• Title, Summary, Keyword: Semantic differential method

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Using triangle fuzzy numbers and semantic differential scale to evaluate service quality (삼각퍼지수와 어의차이 척도를 이용한 서비스 품질 측정)

  • Lee Seok-Hoon;Yun Deok-Kyun
    • Journal of the Korean Society for Quality Management
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    • v.32 no.3
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    • pp.182-197
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    • 2004
  • In this paper we propose a new method of evaluating customers' service quality using triangle fuzzy numbers and semantic differential scale. These two parameters are useful for quantifying the customers' linguistic variables and subjective judgements. We define the Service Quality(SQ) as the ratio of the expected and perceived service and address the Agreement Rate(AR) calculated from the hamming distance in order to define the Service Rate(SR) as the geometric mean of the SQ and AR. Using the SR in the analysis of service attributes provides more appropriate to measure the customers' service quality and to establish a creative service policy for competitive service quality improvement.

Evaluation of the Fitness of Vacuum Cleaners to Human Body using the Semantic Differential Method (감성공학 기법을 활용한 진공청소기의 인체적합도 평가)

  • 박재희;박수찬
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • pp.160-163
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    • 2000
  • 진공청소기의 인체적합도를 위주로 한 제품평가 방법을 개발하였다. 기존 감성공학에서 자주 사용해온 의미미분법을 근간으로 하고 다속성의사결정론 등을 가미한 평가방법이다. 30 개의 청소기를 대상으로 한 예비 평가실험을 통해 평가항목에 대한 요인분석을 실시한 후 평가항목을 설정하였으며, 평가항목과 상관관계가 높은 제품 속성들을 평가를 위한 설계요소로 설정하였다. 본 실험에서는 예비실험을 통해 개발된 평가방법을 이용해 30 명의 피실험자가 진공청소기를 대상으로 한 평가실험을 수행해 평가방법을 검증하였다.

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Study on the Evaluation of Sound Quality of a Vehicle Interior Noise (차량의 실내소음에 대한 음질평가 연구)

  • Lee, J.K.;Chai, J.B.;Jang, H.K.
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.15 no.8
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    • pp.945-953
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    • 2005
  • The purpose of this paper is to develop a linear regression model for the sound quality index of vehicle Interior noise. For this, objective measurement data of the vehicles driving in acceleration was measured. On the basis of analysis, psychoacoustic parameters were extracted and subjective evaluation was performed by noise and vibration expert evaluators. For the subjective evaluation, the paired comparisons and the semantic differential methods were used to evaluate sound quality of vehicle interior noise. By the paired comparison which evaluate two pairs of vehicle interior noise, the preference was estimated. With the semantic differential and the factor analysis, it was evaluated words of two pairs which expressed appropriately the sense of evaluator about noise source. Therefore the characteristics of the sound qualify for the vehicle were differentiated. From the results of both the correlation analysis and the multiple factor regression analysis, the sound quality evaluation model for the sense of human hearing was derived and indexed.

PSYCHOLOGICAL EVALUATION AND THE APPLICABILITY OF THE IMPRESSION TRANSFER VECTOR METHOD FOR SYNTHESIZING HIGHER-ORDER FACIAL IMPRESSIONS

  • Sakuta, Yuiko;Ishi, Hanae;Akamatsu, Shigeru;Gyoba, Jiro
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • pp.689-694
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    • 2009
  • We developed a facial image generating technique that can manipulate facial impressions. The present study applied this impression transferring method to higher-order impressions such as "elegance" or "attractiveness" and confirmed the psychological validity of this method using the semantic differential method. Subsequently, we applied this method to two types of cognitive experiments. First, we examined the contributions of texture and shape on the facial impressions by using those face images for which the impressions have already been quantitatively manipulated based on this method. Second, we used such stimuli to examine the effect of facial impressions and attractiveness on the "mere exposure effect." Thus, we concluded that the impression transfer vector method is an effective tool to quantitatively manipulate the facial impressions in various cognitive studies.

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Analysis and Improvement of User Manual Design of Agricultural Machines Made by Small Manufactures (중소기업에서 제작한 농기계 사용설명서의 특성분석과 개선방안)

  • Kim Jeong-Man;Lee Jin-Choon
    • Journal of the Korea Industrial Information Systems Research
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    • v.9 no.4
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    • pp.32-40
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    • 2004
  • This study tried to analyze the characteristic data, gathered by the semantic differential method, of respondents, user manuals and agricultural machines with the traditional statistical approach, i.e., cluster analysis and factor analysis semantic differential methods. Though the existing papers of the traditional sensory engineering only suggested the fragmentary result of analysis, this study tries to analyze the data with step-by-step approach, in which this study is analyzing the data with cluster analysis to get the characteristics of respondents, and then using the factor analysis to condensing the adjectives of describing the manual characteristics into several components. Concludingly, this study suggested a prototype of analyzing the semantic differential data with using cluster analysis and factor analysis.

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The sensibility evaluation of Tone in Tone combination and Tone on Tone combination (톤 인 톤 배색과 톤 온 톤 배색의 감성 평가)

  • Kim, Ji-Hye
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.301-308
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    • 2010
  • The sensibility effects of color combinations was studied utilizing tone on tone combination and tone in tone combination. A total of 24 color combinations were rated by 10 college students using Semantic Differential Method. The data was analyzed by using Excel statistics program 2004. Analysis method was factor analysis. Theresults of this study were as follow. Color combinations utilizing tone on tone and color combinations utilizing tone in tone was evaluated a very different impression. Thus these were found to have an influence on sensibility effects of color combinations. In comparison with appearance of color combination using colored paper and that of product to apply to color combination using colored paper, it was showed to be evaluated mostly similar impression. However By characteristic with product, shape, size and texture, appearance of color combination is likely to be evaluated very difference impression. The results of these studies will serve as a basis of color combination image or color design.

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An Assess of Exposed Building Equipments and Improve the Designs (노출된 건축설비의 디자인 평가와 개선방향)

  • Lim, Myung-Gu
    • Journal of The Korean Digital Architecture Interior Association
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    • v.3 no.1
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    • pp.23-28
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    • 2003
  • In spite of The exterior design of buildings has a remarkably significant value in terms of public aspect some exposed architectural equipments spoil the appearance of building. The design elements of exposed architectural equipments were partially changed and assessed in the semantic differential method. Thus the aesthetically favorable impression and values of public interest were able to be increased. The reasons why those hideous exposed architectural equipments were constructed, seemed to be as follows; the builders' selfishness, the citizens' ignorance and the immature social institutions that cannot restrict undesirable design efforts. Building equipments located outside are not classified as major elements in building regulations and thus can be installed and altered without any limitations even though they have great effects on the shape and colors of a building. So we have more interest in exposed architectural equipments and more deliberation of exterior design of a building.

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A Study on evaluation of recognition with type of Housing landscape in Donghae Seaside (동해연안의 주택경관 유형별 인지 평가에 관한 연구)

  • Cho, Won-Seok;Kim, Heung-Ki;Kim, Yong-Ki;Sin, Jung-Sup
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.80-89
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    • 2006
  • This study is derived from relation between the natural landscape and architectural landscape. The type of landscape in Donghae seaside consist of three; Road, Mountain, Seaside. And we selected three landscapes about individual housing; Western, Traditional, Modern. This paper is analyzed 18-simulation scenes, which evaluated with semantic differential method in using 12-bipolar adjectives. The results of this study are as follows(ref: table 6). 1)The housing of western style do not correspond with landscape of Road, but landscape of mountain and seaside were suitable to the western style. 2)Mountain in Donghae seaside harmonizes with housing of traditional style. 3)Even though the housing of modern style were marked low assessment in three landscape, we found out relation, modern housing was well-matched with load landscape.

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The Effect of an Art Therapy Program based on Reality Therapy on Weight Control, Body Image, and Self-esteem of College Students (현실요법에 기초한 미술치료 프로그램이 대학생의 체중조절과 신체상 및 자아존중감에 미치는 효과)

  • Kim, Won-Gyung;Park, Jeong-Hee
    • Journal of the Korean Society of School Health
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    • v.14 no.2
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    • pp.249-268
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    • 2001
  • This study was carried out to identify the effects of an art therapy program based on reality therapy on the weight control, body image, and self-esteem of college students. The program was developed by the authors. The design was a pretest-post test control group design. The subjects were college students attending M college : 8 in experimental group A, 6 in experimental group 2, who wanted to control their body weight and 16 in the control group who didn't attend the program those in the experimental group attended the program once (group A) or twice (group B) per week meeting a total of six times. The data were analyzed by quantity method (SPSS 10.0 program) and quality method(process analysis). The results were as follows : 1. The average obesity index of pre-test, post-test, and a follow-up test decreased from 8.9% to 6.1%, 3.7%. And the rate of decrease both pre-post and post-follow up were statistically significant 2. The average obesity index of group A decreased from 9.6% to 6.3%, 4.1% and the rate of decrease between pre and post were statistically significant. But the rate of decrease between post and follow-up were statistically not significant 3. The average obesity index of group B decreased from 7.8% to 5.8%, 3.1% and the rate of decrease between pre and post were not significant statistically. But the rate of decrease between post and follow-up were statistically significant 4. The average scores of pre and post body image increased and were statistically significant : group A from 129.0 to 153.5, group B from 127.7 to 155.2. 5. The average scores of pre and post semantic differential method increased and were statistically significant: group A from 38.1 to 44.1, group B from 38.0 to 45.0. 6. The average scores of pre and post self-esteem increased: group A increased from 37.3 to 40.3 and were statistically significant, group B increased from 36.5 to 39.5 but was statistically insignificant 7. The average scores of pre and post obesity rate, body image, semantic differential method and self-esteem in the control group were not statistically significant 8. The pre and post scores of body image(p=.001), semantic differential method(p=.001) and self-esteem(p=.039) between experimental and control group were statistically significant. 9. In Duncan multiple comparison, it was not statistically significant between group A and B, but statistically significant between group A and the control group, group B and the control group in obesity index, body image, semantic differential method. There was no statistically significance among the three groups in self esteem 10. In Duncan multiple comparison, group A gained higher scores than group B in obesity index(-1.2%), and self esteem(0. 3). Group B gained higher scores than group A in body image(3. 0), and semantic differential method(1. 0). So it is difficult to conclude whether group A or B is more effective. In conclusion, the art therapy program based on reality therapy was effective in weight the control program of college students: obesity was decreased, the scores of body image and semantic differential method and self-esteem were increased. The scores of group A were increased more than group Band were statistically significant, The time interval was a very important factor in this program. The recommendation is : the validity of this program has to be tested through various subjects and in various areas. And also this program has to be tested in other topics.

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