• Title/Summary/Keyword: Semantic differential method

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Using triangle fuzzy numbers and semantic differential scale to evaluate service quality (삼각퍼지수와 어의차이 척도를 이용한 서비스 품질 측정)

  • Lee Seok-Hoon;Yun Deok-Kyun
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.182-197
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    • 2004
  • In this paper we propose a new method of evaluating customers' service quality using triangle fuzzy numbers and semantic differential scale. These two parameters are useful for quantifying the customers' linguistic variables and subjective judgements. We define the Service Quality(SQ) as the ratio of the expected and perceived service and address the Agreement Rate(AR) calculated from the hamming distance in order to define the Service Rate(SR) as the geometric mean of the SQ and AR. Using the SR in the analysis of service attributes provides more appropriate to measure the customers' service quality and to establish a creative service policy for competitive service quality improvement.

Evaluation of the Fitness of Vacuum Cleaners to Human Body using the Semantic Differential Method (감성공학 기법을 활용한 진공청소기의 인체적합도 평가)

  • 박재희;박수찬
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.160-163
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    • 2000
  • 진공청소기의 인체적합도를 위주로 한 제품평가 방법을 개발하였다. 기존 감성공학에서 자주 사용해온 의미미분법을 근간으로 하고 다속성의사결정론 등을 가미한 평가방법이다. 30 개의 청소기를 대상으로 한 예비 평가실험을 통해 평가항목에 대한 요인분석을 실시한 후 평가항목을 설정하였으며, 평가항목과 상관관계가 높은 제품 속성들을 평가를 위한 설계요소로 설정하였다. 본 실험에서는 예비실험을 통해 개발된 평가방법을 이용해 30 명의 피실험자가 진공청소기를 대상으로 한 평가실험을 수행해 평가방법을 검증하였다.

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PSYCHOLOGICAL EVALUATION AND THE APPLICABILITY OF THE IMPRESSION TRANSFER VECTOR METHOD FOR SYNTHESIZING HIGHER-ORDER FACIAL IMPRESSIONS

  • Sakuta, Yuiko;Ishi, Hanae;Akamatsu, Shigeru;Gyoba, Jiro
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.01a
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    • pp.689-694
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    • 2009
  • We developed a facial image generating technique that can manipulate facial impressions. The present study applied this impression transferring method to higher-order impressions such as "elegance" or "attractiveness" and confirmed the psychological validity of this method using the semantic differential method. Subsequently, we applied this method to two types of cognitive experiments. First, we examined the contributions of texture and shape on the facial impressions by using those face images for which the impressions have already been quantitatively manipulated based on this method. Second, we used such stimuli to examine the effect of facial impressions and attractiveness on the "mere exposure effect." Thus, we concluded that the impression transfer vector method is an effective tool to quantitatively manipulate the facial impressions in various cognitive studies.

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Study on the Evaluation of Sound Quality of a Vehicle Interior Noise (차량의 실내소음에 대한 음질평가 연구)

  • Lee, J.K.;Chai, J.B.;Jang, H.K.
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.15 no.8 s.101
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    • pp.945-953
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    • 2005
  • The purpose of this paper is to develop a linear regression model for the sound quality index of vehicle Interior noise. For this, objective measurement data of the vehicles driving in acceleration was measured. On the basis of analysis, psychoacoustic parameters were extracted and subjective evaluation was performed by noise and vibration expert evaluators. For the subjective evaluation, the paired comparisons and the semantic differential methods were used to evaluate sound quality of vehicle interior noise. By the paired comparison which evaluate two pairs of vehicle interior noise, the preference was estimated. With the semantic differential and the factor analysis, it was evaluated words of two pairs which expressed appropriately the sense of evaluator about noise source. Therefore the characteristics of the sound qualify for the vehicle were differentiated. From the results of both the correlation analysis and the multiple factor regression analysis, the sound quality evaluation model for the sense of human hearing was derived and indexed.

Analysis and Improvement of User Manual Design of Agricultural Machines Made by Small Manufactures (중소기업에서 제작한 농기계 사용설명서의 특성분석과 개선방안)

  • Kim Jeong-Man;Lee Jin-Choon
    • Journal of Korea Society of Industrial Information Systems
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    • v.9 no.4
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    • pp.32-40
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    • 2004
  • This study tried to analyze the characteristic data, gathered by the semantic differential method, of respondents, user manuals and agricultural machines with the traditional statistical approach, i.e., cluster analysis and factor analysis semantic differential methods. Though the existing papers of the traditional sensory engineering only suggested the fragmentary result of analysis, this study tries to analyze the data with step-by-step approach, in which this study is analyzing the data with cluster analysis to get the characteristics of respondents, and then using the factor analysis to condensing the adjectives of describing the manual characteristics into several components. Concludingly, this study suggested a prototype of analyzing the semantic differential data with using cluster analysis and factor analysis.

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Jury Evaluation Test for Annoyance Response of KTX (Korea Train Express) and Ordinary Train Noise (고속철도와 일반철도소음의 성가심 반응에 대한 청감실험 비교 연구)

  • Jeon, Hyeong-Jun;Kim, Deuk-Seong;Go, Jun-Hui;Lee, Geon;Jang, Seo-Il
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.1134-1139
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    • 2007
  • In recent years, public complaints about railroad noise by KTX and Ordinary train are increasing. Restriction of railways uses same standard without distinguishing the type of railways. According to the type of railways, the frequency characteristics of emitting noise is different. Therefore it is requested to know how vary the public response to each types of railway. The noise annoyance to three types of trains (KTX, Electric train, Diesel train) was analyzed by Jury Evaluation Test for assessing the effect of frequency characteristics. The numerical results by a Semantic Differential Method showed that annoyance response to three type of trains depended on the frequency characteristics. As a result, this study proposed that the KTX could have a bonus level of maximum 2.9dB(A) to ordinary train.

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A Study on evaluation of recognition with type of Housing landscape in Donghae Seaside (동해연안의 주택경관 유형별 인지 평가에 관한 연구)

  • Cho, Won-Seok;Kim, Heung-Ki;Kim, Yong-Ki;Sin, Jung-Sup
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.80-89
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    • 2006
  • This study is derived from relation between the natural landscape and architectural landscape. The type of landscape in Donghae seaside consist of three; Road, Mountain, Seaside. And we selected three landscapes about individual housing; Western, Traditional, Modern. This paper is analyzed 18-simulation scenes, which evaluated with semantic differential method in using 12-bipolar adjectives. The results of this study are as follows(ref: table 6). 1)The housing of western style do not correspond with landscape of Road, but landscape of mountain and seaside were suitable to the western style. 2)Mountain in Donghae seaside harmonizes with housing of traditional style. 3)Even though the housing of modern style were marked low assessment in three landscape, we found out relation, modern housing was well-matched with load landscape.

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An Assess of Exposed Building Equipments and Improve the Designs (노출된 건축설비의 디자인 평가와 개선방향)

  • Lim, Myung-Gu
    • Journal of The Korean Digital Architecture Interior Association
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    • v.3 no.1
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    • pp.23-28
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    • 2003
  • In spite of The exterior design of buildings has a remarkably significant value in terms of public aspect some exposed architectural equipments spoil the appearance of building. The design elements of exposed architectural equipments were partially changed and assessed in the semantic differential method. Thus the aesthetically favorable impression and values of public interest were able to be increased. The reasons why those hideous exposed architectural equipments were constructed, seemed to be as follows; the builders' selfishness, the citizens' ignorance and the immature social institutions that cannot restrict undesirable design efforts. Building equipments located outside are not classified as major elements in building regulations and thus can be installed and altered without any limitations even though they have great effects on the shape and colors of a building. So we have more interest in exposed architectural equipments and more deliberation of exterior design of a building.

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The sensibility evaluation of Tone in Tone combination and Tone on Tone combination (톤 인 톤 배색과 톤 온 톤 배색의 감성 평가)

  • Kim, Ji-Hye
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.301-308
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    • 2010
  • The sensibility effects of color combinations was studied utilizing tone on tone combination and tone in tone combination. A total of 24 color combinations were rated by 10 college students using Semantic Differential Method. The data was analyzed by using Excel statistics program 2004. Analysis method was factor analysis. Theresults of this study were as follow. Color combinations utilizing tone on tone and color combinations utilizing tone in tone was evaluated a very different impression. Thus these were found to have an influence on sensibility effects of color combinations. In comparison with appearance of color combination using colored paper and that of product to apply to color combination using colored paper, it was showed to be evaluated mostly similar impression. However By characteristic with product, shape, size and texture, appearance of color combination is likely to be evaluated very difference impression. The results of these studies will serve as a basis of color combination image or color design.

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