• ETRI Journal
• /
• 제35권2호
• /
• pp.292-300
• /
• 2013

Augmented reality (AR) is a popular service in mobile devices, and many AR applications can be downloaded from app stores. As TV broadcasting has continued to integrate with the Internet, it has become an area in which the AR concept is able to reside, although in a simple form, such as an advertisement placed in the static region of a scene. There are some restrictions against TV broadcasting realizing AR since TVs are fixed devices and typically do not have GPS, geomagnetic, or acceleration sensors, which are standard equipment in mobile devices. However, the desire to experience AR on a large TV screen has triggered research and development for an ideal AR business model and service type. This paper introduces several use cases for augmented broadcasting services and also presents an augmented broadcasting metadata scheme designed for a broadcasting environment. We also verify some of the use cases and an augmented broadcasting metadata scheme in an implemented augmented broadcasting system based on a hybrid TV platform.

• 한국조리학회지
• /
• 제14권1호
• /
• pp.107-122
• /
• 2008

The purpose of this study is to analyze the effects of the presenting type of menu labels(regular/descriptive) and knowledge level(high/low) on the advertisement(Ad) comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. For that reasons, 157 university students who are majoring in food-service management or culinary arts were conveniently selected as sample for $2{\times}2$ factorial design. A final sample of 153 responses were deemed usable and then two-way ANOVA was used for statistical analysis. The findings are as follows. First, there were significant differences between the presenting types of menu labels and communication effects including the Ad comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. It can be known that descriptive menu labels showed higher communication effects than regular menu labels. Second, there were significant differences between the knowledge levels and communication effects including the Ad comprehension, attitude toward the Ad, and purchase intention but not in attitude toward the brand. It can be known that consumers with relatively high knowledge levels showed higher the Ad comprehension, attitude toward the Ad, purchase intention than consumers with low knowledge levels. The results of this study can be used as data for more effective menu marketing and basic of further empirical study for effectiveness of menu labels.

• 한국컴퓨터산업학회논문지
• /
• 제3권3호
• /
• pp.283-294
• /
• 2002

인터넷이 상용화된 요즈음, 웹을 기반으로 한 동영상 e-mail 시스템이 본격적으로 필요한 시기이다. 그러나 비디오 데이터는 너무 용량이 커서 상당한 압축을 하지 않는다면 인터넷 상에서의 전송이 매우 어렵다. 본 연구에서는 국제 표준으로 자리잡은 MPEG-4 기술을 이용하여 동영상 메일을 구현하면서, 기존의 방법으로는 해결하기 힘든 동영상의 실시간 압축, 웹 상에서의 자유로운 접근을 가능하게 하는 액티브 엑스 제어(Active X Control) 기술 등을 동영상 및 오디오 압축 기술과 함께 개발하여 적용하였다. 이 기술을 이용하면 누구나 자유롭게 동영상 메일을 전세계 어디로나 보내는 것이 가능하다. 한편 이 기술의 주요한 응용분야는 멀티미디어 메일링 서비스, 동영상 광고, 원격 교육 및 진료, 쇼핑 물 구축 등이다.

• 한국식생활문화학회지
• /
• 제35권6호
• /
• pp.524-537
• /
• 2020

This research was undertaken to examine Masan's regional food service industry, which experienced drastic changes due to liberation and the Korean war. Analysis of restaurant advertisements in 'Masanilbo' revealed a total of 92 restaurants during this period. The numbers of restaurants classified by the time periods are 18 (1946 to 1950), 27 (1951 to 1955), 17 (1956 to 1960), and 30 (1961 to 1966). 'Gomguk' gained popularity in the early 1900s and became a speciality of Masan, resulting in the appearance of numerous Gomguk restaurant advertisements. After independence, Japanese foods were predominant in Masan since the population was used to eating Japanese dishes during the colonial era. Moreover, there was a major influence of the people who returned to the homeland. Masan was the place for refugees during the 6.25 war, resulting in the popularity of 'Naengmyeon'; advertisements largely displayed 'Pyeongyangnaengmyeon' during the early 1950s, and 'Hamheungnaengmyeon' during the early 1960s. Western food advertisements usually introduced 'Dongaseu' and 'Kareraiseu', which were deeply influenced by Japanese culture. These various contributions resulted in alterations in the food menu, such as the rise of fusion food which is not bound to any nation, spread of Japanese food culture, and popularity of 'Naengmyeon'.

• 유통과학연구
• /
• 제21권3호
• /
• pp.13-23
• /
• 2023

Purpose: Low-Cost Carrier airlines attempt to provide the best service for their customers. However, the pandemic has forced airline companies to keep developing new strategies. Moreover, in this digital era, airlines must intensely market their service through social media to reach as many customers as possible. This research aims to study the impact of advertisements on Instagram and the customer experience concerning customer loyalty and satisfaction in the aviation industry. Research design, data, and methodology: This study uses a quantitative explanatory with the combination of the positivism paradigm. The data collection technique is by distributing questionnaires to related airline Instagram followers. Meanwhile, the sample calculation uses using the Slovin formula in which 414 respondents are gained. The collected data is analyzed with Structural Equation Model and using Smart-PLS software. Results: The study results indicate that advertising on Instagram and customer experience significantly positively affect customer satisfaction and loyalty. In addition, the variable customer satisfaction has a significant positive on customer loyalty. Conclusions: The study results indicate that the ease of obtaining information via Instagram can affect satisfaction and will increase when customers have made a flight so that they will become loyal customers.

• Asian Pacific Journal of Cancer Prevention
• /
• 제14권5호
• /
• pp.3131-3137
• /
• 2013

Background: Visual inspection of cervix with acetic acid (VIA) is offered at 252 centers in 64 districts of Bangladesh. VIA+ve women are managed at colposcopy clinics of Bangabandhu Sheikh Mujib Medical University (BSMMU) and 14 Medical College Hospitals (MCHs). This research work has been supported by 'UICC Cancer Prevention Campaign' programme. Objectives: This study explored the role of print materials and electronic media to improve cervical cancer screening in the present socio-cultural context of Bangladesh. Methods: This study was performed from January to August 2011 at two upazilas of Bangladesh (Singair with screening facility and Sonargaon without screening facility). Data were collected by focus group discussion (FGD) with women, husbands and community people before and after intervention. Information on cervical cancer screening and VIA camps was disseminated using advertisement through local cable line of the television, microphone announcement, service providers and leaflet throughout the week prior to a VIA camp. Three-day VIA camps were organized at the upazila health complex (UHC) of both upazilas. Quantitative data was gathered from women at the camps on source of information on VIA and the best method of awareness creation. Results: The population was aware of "cancer" and a notable number knew about cervical cancer. Baseline awareness on prevention and VIA was low and it was negligible where screening services were unavailable. Awareness was increased fourfold in both upazilas after interventions and half of the women and the majority of the community people became aware of screening and available facilities. Cable line advertisement (25.5%), microphone announcement (21.4%), and discussion sessions (20.4%) were effective for awareness creation on VIA. Television was mentioned as the best method (37.4%) of awareness creation. Conclusion: Television should be used for nation-wide awareness creation. For local awareness creation, cable line advertisement, microphone announcements and health education at Uthan Baithaks/ EPI sessions can easily be adopted by the government.

• 한국전자거래학회지
• /
• 제16권4호
• /
• pp.139-154
• /
• 2011

최근 키워드 검색 서비스를 제공하는 검색매체들은 CPM 광고방식에서 CPC 광고방식으로 전환하고 있는 실정이다. 그러나 CPC 광고방식이 CPM 광고방식에 비해 어떠한 측면에 서 효과가 있는가에 대한 체계적 연구는 미흡한 편이다. 이에 본 연구는 CPM 광고방식과 CPC 광고방식의 효과를 DB(Database)로부터 실 사례 데이터를 수집하여 두 광고방식 간 차이가 있는지에 대해 비교분석을 시도하였다. CPM 광고방식과 CPC 광고방식의 광고노출 영역은 상이하여 두 방식을 직접적으로 비교하기 어려우므로 분석단위를 동일하게 하기 위해 원본 데이터에 대한 전처리 과정을 수행하였다. 대상 데이터에 대한 분석결과 CPC 광고방식이 CPM 광고방식보다 총 노출 수 대비 클릭률이 약 1.3% 가량 높게 나타났으며, 1광고에 대한 클릭 당 단가가 약 51원 저렴한 것으로 나타났다. 즉 CPC 광고방식이 CPM 광고방식에 비해 광고효과 측면(CTR)과 광고비용 측면(CPC)에서 보다 우수한 것으로 나타났다. 향후 본 연구를 통해 키워드 검색 광고를 이용하고자 하는 광고주 및 마케팅 담당자에게 근거 있는 자료로서 마케팅 의사결정, 전략수립 및 예산편성에 도움이 되길 기대해 본다.

• 인터넷정보학회논문지
• /
• 제20권2호
• /
• pp.39-49
• /
• 2019

IoT 데이터 분석 기술의 발전으로 사용자의 상황을 실시간으로 분석하고 분석에 따른 상황 기반 서비스 제공이 가능해졌다. 대부분의 디지털 사이니지는 정보를 일방향으로 제공하기 위한 홍보 목적으로 사용되었지만, 개별 사용자의 상황과 반응에 따라서 개인화된 콘텐츠를 제공하는 방향으로 진화할 것이다. 그러나 기존 인터랙티브 디지털 사이니지 플랫폼은 하드웨어 의존도가 높기 때문에 그 수정이나 응용이 어렵다. 제안하는 플랫폼은 광고 콘텐츠 등록 및 인터랙티브 사이니지 콘텐츠 생성이 용이하면서도 센서 분석 결과에 기반 하여 적시에 광고를 재생 가능하도록 주요 기능들을 클라우드와 엣지에 분리하여 모듈화 하였다. 엣지는 개인 데이터를 직접 처리하여 프라이버시 이슈를 최소화 하면서도 실시간 센서 데이터를 바탕으로 콘텍스트를 분석하여 빠르게 대응이 가능하다. 클라우드는 엣지보다 다수 작업자의 접근 및 관리가 용이하므로 다수가 함께 작업하는 사이니지 콘텐츠 생성은 클라우드 플랫폼에서 처리함으로써 접근성과 유연성을 높였다. 설계된 인터랙티브 사이니지 제공 플랫폼은 사이니지 콘텐츠를 제공하는 제공자와, 사이니지 콘텐츠를 이용하는 시청자 측면에서 테스트를 진행하였으며 콘텍스트 변화에 적시 대응하면서도 빠르게 인터랙티브 사이니지 콘텐츠를 구성할 수 있음을 확인하였다.

• 한국콘텐츠학회논문지
• /
• 제22권8호
• /
• pp.149-158
• /
• 2022

본 연구를 위해 2020년부터 2021년까지 2년간 집행된 국내 기업광고 중에서 공중파 TV광고 및 디지털 영상광고를 총 297편을 분석대상으로 선정했다. 내용 분석결과, 코로나 팬데믹이 본격적으로 시작되고, 기업들의 ESG가 기업의 경영 화두로 떠오른 2020년 CSR 공익성 광고와 CSV 광고 그리고 ESG 광고가 2021년에 비해 현격한 집행 빈도가 높은 것으로 나타났다. 매체별 기업광고 종류 분포를 살펴 본 결과, 기업들은 TV라는 전통매체 보다는 디지털 매체를 통한 다양한 기업광고를 집행하고 있다는 것이 밝혀졌다. 기업광고 종류에 따른 광고 소구전략을 살펴 본 결과, 이성적 소구, 감성적 소구, 그리고 혼합소구 중에서 기업광고 전체적으로 감성적 소구 전략이 가장 빈번히 사용된 것으로 나타났다. 기업광고 구분에 따른 광고모델 유형을 분석한 결과, 기업광고는 브랜드 광고들과는 다르게 일반일 모델을 사용하는 것으로 나타났다. 매체 종류에 따른 광고모델 유형 분포를 살펴본 결과, 유명인 모델은 디지털 광고보가 TV 광고에서 더 자주 사용되고 있는 것으로 밝혀졌다.

• 대한가정학회지
• /
• 제38권5호
• /
• pp.121-136
• /
• 2000

The purpose of this study was to identify the factors affected on the leisure participation, leisure satisfaction and leisure erect of the middle-aged and the aged who were participated in the leisure programs of the public community facilities. The sample in this study consisted of 351 middle-aged and aged living in Seoul and Daegu. frequencies, means and multiple regressions were employed for the analysis. The resets of this study were as follows: The factors affected on the leisure participation were age, number of the family, residence, and tuition fee. The factors had erects on the leisure satisfaction were sex, pocket money, residence, and the access of the transportation. And, the factors affected on the leisure effect were educational attaintment, total household income, number of the family, leisure attitude, and the access of transportation. The findings suggest that the advertisement will be needed for more use of the leisure programs in the public community facilities. And the Public transportation service will help middle-aged and aged access the facilities and participate the leisure programs.