• 지역사회간호학회지
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• 제11권2호
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• pp.577-590
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• 2000

This study is basic research for developing health promotion programs in elementary school and is looking at the effect factor of School nurses perception and school health promotion. This study was conducted with the ACCESS model for school health promotion from WHO. The subjects of this study were 28 elementary school nurses located in the west side of Kung-Nam from the 7th of June to the 30th of June by direct interview. The results of this study are summarized as follows: 1. the score from obesity, dental caries, health counselling, scoliosis, hepatitis B, immunization BCG items are higher in the low grade but showed significant difference in visual disturbance items. 2. the average score of school health promotion perception is 5.04. The list of school health promotion is composed of school health policies(5.39), physical environments (5.38), school health services(5.34), social environments (5.22), personal health skills (4.92), and community relationships(4.64). 3. after an analysis of the perception of school health promotion from school nurses, the relationship between the school health budget and the school health policy and school health service was shown to be significant. 4. after analysis of the effect factor of perception of school health promotion from school nurses, school health policy, school social environment, personal health skills, and school health service were shown to be significant. 5. The factors in school health promotion are the number of classes and students, school budgets, school nurses' final education and age, health education classes per week, and teaching experience. Particularly the school health budget and school nurses of the classes per week are statistically significant. The suggestions of this study are as follows: 1, as a related factor of school health promotion. the generally characteristics of schools and school nurses should be considered for improving the perception of school health promotion. 2, the period of health education for effective school health management and health education should be an on-going program. 3. the scope of school health promotion and perception should be considered for developing health promotion programs. 4. elementary school health promotion programs should be developed and applied to research. 5. computer system programs should be developed for effective school health projects.

• 직업교육연구
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• 제36권2호
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• pp.23-50
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• 2017

이 연구의 목적은 전문대학 교수의 조직변화 수용성과 개인 및 조직 변인의 위계적 관계를 구명하는 데 있었다. 이 연구의 모집단은 2015년을 기준으로 우리나라 전문대학에 재직하고 있는 전임교수 12,920명이었으며, 자료 수집을 위한 조사 도구로는 질문지가 사용되었다. 질문지는 2015년 5월 26일부터 6월 13일까지 총 800부가 배포되었고, 이 중 445부가 회수되었다. 이 중 최종적으로 총 441부가 자료 분석에 사용되었으며, HLM 6.0 프로그램을 이용하여 위계적 선형모형 분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 전문대학 교수의 조직변화 수용성 수준은 평균 3.94로 대다수의 교수들이 조직변화를 수용하는 것으로 나타났다. 둘째, 조직변화 수용성의 변량은 56.5%가 개인 차이, 43.5%가 조직 차이에 의한 것으로 나타났다. 셋째, 개인 변인 중에는 교수의 변화에 대한 기대, 주인의식, 보직경험, 근속년수, 직무안정성의 순으로 조직변화 수용성에 정적 영향을 미치는 반면, 근속년수는 부적 영향을 미치는 것으로 나타났다. 넷째, 조직 변인 중에는 조직변화수준, 참여적 의사결정, 관계지향문화, 변화관련정보 접근성의 순으로 조직변화 수용성에 정적 영향을 미치는 것으로 나타났다.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.1-28
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• 2013

Given that smartphone-based social network services (SNS), such as KakaoStory is now being widely used as a way for people to connect and communicate with each other, this study examines key factors leading to the continued use of SNS. People have been using PC-based SNS, such as Cyworld, for years are now using smartphone-based SNS, such as KakaoStory. KakaoStory developed by KakaoTalk has rapidly grown up as the largest smartphone-based SNS in Korea as smartphone penetration increases. It is more difficult for firms to maintain their current users over time in that alternative SNSs satisfying people's new needs are constantly emerging and evolving. In this sense, one of the most challenging issues for SNS firms is how to retain their current users in the long run. However, there are few empirical studies on this issue. Applying the IS continuance model proposed by Bhattacherjee [2001], this study explores key determinants of users' smartphone-based SNS continuance intention. The model suggests that perceived usefulness and user satisfaction are the key determinants of IS continuance intention. However, the model includes only the utilitarian value that users can obtain through the use of smartphone-based SNS, by considering perceived usefulness. Therefore, the study attempts to extend the IS continuance model by considering hedonic and social values simultaneously. More specifically, we consider subjective norms as social value that are proposed by the theory of reasoned action and the theory of planned behavior. We also consider perceived enjoyment as hedonic value that is emphasized as a key factor influencing users' behavior intention and actual behavior, particularly in the context of hedonic IS use. By considering the three values in our model simultaneously, we could offer a deeper understanding of smartphone-based SNS continuance. That is, this study could offer an explanation of how each value is associated with user satisfaction and SNS continuance intention. The customer value-satisfaction-loyalty model can strengthen the assertion that smartphone-based SNS continuance intention is determined by various different types of customer values, such as utilitarian, hedonic, and social ones. Moreover, the model provides a theoretical basis for the assertion that customer values lead to increased loyalty via customer satisfaction. In this regard, we theorize that SNS continuance intention is influenced by users' various values, namely perceived usefulness, perceived enjoyment, and subjective norms, via user satisfaction. To test the proposed research model and hypotheses, we conducted a partial least squares analysis using a total of 253 data collected on the users of smartphone-based SNS (i.e., KakaoStory). The key findings are as follows: First, it has been found that SNS continuance intention considerably depends on user satisfaction. Second, user satisfaction is determined by confirmation, perceived usefulness, and perceived enjoyment. Third, concerning the effects of the three values on SNS continuance intention, only perceived enjoyment regarded as hedonic value was statistically significant. That is, perceived usefulness considered as utilitarian value and subjective norms considered as social value had no effect on SNS continuance intention. Finally, our results indicate that confirmation increases perceived usefulness, perceived enjoyment, and user satisfaction. The results reconfirm the effectiveness of IS continuance model in predicting smartphone-based SNS continuance intention. Moreover, the results demonstrate that perceived enjoyment reflecting hedonic value is the most important predictor of SNS continuance intention. Therefore, it is imperative for firms to meet SNS users' hedonic value to retain them in the long run. Meanwhile, we could not find any empirical evidence to support the assertion that subjective norms are associated with user satisfaction and SNS continuance intention. The results lead us to conclude that when users have enough direct experience in SNS use, subjective norms have no effect on SNS continuance intention. Discussions and implications of the results are provided.

• 마케팅과학연구
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• 제18권2호
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• pp.65-88
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• 2008

본 연구는 중국 프랜차이즈 시스템에 참여하는 본부와 가맹점 사이의 신뢰에 영향을 미치는 요인에 대해서 규명하고자 하였다. 중국의 외식 프랜차이즈 산업 가맹점을 조사대상으로 한 실증분석 결과, 프랜차이즈 시스템에서는 신뢰의 형성이 매우 중요하며, 이를 위하여 본부의 가맹점에 대한 지원의 강화, 양자 간의 원활한 커뮤니케이션, 가맹점의 과거결과에 대한 만족의 증진, 양자 간의 갈등 예방 및 해소가 필요하며, 이러한 본부의 가맹점에 대한 지원과 원활한 커뮤니케이션이 가맹점의 과거결과에 대한 만족을 증가시킬 수 있고, 원활한 커뮤니케이션이 양자 간의 갈등을 감소시킬 수 있는 것으로 나타났다.

• 지식경영연구
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• 제17권3호
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• pp.181-206
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• 2016

Under the influence of growing popularity of "hallyu" (Korean wave), corporates that have copyrights such as music, movie, drama as their core competitiveness are showing continuing growth. In Addition, they built on contents are rapidly growing, interests in protection and management of intellectual property rights linked to contents are growing. Global contents development corporates are making great efforts to create profits out of copyrights. They could utilize original contents to strengthen brand value use it to produce additional contents in current market. Also they take advantage of existing storyline of the contents and strong brand to explore new markets. This paper looks into Value articulation model by Professor James Conley and analyzed the firms that utilized intellectual property rights to extend the period of protection, strengthen their competitiveness and succeeded in breaking into new market by using the rights they possess. Also, this paper examines the usage of intellectual property rights and business expansion strategy of of Iconix, the Korean entertainment company, which gained tremendous popularity in last ten years using this model. In Value articulation model, Conley classifies the process of exploiting the portfolio of the single product's(or service's) intellectual property right for a period of time into three stages ; value transference, value translation, value transportation. Pororo's strategy of utilizing intellectual property right is suggestive to domestic entertainment companies. Under the influence of hallyu" (Korean wave), domestic contents such as movies, dramas and music are enjoying the high level of popularity recently not to mention animations. In reality, Korean entertainment companies who have no background or experience of Intellectual property rights are not creating enough added values compared to fast growing market. It is believed Iconix's intellectual property rights management strategy will suggest positive aspects to domestic companies. Moreover, I hope various intellectual property rights management strategies including Conley's value articulation are studied and they can make contributions to managing domestic entertainment companies.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2015년도 추계학술대회
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• pp.20-23
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• 2015

우리나라 항구 주변에는 입 출항하는 선박으로 인하여 해상교통흐름이 복잡하다. 이러한 선박통항의 안전과 효율성을 증진하기 위해 우리나라에서는 해상교통관제 서비스를 시행하고 있다. 24시간 쉴 틈이 없는 해상교통 관제사들의 노력에도 불구하고 관제구역 내에서의 충돌사고는 지속적으로 발생하고 있다. 하지만 VTS관제에 관한 절차는 없어 VTS관제사의 주관에 의한 관제를 실시하고 있는 실정이다. 이에 본 연구는 부산항관제 VHF채널을 3일간 청취하여, 교신내용을 분석하였다. 부산항관제 교신 중 통항에 관련된 사항을 충돌위험도 모델에 적용하여 위험도로 표현하였으며, 관제사들이 선박에게 권고 지시를 하는 시점의 위험도를 조우상황별, 관제사의 경력별, 주 야간별로 도출하였다. 충돌위험도 모델의 위험도는 관제사가 관제시점의 가이드라인으로 이용될 수 있다.

• 보건의료산업학회지
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• 제2권1호
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• pp.137-154
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• 2008

The increase of the supply of medical service and the increase of hospitals have intensified the competition of hospitals, and the advancement towards internationalization in the opening of medical industry has triggered the infinite competition of medical profession. In addition, the high expectation of customers and quality improvement in the medical care in accordance with the improvement of overall income, and the change of active role of medical consumers according to the popularization and the improvement of rights awareness reflect the customer needs and choice in the medical service. Customers wanted to receive the kind and pleasant service under the up-to-date medical service. Therefore, as a solution, hospital coordinators were emerged for the purpose of smooth treatment and customer satisfaction by generalizing all service of hospital. Accordingly, this thesis attempted to investigate the effect of hospital coordinator education curriculum on the education satisfaction and the quality of medical service. In order to solve the purpose of this study, I, author reviewed the existing literatures, established hypothesis, and verified hypothesis by using the variety of statistics techniques such as reliability, validity, frequency analysis, and regression analysis. The verification of hypothesis is as followings: First, among education training factors of hospital coordinators, the quality of instructor significantly affects the satisfaction of hospital coordinator education training. Second, among training factors of hospital coordinator, the attitude of trainee significantly affects the training satisfaction of hospital coordinator. Third, among education training factors of hospital coordinator, education course significantly affects the training satisfaction of hospital coordinator education. As the qualities of instructor are better equipped, the satisfaction of education becomes higher. It indicates that the education method of instructors is important as an index to represent the qualities of instructor such as the appropriateness of education method, preparation, passion, visual materials, the adequacy of education procession, and specialized knowledge, and it has important effect on the satisfaction of education. In order to enhance the satisfaction of hospital coordinator education, the creation of education environment, making trainee concentrate on the education, is required by appropriately allocating programs, arousing interest in education, based on the attitude of trainee, discussion, and preliminary programs, preparation, ahead of enforcement of education. Fourth, the satisfaction of hospital coordinator education training significantly affects the reliability among the qualities of medical service. Fifth, satisfaction of hospital coordinator education training significantly affects hospitality I kindness among the qualities of medical service. If the education satisfaction of trainee is high, it is effective in the practical application such as dealing with complaints, the duty performance for the patients, and so on in offering the medical service, related to reliability and furthermore, we can find the positive change in the attitude change of medical professions related to the reliability of hospital coordinator. In addition, in the process of offering medical services such as the kind explanation on the duty, rapid response to the customers inquiry, and tidy uniform, practical effect was verified. Sixth, the education training factor of hospital coordinator significantly affects the reliability among the quality of medical service. Seventh, the education training factors of hospital coordinator significantly affect hospitality/kindness. In the education of hospital coordinator, the methods to attract the interest of trainee by emphasizing reliability should be sought and for gaining the practical effect of hospital coordinator education, the sufficient preparation and investigation on the education curriculum should be prerequisite and under this condition, intensified discussion on the instructor and education course is needed. In the design of education course, more education hours and subjects should be allocated in the part of hospitality in order to improve the practical application of hospitality. Therefore, it is meaningful in a sense that this study newly approached the components of hospital coordinator education and the need to modify the quality components of medical service in accordance with the study subjects was raised. This study also finds its meaning in that it provides basic materials for the study of future hospital coordinator education by suggesting the system development model of hospital coordinator education through preliminary study of education training. In addition, this study is meaningful in the aspect that it suggested the direction of education training by showing how the hospital coordinator education training would applied to the hospital coordinator course of the Continuing Education Center at Pusan and Kyungnam National University to some extent. Since all investigation of this study was approached from the side of hospital coordinator, the thoughts of patients who are beneficiaries of medical service, and care givers cannot be identified. Therefore, the satisfaction of patients and care givers through the experience of medical service, which is the essential prerequisite of medical service, should be importantly considered and investigated. Accordingly, The study of comparing and analyzing the views of both patients and care givers should be carried out in the future.

• 대한교통학회지
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• 제36권1호
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• pp.13-22
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• 2018

버스는 대표적인 대중교통수단 중 하나로서, 운행 목적, 운영 거리, 관리 기관 등에 따라 운송사업 유형별로 구분되어 다양하게 운영되고 있다. 버스 관련 사고는 높은 재차인원으로 인하여 큰 피해를 야기할 수 있음에도 불구하고, 버스 운송사업 유형에 따른 사고심각도에 관한 연구는 상대적으로 기존 연구에서 많이 다루어지지 않았다. 본 연구는 버스 관련 사고의 심각도에 미치는 영향요인들을 분석하고 버스 운송사업 유형 별 사고심각도를 저감하기 위한 정책 방향을 제시하는 것을 목적으로 한다. 이를 위해 교통사고 분석시스템(TAAS)에서 추출된 5년 동안의 버스 관련 사고 자료가 사용된다. 시내버스, 시외 및 고속버스, 그리고 전세버스의 세 가지 운송사업 유형 별 순서형 프로빗 모형이 사고심각도 영향요인을 분석하기 위해 추정된다. 분석 결과 속도, 노면상태 등 모든 버스 운송사업 유형의 사고심각도에 유의미한 영향을 미치는 변수도 존재하는 반면 버스 운송사업 유형에 따라 상이하게 사고심각도에 유의미하게 영향을 미치는 변수들이 존재함을 확인하였다. 시내버스의 경우 시간대, 도로 선형 및 신호기 설치 여부가 통계적으로 유의한 변수인 것으로 확인되었다. 시외 및 고속버스의 경우 안전벨트 착용여부와 도로 등급이 사고심각도에 유의미한 영향을 미치는 변수였으며, 전세버스의 경우 시간대, 운전자의 운전 경험, 안전벨트 착용여부, 신호기 설치 여부 및 시간대가 통계적으로 유의한 변수인 것으로 분석되었다. 본 연구의 결과를 통해 버스 운송사업 유형 별 사고심각도를 저감하는 데 기여할 수 있을 것으로 사료된다.

• 경영과정보연구
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• 제34권2호
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• pp.171-191
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• 2015

본 연구는 전시 컨벤션 참관객 만족도와 참여업체 성과인식에 관한 연구로 참관객 측면과 참여업체 측면 모두에 대한 통합적인 모델로 접근해보았다. 이에 따라 서비스품질과 체험품질이 참관객만족과 참여업체의 성과인식에 각각 어떠한 영향을 미치는지 그리고 참관객만족과 참여업체의 성과인식간의 관계에 어떤 영향을 미치는지 확인해 보았다. 연구결과 체험품질이 참관객 만족에 정의 영향을 미치는 것으로 나타났으며(가설 3), 서비스품질은 참관객만족에는 통계적으로 유의하지 않은 것으로 나타났다(가설 1). 서비스품질과 체험품질이 참여업체의 성과 인식과의 관계를 살펴보면, 서비스품질은 참여엄체의 성과인식에 정의 영향을 미치는 것으로 나타났으며(가설 2), 체험품질은 업체 성과인식에 통계적으로는 유의하지 않은 것으로 나타났다(가설 4). 참관객 만족과 참여업체의 성과인식과의 관계를 살펴보면 선행연구의 결과와 마찬가지로 정의 영향을 미치는 것으로 나타났다(가설 5). 마지막으로 참여업체의 성과인식과 업체만족 그리고 업체충성도와의 관계를 살펴보면 다음과 같다. 먼저 참여업체의 성과인식의 경우 업체만족(가설 6)에 정의 영향을 미치는 것을 알 수 있었으며, 업체충성도(가설 7)의 경우 통계적으로 유의하지 않은 것으로 나타났다. 그리고 업체만족의 경우 업체충성도(가설 8)에 정의 영향을 미치고 있는 것으로 나타났다. 본 연구의 결과는 전시 컨벤션의 참관객과 참여업체의 인식에 대한 종합적인 이해와 함께 전시 컨벤션활성화를 위한 전략의 수립에도 중요한 시사점을 제공할 것으로 기대된다.

• 인터넷정보학회논문지
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• 제12권1호
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• pp.99-110
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• 2011

급변하는 모바일 환경에서 스마트폰을 비롯한 모바일 기기는 엔터테인먼트, 비즈니스, 정보서비스 등 사용자들의 삶의 방식을 직접적으로 변화시키는 핵심 도구로써의 역할을 하고 있다. 모바일 서비스 중 특히 사용자의 위치정보를 활용하여 서비스를 제공하는 위치기반 서비스(Location Based Service)는 검색, 증강현실, 모바일 SNS(Social Network Service), 게임 등의 다른 서비스 및 콘텐츠와 결합하여 사용자의 다양한 요구를 충족시키며 주요 서비스로 자리 잡아 가고 있다. 본 논문에서는 모바일 서비스가 갖는 잠재적 가능성을 이용하여 모바일 기기의 사용성을 증대시키며, 서비스의 복잡성을 해결하기 위하여 복잡한 태스크를 숨기고 사용자를 대신하여 프로세스를 수행시킬 수 있는 방안에 중점을 둔다. 사용자의 의도 혹은 선호도를 파악하여 사용자에게 개인화된 서비스를 제공하는 PA(Personal Assistant) 에이전트의 개념을 모바일 환경에 적용하기 위한 기법을 제시한다. 사용자의 선호도를 파악하고 개인화된 서비스를 제공하기 위하여 클러스터링 알고리즘과 데이터 분류 알고리즘을 사용하였다. 실험을 통하여 사용자 패턴별로 생성한 클러스터에 분류 알고리즘을 적용한 결과에 대한 분류정확도를 측정하였으며, 제안한 기법의 클러스터별 분류 정확도는 기존의 기법과 비교하여 17.42% 증가하였다.