• 제목/요약/키워드: Self-service exchange

검색결과 31건 처리시간 0.022초

SNS 이용동기가 브랜드 관계에 미치는 영향 관계 고찰: 자기결정이론 적용을 중심으로 (The impact of motivation of using the corporate Facebook on consumer-brand relationship : Focused on a Self-Determination Motivation Theory)

  • 이은지;구철모
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제27권1호
    • /
    • pp.67-88
    • /
    • 2018
  • Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

개인형 커뮤니티에 대한 기술수용 모델 적용에 관한 연구 (A Study on TAM(Technology Acceptance Model) for Individualized Virtual Community)

  • 문형도;김준우;김연수
    • 산업경영시스템학회지
    • /
    • 제31권1호
    • /
    • pp.11-20
    • /
    • 2008
  • The purpose of this study is to identify the factors determining users' acceptance of individualized virtual community. While there has been considerable research on the Technology Acceptance Model (TAM) that has predicted whether individuals will accept and voluntarily use information systems, limitations of the TAM include the omission of an important characteristics of individual construct in the context of individualized community. Based on literature relating to the theory of reasoned action (TRA), the theory of planned behavior (TPB) and the TAM, this study extends the applicability of the TAM in a individualized community context, by adding characteristics of individual-based construct ("subjective norm", "self-efficacy", "self-presentation" and "sharing information to exchange various information") to the model. Analysis was conducted on using the structural equation modeling approach. The result supports the extended TAM in predicting users' intentions to using personalized community. Several implications for IT/IS acceptance research and individualized community service management practices are discussed.

동전교환기가 중국 상업은행의 업무발전에 미치는 영향 (The Impact of Coin Changers on the Business Development of Chinese Commercial Banks)

  • 주영걸
    • 디지털정책학회지
    • /
    • 제1권2호
    • /
    • pp.17-24
    • /
    • 2022
  • 중국에서는 코드 스캔 결제의 지속적인 홍보 및 적용으로 인해 코인 시장의 불균형이 발생되다. 동전 교환기는 이 문제를 완화할 수 있을 뿐만 아니라 상업 은행의 비즈니스 발생에도 적극적인 영향을 미친다. 따라서 동전 교환기를 연구하는 것은 매우 중요하다. 본 연극이 연극목적은 동전 교환기가 중국 상업 은행의 사업에 미치는 영향을 연구하는 것이다. 현장 방문을 통해 수집한 중국 상업 은행의 고객 데이터를 재무 지표 계산 방법과 결합하여 사례 분석을 수행한다. 연구 결과에 따르면 동전 교환기는 중국 상업 은행의 비즈니스 발전에 긍정적인 영향을 미친다. 본 연극는 중국 상업 은행에 대한 타당성 제안 및 비즈니스 개발에 대한 새로운 아이디어를 제공한다. 현재 동전교환기에 대한 연구는 거의 없으며, 본 연구는 재정지표 계산을 결합하여 정책성과를 검증하는 것이 본 연구의 혁신점이다.

Token's function and role for securing ecosystem

  • Yoo, Soonduck
    • International Journal of Advanced Culture Technology
    • /
    • 제8권1호
    • /
    • pp.128-134
    • /
    • 2020
  • The purpose of this study is to investigate the role and function of tokens to form a healthy blockchain-based ecosystem. Tokens must be constructed in a way that enhances their desired behavior to grow into a healthy token economy. The actions required of ecosystem participants in designing tokens should enable each individual to receive appropriate incentives (rewards) and encourage voluntary participation in taking this action. Also, all ecosystem participants must design to make the token ecosystem self-sustainable by generating profits. For example, in Bitcoin's proof-of-work method, mining is designed as a desirable behavior. Token-based services should be designed to induce multiple engagements, to design penalties for undesirable behavior, and to take into account evolutionary development potentials. Besides, the economic value of the entire token ecosystem will increase if the value that is designed and designed to take into account the revolutionary Innovation Possibility is greater than the reward amount paid to tokens. This study will contribute to presenting relevant service model by presenting how to design tokens and criteria when establishing blockchain-based service model. Future research is needed to discover new facts through a detailed comparative analysis between Tokennomics models.

OSGi 서비스 플랫폼 환경에서 서비스 번들 인증 메커니즘의 검증 및 구현 (Verification and Implementation of a Service Bundle Authentication Mechanism in the OSGi Service Platform Environment)

  • 김영갑;문창주;박대하;백두권
    • 한국정보과학회논문지:시스템및이론
    • /
    • 제31권1_2호
    • /
    • pp.27-40
    • /
    • 2004
  • OSGi 서비스 프레임워크는 다음과 같은 몇 가지 특성을 갖는다. 첫째, 서비스가 번들이라는 자체 설치 가능한 컴포넌트 형태로 제공되어 동적으로 배치된다. 둘째, 서비스가 생명주기에 따라 동적이며 다른 서비스와의 상호 작용이 자주 일어난다. 셋째, 홈 게이트웨이의 시스템 자원이 충분하지 않다. 이러한 특성들로 인하여 네트워크 상에서 인증되지 않은 오퍼레이터에 의해 악의적인 서비스가 배치될 수 있거나 서비스가 변질 될 수 있다. 이러한 변경된 서비스 번들은 서비스 게이트웨이는 물론 사용자에게 보안상의 악영향을 준다. 더불어 현재 OSGi 프레임워크 표준안에는 위의 특성을 고려한 서비스 번들 인증 메커니즘이 제시되어 있지 않다. 따라서 본 논문은 서비스 플랫폼 상에서의 특성을 고려한 서비스 번들 인증 메커니즘을 제안하고자 한다. 본 논문에서는 서비스 번들의 안전한 전송을 위해서 장치를 인식하고 초기설정을 하는 초기화 작업인 부트스트래핑 단계에서 키 공유를 위한 메커니즘을 설계하였고, 이 단계에서 생성된 공유 비밀키를 이용한 MAC 기반 서비스 번들 인증 메커니즘을 제시하였다. 또한 BAN Logic을 이용해 키 공유 메커니즘과 서비스 번들 인증 메커니즘의 안전성을 검증하였다. 이와 같은 서비스 번들 인증 메커니즘은 기존의 PKI 기반의 서비스 번들 인증이나 OSGi에서 권고하고 있는 RSH 프로토콜과 비교해 볼 때 저장 공간이나 연산의 제약된 자원을 가지고 있는 서비스 플랫폼 상에서 더 효율적이다.

보건의료정보의 법적 보호와 열람.교부 (A Study on Legal Protection, Inspection and Delivery of the Copies of Health & Medical Data)

  • 정용엽
    • 의료법학
    • /
    • 제13권1호
    • /
    • pp.359-395
    • /
    • 2012
  • In a broad term, health and medical data means all patient information that has been generated or circulated in government health and medical policies, such as medical research and public health, and all sorts of health and medical fields as well as patients' personal data, referred as medical data (filled out as medical record forms) by medical institutions. The kinds of health and medical data in medical records are prescribed by Articles on required medical data and the terms of recordkeeping in the Enforcement Decree of the Medical Service Act. As EMR, OCS, LIS, telemedicine and u-health emerges, sharing and protecting digital health and medical data is at issue in these days. At medical institutions, health and medical data, such as medical records, is classified as "sensitive information" and thus is protected strictly. However, due to the circulative property of information, health and medical data can be public as well as being private. The legal grounds of health and medical data as such are based on the right to informational self-determination, which is one of the fundamental rights derived from the Constitution. In there, patients' rights to refuse the collection of information, to control recordkeeping (to demand access, correction or deletion) and to control using and sharing of information are rooted. In any processing of health and medical data, such as generating, recording, storing, using or disposing, privacy can be violated in many ways, including the leakage, forgery, falsification or abuse of information. That is why laws, such as the Medical Service Act and the Personal Data Protection Law, and the Guideline for Protection of Personal Data at Medical Institutions (by the Ministry of Health and Welfare) provide for technical, physical, administrative and legal safeguards on those who handle personal data (health and medical information-processing personnel and medical institutions). The Personal Data Protection Law provides for the collection, use and sharing of personal data, and the regulation thereon, the disposal of information, the means of receiving consent, and the regulation of processing of personal data. On the contrary, health and medical data can be inspected or delivered of the copies, based on the principle of restriction on fundamental rights prescribed by the Constitution. For instance, Article 21(Access to Record) of the Medical Service Act, and the Personal Data Protection Law prescribe self-disclosure, the release of information by family members or by laws, the exchange of medical data due to patient transfer, the secondary use of medical data, such as medical research, and the release of information and the release of information required by the Personal Data Protection Law.

  • PDF

공동체 활동을 기반으로 한 스마트빌리지 기술개발 수요분석 (Demand Analysis of Technology Development for Smart Village based on Community Activities)

  • 박소연;조혜진;정남수
    • 농촌계획
    • /
    • 제26권2호
    • /
    • pp.117-126
    • /
    • 2020
  • In this study, demands of smart technology development were analyzed for rural village communities. Questionnaire items were derived by grasping the current status of information and communication technology. 49 villages in 8 regions were selected and surveys and statistical analysis were conducted. The main results of the study are as follows. First, 92% of community leaders use smartphones, search for information (38%), communicate with the Internet (36%) using smartphones, use KakaoTalk (31%), and Facebook (24%). Second, in the rural and urban exchange activities, promote support information service (51%) and promote method suggestion service (48.5%) showed that the demand for services in promote field was high. It is linked to the creation of economic opportunities. Third, in the income and production activities, demand for distribution services technology (39.3%) was high in the field of production and distribution, and cold chains that help maintain freshness until food, such as meat, fish, and vegetables are delivered to consumers when agricultural products are distributed. The constant temperature control system needs to be actively introduced. Fourth, autonomy activities showed the highest demand for air conditioning and control systems (34.2%) of community building, and the lowest demand for electronic voting (9.4%) and videoconferencing (9.4%) services. Lastly, in the general activity area of the community, the demand for technology of emergency services (37.1%) and health self-diagnosis service (35.4%), which are technologies in the welfare sector, ranked first and second respectively.

태국의 전자거래법에 대한 비교법적 고찰 - 전문 및 일반규정을 중심으로 - (A Comparative Legal Study on the Electronic Transactions Act in Thailand)

  • 심종석;오현석
    • 통상정보연구
    • /
    • 제12권4호
    • /
    • pp.405-427
    • /
    • 2010
  • This legal study is to compare the Electronic Transactions Act in Thailand(hereinafter 'ETA') with mainly other countries electronic transactions acts, such as UNCITRAL MLEC, UECIC, VETA, UCITA and Korea' Electronic Transactions Act The ETA is consisted of 6 chapters which included preamble and definitions. Each chapter's main point as follows. Preamble is related to the name, time of legal effect, scope and definitions. Chapter 1 is not only general principles of electronic transactions, required restriction in addition to specify the limit of application, documentation, evidential weight in reference to the data message, but also the conditions of offer and acceptance through data message, time and place of dispatch and receipt of data message, certification between origination and addressee. According to media-neutrality and the effectiveness security requirement of data message under the information system, legal certification is related to the exchange's declaration of intention, define about origination-addressee of data message. Chapter 2 is composed to provide expressly about the effectiveness security in electronic signature. Those contents are to compare the MLEC, UECIC and Electronic Transactions Act in Korea. Chapter 3 is related to legal definitions that present legal requirement about service relating electronic transaction which contents accept domestic law, the adequate requirement as eligibility, satisfied matter, self-reliance ratio of finance and other detail standard Chapter 4 is deal with the transaction which are public sector and those application requirements. And also this chapter are composed regulations about direct-indirect purpose of Thailand domestic electronic government.

  • PDF

직무 리뷰 분석을 통한 산업군별 직무만족/존속 요인 및 직무불만족/이직 요인에 관한 연구 (A Study on Job Satisfaction/Retention Factors and Job Unsatisfaction/Turnover Factors by Industries using Job Reviews)

  • 이종서;김성근;강주영
    • 한국IT서비스학회지
    • /
    • 제16권1호
    • /
    • pp.1-26
    • /
    • 2017
  • Keeping good, talented people is one of the most significant factors in a company's success. HR analytics is an important area for applying big data analysis techniques to human resources. It provides organizational insight that enables effective management of employees, allowing management to reach their business goals quickly and efficiently. Job satisfaction and employee turnover analysis are the keys to HR analytics. Job review web services have been becoming popular. Because people exchange information about job satisfaction and turnover through these web services, useful information about HR Analytics is accumulated on the job review web sites. In this paper, we identified factors of employee retention by analyzing a Job Satisfaction/Retention group, and the factors of employee turnover by analyzing a Job Unsatisfaction/Turnover group. In order to do this, we first classified employees according to whether their self-reported job satisfaction or turnover was true. We collected and analyzed data from Jobplanet, a popular job review site. Through dominance analysis and LDA topic modeling, we found major factors, topics, and keywords of the classified groups by IT, service, and manufacturing domains. Our approach is a novel model to apply the analysis of reviews and text mining to the HR domain, and it will be practically helpful for setting new strategies that improve job satisfaction.

호텔조리사의 성격특성과 LMX가 개인혁신행동에 미치는 영향 (Effects of the Personality Traits of Hotel Chefs and LMX on Innovative Behavior)

  • 이찬옥;조은혜;조용범
    • 한국조리학회지
    • /
    • 제19권5호
    • /
    • pp.59-75
    • /
    • 2013
  • 본 연구의 목적은 호텔조리사의 성격특성, LMX질이 개인혁신행동에 미치는 영향관계를 확인하는 것이다. 이를 위해 부산지역 4개의 특급호텔에 근무하는 조리사를 대상으로 하였으며, 총 300부를 배포하여 수거한 후 이 중 267부를 분석에 활용하였다. 진행된 연구결과는 첫째, 호텔조리사의 개인성격은 5개요인; 외향성, 신경성, 개방성, 친화성, 성실성으로 확인되었다. 둘째, 호텔 조리사의 LMX는 4개요인; 친밀감, 충성심, 공헌심, 존경심으로 확인되었다. 셋째, 호텔조리사의 LMX에 부분적으로 유의한 영향을 미치는 구성원의 성격특성요인은 개방성, 친화성, 성실성의 3가지 성격요인으로 확인되었다. 그리고 신경성은 LMX에 부(-)의 영향을 미치는 것으로 확인되었다. 넷째, 호텔조리사의 개인혁신행동에 유의한 영향을 미치는 구성원의 LMX요인은 친밀감, 충성심, 존경감으로 확인되었다.

  • PDF