• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.49-56
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• 2014

In this paper, we propose a method for identifying hidden principal sentiments among large scale texts from documents, social data, internet and blogs by analyzing standard language, slangs, argots, abbreviations and emoticons in those words. The IRLBA(Implicitly Restarted Lanczos Bidiagonalization Algorithm) is used for principal component analysis with large scale sparse matrix. The proposed system consists of data acquisition, message analysis, sentiment evaluation, sentiment analysis and integration and result visualization modules. The suggested approaches would help to improve the accuracy and expand the application scope of sentiment analysis in social data.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.4
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• pp.33-40
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• 2020

In order to satisfy customers, it is important to identify the quality elements that affect customers' satisfaction. The Kano model has been widely used in identifying multi-dimensional quality attributes in this purpose. However, the model suffers from various shortcomings and limitations, especially those related to survey practices such as the data amount, reply attitude and cost. In this research, a model based on the text sentiment analysis is proposed, which aims to substitute the survey-based data gathering process of Kano models with sentiment analysis. In this model, from the set of opinion text, quality elements for the research are extracted using the morpheme analysis. The opinions' polarity attributes are evaluated using text sentiment analysis, and those polarity text items are transformed into equivalent Kano survey questions. Replies for the transformed survey questions are generated based on the total score of the original data. Then, the question-reply set is analyzed using both the original Kano evaluation method and the satisfaction index method. The proposed research model has been tested using a large amount of data of public IT service project evaluations. The result shows that it can replace the existing practice and it promises advantages in terms of quality and cost of data gathering. The authors hope that the proposed model of this research may serve as a new quality analysis model for a wide range of areas.

• Journal of the Korean Institute of Intelligent Systems
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• v.23 no.4
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• pp.317-324
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• 2013

Twitter sentiment analysis is to classify a tweet (message) into positive and negative sentiment class. This study deals with SentiWordNet(SWN)-based twitter sentiment analysis. SWN is a sentiment dictionary in which each sense of an English word has a positive and negative sentimental strength. There has been a variety of SWN-based sentiment feature extraction methods which typically first determine the sentiment orientation (SO) of a term in a document and then decide SO of the document from such terms' SO values. For example, for SO of a term, some calculated the maximum or average of sentiment scores of its senses, and others computed the average of the difference of positive and negative sentiment scores. For SO of a document, many researchers employ the maximum or average of terms' SO values. In addition, the above procedure may be applied to the whole set (adjective, adverb, noun, and verb) of parts-of-speech or its subset. This work provides a comparative study on SWN-based sentiment feature extraction schemes with performance evaluation on a well-known twitter dataset.

• Journal of Information Technology Services
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• v.19 no.4
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• pp.1-11
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• 2020

Through text mining, sentiment analysis, and semiotics analysis, this study aims to reinterpret the meaning of user emotional words and related words to derive strategic elements of brand and design. After selecting a local car manufacturer whose user opinion on the brand is a clear topic, web-crawl the car comments of the manufacturer directly created by the users online. Then, analyze the extracted morphology and its associated words and convert them to fit the marketing mix theory. Through this process, propose a methodology that allows consumers to supplement and improve brand elements with negative sensibilities, and to inherit elements with positive sensibilities and manage brands reasonably. In particular, the Map presented in this study are considered to be fully utilized as information for overall brand management.

• Journal of Digital Contents Society
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• v.14 no.4
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• pp.581-587
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• 2013

In this paper, we propose a method of sentiment classification which uses Levenshtein distance. We generate BOW(Bag-Of-Word) applying Levenshtein daistance in sentiment features and used it as the training set. Then the machine learning algorithms we used were SVMs(Support Vector Machines) and NB(Naive Bayes). As the data set, we gather 2,385 reviews of movies from an online movie community (Daum movie service). From the collected reviews, we pick sentiment words up manually and sorted 778 words. In the experiment, we perform the machine learning using previously generated BOW which was applied Levenshtein distance in sentiment words and then we evaluate the performance of classifier by a method, 10-fold-cross validation. As the result of evaluation, we got 85.46% using Multinomial Naive Bayes as the accuracy when the Levenshtein distance was 3. According to the result of the experiment, we proved that it is less affected to performance of the classification in spelling errors in documents.

• Journal of Digital Contents Society
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• v.15 no.4
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• pp.559-568
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• 2014

Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.

• The Journal of Economics, Marketing and Management
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• v.10 no.3
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• pp.21-36
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• 2022

Purpose: The purpose of this study is to compare and analyze the enterprise's score index calculated from atypical data and corrected data. Research design, data, and methodology: In this study, news articles which are non-financial information but qualitative data were collected from 2,432 SMEs that has been extracted "square proportional stratification" out of 18,910 enterprises with fixed data and compared/analyzed each enterprise's score index through text mining analysis methodology. Result: The analysis showed that qualitative data can be quantitatively evaluated by region, industry and period by collecting news from SMEs, and that there are concerns that it could be an element of alternative credit evaluation. Conclusion: News data cannot be collected even if one of the small businesses is self-employed or small businesses has little or no news coverage. Data normalization or standardization should be considered to overcome the difference in scores due to the amount of reference. Furthermore, since keyword sentiment analysis may have different results depending on the researcher's point of view, it is also necessary to consider deep learning sentiment analysis, which is conducted by sentence.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.9
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• pp.1153-1158
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• 2018

Online customer evaluations and social media information among a variety of information sources are critical for businesses as it influences the customer's decision making. There are limitations on the time and money that the survey will ask to identify a variety of customers' needs and complaints. The customer review data at online shopping malls provide the ideal data sources for analyzing customer sentiment about their products. In this study, we collected product reviews data on the smartphone of Samsung and Apple from Amazon. We applied five classification algorithms which are used as representative sentiment analysis techniques in previous studies. The five algorithms are based on support vector machines, bagging, random forest, classification or regression tree and maximum entropy. In this study, we proposed entropy score which can comprehensively evaluate the performance of classification algorithm. As a result of evaluating five algorithms using an entropy score, the SVMs algorithm's entropy score was ranked highest.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.1
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• pp.49-62
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• 2022

Online customer review data can be easily collected on the Internet and also they describe sentimental evaluation of a product in different aspects. Previous sentiment analysis studies evaluate the degree of sentiment with review data, which may have multiple sentences describing different product aspects. Since different aspects of a product can be described in a sentence, the proposed method suggested analyzing a sentence to build a pair of a product aspect terms and sentimental terms. Bidirectional LSTM and CRF algorithms were used in this paper. A pair of aspect terms and sentimental terms are evaluated by pre-defined evaluation rules. The paper suggested using the result of evaulation as inputs of QFD, so that the quantified customer voices effect on the requirements of a new product. Online reviews for a hair dryer were used as an example showing that the proposed approach can derive reasonable sentiment analysis results.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.1-8
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• 2022

This work provides a reliable and classified stocks dataset merged with Saudi stock news. This dataset allows researchers to analyze and better understand the realities, impacts, and relationships between stock news and stock fluctuations. The data were collected from the Saudi stock market via the Corporate News (CN) and Historical Data Stocks (HDS) datasets. As their names suggest, CN contains news, and HDS provides information concerning how stock values change over time. Both datasets cover the period from 2011 to 2019, have 30,098 rows, and have 16 variables-four of which they share and 12 of which differ. Therefore, the combined dataset presented here includes 30,098 published news pieces and information about stock fluctuations across nine years. Stock news polarity has been interpreted in various ways by native Arabic speakers associated with the stock domain. Therefore, this polarity was categorized manually based on Arabic semantics. As the Saudi stock market massively contributes to the international economy, this dataset is essential for stock investors and analyzers. The dataset has been prepared for educational and scientific purposes, motivated by the scarcity of data describing the impact of Saudi stock news on stock activities. It will, therefore, be useful across many sectors, including stock market analytics, data mining, statistics, machine learning, and deep learning. The data evaluation is applied by testing the data distribution of the categories and the sentiment prediction-the data distribution over classes and sentiment prediction accuracy. The results show that the data distribution of the polarity over sectors is considered a balanced distribution. The NB model is developed to evaluate the data quality based on sentiment classification, proving the data reliability by achieving 68% accuracy. So, the data evaluation results ensure dataset reliability, readiness, and high quality for any usage.