• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2009.10a
• /
• pp.817-820
• /
• 2009

Recently, various integrated service comes true by a development of a mobile internet technology and Internet. However, much mobile internet contents should be developed to provide integrated service of good quality and does. Existing Internet contents consists of contents of a HTML base and uses in a mobile internet environment by restriction of mobile internet device, but there is a difficulty. In this paper, we was compatible with existing Internet contents in mobile internet, and wire Internet and wireless Internet contents came, and a conversion was able and designed a XML-based on mobile document conversion system that it was possible with various mobile contents.

• Asia pacific journal of information systems
• /
• v.27 no.2
• /
• pp.77-98
• /
• 2017

The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

• Journal of the Korean Society for information Management
• /
• v.29 no.3
• /
• pp.31-59
• /
• 2012

The proliferation of mobile and tablet PC has been collapsing down geographic boundaries. Accordingly, the global cultural and artistic activities and public cultural content exchange have been enlarged. With the spread of Web 2.0, users can easily access a variety of cultural contents. However, each local government develops applicable technical and cultural content service on their own without consulting any best practices or standards. In addition, unlike traditional contents services mobile content services should take into account the characteristics of the environment. It is also necessary to provide personalized contents in a timely manner. In order to accelerate the future mobile environment, this study presents a mobile web service practice that was developed based on the current state for mobile services and a cultural contents derived from standards and effective deployment of the service plan focusing on the case of "The Encyclopedia of Korean Local Culture".

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2009.10a
• /
• pp.827-830
• /
• 2009

Feature of current IPTV services is that the IPTV Provider buys the rights of contents from contents author and provides consumers monopolistically with those. In this environment, IPTV is indistinguishable from the way of existing broadcasting services. To shift away from this structure, it is necessary to guarantee the common user's participation and provide the Open IPTV services for customers to be allowed to have be defined for more opportunities to select the contents. However, there are some problems to conduct Open IPTV service due to a variety of rights protection solutions designed by previous digital broadcast providers. Therefore, a new framework is needed to overall Open IPTV environment. This paper provides the design can packaging contents authoring and consuming tool for IPTV application service based on Open IPTV.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.353-354
• /
• 2013

본 연구에서는 다양성영화의 온라인 배급 사례를 분석하였다. 영화의 온라인유통은 일반적으로 극장상영 이후에 매체의 다양화를 통한 수익의 확대 측면에서 이루어지나, 다양성영화의 온라인 유통은 현실적으로 유일한 유통배급망일 경우가 많다. 이 연구는 다양성영화의 온라인 유통양상을 분석하여 다양성영화에 적절한 온라인 배급 형태를 고찰하는 것을 목표로 하였다.

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.356-363
• /
• 2014

With Sales of bundling service in telecommunications service are on the increase due to continuous technology progress and the raised demand into convergence and integration service. In this paper, we analyzed the tendencies differences between subscriber and non-subscriber of the bundling service in telecommunications service to establish marketing strategies of the bundling service. we derived the subjective norm and personal innovation as tendency variables of users in using LTE(Long Term Evolution) services, which are based on bundling sales motivation theory, theory of reasoned action, and diffusion of innovation theory. The tendency variables were compared between subscriber and non-subscriber of the bundling service through statistical T-test in empirical study. As a result, we discovered that there are differences in both subjective norm and personal innovation between subscriber and non-subscriber of the bundling service. We also discovered that the subjective norm and the personal innovation of subscriber are stronger than non-subscriber. At last, we derived two implications to increase the sales of the bundling services. First, the bundling service should designed more innovative. Second, it would be effective to apply buzz marketing strategies based on the surrounding people.

• The Journal of the Korea Contents Association
• /
• v.13 no.8
• /
• pp.409-419
• /
• 2013

The purpose of this study was to figure out the structural relations between service quality perceived by golf driving range customers, service value, customer satisfaction, and repurchase behavior. For the subject of this study, we selected 374 persons among customers who used 8 golf driving ranges located at 'P' Metropolitan city, 'U' Metropolitan city, or 'C' city in 'K' do through the Convenient Sampling Method. The results were as follows: First, the golf driving range's service quality has a positive effect on the service value. Second, the golf driving range's service quality has a positive effect on the customer satisfaction. Third, the service value has a positive effect on the customer satisfaction. Fourth, the service value has a positive effect on the repurchase behavior. Finally, the customer satisfaction has a positive effect on the repurchase behavior.

• The Journal of the Korea Contents Association
• /
• v.10 no.10
• /
• pp.318-325
• /
• 2010

This study is to examine loyalty building model which reflected differentiated traits of professional service to establish strong loyalty for gaining competitive edge. Professional service is where consumer can not easily predict the result of service as well as other common traits. It also has trait that is difficult to evaluate service satisfaction and quality even after using the service because knowledge imbalance between service provider and user is great. Therefore, in professional service, satisfaction and emotion that consumer perceives in the service use process will play critical role in loyalty formation. As a result, the model of this study divided dimension into responsiveness satisfaction which is satisfaction dimension of professional service use process, interaction satisfaction, technical satisfaction and structurally examined the relationship between emotional commitment and cognitive commitment and the relationship between dimension of commitment and loyalty. The analysis result show that dimension of satisfaction which perceived in professional service use process increases both emotional commitment and cognitive commitment and these commitments effect to loyalty formation.

• The Journal of the Korea Contents Association
• /
• v.14 no.7
• /
• pp.29-44
• /
• 2014

To provide context aware service, certain phenomena and situation information of the user should be detecting and monitoring using sensors. But, the sensor data has heterogeneity about system, syntax, structure, and semantics. So, it is difficult to apply to various services. To solve this issue, we should remove these heterogeneities and convert to context information that is easy to provide context aware services. Also, the existing context aware service mash-up environment require relevant sensor type, criteria of context, programing ability to define the service situation. So, it is difficult to create service for a non-technical user. Therefore, we propose ontology based user-centric service environment to provide context aware IoT services. It provide context awareness and user-desired services using data that acquired via IoT paradigm. The proposed environment consist of the ontology based semantic sensor data processing and the user-centric service environment. It provide convert the object data to the context information and service mash-up process to create user service in easy way.

• Journal of Korean Library and Information Science Society
• /
• v.42 no.2
• /
• pp.343-362
• /
• 2011

The purpose of this research was to derive a expansive curriculum management measure by analyzing the curriculum on the field of library and information service. To fulfill this goal, five major South Korean universities and four major US graduate schools were selected for comparison of the curriculum on information service. In addition, the research analyzed the required examination subjects for the employment of librarians of public library. The comparison was conducted to comprehend the curricular contents of an academic information service; the latter was to identify the curricular contents of information service required by the libraries. the analysis showed that the field of academic information service included the knowledge on the information source of each area(collection development, subject bibliography, etc.) and the knowledge on user analysis(information service, user-study, reading guidance, etc.) Moreover, the employment requirement of the manager-level national examination demanded a comprehensive knowledge on information service theories, subject sources and users. The findings confirmed the need to strengthen the special subject service education in the information service curriculum.