. The community partner also received benefits for his business by participating in the project. Through this study, we aim to inspire fashion design and merchandising educators to implement service-learning projects/classes in the curriculum.

The Effect of Service Failure on the Desire for Betrayal and Retaliatory Behavior - Based on the Moderating Role of the Customer-Service Firm Relationship Quality (서비스 실패요인이 보복행위에 미치는 영향과 관계품질의 조절효과)

  • Kim, Mo Ran;Ahn, Kwang Ho
    • Asia Marketing Journal
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    • v.14 no.1
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    • pp.99-130
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    • 2012
  • Service failure and a poor service recovery may lead loyal customers to try to aggressively punish the service firm. We use perceived betrayal and desire for vengeance as the key constructs to understand customer retaliation. Perceived betrayal is defined as a customer's belief that a firm has intentionally violated what is normative in the context of their relationship. And the desire for vengeance is defined as the retaliatory feelings that consumers feel toward a firm, such as the desire to exert harm on the firm. The perceived betrayal and the desire for vengeance are key antecedents of retaliatory behaviors such as vindictive complaining, negative WOM and third-party complaining for publicity. The empirical results suggest that betrayal is a key motivational factor that lead customers to restore fairness by making use of all means, including retaliation. We also find that relationship quality has effect on a customer's response to a failure in service recovery. As the levels of relationship increases, a violation of the proper fairness has a stronger effect on the sense of betrayal experienced by customers. Considerable research has investigated consumer responses to dissatisfaction. But our study examine the response of outraged and highly frustrated consumers. We focus on emotional and behavioral processes that have not been covered by previous dissatisfaction researches and which are unique to outraged consumers caused by extremely dissatisfied purchase experience. It has recently been pointed out by various mass media that the customers not only have positive effects on the company performance but also put the company in crisis. It has often been reported that one customer's dissatisfaction, for example, never ends as it is, and it tends to grow for retaliating upon the company, depending on the level of seriousness of the dissatisfaction. This sometimes leads to a lawsuit against the company. Our study focuses on the customers' emotional and behavioral responses induced by their extreme dissatisfactions. We divided the customer groups into the customers with high relationship quality and the customers with low relationship quality, and the difference between two groups is examined. The objective of this study is to comprehend the causal relationship between the feeling of betrayal caused by the service failure and the retaliatory behavior triggered by the desire of revenge. Our study is divided into three parts. First, a causal relationship between perceived unfairness and the perceived betrayal and desire for revenge. Second, the effect of the perceived betrayal and desire for revenge on the retaliatory behavior is investigated. Finally, the moderating role of relationship quality in the causal relationship between the unfairness in service recovery and the perceived betrayal is analyzed. This study finds the following empirical results. The distributive unfairness, procedural unfairness and interactional unfairness had significant effects on the perceived betrayal. Especially, the perceived distributive unfairness results in the highest perceived betrayal. When the service company does not provide customers proper and sufficient compensation for the failure, they feel the strong sense of betrayal. And in the causal relationship between the perceived betrayal, desire for revenge and retaliatory behavior, the perceived betrayal has significant effects on e desire for revenge. In addition desire for revenge has significant effects on negative word of mouth, retaliatory complaining behavior and publicity of complaints through third group. Therefore the perceived unfairness has effects on retaliatory behavior through the mediation of the perceived betrayal and desire for revenge. Finally the moderating role of relationship quality was examined in the relationship between the unfairness and perceived betrayal. If the customers experienced the perceived unfairness in the process of service recovery, the customers with high relationship quality feel the stronger perceived betrayal than the customers with low relationship quality do. When they experience the double service failure, the customer group with high relationship quality accumulating the sense of trust feel the more perceived betrayal than the customer with low relationship quality who do not have strong trust. The contribution of this study is to find the effect of the service failure on the retaliatory behavior with the moderating roles of relationship quality. The dimensions of unfairness in service recovery is found to have differential effects on the perceived betrayal, desire for revenge. And these differential effect is moderated by the level of relationship quality.

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Histopathological study of uremia in a juvenile shepherd dog (어린 shepherd 개에서 요독증의 조직 병리학적 연구)

  • 노영선;이승옥;임채웅;권오덕;윤여백;이희문
    • Korean Journal of Veterinary Service
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    • v.22 no.4
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    • pp.405-410
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    • 1999
  • A 7 month old male shepherd was presented with anorexia, diarrhea, and salivation, and euthanized due to no clinical improvement. Grossly, ulcers were seen on ventral surface of tongue and stomach. The mineralization was obvious in the intercostal space, lung and inner surface of aorta. Kidney was pale, firm and irregular. Histopathology confirmed uremic pneumonitis, end stage kidney and hyperplasia of parathyroid. This case was the typical uremic condition of juvenile dog, which was characterized the diffuse soft tissue mineralization due to hyperparathyroidism secondary to chronic renal failure.

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Effects of Personal Value Attitude on the Forgiveness of Service Failures in a Restaurant Context (개인의 가치성향이 레스토랑 서비스실패의 허용수준에 미치는 영향)

  • Chung, Hyun-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.6
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    • pp.222-231
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    • 2008
  • The research was executed to find out that customers' dissatisfaction level caused from service failure could be increased or decreased by personal value attitude for a event. With the empirical study the research found fate or destiny oriented individuals are more likely to forgive for the service failures than face value oriented ones. The findings will be helpful to increase customers satisfaction levels after customers experienced service failures if a service firm can manage individuals' personal values.

System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network (택배네트워크의 운영효율성 증진을 위한 시스템 사고)

  • Choi, Kang-Hwa
    • Korean System Dynamics Review
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    • v.12 no.1
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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The Continuous Service Usage Intention in the Web Analytics Services

  • Park, Jae-Seong;Jeong, Gyeong-Ho;Kim, Jae-Jeon;Jo, Geon;Go, Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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A Study on the Impact of ESG Performance on Firm Risk (ESG 성과가 기업위험에 미치는 영향에 관한 연구)

  • Jung-Hyuck Choy
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.19-26
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    • 2023
  • The impact of environmental, social and governance (ESG) performance on investors' decision-making is growing. Investors' focus on the financial performance of firms in the past is expanding to the non-financial performance of the interests of stakeholders surrounding firms. Against this backdrop, this study conducted a panel regression analysis on firms evaluated by Korea Corporate Governance Service to analyze the impact of ESG performance, a firm's non-financial performance, on firm risk. According to the analysis, ESG performance has a negative (-) effect on all three firm risks (systematic risk, unsystematic risk, and total risk), indicating that the stakeholder theory and risk management theory are supported. The implications of this study are: First, ESG reduces not only unsystematic risk but also broad and indiscriminate systematic risk; Second, investors can reduce the risk of their investment portfolio by executing ESG investments; Third, companies can achieve stable financial performance even in adverse circumstances by utilizing the insurance function of ESG management; Lastly, the government can enhance the stability of the financial market while improving the financial soundness of firms through reasonable ESG-related regulations.