• Journal of Korea Planning Association
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• v.53 no.6
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• pp.39-59
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• 2018

This study examines the relationship between the usage of public bike and physical environment factors around the public bike stations using the public bike rental history data from 2016 to 2017 in Seoul, Korea. Focusing on the different influences of determinant factors by distance to public bike station, this study identifies influential factors that affect the usage of public bike. The results of the analysis are as follows. First, both the land use and physical environmental variables of bike station areas show strong associations with the usage of public bike. Second, the usage of public bike is also associated with neighborhood living facilities, business facilities, land use mix, the distance to subway station, public facilities and universities. This finding indicates that public bike has played a role as a transportation mode for the short-distance travel and commuting purposes in everyday life. Third, this study shows that the usage of public bike is strongly associated with the average slope, traffic volume around public bike stations, distance to streams or rivers, and the types of bike lane. This finding also indicates that surrounding environmental factors play an important role in the usage of public bike. Finally, this study identifies the different influences of determinant factors on the usage of public bike by distance to public bike station. This study suggests policy implications for the potential locations of public bike stations in the future.

• The Korean Journal of Applied Statistics
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• v.33 no.6
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• pp.739-751
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• 2020

Seoul public bike program facilitates access to bicycles and offers potential for greater mobility and health for users. Furthermore, it would have positive impacts on transport congestion, energy use, and the environment. Hence, it is important to find future rental locations by taking to account both bike-demand and regional imbalance. This paper first finds eligible candidates of rental locations with the required spatial conditions such as a sufficient sidewalk width and accessibility of bike pick-up vehicles. And then, estimates public bike daily usage for each selected location via random forest based on Seoul public bike historical usage, Seoul geographical features, regional characteristics, and populations. This study contributes to a better comprehension of the Seoul public bike program, and would be useful in determining new public bike rental locations.

• Journal of Internet Computing and Services
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• v.24 no.5
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• pp.107-120
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• 2023

The public bicycle of Seoul, Ttareungyi, was launched at October 2015 to reduce traffic and carbon emissions in downtown Seoul and now, 2023 Oct, the cumulative number of user is upto 4 million and the number of bike is about 43,000 with about 2700 stations. However, super growth of Ttareungyi has caused the several problems, especially demand/supply mismatch, and thus the Seoul citizen has been complained about out of stock. In this point, this study conducted a real time demand forecasting model to prevent stock out bike at stations. To develop the model, the research team gathered the rental·return transaction data of 20,000 bikes in whole 1600 stations for 2019 year and then analyzed bike usage, user behavior, bike stations, and so on. The forecasting model using machine learning is developed to predict the amount of rental/return on each bike station every hour through daily learning with the recent 90 days data with the weather information. The model is validated with MAE and RMSE of bike stations, and tested as a prototype service on the Seoul Bike Management System(Mobile App) for the relocation team of Seoul City.

• Asia pacific journal of information systems
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• v.29 no.3
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• pp.414-427
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• 2019

The sharing economy has significantly changed the way of living for years. The emergence and expansion of sharing economy empowered by the mobile information technologies and intellectual algorithms reconfigure how people use transportation means. In this paper, the bike sharing phenomenon is highlighted. Combining a big data set provided by the Seoul government about user logs and air quality data set, the empirical findings reveal that temperature change is tightly associated bike sharing activities. Also, the concentration of particulate matter is weakly related to bike sharing, but the trend should be carefully examined. By considering external environmental factors to bike sharing businesses, this work is differentiated. To further understand empirical data, data mining methods and econometric approaches were adopted.

• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.145-155
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• 2010

As the green transportation mode, revitalization of bike usage attracts remarkable public attention. For the acquirement of effective outcome, however, the concrete and close analysis about bike utilization characteristics should be arranged first. One result by MLTM(2009) is support this opinion; the bike mode share has been decreased whereas 9,170km of the bicycle path was improved(1995~2007). This study analyzed the bike mode share classified by trip types by using the 303,308 data of Household Travel Survey of Seoul Metropolitan Area, 2006. The highest mode share rate was induced by the institute attendee and Officetel resident as 3.75% and 3.13%, respectively. Also this study established the bike mode share estimation model of Seoul by logistic regression, and analyzed related factors and level of effectiveness related bike demand by calculation of odds ratio in terms of logistic regression coefficients. In conclusion, short trips, institutes district, parks, and Officetel residential area oriented policy should be effective on the revitalization of bike usage.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.287-293
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• 2019

The purpose of this study is to research on usability of Seoul Bike focusing on seoul citizens over-50s. Before the test, I researched Seoul Universal Design Guideline's background, purpose, principle and range through literature review. Then I did two tests based on re-establishment of the existing principle to fit the public service. First, I have noticed that using the service through an application was difficult for seoul citizens over-50s even if they have NEEDS for using Seoul Bike according to the survey. Next, I drew the result from User Task Evaluation Analysis. Due to the low app usability(the main point of the service) and accessibility and usability status was rate low, but the overall service process was comfortable and convenience. I expect this study will be a good resouce for public service design.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.861-866
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• 2022

Seoul introduced the shared bicycle system, "Seoul Public Bike" in 2015 to help reduce traffic volume and air pollution. Hence, to solve various problems according to the supply and demand of the shared bicycle system, "Seoul Public Bike," several studies are being conducted. Most of the research is a strategic "Bicycle Rearrangement" in regard to the imbalance between supply and demand. Moreover, most of these studies predict demand by grouping features such as weather or season. In previous studies, demand was predicted by time-series-analysis. However, recently, studies that predict demand using deep learning or machine learning are emerging. In this paper, we can show that demand prediction can be made a little better by discovering new features or ordering the importance of various features based on well-known feature-patterns. In this study, by ordering the selection of new features or the importance of the features, a better coefficient of determination can be obtained even if the well-known deep learning or machine learning or time-series-analysis is exploited as it is. Therefore, we could be a better one for demand prediction.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.3
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• pp.1-19
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• 2023

Bikes have recently emerged as an alternative to carbon neutrality. To understand the demand for public bikes, we endeavored to estimate travel frequency of public bike by considering the intermediate stops. Using the GPS trajectory data of 'Ttareungyi', a public bike service in Seoul, we identified a stay point and estimated travel frequency reflecting population, land use, and physical characteristics. Application of map matching and a stay point detection algorithm revealed that stay point appeared in about 12.1% of the total trips. Compared to a trip without stay point, the trip with stay point has a longer average travel distance and travel time and a higher occurrence rate during off-peak hours. According to visualization analysis, the stay points are mainly found in parks, leisure facilities, and business facilities. To consider the stay point, the unit of analysis was set as a hexagonal grid rather than the existing rental station base. Travel frequency considering the stay point were analyzed using the Zero-Inflated Negative Binomial (ZINB) model. Results of our analysis revealed that the travel frequency were higher in bike infrastructure where the safety of bike users was secured, such as 'Bikepath' and 'Bike and pedestrian path'. Also, public bikes play a role as first & last mile means of access to public transportation. The measure of travel frequency was also observed to increase in life and employment centers. Considering the results of this analysis, securing safety facilities and space for users should be given priority when planning any additional expansion of bike infrastructure. Moreover, there is a necessity to establish a plan to supply bike infrastructure facilities linked to public transportation, especially the subway.

• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.82-92
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• 2012

This study is on the color expression of 100 male bike helmet products examining color image scale with high preference, PCCS color system applied color analysis and influence of color in decision making. The targets are all domestically distributed male bike helmets. The image scale was divided into 4 sections (Soft, Hard, Dynamic and Static) by color, and color image scale was analyzed to top 10 priority products. And analysis according to PCCS color system was made. Finally, questionnaire survey was carried out to analyze the influence of color on purchase decision making. The questionnaire survey was carried out to male in 20s~50s who were the member of 18 bike clubs in S agent in Seoul. 414 out of 422 sheets except for 8 insufficient ones were used. The results can be divided into 3.