• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.9
• /
• pp.1483-1494
• /
• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

• Archives of design research
• /
• v.13 no.1
• /
• pp.199-207
• /
• 2000

The planning of large department store is differ from designing other spaces because it holds items to sell. To make effective selling area, those items are to be showed enough to attract potential customers. In well planned space, customers would enjoy shopping convenientiy and comfortably. There are some requirements to make those kind of space. First, the design must consider customers needs. Second. the design must show items own values effectively. And third is identity of the store. At this point entrance or lobby area would possibly take major role to imprint identity and store concept. The purpose of study is to make well planned lobby area in order to lead customers traffic patterns to effective selling spaces. The method of this study is establishing hypothesis about interior and exterior aspects which effect to traffic patterns. And build condition that helps testing the hypothesis. Through the processes mentioned above, we would possibly reach the result like, First, It is important to reserve enough lobby space to prevent oversizing of selling space and advise effective traffic patterns. Second, Organize the aspects that could cause the change of customers traffic patterns and bring those customers selling point. Third, Make useful context which can attract customers passing by.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.5
• /
• pp.185-194
• /
• 2020

The study aims to identify and measure factors affecting the perception of the selling price of luxury apartments in Hanoi. We conducted a questionnaire consisting of 29 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the desk review and results of interviews, a total of 500 questionnaires were sent to research participants for collection; 458 of them met standard and were subject to be analyzed. This study employs Cronbach's Alpha test, and regression model. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify five main determinants influencing the perception of the selling price of luxury apartments in Hanoi, including Physical characteristics of a luxury apartment (PC); Location and position of an apartment (LP); Surrounding Area (SA); Quality of service provided by managers; (QS) and Demographics factor (DF). Based on the findings, some recommendations have been proposed to help the firm leaders design appropriate personnel policies for creating better price satisfaction for customers in the future. On this basis, the authors propose a number of recommendations to improve the quality of luxury apartments, thereby contributing to the development of the market for luxury apartments in Hanoi.

• Journal of Families and Better Life
• /
• v.17 no.4
• /
• pp.133-148
• /
• 1999

This study is conducted a survey of consumer problems and dissatisfactionand their complaining behavior with door to door and mail order sellings. Results of the study show that both door to door selling and mail order selling the level of consumer complaining behavior was below median point. Path analysis of the variables affected complaining behavior showed that total causal effect to the biggest consumer dissatisfaction.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.16 no.1
• /
• pp.72-80
• /
• 2016

Re-auction happens when a bid winner defaults on the payment without making second in-line purchase declaration even after determining sales permission. This is a process of selling under the court's authority. Re-auctioning contract price of real estate is largely influenced by the real estate business, real estate value, and the number of bidders. This paper is designed to establish a statistical model that deals with the number of bidders participating especially in apartment re-auctioning. For these, diverse factors are taken into consideration, including ratio of minimum sales value from the point of selling to re-auctioning, number of bidders at the time of selling, investment value of the real estate, and so forth. As an attempt to consider ambiguous and vague factors, this paper presents a comparatively vague concept of real estate and bidders as trapezoid fuzzy number. Two different methods based on the least squares estimation are applied to fuzzy regression model in this paper. The first method is the estimating method applying substitution after obtaining the estimators of regression coefficients, and the other method is to estimate directly from the estimating procedure without substitution. These methods are provided in application for re-auction data, and appropriate performance measure is also provided to compare the accuracies.

• Management Science and Financial Engineering
• /
• v.14 no.2
• /
• pp.13-23
• /
• 2008

The pricing/lot-sizing problem of determining the robust optimal order quantity and selling price is discussed. The uncertainty of parameters characterized by an ellipsoid is explicitly incorporated into the problem. An approximation scheme is proposed to transform the problem into a geometric program, which can be efficiently and reliably solved using interior-point methods.

• Journal of the Korean housing association
• /
• v.6 no.2
• /
• pp.205-212
• /
• 1995

The objective of this study were to determine new air conditioning's selling possibility and discriminate it's market in Pusan and Daegu. The data were collected by using questionnaire. On the basis of the findings. These are follwing conclusions : Come to think of using rates of air conditioning. Function of air conditioning in house is not satisfied nowadays. Residents prefer it's function of cooling plus heating to only cooling in order to use a air conditioning in winter and the turning point of the season. And the air conditioning should be furnished economy, environment, convenience, amenity, safety.

• The Journal of the Korea Contents Association
• /
• v.18 no.5
• /
• pp.167-174
• /
• 2018

Japanese state has continuously tried to adapt itself to the social demands coming from rapidly greying population. Japanese government introduced the new social insurance system of elderly care, i.e. Long term Care Insurance with epoch-making changes in the Japanese welfare system. The most important aspects of the new system can be summarised as follows: 1) social insurance system of obligatory entry with paying premiums and co-payment 2) emphasis on the customer choice, competition, flexibility, free-market, relaxation of the regulation. This characteristics brought unexpected results of the emergence of ethnicity-centred contents of welfare services. As a selling point in freemarket and as a countermeasures against expected ethnic disadvantages, the Korean ethnic organisations brought the ethnic elements resulting in the diversified Japanese welfare services.

• Journal of Information Technology Applications and Management
• /
• v.15 no.1
• /
• pp.21-41
• /
• 2008

The development of POS (Point of Sales) systems for small retailers according to their needs is considered to be important to improve their competitive advantages. However, their financial statuses hinder the adoption of the tailored POS systems. Viewing ASP as a viable solution to provide tailored POS systems for the small retailers, this study develops ASP POS service models for the small retailers. First, this study elicits ASP POS requirements of the small retailers in the following areas: merchandising, pricing, store design and display, customer service, advertising and promotion and personal selling. Then, the requirements are clustered and the clusters are analyzed based on the characteristics of the retailers. Then, ASP service models are proposed according to the needs and profiles of the retailers.

• Journal of the Korean Society of Costume
• /
• v.51 no.5
• /
• pp.29-43
• /
• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.