• Title/Summary/Keyword: Service Area Analysis

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The Effect of Department Store CRM on Customer Satisfaction and Loyalty -Focused on clothing product customers in Deajeon area- (백화점 CRM이 고객만족과 고객충성에 미치는 영향 -대전지역 의류제품 고객을 중심으로-)

  • 박선희;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.8
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    • pp.1186-1195
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    • 2004
  • The purposes of this study were to investigate the factors of CRM activity and the difference in CRM activities of department stores and to analyze the effect of CRM activities on customer satisfaction and loyalty. Investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who did shopping those stores. The data were analyzed with factorial analysis, multiple regression analysis, path analysis, ANOVA, Scheffe Test, etc., using the SPSS 10.0. The results of this study were: 1) Six factors were identified: 'benefit & information', 'service', 'customer invitation', 'customer contact', 'special management', and 'purchase-related help'; 2) CRM activities of three department stores were different, and department store buyers and customers were different in perception on CRM activities; and 3) Customer satisfaction was affected by the CRM factors like 'service', 'customer invitation', 'purchase-related help', 'benefit & information', and 'customer contact' Customer loyalty were affected directly by customer satisfaction, 'benefit & information' and 'service', and indirectly by 'customer invitation', 'purchase-related help', 'customer contact' through customer satisfaction.

Behavior-Structure-Evolution Evaluation Model(BSEM) for Open Source Software Service (공개소프트웨어 서비스 평가모델(BSEM)에 관한 개념적 연구)

  • Lee, Seung-Chang;Park, Hoon-Sung;Suh, Eung-Kyo
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.57-70
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    • 2015
  • Purpose - Open source software has high utilization in most of the server market. The utilization of open source software is a global trend. Particularly, Internet infrastructure and platform software open source software development has increased rapidly. Since 2003, the Korean government has published open source software promotion policies and a supply promotion policy. The dynamism of the open source software market, the lack of relevant expertise, and the market transformation due to reasons such as changes in the relevant technology occur slowly in relation to adoption. Therefore, this study proposes an assessment model of services provided in an open source software service company. In this study, the service level of open source software companies is classified into an enterprise-level assessment area, the service level assessment area, and service area. The assessment model is developed from an on-site driven evaluation index and proposed evaluation framework; the evaluation procedures and evaluation methods are used to achieve the research objective, involving an impartial evaluation model implemented after pilot testing and validation. Research Design, data, and methodology - This study adopted an iteration development model to accommodate various requirements, and presented and validated the assessment model to address the situation of the open source software service company. Phase 1 - Theoretical background and literature review Phase 2 - Research on an evaluation index based on the open source software service company Phase 3 - Index improvement through expert validation Phase 4 - Finalizing an evaluation model reflecting additional requirements Based on the open source software adoption case study and latest technology trends, we developed an open source software service concept definition and classification of public service activities for open source software service companies. We also presented open source software service company service level measures by developing a service level factor analysis assessment. The Behavior-Structure-Evolution Evaluation Model (BSEM) proposed in this study consisted of a rating methodology for calculating the level that can be granted through the assessment and evaluation of an enterprise-level data model. An open source software service company's service comprises the service area and service domain, while the technology acceptance model comprises the service area, technical domain, technical sub-domain, and open source software name. Finally, the evaluation index comprises the evaluation group, category, and items. Results - Utilization of an open source software service level evaluation model For the development of an open source software service level evaluation model, common service providers need to standardize the quality of the service, so that surveys and expert workshops performed in open source software service companies can establish the evaluation criteria according to their qualitative differences. Conclusion - Based on this evaluation model's systematic evaluation process and monitoring, an open source software service adoption company can acquire reliable information for open source software adoption. Inducing the growth of open source software service companies will facilitate the development of the open source software industry.

A Study on IPA-based Competitiveness Enhancement Measures for Regular Freight Service (IPA분석을 이용한 정기화물운송업의 경쟁력 강화방안에 관한 연구)

  • Lee, Young-Jae;Park, Soo-Hong;Sun, Il-Suck
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.83-91
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    • 2015
  • Purpose - Despite the structural irrationality of multi-level transportation and the oil price rise, the domestic freight transportation market continues to grow, mirroring the rise in e-commerce and resultant increase in courier services and freight volumes. Several studies on courier services have been conducted. However, few studies or statistics have been published regarding regular freight services although they have played a role in the freight service market. The present study identifies the characteristics of regular freight service users to seek competitiveness enhancement measures specific to regular freight services. Research design, data, and methodology - IPA is a comparative analysis of the relative importance of and satisfaction with each attribute simultaneously. This study used IPA because it facilitates the process of analyzing importance and performance, deriving implications and a visual understanding of results. To enhance the competitiveness of regular freight services, this study surveyed its current users regarding the importance of the regular freight service factors. A total of 200 copies of a questionnaire were circulated and 190 copies were returned. In addition to demographics, respondents answered questions about the importance of and satisfaction with services on a 5-point Likert scale. Excluding 3 inappropriate copies, 187 out of 190 copies were analyzed. PASW Statistics 18 was used for statistical analysis. A total of 20 question items were selected for the service factors presented in the questionnaire based on the 1st pilot survey and previous studies. Results - According to the IPA performed to compare the importance of and satisfaction with service factors, both importance and satisfaction are high in the 1st quadrant, which involves the economic advantage of using regular freight services, quick arrival at destinations, weight freight handling, and less time constraints on freight receipt/dispatch. This area requires continuous management. Satisfaction is higher than importance in the 2nd quadrant, which involves the adequacy of freight, cost savings over ordinary courier services, notification on freight arrival, and freight tracking information. This area requires intensive investment and management. Satisfaction is lower than importance in the 3rd quadrant, involving the credit card payment system, courier delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. This area requires further intensive management. Both importance and satisfaction are low in the 4th quadrant, involving the availability of collection service, storage space at freight handling sites, kindness of collection/delivery staff, kindness of outlet staff, and easy delivery checks. This area is a set of variables should be excluded from priority control targets. Conclusions - Based on the IPA, service factors that need priority controls because of high importance and low satisfaction include the credit card payment system, delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. The findings need to be applied to future marketing strategies for regular freight services and for developing competitiveness enhancement programs.

대구시 공공도서관 분관 봉사권역 설정에 관한 연구-대구권을 중심으로 한 이론적 모형

  • 손정표
    • Journal of Korean Library and Information Science Society
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    • v.6
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    • pp.105-140
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    • 1979
  • This study is an attempt to present a model of the effective service area for branch library system planning in Dae Gu city as one of large urban public libraries in Korea. This model is built up through the analysis of the distribution of population and characteristics of community structure, based on the standard for the branch library system of a public library. The results are summarized as follows: 1. Under the circumstances of this country, each radius of the effective service area for branch libraries are as follows; $1{\sim}1.5km$. is adequate for the central library and major branches; 1km. for neighborhood branches; $0.5{\sim}0.8km$. for sub-branches. 2. Population within the radius of the effective service area of a given branch may range from 80,000 to 100,000 for major branches, from 50,000 to 60,000 for neighborhood branches, and from 20,000 to 30,000 for sub-branches. 3. The radius of the outer boundary for the effective service area may be between 4km. and 5km. from the heart of the city, and the inner boundary, 13.km. 4. Areas with the radius between 2km. and 3km. from the heart of the city may be selected as the most effective locations for branch libraries, and between 3km. and 4km. as the next priority. 5. The number of service areas may be 14, that is, 7 major branches(Sinam, Sinchun, Susung, Daemyung, Naedang, Dalsung, Rowon), 2 neighborhood branches (Pyungri, Nambu), and 5 sub-branches(Chimsan, Sangiuk, Bongduk, Hyomok, Dongchon)

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Mediating Effect of Superior Trust on the Relationship between Organizational Justice and Service Quality (조직공정성과 서비스품질의 관계에 있어 상급자 신뢰의 매개효과)

  • An, Gwan-Yeong
    • Proceedings of the Safety Management and Science Conference
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    • 2005.11a
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    • pp.264-275
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    • 2005
  • This paper is to test the mediating effect of superior trust on the relationship between organizational justice and service quality in service food industry. Based on 302 data gathered in western Kangwon area, analysis result showed that procedural, interactional, and distributive justice have affirmative relation with trust, and also trust has close relation with service quality. Therefore, trust appeared to have fully mediating effect on the relationship between organizational justice and service qualify.

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Vulnerability Analysis on Fire Service Zone using Map Overlay Method in GIS (GIS 기반 중첩기법을 이용한 소방서비스 취약지역 분석)

  • Lee, Seul-Ji;Lee, Ji-Yeong
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.29 no.1
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    • pp.91-100
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    • 2011
  • Fire stations should be located in optimal location to act quickly in case of emergency and minimize damages as a public facility that protects life and property of local residents. Siting fire stations without regard for the accessibility and occurrence factors of an accident may provide fire service unequally. Therefore service analysis is necessary to reduce the blind spot of disaster and safety and to offer equal fire-service at this time. Especially fire stations can service more efficiently than before by reducing a more likely vulnerable area. This study suggests methods of mapping index of value that represents vulnerability of the occurrence of an accident and extracting service zone map of fire stations, as an initial research for offering efficient fire service. Geographical distribution mismatch between service zone map and vulnerability map is figured out and vulnerable area for fire service is defined by using map overlay method.

Impact of Information Support Quality and Service Quality Factors on Service Satisfaction of Department Store -Case Study of Kyungnam Area Department Store- (백화점의 정보품질과 서비스품질이 서비스만족도에 미치는 영향 -경남지역 백화점을 중심으로-)

  • Kim, Dong-Il;Choi, Seung-Il
    • The Journal of the Korea Contents Association
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    • v.7 no.7
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    • pp.133-143
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    • 2007
  • The object of this study is to empirically analyze the effects of information support quality and service quality on service satisfaction of department store. To investigate the purpose of this study, literature review and survey were conducted. for statistical analysis, factor analysis, analysis of variance(ANOVA), and regression in order by the contingency grouping method were used. In conclusion of this study are as follows First, The regression analysis had effects on information support quality and service satisfaction. Second, The Analysis of variance(ANOVA) and regression had effects on information support quality and service satisfaction as service quality factors. Result, The information support accuracy and service quality had additional effect about customer relation.

Research on the Structural Relationships Between Hotel Restaurant F&B Production Strategies, Service System, and Business Performance (호텔레스토랑의 식음료생산전략, 서비스시스템, 경영성과와의 관계연구)

  • Kang, Seok-Woo;Kim, Duk-Hee
    • Korean journal of food and cookery science
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    • v.23 no.6
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    • pp.1003-1014
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    • 2007
  • This research aimed to assess the relationships between restaurant production strategies, service systems, and business performance. The sample included 202 questionnaires collected from exclusive high-end hotels located in the Seoul area of Korea. The questionnaires were analyzed using SPSS 12.0. The hypotheses were verified by applying frequency analysis, reliability analysis, factor analysis, correlation analysis, and regression analysis. The results are summarized as follows. First, it was found that the F&B production strategies of the hotel restaurants had a positive (+) effect on business performance. Second, the F&B production strategies positively influenced the service system, and the service system had an effect on business performance.

A Study on Effect of CRM according to Customers' Response -Focused on clothing product customers of department store of Daejeon area- (고객반응에 따른 CRM효과에 관한 연구 - 대전지역 백화점 의류제품 고객을 중심으로 -)

  • Park, Hye-Sun;Park, Sun-Hee
    • Korean Journal of Human Ecology
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    • v.14 no.3
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    • pp.441-451
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    • 2005
  • The purpose of this study is to investigate the factors of CRM(Customer Relationship Management) activity and the difference in CRM effects according to customers responses. The investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who had ever shopped at those stores. For data analysis, we used factorial analysis, multiple regression analysis, path analysis, and ANOVA, etc., along with SPSS 10.0. The results of this study are as follows: 1) Six CRM activity factors were identified as 'Benefit & Information,' 'Service,' 'Customer Invitation,' 'Customer Contact,' 'Special Management,' and 'Purchase-related Help.' 2) Customer satisfaction of CRM-positive group was affected by such factors as 'Service,' 'Customer Invitation,' and 'Special Management,' and also customer loyalty directly by 'Customer Satisfaction' and 'Benefit & Information.' On the other hand, customer satisfaction of CRM-less-positive-group was influenced by the factors such as 'Service,' 'Purchase-related Help,' 'Customer Contact,' and 'Special Management,' and also customer loyalty directly by 'Customer Satisfaction' and 'Service.'

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Deriving Basic Living Service Items and Establishing Spatial Data in Rural Areas (농촌 생활권 기초생활서비스 항목 설정 및 공간데이터 구축을 위한 기초연구)

  • Kim, Suyeon;Kim, Sang-Bum
    • Journal of the Korean Institute of Rural Architecture
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    • v.24 no.3
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    • pp.39-46
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    • 2022
  • This study aims to derive basic living service facility items in rural areas and construct related spatial data. To do this, a literature review on the laws and systems related to the residential environment and services in rural areas, rural spatial planning, and the 'Rural Convention' strategic plan reports for the Jeolla and Gyeongsang Region in 2021 was conducted. Primary data collection and review on the list of basic living service items in rural areas derived from the analysis were conducted. After data collection, 12 sectors and 44 types of rural basic living service items were derived; the data selection was carried out based on the clarity of the subject of data management, whether it was established nationwide, whether it was disclosed and provided, whether it was periodically updated, and whether it was an underlying law. Afterwards, data on the derived rural basic living service items were constructed. Afterwards, spatial data on the derived rural basic living service items were constructed. Because open data provided through various institutions were employed, data structure unification such as data attribute values and code names was needed, and abnormal data such as address errors and omissions were refined. After that, the data provided in text form was converted into spatial data through geocoding, and through comparative review of the distribution status of the converted data and the provided address, spatial data related to rural basic living services were finally constructed for about 540,000 cases. Finally, implications for data construction for diagnosing rural living areas were derived through the data collection and construction process. The derived implications include data unification, data update system establishment, the establishment of attribute values necessary for rural living area diagnosis and spatial planning, data establishment plan for facilities that provide various services, rural living area analysis method, and diagnostic index development. This study is meaningful in that it laid the foundation for data-based rural area diagnosis and rural planning, by selecting the basic rural living service items, and constructing spatial data on the selected items.