• Title/Summary/Keyword: Sentiment word analysis

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E-commerce data based Sentiment Analysis Model Implementation using Natural Language Processing Model (자연어처리 모델을 이용한 이커머스 데이터 기반 감성 분석 모델 구축)

  • Choi, Jun-Young;Lim, Heui-Seok
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.33-39
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    • 2020
  • In the field of Natural Language Processing, Various research such as Translation, POS Tagging, Q&A, and Sentiment Analysis are globally being carried out. Sentiment Analysis shows high classification performance for English single-domain datasets by pretrained sentence embedding models. In this thesis, the classification performance is compared by Korean E-commerce online dataset with various domain attributes and 6 Neural-Net models are built as BOW (Bag Of Word), LSTM[1], Attention, CNN[2], ELMo[3], and BERT(KoBERT)[4]. It has been confirmed that the performance of pretrained sentence embedding models are higher than word embedding models. In addition, practical Neural-Net model composition is proposed after comparing classification performance on dataset with 17 categories. Furthermore, the way of compressing sentence embedding model is mentioned as future work, considering inference time against model capacity on real-time service.

Amazon product recommendation system based on a modified convolutional neural network

  • Yarasu Madhavi Latha;B. Srinivasa Rao
    • ETRI Journal
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    • v.46 no.4
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    • pp.633-647
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    • 2024
  • In e-commerce platforms, sentiment analysis on an enormous number of user reviews efficiently enhances user satisfaction. In this article, an automated product recommendation system is developed based on machine and deep-learning models. In the initial step, the text data are acquired from the Amazon Product Reviews dataset, which includes 60 000 customer reviews with 14 806 neutral reviews, 19 567 negative reviews, and 25 627 positive reviews. Further, the text data denoising is carried out using techniques such as stop word removal, stemming, segregation, lemmatization, and tokenization. Removing stop-words (duplicate and inconsistent text) and other denoising techniques improves the classification performance and decreases the training time of the model. Next, vectorization is accomplished utilizing the term frequency-inverse document frequency technique, which converts denoised text to numerical vectors for faster code execution. The obtained feature vectors are given to the modified convolutional neural network model for sentiment analysis on e-commerce platforms. The empirical result shows that the proposed model obtained a mean accuracy of 97.40% on the APR dataset.

Topic Extraction and Classification Method Based on Comment Sets

  • Tan, Xiaodong
    • Journal of Information Processing Systems
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    • v.16 no.2
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    • pp.329-342
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    • 2020
  • In recent years, emotional text classification is one of the essential research contents in the field of natural language processing. It has been widely used in the sentiment analysis of commodities like hotels, and other commentary corpus. This paper proposes an improved W-LDA (weighted latent Dirichlet allocation) topic model to improve the shortcomings of traditional LDA topic models. In the process of the topic of word sampling and its word distribution expectation calculation of the Gibbs of the W-LDA topic model. An average weighted value is adopted to avoid topic-related words from being submerged by high-frequency words, to improve the distinction of the topic. It further integrates the highest classification of the algorithm of support vector machine based on the extracted high-quality document-topic distribution and topic-word vectors. Finally, an efficient integration method is constructed for the analysis and extraction of emotional words, topic distribution calculations, and sentiment classification. Through tests on real teaching evaluation data and test set of public comment set, the results show that the method proposed in the paper has distinct advantages compared with other two typical algorithms in terms of subject differentiation, classification precision, and F1-measure.

A Study of 'Emotion Trigger' by Text Mining Techniques (텍스트 마이닝을 이용한 감정 유발 요인 'Emotion Trigger'에 관한 연구)

  • An, Juyoung;Bae, Junghwan;Han, Namgi;Song, Min
    • Journal of Intelligence and Information Systems
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    • v.21 no.2
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    • pp.69-92
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    • 2015
  • The explosion of social media data has led to apply text-mining techniques to analyze big social media data in a more rigorous manner. Even if social media text analysis algorithms were improved, previous approaches to social media text analysis have some limitations. In the field of sentiment analysis of social media written in Korean, there are two typical approaches. One is the linguistic approach using machine learning, which is the most common approach. Some studies have been conducted by adding grammatical factors to feature sets for training classification model. The other approach adopts the semantic analysis method to sentiment analysis, but this approach is mainly applied to English texts. To overcome these limitations, this study applies the Word2Vec algorithm which is an extension of the neural network algorithms to deal with more extensive semantic features that were underestimated in existing sentiment analysis. The result from adopting the Word2Vec algorithm is compared to the result from co-occurrence analysis to identify the difference between two approaches. The results show that the distribution related word extracted by Word2Vec algorithm in that the words represent some emotion about the keyword used are three times more than extracted by co-occurrence analysis. The reason of the difference between two results comes from Word2Vec's semantic features vectorization. Therefore, it is possible to say that Word2Vec algorithm is able to catch the hidden related words which have not been found in traditional analysis. In addition, Part Of Speech (POS) tagging for Korean is used to detect adjective as "emotional word" in Korean. In addition, the emotion words extracted from the text are converted into word vector by the Word2Vec algorithm to find related words. Among these related words, noun words are selected because each word of them would have causal relationship with "emotional word" in the sentence. The process of extracting these trigger factor of emotional word is named "Emotion Trigger" in this study. As a case study, the datasets used in the study are collected by searching using three keywords: professor, prosecutor, and doctor in that these keywords contain rich public emotion and opinion. Advanced data collecting was conducted to select secondary keywords for data gathering. The secondary keywords for each keyword used to gather the data to be used in actual analysis are followed: Professor (sexual assault, misappropriation of research money, recruitment irregularities, polifessor), Doctor (Shin hae-chul sky hospital, drinking and plastic surgery, rebate) Prosecutor (lewd behavior, sponsor). The size of the text data is about to 100,000(Professor: 25720, Doctor: 35110, Prosecutor: 43225) and the data are gathered from news, blog, and twitter to reflect various level of public emotion into text data analysis. As a visualization method, Gephi (http://gephi.github.io) was used and every program used in text processing and analysis are java coding. The contributions of this study are as follows: First, different approaches for sentiment analysis are integrated to overcome the limitations of existing approaches. Secondly, finding Emotion Trigger can detect the hidden connections to public emotion which existing method cannot detect. Finally, the approach used in this study could be generalized regardless of types of text data. The limitation of this study is that it is hard to say the word extracted by Emotion Trigger processing has significantly causal relationship with emotional word in a sentence. The future study will be conducted to clarify the causal relationship between emotional words and the words extracted by Emotion Trigger by comparing with the relationships manually tagged. Furthermore, the text data used in Emotion Trigger are twitter, so the data have a number of distinct features which we did not deal with in this study. These features will be considered in further study.

Visualization of movie recommendation system using the sentimental vocabulary distribution map

  • Ha, Hyoji;Han, Hyunwoo;Mun, Seongmin;Bae, Sungyun;Lee, Jihye;Lee, Kyungwon
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.5
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    • pp.19-29
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    • 2016
  • This paper suggests a method to refine a massive collective intelligence data, and visualize with multilevel sentiment network, in order to understand information in an intuitive and semantic way. For this study, we first calculated a frequency of sentiment words from each movie review. Second, we designed a Heatmap visualization to effectively discover the main emotions on each online movie review. Third, we formed a Sentiment-Movie Network combining the MDS Map and Social Network in order to fix the movie network topology, while creating a network graph to enable the clustering of similar nodes. Finally, we evaluated our progress to verify if it is actually helpful to improve user cognition for multilevel analysis experience compared to the existing network system, thus concluded that our method provides improved user experience in terms of cognition, being appropriate as an alternative method for semantic understanding.

Sentiment Analysis System Using Stanford Sentiment Treebank (스탠포드 감성 트리 말뭉치를 이용한 감성 분류 시스템)

  • Lee, Songwook
    • Journal of Advanced Marine Engineering and Technology
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    • v.39 no.3
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    • pp.274-279
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    • 2015
  • The main goal of this research is to build a sentiment analysis system which automatically determines user opinions of the Stanford Sentiment Treebank in terms of three sentiments such as positive, negative, and neutral. Firstly, sentiment sentences are POS tagged and parsed to dependency structures. All nodes of the Treebank and their polarities are automatically extracted from the Treebank. We train two Support Vector Machines models. One is for a node level classification and the other is for a sentence level. We have tried various type of features such as word lexicons, POS tags, Sentiment lexicons, head-modifier relations, and sibling relations. Though we acquired 74.2% in accuracy on the test set for 3 class node level classification and 67.0% for 3 class sentence level classification, our experimental results for 2 class classification are comparable to those of the state of art system using the same corpus.

Construction of Consumer Confidence index based on Sentiment analysis using News articles (뉴스기사를 이용한 소비자의 경기심리지수 생성)

  • Song, Minchae;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.23 no.3
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    • pp.1-27
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    • 2017
  • It is known that the economic sentiment index and macroeconomic indicators are closely related because economic agent's judgment and forecast of the business conditions affect economic fluctuations. For this reason, consumer sentiment or confidence provides steady fodder for business and is treated as an important piece of economic information. In Korea, private consumption accounts and consumer sentiment index highly relevant for both, which is a very important economic indicator for evaluating and forecasting the domestic economic situation. However, despite offering relevant insights into private consumption and GDP, the traditional approach to measuring the consumer confidence based on the survey has several limits. One possible weakness is that it takes considerable time to research, collect, and aggregate the data. If certain urgent issues arise, timely information will not be announced until the end of each month. In addition, the survey only contains information derived from questionnaire items, which means it can be difficult to catch up to the direct effects of newly arising issues. The survey also faces potential declines in response rates and erroneous responses. Therefore, it is necessary to find a way to complement it. For this purpose, we construct and assess an index designed to measure consumer economic sentiment index using sentiment analysis. Unlike the survey-based measures, our index relies on textual analysis to extract sentiment from economic and financial news articles. In particular, text data such as news articles and SNS are timely and cover a wide range of issues; because such sources can quickly capture the economic impact of specific economic issues, they have great potential as economic indicators. There exist two main approaches to the automatic extraction of sentiment from a text, we apply the lexicon-based approach, using sentiment lexicon dictionaries of words annotated with the semantic orientations. In creating the sentiment lexicon dictionaries, we enter the semantic orientation of individual words manually, though we do not attempt a full linguistic analysis (one that involves analysis of word senses or argument structure); this is the limitation of our research and further work in that direction remains possible. In this study, we generate a time series index of economic sentiment in the news. The construction of the index consists of three broad steps: (1) Collecting a large corpus of economic news articles on the web, (2) Applying lexicon-based methods for sentiment analysis of each article to score the article in terms of sentiment orientation (positive, negative and neutral), and (3) Constructing an economic sentiment index of consumers by aggregating monthly time series for each sentiment word. In line with existing scholarly assessments of the relationship between the consumer confidence index and macroeconomic indicators, any new index should be assessed for its usefulness. We examine the new index's usefulness by comparing other economic indicators to the CSI. To check the usefulness of the newly index based on sentiment analysis, trend and cross - correlation analysis are carried out to analyze the relations and lagged structure. Finally, we analyze the forecasting power using the one step ahead of out of sample prediction. As a result, the news sentiment index correlates strongly with related contemporaneous key indicators in almost all experiments. We also find that news sentiment shocks predict future economic activity in most cases. In almost all experiments, the news sentiment index strongly correlates with related contemporaneous key indicators. Furthermore, in most cases, news sentiment shocks predict future economic activity; in head-to-head comparisons, the news sentiment measures outperform survey-based sentiment index as CSI. Policy makers want to understand consumer or public opinions about existing or proposed policies. Such opinions enable relevant government decision-makers to respond quickly to monitor various web media, SNS, or news articles. Textual data, such as news articles and social networks (Twitter, Facebook and blogs) are generated at high-speeds and cover a wide range of issues; because such sources can quickly capture the economic impact of specific economic issues, they have great potential as economic indicators. Although research using unstructured data in economic analysis is in its early stages, but the utilization of data is expected to greatly increase once its usefulness is confirmed.

Sentiment Analysis using Robust Parallel Tri-LSTM Sentence Embedding in Out-of-Vocabulary Word (Out-of-Vocabulary 단어에 강건한 병렬 Tri-LSTM 문장 임베딩을 이용한 감정분석)

  • Lee, Hyun Young;Kang, Seung Shik
    • Smart Media Journal
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    • v.10 no.1
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    • pp.16-24
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    • 2021
  • The exiting word embedding methodology such as word2vec represents words, which only occur in the raw training corpus, as a fixed-length vector into a continuous vector space, so when mapping the words incorporated in the raw training corpus into a fixed-length vector in morphologically rich language, out-of-vocabulary (OOV) problem often happens. Even for sentence embedding, when representing the meaning of a sentence as a fixed-length vector by synthesizing word vectors constituting a sentence, OOV words make it challenging to meaningfully represent a sentence into a fixed-length vector. In particular, since the agglutinative language, the Korean has a morphological characteristic to integrate lexical morpheme and grammatical morpheme, handling OOV words is an important factor in improving performance. In this paper, we propose parallel Tri-LSTM sentence embedding that is robust to the OOV problem by extending utilizing the morphological information of words into sentence-level. As a result of the sentiment analysis task with corpus in Korean, we empirically found that the character unit is better than the morpheme unit as an embedding unit for Korean sentence embedding. We achieved 86.17% accuracy on the sentiment analysis task with the parallel bidirectional Tri-LSTM sentence encoder.

Comparative Study of Tokenizer Based on Learning for Sentiment Analysis (고객 감성 분석을 위한 학습 기반 토크나이저 비교 연구)

  • Kim, Wonjoon
    • Journal of Korean Society for Quality Management
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    • v.48 no.3
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    • pp.421-431
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    • 2020
  • Purpose: The purpose of this study is to compare and analyze the tokenizer in natural language processing for customer satisfaction in sentiment analysis. Methods: In this study, a supervised learning-based tokenizer Mecab-Ko and an unsupervised learning-based tokenizer SentencePiece were used for comparison. Three algorithms: Naïve Bayes, k-Nearest Neighbor, and Decision Tree were selected to compare the performance of each tokenizer. For performance comparison, three metrics: accuracy, precision, and recall were used in the study. Results: The results of this study are as follows; Through performance evaluation and verification, it was confirmed that SentencePiece shows better classification performance than Mecab-Ko. In order to confirm the robustness of the derived results, independent t-tests were conducted on the evaluation results for the two types of the tokenizer. As a result of the study, it was confirmed that the classification performance of the SentencePiece tokenizer was high in the k-Nearest Neighbor and Decision Tree algorithms. In addition, the Decision Tree showed slightly higher accuracy among the three classification algorithms. Conclusion: The SentencePiece tokenizer can be used to classify and interpret customer sentiment based on online reviews in Korean more accurately. In addition, it seems that it is possible to give a specific meaning to a short word or a jargon, which is often used by users when evaluating products but is not defined in advance.

Predicting the Direction of the Stock Index by Using a Domain-Specific Sentiment Dictionary (주가지수 방향성 예측을 위한 주제지향 감성사전 구축 방안)

  • Yu, Eunji;Kim, Yoosin;Kim, Namgyu;Jeong, Seung Ryul
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.95-110
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    • 2013
  • Recently, the amount of unstructured data being generated through a variety of social media has been increasing rapidly, resulting in the increasing need to collect, store, search for, analyze, and visualize this data. This kind of data cannot be handled appropriately by using the traditional methodologies usually used for analyzing structured data because of its vast volume and unstructured nature. In this situation, many attempts are being made to analyze unstructured data such as text files and log files through various commercial or noncommercial analytical tools. Among the various contemporary issues dealt with in the literature of unstructured text data analysis, the concepts and techniques of opinion mining have been attracting much attention from pioneer researchers and business practitioners. Opinion mining or sentiment analysis refers to a series of processes that analyze participants' opinions, sentiments, evaluations, attitudes, and emotions about selected products, services, organizations, social issues, and so on. In other words, many attempts based on various opinion mining techniques are being made to resolve complicated issues that could not have otherwise been solved by existing traditional approaches. One of the most representative attempts using the opinion mining technique may be the recent research that proposed an intelligent model for predicting the direction of the stock index. This model works mainly on the basis of opinions extracted from an overwhelming number of economic news repots. News content published on various media is obviously a traditional example of unstructured text data. Every day, a large volume of new content is created, digitalized, and subsequently distributed to us via online or offline channels. Many studies have revealed that we make better decisions on political, economic, and social issues by analyzing news and other related information. In this sense, we expect to predict the fluctuation of stock markets partly by analyzing the relationship between economic news reports and the pattern of stock prices. So far, in the literature on opinion mining, most studies including ours have utilized a sentiment dictionary to elicit sentiment polarity or sentiment value from a large number of documents. A sentiment dictionary consists of pairs of selected words and their sentiment values. Sentiment classifiers refer to the dictionary to formulate the sentiment polarity of words, sentences in a document, and the whole document. However, most traditional approaches have common limitations in that they do not consider the flexibility of sentiment polarity, that is, the sentiment polarity or sentiment value of a word is fixed and cannot be changed in a traditional sentiment dictionary. In the real world, however, the sentiment polarity of a word can vary depending on the time, situation, and purpose of the analysis. It can also be contradictory in nature. The flexibility of sentiment polarity motivated us to conduct this study. In this paper, we have stated that sentiment polarity should be assigned, not merely on the basis of the inherent meaning of a word but on the basis of its ad hoc meaning within a particular context. To implement our idea, we presented an intelligent investment decision-support model based on opinion mining that performs the scrapping and parsing of massive volumes of economic news on the web, tags sentiment words, classifies sentiment polarity of the news, and finally predicts the direction of the next day's stock index. In addition, we applied a domain-specific sentiment dictionary instead of a general purpose one to classify each piece of news as either positive or negative. For the purpose of performance evaluation, we performed intensive experiments and investigated the prediction accuracy of our model. For the experiments to predict the direction of the stock index, we gathered and analyzed 1,072 articles about stock markets published by "M" and "E" media between July 2011 and September 2011.