• Journal of the Korea Society of Computer and Information
• /
• v.25 no.6
• /
• pp.81-89
• /
• 2020

Online reviews we encounter commonly on SNS, although a complex range of assessment information affecting the consumer's preferences are included, it is general that such information is just provided by simple numbers or star ratings. Based on those review types, it is not easy to get specific information that consumers want and use it to make a decision for purchase. Therefore, in this study, we propose a prediction methodology that can provide ratings broken down by evaluation items by performing sentiment analysis on restaurant reviews written in Korean. To this end, we select 'food', 'price', 'service', and 'atmosphere' as the main evaluation items of restaurants, and build a new sentiment dictionary for each evaluation item. It also classifies review sentences by rating item, predicts granular ratings through sentiment analysis, and provides additional information that consumers can use to make decisions. Finally, using MAE and RMSE as evaluation indicators it shows that the rating prediction accuracy of the proposed methodology has been improved than previous studies and presents the use case of proposed methodology.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.517-528
• /
• 2023

The purpose of this study is to analyze and compare UX factors of connectivity systems of domestic and overseas car brands. Using a text mining analysis, UX factors of domestic and overseas brands were compared through positive-negative sentiment index. After collecting 120,000 reviews on Hyundai Motor Group (Hyundai, Kia, Genesis) and 190,000 on Tesla, BMW, and Mercedes, pre-processing was performed. Keywords were classified into 11 UX factors in 3 dimensions of the system connection, information, and service. For domestic brands, sentiment index for 'safety' was the highest. For overseas brands, 'entertainment' was the most positive UX factor.

• Language and Information
• /
• v.14 no.2
• /
• pp.159-181
• /
• 2010

This paper presents a hybrid approach to the sentiment analysis of online texts. The sentiment of a text refers to the feelings that the author of a text has towards a certain topic. Many existing approaches employ either a pattern-based approach or a machine learning based approach. The former shows relatively high precision in classifying the sentiments, but suffers from the data sparseness problem, i.e. the lack of patterns. The latter approach shows relatively lower precision, but 100% recall. The approach presented in the current work adopts the merits of both approaches. It combines the pattern-based approach with the machine learning based approach, so that the relatively high precision and high recall can be maintained. Our experiment shows that the hybrid approach improves the F-measure score for more than 50% in comparison with the pattern-based approach and for around 1% comparing with the machine learning based approach. The numerical improvement from the machine learning based approach might not seem to be quite encouraging, but the fact that in the current approach not only the sentiment or the polarity information of sentences but also the additional information such as target of sentiments can be classified makes the current approach promising.

• International Journal of Internet, Broadcasting and Communication
• /
• v.9 no.3
• /
• pp.59-69
• /
• 2017

The best 'hub' to communicate with the citizen is using social media to marketing the business. However, there has several issued and the most common issue that face in critical is a capital issue. This issue is always highlight because most of automatic sentiment detection tool for Facebook or any other social media price is expensive and they lack of technical skills in order to control the tool. Therefore, in directly they have some obstacle to get faster product's feedback from customers. Thus, the personal online retailing need to struggle to stay in market because they need to compete with successful online company such as G-market. Sentiment analysis also known as opinion mining. Aim of this research is develop the tool that allow user to automatic detect the sentiment comment on social media account. RAD model methodology is chosen since its have several phases could produce more activities and output. Soppy tool will be develop using Microsoft Visual. In order to generate an accurate sentiment detection, the functionality testing will be use to find the effectiveness of this Soppy tool. This proposed automated Soppy Tool would be able to provide a platform to measure the impact of the customer sentiment over the postings on their social media site. The results and findings from the impact measurement could then be use as a recommendation in the developing or reviewing to enhance the capability and the profit to their personal online retailing company.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.3
• /
• pp.61-67
• /
• 2021

The covid-19 pandemic scenario caused the most extensive economic shocks the world has experienced in decades. Maintaining financial performance and economic stability is essential during the pandemic period. In these conditions, where movement is severely restricted, media consumption is considered to be increasing. The social media platform is one of the media online used by the public as a source of information and also expressing their sentiment, including individual investors in the capital market as social media users. Twitter is one of the social media microblogging platforms used by individual investors to share their opinion and get information. This study aims to determine whether microblogging sentiment investors can predict the capital market during pandemics. To analyze microblogging sentiment investors, we classified sentiment using the phyton text mining algorithm and Naïve Bayesian text classification into level positive, negative, and neutral from November 2019 to November 2020. This study was on 68 listed companies on the Indonesia stock exchange. A Vector Autoregression and Impulse Response is applied to capture short and long-term impacts along with a causal relationship. We found that microblogging sentiment investor has a significant impact on stock returns and volatility and vice-versa. Also, the response due to shocks is convergent, and microblogging investors in Indonesia are categorized as a "news-watcher" investor.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.11
• /
• pp.2043-2051
• /
• 2017

Lately, In addition to the increased interest in the big data field, there is also a growing interest in application fields through the processing of big data. Opinion Mining is a big data processing technique that is widely used in providing personalized service to users. Based on this, in this paper, textual review of users' places is processed by Opinion mining technique and the sentiment of users was analyzed through k-means clustering. The same numerical value is given to users who have a similar category of sentiment classified as a clustering operation. We propose a method to show recommendation contents to users by predicting preference using collaborative filtering recommendation system with assigned numerical values and marking contents with markers on the map in order of places with high predicted value.

• Journal of the Korean Data and Information Science Society
• /
• v.27 no.4
• /
• pp.845-854
• /
• 2016

Sentiment analysis or opinion mining is a technique of text mining employed to identify subjective information or opinions of an individual from documents in blogs, reviews, articles, or social networks. In the literature, only a problem of binary classification of ratings based on review texts in an online review. However, because there can be positive or negative reviews as well as neutral reviews, a multi-class classification will be more appropriate than the binary classification. To this end, we consider the multi-class classification of ratings based on review texts. In the preprocessing stage, we extract words related with ratings using chi-square statistic. Then the extracted words are used as input variables to multi-class classifiers such as support vector machines and proportional odds model to compare their predictive performances.

• The Journal of Information Systems
• /
• v.29 no.4
• /
• pp.171-191
• /
• 2020

Purpose The study aims to compare the online review writing behavior of users in China and the United States through text mining on online reviews' text content. In particular, existing studies have verified that there are differences in online reviews between different cultures. Therefore, the purpose of this study is to compare the differences between reviews written by Chinese and American tourists by analyzing text contents of online reviews based on cultural theory. Design/methodology/approach This study collected and analyzed online review data for hotels, targeting Chinese and US tourists who visited Korea. Then, we analyzed review data through text mining like sentiment analysis and topic modeling analysis method based on previous research analysis. Findings The results showed that Chinese tourists gave higher ratings and relatively less negative ratings than American tourists. And American tourists have more negative sentiments and emotions in writing online reviews than Chinese tourists. Also, through the analysis results using topic modeling, it was confirmed that Chinese tourists mentioned more topics about the hotel location, room, and price, while American tourists mentioned more topics about hotel service. American tourists also mention more topics about hotels than Chinese tourists, indicating that American tourists tend to provide more information through online reviews.

• Asia pacific journal of information systems
• /
• v.29 no.4
• /
• pp.838-855
• /
• 2019

Online product reviews are a vital source for companies in that they contain consumers' opinions of products. The earlier methods of opinion mining, which involve drawing semantic information from text, have been mostly applied in one dimension. This is not sufficient in itself to elicit reviewers' comprehensive views on products. In this paper, we propose a novel approach in opinion mining by projecting online consumers' reviews in a multidimensional framework to improve review interpretation of products. First of all, we set up a new framework consisting of six dimensions based on a marketing management theory. To calculate the distances of review sentences and each dimension, we embed words in reviews utilizing Google's pre-trained word2vector model. We classified each sentence of the reviews into the respective dimensions of our new framework. After the classification, we measured the sentiment degrees for each sentence. The results were plotted using a radar graph in which the axes are the dimensions of the framework. We tested the strategy on Amazon product reviews of the iPhone and Galaxy smartphone series with a total of around 21,000 sentences. The results showed that the radar graphs visually reflected several issues associated with the products. The proposed method is not for specific product categories. It can be generally applied for opinion mining on reviews of any product category.

• Journal of KIISE:Databases
• /
• v.36 no.4
• /
• pp.254-262
• /
• 2009

As the trend of e-business activities develop, customers come into contact with products through on-line shopping sites and lots of customers refer product reviews before the purchasing on-line. However, as the volume of product reviews grow, it takes a great deal of time and effort for customers to read and evaluate voluminous product reviews. Lately, attention is being paid to Opinion Mining(OM) as one of the effective solutions to this problem. In this paper, we propose an efficient method for opinion sentiment classification of product reviews using product specific context information of words occurred in the reviews. We define the context information of words and propose the application of context for sentiment classification and we show the performance of our method through the experiments. Additionally, in case of word corpus construction, we propose the method to construct word corpus automatically using the review texts and review scores in order to prevent traditional manual process. In consequence, we can easily get exact sentiment polarities of opinion words in product reviews.