• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.162-168
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• 2005

The pictures of design details, such as collar type, sleeve type, skirt type, and skirt length, and color tone were evaluated by 377 persons in terms of sensibility and emotion. The data were analyzed by SPSS using ANOVA and Factor analysis to find out the most effective types of details on consumer's sensibility and emotion, and the methods were introduced. The most effective type is skirt length on sensibility and emotion of women's dress. The second type is different according to sensibility and emotion. Sensibility and emotion were composed of three concept: contemporary, mature and character. Sleeve type is second determinant to contemporary concept, and color tone is to mature concept, collar type is to character concept. 41 each details of design were positioned into 3D-concept space to connect each detail type and fashion concept of women's dress.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.864-872
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• 2008

This study investigated store attributes, VM factors, and store loyalty for store choice behavior by G sensibility types. A total of 425 usable questionnaires were obtained from students who enrolled at universities in Busan, Korea. For data analysis, factor analysis, cluster analysis, ${\chi}^2$-test, and ANOVA were conducted by using SPSS 10.1. The major results were as follows: First, G sensibility was classified into five types: G1(My pace type), G2(Active type), G3(Whimsical type). G4(Mania type), and G5(Sensational type). Particularly, G3 was most highly observed in male and female groups. Second, there was significant difference in the importance of store attribute, such as merchandise assortment among G sensibility types. Third, there were significant differences in VM factors of store image, physical facilities, and display and layout among G sensibility types. Especially, G5 type consumers considered store image, physical facilities, and merchandise display and layout more importantly, than did the other types. Fourth, there was significant difference in store loyalty among G sensibility types. This study discussed managerial implications of visual merchandising strategy for apparel retailers.

• Journal of Fashion Business
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• v.27 no.5
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• pp.44-59
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• 2023

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.169-178
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• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.

• Journal of the Korean housing association
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• v.25 no.3
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• pp.165-179
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• 2014

The purpose of this study was to draw application elements of housing interior design according to user-oriented sensibility types. The sensibility evaluation experiments were conducted to target the general user 118 people using the sensibility evaluation tool for housing interior space. The results of the analysis were as: To produce the 'cozy' space, the colors and materials giving soft and natural feeling should be used. For the 'practical' space, type of ceiling and window that give the visually open feeling, the user-oriented furniture arrangement that allows using the space efficiently. For the 'cheerful' space, the simple and natural effects should be produced by using closed space that stable. For the 'traditional' space, the natural fishing material having rough texture should be used. For the 'unique' space, the space contained the dynamic feeling by the diagonal or vertical line and the graphic expression in the wall. For the 'congenial' emotional space, basic is the symmetric, stable and simple space. On the other hand, for the material, small size, natural texture or typical and soft materials should be used. For the 'sensuous' space, the dynamic and vertical sense of space should be expressed by the type of ceiling. The most important elements for the space of 'gorgeous' sensibility, is the color.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.112-121
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• 2014

The purpose of this study is to develop the user-oriented housing interior space sensibility evaluation tools: The user-oriented housing interior space sensibility evaluation tools shall be developed through the systematic selection process of the extracted housing interior space images, which were linked with the adjectives of sensibility evaluation selected for the housing interior space preferred by the user from the specific words of the sensibility extracted to identify the characteristics of the user's sensibility which is recently being changed. In the results of analyzing the words of sensibility for the residential space preferred by the users with 48 pairs of adjectives. The user-oriented sensibility assessment tool was built by extracting 8 sensibility factors of 'cozy', 'practical' 'cheerful', 'traditional', 'unique', 'congenial', 'sensuous', and 'gorgeous' in the exploratory factor analysis. The image scale was constructed in two-dimensions of the sense of space and the type of space for the residential interior space images. The dimension of the 'sense of space' is explained by the axis of open-closed and the dimension of 'type of space, is explained by the axis of 'natural-artificial'. Such a structural model of the residential interior design attributes were divided into 8 groups. And the 42 images representing each group were selected and the user-oriented residential interior space image tool was built by adding user's selective elements.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.291-294
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• 2002

Fabric hand and sensibility must be studied together with the apparel sensibility. This study included 8 wool fabrics and 10 jacket styles to execute experiment their subjective sensibility and to look for the effects of subject's experiences. The wool sensibility changes not with the wool type but also with their appropriate jacket styles. Expert designers evaluated some of the wool and jacket sensibility differently from students did.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.289-299
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• 2005

Through the formative analysis of the traditional jokakbo, we have composed surface composition that was made by a perfect square, triangle, a weather vane type, vertical type, cintamani type, and a mixed rectangular. And we have composed 18 kinds of motif stimulants that was made by vivid tone, pale tone, and so on, and finally analyzed sensibility image, preference rate of them. The cause of composition for the sensibility image of stimulant was composed by the cause of simplicity characteristics, interesting characteristics, rigid-flexibility characteristics, and modern characteristics. And from these things, the cause of simplicity characteristics and the cause of interesting characteristics were revealed as important dimensional factors of sensibility image. The sensibility image of motif was revealed as a simple image of perfect square, a feminine image of cintamani type, a modern image of mixed rectangular. And black-white colored mixed rectangular and chromatic colored cintamani type were also revealed as an interesting image. The preference rate of motif is related with the cause of interesting characteristics and simplicity characteristics, it also has been revealed to prefer the pale tone than others. And it also has been revealed that achromatic colored mixed rectangular, cintamani type of vivid tone, perfect square and rectangular of pale tone were mostly preferred.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.105-106
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• 2011

• Science of Emotion and Sensibility
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• v.5 no.3
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• pp.29-34
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• 2002

This study aimed to investigate the effect of design factors of woven textiles on the consumer's sensibility and emotion. 60 textile design pictures and 18 adjectives were prepared to get responses from 512 adult subjects. Textiles designs were analyzed into 9 design factors, such as, motif source, motif-background ratio, motif interpretation, motif arrangement, motif variation, motif articulation, hue contrast, value contrast, and chroma contrast. The results are followings: 1) The design factors of textiles were connected to other design factors, for example, the type of motif interpretation determined the type of chroma contrast, motif source, the ratio, and chroma contrast significantly. 2) The correlational coefficients of the ratio, motif variation, chroma contrast, hue contrast, articulation, and value contrast were positively signed significantly. 3) Consumer's sensibility was changed in urban, natural, graceful, mannish, young, dynamic, new, modem and etc, as the textile designs were changed in motif source, arrangement, hue contrast and etc.