• Title/Summary/Keyword: Selling Price

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Case Study on Marketing Strategy of E-mart to Be No. 1 Discount Store in Korea (대한민국 1등 할인점을 추구하는 이마트의 마케팅전략에 관한 사례분석)

  • Yoo, Changjo;Ahn, Kwangho;Hwang, Eui Rok
    • Asia Marketing Journal
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    • v.6 no.3
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    • pp.143-156
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    • 2004
  • This case intorduced E-mart's business philosophy and vision, analyzed E-mart's outline of marketing strategy, and discussed its performance and future task. E-mart took the role of market pioneer by developing discount store market in Korea. It's mission was to provide substantial benefits to the customers by selling quality products at the lowest price in the market. For this purpose, E-mart has conducted a slogan of 'everyday low price discount store-E-mart'. Objective of E-mart's brand strategy was to be No. 1 discount store in Korea or to be a representative brand in the discount store market. To achieve this objective, E-mart has conducted various efforts such as construction of national network, realization of the lowest price, formation of the most reliable discount store image, establishment of competitive edge and so on. E-mart settled a new model for discount store in Korea and took the lead in expanding market potential. With these efforts, E-mart has maintained secure position as a leading company in the discount store market.

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A geographical study of the Korean Tobacoo forming region (韓國 煙草載培地域의 地理學的 硏究)

  • ;Kim, Kwang Ja
    • Journal of the Korean Geographical Society
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    • v.21
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    • pp.16-37
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    • 1980
  • The purpose of this study is to clarify how the Korean tobacco farming region has been geographically formed by natural and cultural environments, and to examine and cultural environments, and to examine whether it can be recognized as a major part of agricultultural regions. The questions asked in this study are associated with the spatial diffusion of tobacco cultivation, the patterns and processes of the farming region from 1900 to 1960, and the regional characteristics of the concentrated farming area since 1960. The study is inductively approached and most data used were collected from old records and field works. The delineation of the tobacco farming region was derived by applying the concept of the uniform region. Tobacco was introduced through Japan during the years of Kwang Hae Kun (1616-1622). According to the old records, three places, Waekwan, Dongrae, and Ulsan, were the first tobacco raising areas. In the 1700's the well-known tobacco farming regions were scattered all around the nation in places like Jinan, Samdeung, Seongcheon, Gangdong, Yeongweol and Yeongyang. This distributon pattern suggests that tobacco farming in Korea developed spatially along main traffic routes before the 1700's. Untill the 1920's the pattern of tobacco regions was relatively static. Since the 1920's, it has shown a pattern of concentration in the Choongbuk province, where the new highly productive yellow tobacco has been introduced. It was not until the 1960's that yellow tobacco instead of the native variety came to be cultivated all over the country. In the 1960's, the tobacco farming region tended to be concentrated and localized in north western Choongnam, northern Cheonbuk, Choongbuk, and Kyeongbuk including Cheongsong, Andong, and Yeongyang. Since 1970, tobacco production has declined in some of the former major areas of cultivation in terms of its density, while there have appeared highly concentrated areas in Cheongsong and Andong, centered around Yeongyand. There has also emerged a secondary major concentrated area along the coast including such places as Kochang, Yeongkwang and Mooan. The appearance of the Yeongyang tobacco area as the most important core region can be described as follows; at first this area has the disadvantage of being in competition with other places for selling cash crops besides tobacco, because it is located in a mountain zone and it is far from the major metropolises of Seoul and Pusan. Thus has been formed the farming mentality that agricultural management makes the most profit on farming tobacco because tobacco is stable in price and selling routes. As a result of this longstanding belief, these areas (Yeongyang, Cheongsong and Andong) have developed into tobacco concentrated regions. Finally, the tobacco concentrated regions of Korea have changed through time. The factors affecting this change have been the kind of tobacco grown, the monopoly system, agricultural techniques and the expansion of arable land through the clearing of slopes. In conclusion, the research indicates that the localized and concentrated patterns of tobacco cultivation are geographically typical. Thus, recognition of tobacco farming region is important to understanding the agricultural region of Korea as a whole.

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Determinants of Productivity Change in Export Manufacturing Firms : Focusing on Innovation (수출제조기업의 생산성변화에 영향을 미치는 요인 분석 : 혁신활동을 중심으로)

  • Hwang, Kyung-Yun;Koo, Jong-Soon;Hwang, Jung-Hyun
    • Korea Trade Review
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    • v.41 no.4
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    • pp.61-90
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    • 2016
  • This study aims to identify the sources of productivity change in export manufacturing firms. After estimating the Malmquist productivity index, a panel regression was used to calculate the source of productivity change. Upon conducting a literature review of this field, six variables were selected as explanatory variables. The results of an analysis of 355 export manufacturing firms operating from 2009 through 2015 are as follows: First, both innovation activity and total assets had a positive impact on productivity change. However, employment cost intensity, equity ratio, and current ratio had a negative impact on productivity change in export manufacturing firms. Second, innovation activity and intangible assets had a positive impact on productivity change, but employment cost intensity, selling expense intensity, and equity ratio had a negative impact on productivity change in large export manufacturing firms. Third, innovation activity had a positive impact on productivity change, but employment cost intensity and equity ratio had a negative impact on productivity change in small and medium export manufacturing firms. Fourth, intangible assets had a positive impact on productivity change, but employment cost intensity, selling expense intensity, and current ratio had a negative impact on productivity change in export manufacturing firms listed on the Korea Composite Stock Price Index. Fifth, innovation activity and total assets had a positive impact on productivity change, but employment cost intensity and equity ratio had a negative impact on productivity change in manufacturing firms listed on the Korean Securities Dealers Automated Quotations. The managerial implications of this study are also discussed.

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The commercial status of Myeongdong fashion and its development strategy for sustainable growth from the perspective of fashion business owners (패션 사업주의 관점에서 본 명동 패션 상권 현황 및 지속성장 발전방안)

  • Yu, Ji-Hyun;Im, Sung-Kyung
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.86-98
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    • 2014
  • This study analyzed fashion businesses based on the 6P's, products, prices, place, promotion, people, and patron for business owners in the Myeongdong commercial fashion district. Furthermore, this study proposed plans that would activate the Myeongdong fashion district and continuously develop it as a global fashion city. A survey was conducted from August to September, 2012 for 249 fashion business owners in Myeongdong. Eventually, only 208 questionnaires were used for the analysis. The research results were as follows. First, domestic brands have the largest share in the market and sales of fashion accessories were higher than the sales of clothes. Second, the prices for those fashion items ranged from low to mid-price. Third, the opening of new shops keeps increasing, and the size of the shops falls between ten and twenty pyeong generally. 'Self-production' was the highest form of production compared to any other form, and regarding importation sites, importation from overseas was the highest. Fourth, regarding promotion types, the sales in shops was the most commonly used promotion method compared to television and magazine advertising, and personal selling. Fifth, the proportion of male proprietors was larger than that of female proprietors. Most employees had less than five years of sales experience. Sixth, the main customers were females in their 20s and the proportions of Korean and foreign customers was similar.

An Empirical Study on the Recognized Necessity by Vietnamese Users for the Motorcycle Inspection System (베트남 사용자가 인식하는 이륜차 검사제도 필요성에 관한 실증연구)

  • Lee, Yang-Ho;Ryu, Ki-Hyun;Son, Sung-Ho;Jung, Se-Hee
    • Journal of Auto-vehicle Safety Association
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    • v.10 no.2
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    • pp.43-49
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    • 2018
  • Southeast Asia is a strategic market for both technology and inspection system to enter simultaneously. At the core market is Vietnam which is know to have the fourth highest registration of motorcycles as of 2016. The Motorcycle Inspection System is a social regulation, furthermore, the impact of the system is delivered through indirect means such as minimization of social cost. Therefore, measurements on the perception of users on the needs for an inspection system serves as valuable data to simultaneously enter this markets. This research is an empirical study on the perception of Vietnamese users on the needs to adopt a motorcycle inspection system based on data collected through surveys and is aimed at conducting a preliminary investigation on consumer behavior in Vietnam. The empirical study conducted through surveys revealed that Vietnamese motorcycle users perceive the needs for an inspection system for maintenance, safe operations and selling used vehicles at a reasonable price. In addition, the study also verified that the safe operations factor has a moderating effect due to interaction between prevention of illegal vehicle and reduction of emission gases. This research results present implications in developing equipment adapted to the local area in order to enter into a strategic market. Moreover, it is expected that the findings will also serve as valuable data for bilateral cooperation between the two countries and the diffusion of technology.

Component Comparions of the Nutrient Composition of Lentinus Edodes based of Harvest Period (표고버섯의 채취 시기 및 부위별 영양성분 함량 비교)

  • 박홍주;이성현;백오현;조수묵;조용식
    • The Korean Journal of Community Living Science
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    • v.15 no.3
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    • pp.107-112
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    • 2004
  • Many studies have showen that Letinus edodes have a reducing effects on blood pressure and lipid levels in animals with high blood pressure and hyperlipidemia. But the only cap has been on the market as goods and the stipe has been wasted. The price is very variable and is based on harvest time and the part of the plant currenty, there is not much information about the nutritional composition and bio-fuctional effects of Letinus edodes based on harvest time and part. Some farmers have been selling the powder seasoning by drying and pulverizing Letinus edodes including stipe to develop value added, late harvested Letinus edodes and its stipe these days. This study was conducted to investigate and compare the nutritional composition of Letinus edodes harvested at different times (early: E, late: L) and separated by part (cap: C, stipe: S). The 4 kinds of materials were named as early harvested cap (EC) and stipe (ES), and late harvested cap (LC) and stipe (LS) samples were obtained from Mungyeong City Agricultural Technology & Extension Center. The composition analysis of the nutrients in the 4 materials was conducted by using the AOAC method. The proximate components (moisture, protein, fat, fiber, ash, and carbohydrates), minerals and vitamin content were measured. Nutritional composition of Lentinus edodes did not show any significant difference between early and late harvested mushrooms. Nutritional compositions were different according to part. The results demonstrate that the late harvested stipe can also be used as a quality food material.

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A Study on the Consumer Perception and Factor Analysis of Food Tourism (음식관광에 대한 소비자의 인식 및 요인분석)

  • Kim, Eun-Hae;Lee, Min-A
    • Korean Journal of Community Nutrition
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    • v.15 no.1
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    • pp.83-93
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    • 2010
  • The purpose of this study is to investigate consumer perception and importance of food tourism properties and performance of the properties in Sangju province of Gyeongsangbuk-do. The study has found that persons who have food tourism experiences (75 persons, 50.7%) had slightly more than not experience persons (72 persons, 48.6%). Additionally, most of the respondents were usually satisfied with the local foods. Also, it was found that food tourism had been taken 1-2 times per 6 months (48 persons, 64.0%) on average, and 135 persons (91.2%) had intention of experiencing food tourism. According to the result of Importance-Performance Analysis (IPA) on consumers' food tourism properties, high importance was on 'There are attractive landscapes.' ($4.52\;{\pm}\;0.56$), 'Accommodations with reasonable price.' ($4.18\;{\pm}\;0.80$), and 'The food of the area is famous.' ($4.15\;{\pm}\;0.73$); and the properties such as 'There are local specialty shops or markets selling local produce.' ($3.03\;{\pm}\;0.83$), 'The climate is temperate.' ($3.03\;{\pm}\;0.87$), and 'There are attractive landscapes.' ($3.02\;{\pm}\;0.98$) showed average performance. A factor analysis about consumers' importances to the food tourism properties shows that the factors were divided into four kinds and each of the factors were named as 'convenience-stable propensity', 'valued-oriented propensity', 'adventurous-aggressive propensity' and 'traditional-active propensity'. Variance ratios of each factor were 22.319%, 10.286%, 8.723% and 6.239%, respectively. According to the result of a reliability analysis, Cronbach's alpha value was 0.8621, implying that reliability of each item was very high. Therefore, it is considered that development of food tourism products and promotion strategies therefore should be designed based on the importance of food tourism properties hereafter.

A Dispatching Method for Manufacturing Process with Quality Volatilities (품질 변동성이 존재하는 제조공정을 위한 작업투입 방안)

  • Shin, Hyun-Joon;Ryu, Jae-Pil;Son, Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.4
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    • pp.1648-1653
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    • 2012
  • In general, fault of a virtually finished product that is value-added one, since it has gone throughout the most of processes, may give rise to quality cost nearly amount to its selling price and can be a main cause that decreases the efficiency of manufacturing process. This paper proposes a dispatching algorithm for manufacturing process with quality volatilities with consideration of due-dates and required quality level. In order to evaluate the proposed algorithm, this paper examines the performance of the proposed method by comparing it with that of the existing dispatching algorithms in terms of minimizing the mean tardiness. In addition, from the perspective of process capability based on required quality level, this study shows the superiority of the proposed dispatching algorithm.

A Target Model Development Applying Scoring Method for Sale of DATA Additional Charge Service Product in a Mobile Telephone Company A (고객 스코어링 방법을 활용한 데이터 통화료 정액제 타겟 모델 개발)

  • Chun, Heui-Ju
    • The Korean Journal of Applied Statistics
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    • v.21 no.5
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    • pp.791-799
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    • 2008
  • Ansim Flat DATA Plan is a DATA additional service product related to DATA call in a mobile telephone company A. Up to now, the company A is selling it by outbound TM after targeting customers which used data within specific price band. In this paper, we propose a targeting method applying score model combining response rate and retention rate by data mining. The suggested target model is to find customers more likely not only to respond to outbound TM but also to retain Ansim Flat DATA Plan. The proposed targeting method is expected to improve both from 23.7% to 38.8% in the response rate and from 53.2% to 61.4% in the retention rate.

The KOSPI Market Flow and the Investment Position among Investors Group (증권시장 흐름과 투자 집단 간의 투자 포지션)

  • Lee, Kyu-Keum
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.374-384
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    • 2014
  • In this paper, characteristics of transactions by investors were examined based on the relationship between South Korea's stock market trends and the amount of net purchasing by investors. The study period is from January of 2004 to December of 2011, a total 1,991 days on 96 months. Data used for correlation and regression analysis include the value of the KOSPI index at the end of each month, the monthly net purchase amount of each of the groups, as well the daily volume, the daily price. In this study, the long-term phase of the market divided by refining. and each of the investment position of invest group was investigated. As a result, foreign investors are a net selling position when market was rising phase of the tertiary. And private investors were a net short positions when the market was decline phase of the tertiary. Regardless of the flow changes, the private investors had opposite position to the flow of the mark, also they had opposite position to the position of the foreign investors.