• Title/Summary/Keyword: Service Failure Recovery

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A Study on the Effects of Customers' Roles in the Service Recovery Process (서비스 실패와 회복과정에서 고객의 역할에 관한 연구)

  • Lee, Choong-Ryul;Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.105-128
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    • 2014
  • This study attempted to examine the role of customers in service recovery process. There have been an argument regarding whether the role of customer in service failure situation 'buffer' or 'deteriorate'. Thus, the role of customer such as relationship quality and customer participation was discussed in this research. According to the result of study, (1) customers' perceived recovery have positive effect on positive emotion significantly. (2) customers' perceived distributional justice and interactional justice positively affected encounter satisfaction in the of recovery justice variable. However, whereas procedure justice has no effect on encounter satisfaction directly, there was indirect effect through customers' positive emotion. (3) As a result of the analysis for the effect of perception of recovery justice on recovery satisfaction, the effect of interactional justice was significant only. Distributional and procedural justice have indirect effect on recovery satisfaction through positive emotion or encounter satisfaction. (4) Customers' positive emotion positively affected encounter satisfaction and recovery satisfaction. (5) Relationship quality negatively moderated the relationship between procedural justice and positive emotion while customer participation positively moderated two paths that distributional justice to encounter satisfaction and interactional justice to recovery satisfaction.

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The Acquisition and Utilization of Customer Knowledge in the Healthcare Service Industry : The Theory of Service Failure (의료서비스산업에서의 고객지식 획득과 활용방안 : 기대 불일치 이론을 중심으로)

  • Kim, Sang-Man;Lee, Yeon-Joo
    • Knowledge Management Research
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    • v.11 no.3
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    • pp.59-76
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    • 2010
  • The knowledge of customer in healthcare service industry is widely accepted as one of the key information for the customers' satisfaction. Previous studies on the customer knowledge about service recovery showed that service providers are having difficulties with standardizing interaction with customer, This study investigated the attribution according to the failure in providing medical services and customer's participation as preceding variable of attribution. A survey was carried out targeting an obesity clinic having high participating rate from May 10 to May 28, 2010. The research results revealed that from whom the responsibility of the service failure originated between the patients and the medical institutions depending on the extent of the patients involvement in service process.

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Roles of Consumer's Social Relationship and Perceived Justice Type on Service Recovery Satisfaction (서비스실패의 회복방안에서 지각된 공정성유형의 회복만족도효과에서 소비자의 사회적 관계의 역할)

  • Choi, Nak-Hwan;Park, Su-Min;Lim, Ah-Young
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.77-88
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    • 2018
  • Purpose - Past research has not given much attention to the roles of consumers' social relationship type in the effects of justice type of service failure recovery alternatives on their satisfaction to the alternative exposed to them. Current research aimed at exploring the moderation role of consumers' social relationship central versus peripheral in the effects of justice types of service failure recovery alternatives on the recovery satisfaction, and this research also explored whether the level of satisfaction to interaction justice-focused alternative are significantly different between the two, their social relationship central and peripheral relationship. Research design, data, and methodology - 2(social relationship central versus peripheral) between-subjects design was employed. 50 participants for each experimental group there were. Participants of each group took forceful steps in choosing one between the procedural justice-focused alternative and the distribution justice-focused alternative. χ2-analysis was used to verify that the number of choosing each alternative becomes different between the two experimental groups, and a one way ANOVA was used to verify that the extent to which participants are satisfied to the alternative chosen by them becomes different between the two groups. Results - The number of participants choosing procedural justice-focused alternative at the group of social relationship central was larger than that at the group of social relationship peripheral, whereas the number of participants choosing distribution justice-focused alternative at the group of social relationship peripheral was larger than that at the group of social relationship central. And the level of satisfaction to procedural justice-focused alternative at the group of social relationship central was higher than that at the group of social relationship peripheral, whereas the level of satisfaction to distribution justice-focused alternative at the group of social relationship peripheral was higher than that at the group of social relationship central. In addition, the level of satisfaction to interaction justice-focused alternative was not significantly different between the two groups. Conclusions - Marketers should give attention to the type of justice when developing alternatives by which consumers' service failure can be recovered. They should suggest procedural justice-focused alternative to consumers under social relationship central, whereas they should develop distribution justice-focused alternative for consumers under social relationship peripheral. And in the process of recovering service failure they also should focus on interaction justice.

Irrecoverable Service Failure and Typology of Service Recovery (원상태로의 복구 불가능한 서비스 실패와 복구유형)

  • Yoon, Sung-Wook;Seo, Mi-Ok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.10
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    • pp.6076-6083
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    • 2014
  • Service recovery research has been conducted on the premise that service problems can be returned to the original condition. This study, however, focused on irrecoverable service problems for the first time and classified them according to the types and sub-types. The specific wants of customers who experienced unrecoverable service problems were identified by analyzing the customers' emotion, behavior pattern, and the company's responses. The results revealed three main types of problems and 2 categories in group 1, 6 categories in group 2, and 2 categories in group 3. In particular, damaged items and bodily harm were frequent problems, and bodily harm was recognized as the most severe failure. Regarding the customers' emotion, the customers were so enraged at the audacity and the company still showed many problems in terms of its response to the service failures. This study also suggested the analysis results of the customers' behavior and company evaluation.

Enhancing Network Service Survivability in Large-Scale Failure Scenarios

  • Izaddoost, Alireza;Heydari, Shahram Shah
    • Journal of Communications and Networks
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    • v.16 no.5
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    • pp.534-547
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    • 2014
  • Large-scale failures resulting from natural disasters or intentional attacks are now causing serious concerns for communication network infrastructure, as the impact of large-scale network connection disruptions may cause significant costs for service providers and subscribers. In this paper, we propose a new framework for the analysis and prevention of network service disruptions in large-scale failure scenarios. We build dynamic deterministic and probabilistic models to capture the impact of regional failures as they evolve with time. A probabilistic failure model is proposed based on wave energy behaviour. Then, we develop a novel approach for preventive protection of the network in such probabilistic large-scale failure scenarios. We show that our method significantly improves uninterrupted delivery of data in the network and reduces service disruption times in large-scale regional failure scenarios.

Faster Detouring for Data Plane Failures in Software Defined Networks (SDN에서 데이터 평면 장애를 해결하는 빠른 우회 기법)

  • Thorat, Pankaj;Yeom, Sanggil;Choo, Hyunseung
    • Annual Conference of KIPS
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    • 2016.04a
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    • pp.124-126
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    • 2016
  • Successful deployment of the Software Defined Network (SDN) depends on its ability to cope up with network failures. There are various types of failures that may occur in an SDN. The most common are switch and link failures. It is necessary to recover the network from failures for a continuous service availability. But for the real-time services fast recovery from the failure is required to minimize the service disruption time. In the proposed work, we focused on minimizing the recovery time after the failure is detected. Once the failure is detected, the controller involvement is needed to dynamically reroute the failure disrupted flows from the failed component to an alternate path. The aim of the proposed scheme is to provide a traffic management scheme which can react to the dynamic network events by rapidly modifying the forwarding behavior of the switches for faster in-band network adaptability. The proposed scheme (1) Considers the shared data and control path delay (2) Optimally utilize the network resources (3) Eliminates the need of constant monitoring overhead at the controller which results into faster detouring and ultimately rapid recovery.

A Study on the Effect of Service Recovery through Mediating Customer Forgiveness on Customer Behavior Intention of Online Shopping Mall - Based On the SOR Model (온라인 쇼핑몰에서 서비스회복 방식이 고객용서를 매개로 고객 행동의도에 미치는 영향 - SOR 모델을 기반으로)

  • Wang, Jing;Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.47 no.3
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    • pp.615-630
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    • 2019
  • Purpose: Based on the theory of "Stimulus-Organism-Response" (S-O-R), this thesis takes customer forgiveness as a medium variable to explore the impact of merchant service remedy on customer behavior intention in the context of online shopping service failure. This thesis divides the merchant service remedy into two dimensions: spiritual recovery and material recovery, and reveals the influence difference of different merchant service remedy methods on customer behavior intention and the mediating role of customer forgiveness. Methods : 325 questionnaires were distributed and 307 valid questionnaires were collected for data analysis. The relationship between potential variables is proposed by using Structural Equations Modeling. Results : The two dimensions of service recovery have significant positive impact on customer forgiveness, and physical recovery has greater impact on customer forgiveness. In the influence of physical recovery on customer behavior intention, customer forgiveness is a partial mediating effect. However, in the influence of spiritual recovery on customer behavior intention, customer forgiveness is a complete mediating effect. Conclusion : In case of service faults, merchants should take the initiative to provide appropriate physical recovery and provide spiritual recovery sincerely and patiently. Only in this way can they regain good impression in the hearts of consumers and promote them to improve the quality of service recovery, so as to increase their willingness to repurchase Intention and positive word of mouth.

Impact of Service Recovery, Customer Satisfaction, and Corporate Image on Customer Loyalty

  • ZAID, Sudirman;PALILATI, Alida;MADJID, Rahmat;BUA, Hasanuddin
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.961-970
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    • 2021
  • This study aims to examine the impact of service recovery in building customer loyalty through the mediating role of customer satisfaction and corporate image. This study also aims to examine the reciprocal relationship between customer satisfaction and corporate image in building customer loyalty. This study uses data from 126 consumers who have received recovery for a service failure in five logistics companies which operates in Southeast Sulawesi in Indonesia, namely; JNEs; J&T Express; Pandu Logistics; MEC; and TiKi. Data was collected using a questionnaire which was then distributed to all respondents via google form. The distribution of respondents at each logistics company provider was as follows: 19 respondents were customers of JNEs; 17 respondents were customers of J&T Express; 32 respondents were customers of Pandu Logistics; 21 respondents were customers of MEC; and 37 respondents were customers of TiKi's. The structural model developed in this study was tested using Partial Least Squared (PLS) method. The research found that service recovery has a direct effect on customer satisfaction and corporate image as positive and significant. Customer satisfaction and corporate image have a reciprocal relationship which then roles in building customer loyalty. Service recovery has an indirect effect on customer loyalty through the mediating role of customer satisfaction and corporate image.

The moderating effect of 'Jung' in service recovery process (서비스 실패 후 회복과정에서 정(情)의 조절 역할)

  • Kim, Youn Hwan
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.59-76
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    • 2014
  • This research tries to present the role of Jung, which is well known as Koreans' traditional emotional attachment in service recovery process. Prior research on the service recovery have focused on relationship among perceived justice, recovery satisfaction and forgiveness. Especially perceived justice including distributive, procedural, and interactional justice has addressed as most important antecedents of recovery satisfaction. Although the pivotal role of emotional factors for successful service recovery has agreed by many researchers, relatively little attention has been paid to this issue. During the service recovery process, even if customer perceived recovery effort from service provider as justice one, they might feel displeasure or dissatisfaction. It means prior researches have underestimated the importance of emotional aspect, especially for Korean perspectives. In this study, we examined customer reactions to service failure and recovery process in restaurant service settings. Specifically, we focused on the moderating effect of 'Jung' on the paths between perceived justice and outcome variables such as forgiveness and recovery satisfaction.

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Factors of Service Recovery Performance of Emotional Laborers (감정노동자의 서비스 회복성과를 위한 요인 연구)

  • Byeon, Hyeonsu
    • Journal of Service Research and Studies
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    • v.6 no.4
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    • pp.1-13
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    • 2016
  • Emotional labor may lead to service failure in service industries. Managers of an organization or a company can contribute to service recovery by reducing stress related to emotional labor. The aim of this study is to identify the antecedents and consequences of service recovery in respect of emotional labor. Data was surveyed from frontline employees to achieve the research purpose. The hypotheses were examined empirically using statistical tools. Results are as follows. First, surface acting had a negative impact on service recovery performance and deep acting had a positive impact. Second, empowerment and motivation had an influential relationship positively on service recovery performance. Third, service recovery performance was negatively related to intention to quit. In conclusion, managing employees' emotional labor strategies and work environment will bring high service recovery performance and low intention to quit.