• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.2
• /
• pp.164-172
• /
• 2018

This paper examines the relevance of pre-production and storytelling in big data analysis and, focusing on JTBC's Man to Man series, looks at how the drama's storytelling should be structured. In this study, we conducted text mining on blogs focused on a particular topic to read the viewer's thoughts on pre-produced dramas and on 67 blogs written about Pre-Production Dramas from 2016.12.15 to 2017.12.15. Also, we conducted sentiment analysis about the Man to Man series, which is not only a pre-production drama, but also has storytelling issues. The blog text extraction and text mining were analyzed using the OutWit Hub and the R, and the tools.provided by social metrics were used to make sentiment analyses of the larger data. Sentiment analysis revealed that the viewers of the Man to Man series did not agree with the romance between Kim Sul-woo and Cha Do-ha, due to the lack of reality in the female characters. Therefore, it was concluded that it is crucial to increase the reality of the characters in order to increase the audience's empathy. These studies will continue to be necessary, because they will form the basis for digitally driven storytelling studies and will provide valuable materials for conducting predictions and instructions in the cultural content industry.

• Annual Conference on Human and Language Technology
• /
• 2010.10a
• /
• pp.112-113
• /
• 2010

최근 오피니언 마이닝 관련 연구 중 감정 분류에 대한 관심이 높아지면서 많은 연구가 진행되고 있다. 기존 영어권 연구에서 제시되어온 방법은 한국어 상품평에 적용하는 것이 쉽지 않다. 영어 시소러스 기반 한국어 감정단어 추출 기술은 한국어와 영어 단어가 일대일로 일치하기가 어렵다는 문제가 있다. 기존 관련 연구 중 k-Structure 기법은 패턴의 길이가 3인 단순한 문장에 속성단어와 감정단어가 포함되었을 경우를 기준으로 한 것이므로 한정적이다. 본 논문에서 제안하는 방법은 상품평에서 의미적인 패턴을 추출하여 감정 단어의 위치를 파악하는 방법이다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.15 no.10
• /
• pp.3498-3512
• /
• 2021

This article describes how events that make up text stories can be represented and extracted. We also address the results from our simple experiment on extracting and clustering events in terms of emotions, under the assumption that different emotional events can be associated with the classified clusters. Each emotion cluster is based on Plutchik's eight basic emotion model, and the attributes of the NLTK-VADER are used for the classification criterion. While comparisons of the results with human raters show less accuracy for certain emotion types, emotion types such as joy and sadness show relatively high accuracy. The evaluation results with NRC Word Emotion Association Lexicon (aka EmoLex) show high accuracy values (more than 90% accuracy in anger, disgust, fear, and surprise), though precision and recall values are relatively low.

• Annual Conference on Human and Language Technology
• /
• 2022.10a
• /
• pp.630-633
• /
• 2022

속성기반 감성 분석은 텍스트 내에 존재하는 속성에 대해 세분화된 감성 분석을 수행하는 과제를 말한다. 세분화된 감성분석을 정확하게 수행하기 위해서는 텍스트에 존재하는 감성 표현과 그것이 수식하는 대상에 대한 정보가 반드시 필요하다. 그리고 순서대로 두 가지 정보는 이후 정보를 텍스트에서 추출하기 위해 중요한 단서가 된다. 따라서 본 논문에서는 KorBERT와 Bi-LSTM을 이용한 단계적 특징을 활용한 다중 작업 학습 모델을 사용하여 한국어 감성 분석 말뭉치의 감성 표현과 대상을 추출하는 작업을 수행하였다. 제안한 모델을 한국어 감성 분석 말뭉치로 학습 및 평가한 결과, 감성 표현 추출 작업의 출력을 추가적인 특성으로 전달하여 대상 추출 작업의 성능을 향상시킬 수 있음을 보였다.

• Annual Conference on Human and Language Technology
• /
• 2022.10a
• /
• pp.164-169
• /
• 2022

토픽 모델링은 비즈니스 분석이나 기술 동향 파악 등 다방면에서 많이 사용되고 있는 기술이다. 하지만 대표적인 방법인 LDA와 같은 비지도학습의 경우, 그 알고리즘 구조상 문서의 수가 많을 때 토픽 모델링이 가능하다. 본 논문에서는 문서의 수가 적은 경우도, 키워드 및 키프레이즈를 이용한 군집화를 통해 토픽 모델링을 하고 감성분석을 통해 토픽에 대한 분석도 제시하였다. 이에 필요한 데이터 제작 및 키워드 추출, 키워드 기반 감성분석, 키워드 임베딩 및 군집화를 구현하였고, 결과를 정성적으로 보았을 때 유의미한 분석이 되는 것을 확인하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.18 no.8
• /
• pp.2137-2156
• /
• 2024

Customer reviews are the second-most reliable source of information, followed by family and friend referrals. However, there are many existing customer reviews. Some online shopping platforms address this issue by ranking customer reviews according to their usefulness. However, we propose an alternative method to rank customer reviews, given that this system is easily manipulable. This study aims to create a ranking model for reviews based on their usefulness by combining product and seller service aspects from customer reviews. This methodology consists of six primary steps: data collection and preprocessing, aspect extraction and sentiment analysis, followed by constructing a regression model using random forest regression, and the review ranking process. The results demonstrate that the ranking model with service considerations outperformed the model without service considerations. This demonstrates the model's superiority in the three tests, which include a comparison of the regression results, the aggregate helpfulness ratio, and the matching score.

• Proceedings of the Korean Information Science Society Conference
• /
• 2008.06c
• /
• pp.268-273
• /
• 2008

의견(Opinion) 분석은 도전적인 분야로 언어 자원 구축, 문서의 Sentiment 분류, 문장 내의 의견 어구 추출 등의 다양한 문제를 다룬다. 이 중 의견 어구 추출문제는 단순히 문장이나 문서 단위로 분류하는 수준을 뛰어 넘는 문장 내 의견 어구를 추출하는 문제로 최근 많은 관심을 받고 있는 연구 주제이다. 그러나 의견 어구 추출에 대한 기존 연구는 문장 내 의견 어구부분이 태깅(tagging)된 학습 데이터와 의견 어휘 자원을 이용한 지도(Supervised)학습을 이용한 접근이 대부분으로 실제 적용 상의 한계를 갖는다. 본 논문은 문장 내 의견 어구 부분이 태깅된 학습 데이터와 의견 어휘 자원이 없는 환경에서도 문장단위의 극성 정보를 이용하여 의견 어구를 추출하는 부분 지도(Semi-Supervised)학습 장법을 제안한다. 본 논문의 방법은 Baseline에 비하여 정확률(Precision)은 33%, F-Measure는 14% 가량 높은 성능을 냈다.

• Journal of Internet Computing and Services
• /
• v.21 no.3
• /
• pp.123-131
• /
• 2020

Along with the rapid development of artificial intelligence technology, natural language processing, which deals with human language, is also actively studied. In particular, BERT, a language model recently proposed by Google, has been performing well in many areas of natural language processing by providing pre-trained model using a large number of corpus. Although BERT supports multilingual model, we should use the pre-trained model using large amounts of Korean corpus because there are limitations when we apply the original pre-trained BERT model directly to Korean. Also, text contains not only vocabulary, grammar, but contextual meanings such as the relation between the front and the rear, and situation. In the existing natural language processing field, research has been conducted mainly on vocabulary or grammatical meaning. Accurate identification of contextual information embedded in text plays an important role in understanding context. Knowledge graphs, which are linked using the relationship of words, have the advantage of being able to learn context easily from computer. In this paper, we propose a system to extract Korean contextual information using pre-trained BERT model with Korean language corpus and knowledge graph. We build models that can extract person, relationship, emotion, space, and time information that is important in the text and validate the proposed system through experiments.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.41 no.4
• /
• pp.131-137
• /
• 2018

People write reviews of numerous products or services on the Internet, in their blogs or community bulletin boards. These unstructured data contain important emotions and opinions about the author's product or service, which can provide important information for future product design or marketing. However, this text-based information cannot be evaluated quantitatively, and thus they are difficult to apply to mathematical models or optimization problems for product design and improvement. Therefore, this study proposes a method to quantitatively extract user's opinion or preference about a specific product or service by utilizing a lot of text-based information existing on the Internet or online. The extracted unstructured text information is decomposed into basic unit words, and positive rate is evaluated by using existing emotional dictionaries and additional lists proposed in this study. This can be a way to effectively utilize unstructured text data, which is being generated and stored in vast quantities, in product or service design. Finally, to verify the effectiveness of the proposed method, a case study was conducted using movie review data retrieved from a portal website. By comparing the positive rates calculated by the proposed framework with user ratings for movies, a guideline on text mining based evaluation of unstructured data is provided.

• The Journal of Industrial Distribution & Business
• /
• v.13 no.7
• /
• pp.27-35
• /
• 2022

Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.