• Title/Summary/Keyword: Semantic differential

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Landscape Evaluation of Sidewalk Environment using Sensibility Data (감성데이터를 이용한 보도환경의 경관평가에 관한 연구)

  • Lee, Byung Joo;Park, Sang Myung;Namgung, Moon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.2D
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    • pp.265-273
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    • 2006
  • On the occasion of high price oil generation, we have to promote activation policy for public transportation and hold back to use passenger car, it is very important to improve of sidewalk environment for pedestrian. Evaluation for sidewalk environment will be fixed with sensibility to feel pedestrian. So, study for sensibility about comfort etc. to feel pedestrian will be carried out. In this paper, researchers interests in engineering methods to make material considering sensibility and image of human. Therefore, we carried out recognition experiment for sidewalk environment with Kansei engineering, and made a quantitativedata of sensibility adjective that it was surveyed by semantic deferential method. After grasp factors by principal analysis, we found factor effect to design criterion and sidewalk environment preference. So, we could identify a design factor for comfort environment.

Characteristics of National Landscape Image in Dokdo Island (독도의 국가경관이미지 특성에 관한 연구)

  • Ahn, Gye-Bog;Park, Jin-Wook
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.33 no.4
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    • pp.1-9
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    • 2015
  • This study is conducted to prove a hypothesis that Dokdo Island has "National Landscape Image," being a region with special meaning for Korean people. University students(51 Koreans and 44 foreigners) were surveyed on landscape images of Dokdo Island, and the statistical analysis of the survey responses was performed subsequently. The findings showed no substantial difference between the opinions of Korean men and women: Especially the photo of whole Dokdo was highly rated by Korean respondents as "considerably or very valuable and impressive, but also mysterious and symbolic at the same time." These are unique images of Dokdo Island, which are not found in responses to natural landscape of other national parks. Meanwhile, there were significant contrasts between the responses of Koreans and foreigners in every variables. Some landscape adjectives used as semantic differential scale demonstrate remarkable differences between Korean and foreign respondents, particularly on the photo of whole Dokdo: impressive(1.41), mysterious(1.25), symbolic (1.00), valuable(0.98), intimate(0.95), beautiful(0.93), interesting(0.85). There were substantial differences in responses between Korean and foreigners on two rock islands, which have names related with some national image: The Korean Peninsula Rock(0.57) and Independence Gate Rock(0.51). Finally, three primary factors drawn from the factor analysis were (1) national landscape image, (2) natural characteristics of Dokdo Island, and (3) spatiality of Dokdo Island.

A Study on Human Sensitivity Engineered Internal Landscape by Lighting Colors in Tunnels using LISREL Model (LISREL 모헝을 이용한 조명색채별 감성공학적 터널 내부경관 연구)

  • Park, Il-Dong;Ji, Kil-Ryong;Imm, Sung-bin;Kum, Ki-Jung
    • Journal of Korean Society of Transportation
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    • v.22 no.4 s.75
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    • pp.97-106
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    • 2004
  • It is a Known fact that driving through long tunnel increases possibility of traffic accident because of psychological feeling of insecurity and dispersion of drivers' concentration since driving in narrow and limited space for a longtime. It, therefore, results in raising transportation and environment problems, such as traffic accident difficult to be properly dealt with and ventilation. This study aims at proposing a method of augmenting driving amenity by improving the internal lighting facilities in the tunnel. The study is conducted by investigating internal landscapes of tunnels by lighting colors, which are currently being operated. The Color Planning System (CPS), developed by SHARP Co. Ltd, is exploited for selecting adjective that express the sensitivity image on lighting colors. The CPS is an example that applies to sensitivity of human body for products design development. The CPS takes the following process to define the color : 1) expressing "Pvoduct's Image" as "A Word (adjective)" and 2) referring "A Word" to "Image Scale", and 3) determining the color through this "Image Panel". The study is processed by making a questionnaire using the semantic differential (SD) scale, grasping the consciousness structure of experimental persons through the Factor Analysis, and building a model in which dependent variable is "Degree of Preference" about internal landscape in tunnel using LISREL(LInear Structural RELations).

Quantitative Evaluations for Impressions of Landscape and Soundscape about Traditional Area in Asan City (아산시의 전통적인 지역에 대한 경관과 소리경관의 정량적 인상평가)

  • Yim, Dong-Kyun;Sugiyama, Kazuichi;Kim, Eung-Nam
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.520-532
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    • 2016
  • In this paper, we propose a novel method to analyze and quantitatively evaluate the impression of landscapes and soundscapes about traditional area of Chungnam Asan city in Korea. For this, we collated data about impression evaluation of Korean and Japanese students and, based on these result, we proved the validity and usefulness of the evaluation system that we proposed through this study. The research process conducted in this study as follows: first of all, we had selected five traditional places of interest in Asan City, and investigated various conditional elements of the area including soundscapes which is forming the landscape using video camera. And we made both Korean and Japanese students evaluate the impression for these videotaped landscape data through using the SD(semantic differential) method. And then, we quantified these qualitative data through applying the quantification theory and cluster analysis method to them. Though this process, we could obtain both data as a result derived by classifying each sample and categorizing levels of those impression evaluation. Because of totally difference between those two analyzing processes, which one is for sample classification and the other is for determining impression level, we could validate the usefulness of our evaluation system through conducting comparative analysis of results from both methods. Analysis showed that our novel evaluation system for landscape is effective and, in most part of the traditional landscape, Japanese students' responses are different far from the Korean students' responses.

Research on the Visual Characteristics of a Representative View of the Skyline; - Referring to Landscape Assessment of Mt. Mudeung from Various Viewpoints - (도시 배후 산 지형 스카이라인 경관의 조망 특성과 경관 대표성 평가 - 시점 위치에 따른 무등산 조망경관 분석을 중심으로 -)

  • Cho, Tong-Buhm
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.6
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    • pp.84-96
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    • 2008
  • This research investigated the landscape characteristics of the skyline and the cognitive characteristics of Mt. Mudeung (1,186m) from various viewpoints. Mt. Mudeung, the representative landscape of Gwangju City, has been recognized as a natural landmark and theme of paintings. By analyzing the perspective from 32 points with a digital terrain model, some landscape indices of the skyline were derived and the relationships are discussed. Assessment of the semantic differential scale with 21 adjective variables and representativeness to 15 landscape photographs of the mountain were accomplished. 1. Through regression analysis of the skyline indices, significant relationships were found between them the angle from the visual axis and number of skyline jumps, the vertical angle fluctuation and number of jumps per degree, the visual depth fluctuation and vertical angle fluctuation of skyline, and between the vertical angle mean and number of jumps per degree. Meaningful relations were found between the number of jumps of skyline to number of jumps per degree and the angle from visual axis to visual distance. However, in the representative assessment no difference was found on the angle from visual axis of viewpoints. On the other hand, it seemed to relate representativeness with visual clarity based on visual distance. 2. We found 4 factors "familiarity", "fluctuation of skylines", "openness", and "feeling of texture" in the results of factor analysis of semantic differential assessment. When considering the results of assessment for representativeness, adjective words for familiarity and openness seemed to have a close assessment. Specifically, the research showed that the landscape representation was highly assessed in a view which could be seen from the higher parts to the lower part of hills. This result indicates that the management of viewpoints which could get a scene from intermediate to distant, and locating a high elevation is important. 3. In the picturesque expression of Mt. Mudeung, various impressions from the different points, a skyline based on the top of Mt. Mudeung and a mono structure by overlapping hills were common characteristics. These common characteristics were also partially found through the analysis of topographical landscape indices and landscape images. Therefore, the viewpoints for the representative landscape management should be selected in natural or open spaces.

Effect of Body Exposure and Color of Suit on the Impression of Modesty (의복의 색과 신체노출이 정숙성인상에 미치는 영향)

  • Koh AeRan;Kahng Hewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.3 s.43
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    • pp.181-195
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    • 1992
  • The purposes of this study were to investigate 1) the effect of body exposure and color of a woman's suit on the perception of modesty, and 2) the effect of perceiver's sex and age on impression formed by the function of clothing variables. The instrument of this study consisted of a response scale and stimuli. Thirteen items of 7-point semantic differential scales were developed to measure the perceiver's impression on wearer's modesty. Stimuli were color pictures of a model wearing one of 8 types of suit constructed by a 2 $\times$ 2 $\times$ 2 factorial design. The manipulation of each level of the clothing variables were: color of the suit by black and red, leg exposure by varying skirt lengths to a Chanel-line and mini skirt, and neck exposure by shirt collar blouse and scarf. Two models, representing typical female college students living in Seoul, were selected to eliminate model effect. The sample include 384 subjects, consisting of 4 groups of male and female college students and middle aged men and women. Eight experimental groups were randomly assigned to one of eight stimuli based on between-subject design. One half of each group responded to model 1 and the other half to model 2 of same stimulus. Responses to the semantic differential scales were factor analyzed (pc model, Varimax rotation) to identify factors constructing impression of modesty. Two factors emerged regard­less of subgroups; Elegance and Extroversion factor. The first factor was found to be dominant, accounting for 60 percent of the total variance. The other accounted for just 11 percent. Multidimensional ANOVA (5-way, 3-way) was conducted to test the effect of the clothing variables against two factors identified from the factor analysis. Leg exposure was the most powerful variable affecting the impression of Elegance and Extroversion factor for all per. ceiver subgroups. Neck exposure had primary effect on the impression of Elegance, whereas it partially influenced that of Extroversion. Color of suit had only partial effect on the impression of Extroversion. Hypothesis I was partially supported from the findings above. The effect of perceiver's age and sex on impression by the function of clothing variables was tested by comparing the result between four subgroups. In forming an impression of the wearer's modesty, male college students were least affected by the manipulation of clothing variables, while middle aged males were affected most. In the female groups, there was no age difference and they fell between the male groups in the degree to which they were affected. Hypothesis II was supported only by age difference in two male groups, and by sex difference in two student groups.

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The Effect on Images of an Engineering Program Participate toward 'Engineering' and 'Technology' through Semantic Differential Method (공학캠프를 통한 공학과 기술에 대한 이미지 변화 연구)

  • Lim, Nha Young;Lee, Chang Hoon
    • Journal of Engineering Education Research
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    • v.20 no.6
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    • pp.68-75
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    • 2017
  • This study has a purpose to analyse changes in perception and image about engineering and technology of students who participated in the engineering camp. To achieve this objective, the questions were as follows. 1) What about participants' image difference for engineering before and after participating the engineering camp 2) What about participants' image difference for technology before and after participating the engineering camp. For this study, the program was progressed from Aug in 2017 and the data was collected from 88 students, middle school seniors and high school freshmen. The results of this study were as follows: First, secondary students perceived 'valuable(6.74)', 'meaningful(6.73)', 'rich(6.40)', 'collaborative(6.42)', 'nice(6.22)' as high image rank of the positive response for engineering. On the other hand, 'complex(3.59)', 'labored(3.80)', 'hard(4.66)', 'dangerous(4.48)', 'cold(4.86)' were perceived as low image rank of the negative response for engineering. We can realize that they generally has the image that engineering is valuable, meaningful and nice but also labored, complex and hard. The students who participated in the engineering camp showed the greatest difference in 'complex - simple' and 'dangerous - safe' engineering categories before and after the camp, followed by 'cold - hot', 'labored - easy', and 'hard - soft', respectively. Second, secondary students perceived 'meaningful(6.58)', 'valuable(6.55)', 'wide(6.38)', 'nice(6.37)', 'strong(6.25)' as high image rank of the positive response for technology. On the other hand, 'complex(3.85)', 'labored(3.93)', 'hard(4.62)', 'dangerous(4.72)', 'cold(5.05)' were perceived as low image rank of the negative response for technology. The students who participated in the engineering camp had the big change in 'hard - soft' technology category before and after the camp, followed by 'complex - simple', 'labored - easy', 'theoretical - practical' and 'dangerous - safe', respectively. We can see that the negative images for technology which were complex, labored, dangerous, theoretical was improved with positive image such as simple, easy, safe and practical, after conducting the engineering camp. In conclusion, both image recognitions for engineering and technology have improved after the camp. It means that interesting and entertaining engineering-technology program can boost interests in engineering and technology which felt difficult, so that images about them can be turned out positive. Also, it is possible to reduce avoidance of natural science and engineering subjects, as part of the purpose of training creative talents in science and engineering, so it can be said that the engineering camp is highly meaningful because it can lead students into the field of science and engineering.

Analysis on Landscape Satisfaction Factors for Bicycle Lane in Kyongju (경주시 자전거 전용도로의 경관만족요인 분석)

  • 김용수;김수봉;박수미
    • Journal of the Korean Institute of Landscape Architecture
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    • v.27 no.5
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    • pp.1-11
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    • 2000
  • The aim of this study is to suggest guidelines of bicycle lanes in terms of landscape architecture with special reference to Kyongju. The research is mainly based on landscape satisfaction factors analysis regarding 16 variables and 10 slide photos of bicycles lanes. The 43 students of Landscape Department in Kyungpook National University were selected for the research. The major research findings are as follows; 1. Satisfaction degree of 16 variables are assessed in terms of semantic differential scale. The assess group is generally satisfied with variables concerning bicycle lane environment such as $\ulcorner$inclination of the lane (5.2)$\lrcorner$and $\ulcorner$road pavement conditions (5.1)$\lrcorner$. But the group expresses rather low satisfaction degree on the variables related lanes' surrounding landscape such as $\ulcorner$visual variety (3.9)$\lrcorner$, spacious resting place (3.7)$\lrcorner$ and $\ulcorner$variety of facilities (3.1)$\lrcorner$. 2. The level of satisfaction degree regarding 16 variables and 10 photos shows that the male gives relatively higher satisfaction degree than the female group. But there is no statistical significance between the group regarding satisfaction degree of each variable and photo except 4 variables and 2 photos. 3. The assess group gives the highest satisfaction degree on the$\ulcorner$no. 10 slide (6.5)$\lrcorner$ and the lowest on the $\ulcorner$no. 7 slide (2.7)$\lrcorner$. The two photo shows variables of more than 4 points difference of satisfaction degree, such as $\ulcorner$good looking planting threes (4.8)$\lrcorner$, $\ulcorner$enough shadows (4.8)$\lrcorner$ and $\ulcorner$comfortable atmosphere(4.1)$\lrcorner$. 4. $\ulcorner$Aesthetic and amenity factor$\lrcorner$, $\ulcorner$use condition factors$\lrcorner$, $\ulcorner$ike lane environment factors$\lrcorner$, and $\ulcorner$inclination and open view factors$\lrcorner$are the main four factors influencing landscape satisfaction of bicycle lane. Regression model using factor scores for landscape satisfaction degree of bike lane is S(Satisfaction degree)=4.526+1.099(aesthetic and amenity factor)+0.720(use condition factors)+0.486(bike lane environment factors)+0.048(inclination and open view factors($R^2$=0.811).

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A Comparative Study of the Public's Image on Helping Professions: Comparison between Social Welfare Professional and Other Professionals (사회복지사와 타분야 원조전문직 간 대중이미지 비교연구)

  • Kang, Chul-Hee;Choi, Myung-Min
    • Korean Journal of Social Welfare
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    • v.59 no.1
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    • pp.171-197
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    • 2007
  • This study attempts to explore and describe the public's image on social welfare professionals in the comparison with other helping professionals. Using a sample (n=1,156) collected from high school students, college students, and citizens, this study comparatively examines the public's image on five helping professionals such as social welfare professionals, psychiatrists, clinical psychologists, nurses, and pastoral counselors. In measuring the public's image, this study uses a semantic differential scale that is composed of 16 pairs of adjective words. In overall, among five helping professionals, social welfare professionals is the most positively recognized; thus, its total score is the highest. By using correspondence analysis, social welfare professionals belong to the second quadrant that includes "practical" and "comfortable". As have discussed in the previous research, however, the analysis reveals that social welfare professionals' expertise is not highly evaluated. On the other hand, ANOVA shows that unlike statistically significant differences between social welfare professionals and other helping professionals, there is no statistically significant difference between social welfare professionals and clinical psychologists. Finally, MANOVA shows that except for gender social demographic variables do not make any differences in the public's image on social welfare professionals. In conclusion, this study discusses diverse directions and measures to strengthen social welfare professionals' competencies including expertise and promote the public's image social welfare professionals.

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A study on the signification of visual message in the website - Focus on intro page of automobile company homepage - (웹사이트에 나타난 시각적 메시지의 의미작용 연구 -자동차 기업 홈페이지의 intro page를 중심으로 -)

  • Park, Sang-Hyeok;Lee, Yong-Ho
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.45-54
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    • 2005
  • Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.

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