• 유통과학연구
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• 제15권10호
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• pp.5-14
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• 2017

Purpose - This research aims to find the moderation roles of power states in the effects of four message types (competence self-referencing, competence self-defining, warmth self-referencing, warmth self-defining) on brand attitude. Research design, data, and methodology - A restaurant brand was used as an experimental object, and 4(message types: warmth self-defining message, warmth self-referencing message, competence self-defining message, competence self-referencing message) × 2(power: high power and low power) between-subjects design was employed. Through on-line survey in Nepal, we collected a total of 240 individuals composed of eight experimental groups with 30 members in Nepal. Results - Consumers under low power state formed more positive brand attitude at the warmth self-defining message than any other types of message, while under high power condition, there are neither the attitude differences between competence self-referencing message and competence self-defining message, nor those between competence self-referencing message and warm self-defining message. The significant attitude differences showed between competence self-referencing message and warmth self-referencing message. Conclusions - This study contributes to the advertising theory development. Restaurant store marketers should deliver warmth self-defining message rather than the other three types of message to consumers under low power state, and they should not deliver warmth self-referencing message to consumers under high power state.

• 천문학회지
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• 제38권4호
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• pp.371-384
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• 2005

Self-referencing method in revised-OTFTOOL is a new method in On-The-Fly(OTF) observation mode. It uses the source free regions of the observed frame as references instead of the OFFs references. We already analyzed and discussed its proprieties and advantages in the previous paper. In this paper, we make a statistical study about the self-referencing method by applying it to OTF mapping data of 27 Virgo spiral galaxies. We found that the self-referencing method solves the crooked baseline problem for every datacube. It straightens the baseline, and conserves the emissions. Compared with other data processing, the median filtering task 'mwflt' in AIPS, to use self-referencing method is more effective and safe not only to straighten the baseline but also to conserve the emission. For the strong CO galaxies, the data obtained by self-referencing method shows scarcely any difference from those reduced by conventional OFFs references and AIPS median filtering in the range of uncertainties. Undetected CO emissions in datacubes of conventional OFFs references are also not detected in those of self-referencing method. The self-referencing method is expected to save the observing time and simplify data reduction processes. Besides this, using self-referencing method will offer emission-free references more safely.

• 유통과학연구
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• 제12권3호
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• pp.7-15
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• 2014

Purpose - This study aims to explore the factors that can trigger the escalation of an initially pursued long-term utilitarian goal that is set aside to pursue a competing hedonic goal. Research Design, Data, and Methodology - The experimental study covered three groups : Group 1 (ego-depletion, self-referencing), Group 2 (ego-depletion, neutral), and Group 3 (no ego-depletion, neutral). The participants of the study comprised 150 undergraduates who were divided into three groups of 50 students for each. One-way ANOVA and regression analyses were used to verify the hypotheses. Results - Ego-depleted consumers are less likely to resist immediate temptation than those who are not in an ego-depletion state. Self-referencing has a positive impact on long-term goal reversion when consumers in an ego-depletion state experience immediate temptations. Counteractive construal plays a mediating role between self-referencing and long-term goal reversion. Conclusions - We found that consumers tend to yield to momentary temptations when they are in an ego-depletion state. Self-referencing and counteractive construal can eliminate the ego-depletion effect and then facilitates escalation of the set-aside long-term goal.

• 전자공학회논문지
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• 제50권3호
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• pp.146-152
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• 2013

본 논문에서는 자기기준 특성을 가지는 광세기 기반 광섬유 센서 구조를 제안하고 실험적으로 구현하여 성능을 제시한다. 제안하는 광섬유 센서는 광대역 광원(BLS), fiber Bragg grating (FBG), 가변 페브리-페로(Fabry-Perot) 필터, LabVIEW 프로그램으로 구성된다. 제안한 자기기준 광섬유 센서의 이론적인 해석을 통하여 측정 변수(X)와 보정 변수(${\beta}$)를 정의하고, 이를 바탕으로 전달함수(H)를 구한다. 또한 실험을 통하여 이론적인 해석의 타당성을 제시한다. 제안한 광섬유 센서 구조는 광대역 광원의 출력 광세기가 0 dB, 3 dB, 6 dB 감소해도 측정결과에 영향을 미치지 않는 자기기준 특성을 가진다. 또한 다른 특성의 FBG를 사용하여도 측정 가능하므로, 제안한 광섬유 센서 구조는 임의의 규격을 가진 FBG를 사용할 수 있다. 광원의 광세기가 감소하였을 때와 세 가지 다른 특성의 FBG 쌍을 이용하여 측정한 결과 이론적인 값과 잘 일치함을 보였다. 따라서 제안한 광섬유 센서는 자기기준 특성과 구성하는 FBG의 규격이 비교적 엄격하지 않아도 되는 장점을 가진다.

• 한국의류산업학회지
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• 제23권5호
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• Journal of Astronomy and Space Sciences
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• 제23권3호
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• pp.269-288
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• 2006

We revised the OTFTOOL which was developed in Five College Radio Astronomy Observatory (FCRAO) for the On-The-Fly (OTF) observation. Besides the improvement of data resampling function of conventional OTFTOOL, we added a new SELF referencing mode and data pre-reduction function. Since OTF observation data have a large redundancy, we can choose and use only good quality samples excluding bad samples. Sorting out the bad samples is based on the floating level, rms level, antenna trajectory, elevation, $T_{sys}$, and number of samples. And, spikes are also removed. Referencing method can be chosen between CLASSICAL mode in which the references are taken from the OFFs observation and ELLIPSOIDAL mode in which the references are taken from the inner source free region (this is named as SELF reference). Baseline is subtracted with the source free channel windows and the baseline order chosen by the user. Passing through these procedures, the raw OTF data will be an FITS datacube. The revised-OTFTOOL maximizes the advantages of OTF observation by sorting out the bad samples in the earliest stage. And the new self-referencing method, the ELLIPSOIDAL mode, is very powerful to reduce the data. Moreover since it is possible to see the datacube at once without moving them into other data reduction programs, it is very useful and convenient to check whether the data resampling works well or not. We expect that the revised-OTFTOOL can be applied to the facilities of the OTF observation like SRAO, NRAO, and FCRAO.

• Journal of Power Electronics
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• 제12권6호
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• pp.954-959
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• 2012

A hybrid switch that uses a microelectromechanical system (MEMS) switch as a gate driver of a MOSFET is applied to an energy harvesting system. The power management circuit adopting the hybrid switch provides ultralow leakage, self-referencing, and high current handling capability. Measurements show that solar energy harvester circuit utilizing the MEMS-MOSFET hybrid switch accumulates energy and charges a battery or drive a resistive load without any constant power supply and reference voltage. The leakage current during energy accumulation is less than 10 pA. The power management circuit adopting the proposed hybrid switch is believed to be an ideal solution to self-powered wireless sensor nodes in smart grid systems.

• 산경연구논집
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• 제12권6호
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• pp.23-35
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• 2021

Purpose: This paper aims to investigate whether consumers' mental simulation and self-brand connections influence purchase intention and how the characteristics of advertisings' nonverbal information (congruence among multisensory cues) and verbal messages (self-referencing point and narrative structure) jointly shape mental simulation and self-brand connections. Research design, data and methodology: This paper develops a sportswear advertising and totally collected 225 data through the online survey platform "WenJuanXing". To exam the hypotheses in this paper, structural equation model is conducted in AMOS 21.0 via using 210 valid data. Results: The findings reveal that consumers who engage in mental simulation or establish the connections between them and the brands are more likely to present high purchase intention. Moreover, the characteristics of congruence among multisensory cues, self-referencing points and narrative structure can not only facilitate consumers' mental simulation but also encourage consumers to create connections between them and the brands. Conclusions: This paper develops the advertising research via exploring the characteristics of advertisings' nonverbal information (multisensory cues) and verbal messages simultaneously. And suggesting that both of consumers' mental simulation and self-brand connections are the important approaches for advertisers to effectively increase consumers' purchase intention. Finally, the limitations and suggestions are concluded for the future research.

• 산업융합연구
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• 제19권6호
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• pp.177-186
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• 2021

본고는 인지적 과제를 수행하는 동안 우울 및 불안 환자의 정신병리적 과정과 이의 치료접근 방식에 대한 통합적 이해를 위해 최근 제시된 신경인지 연결망을 토대로 인지과정 및 정서조절의 비정상적 기능 연결성을 재해석 할 수 있는 모델을 제안하고자 하였다. 재구성된 우울과 불안장애 신경인지 연결망 모델을 통해, 우울증은 불이행방식 연결망(default mode network; DMN)의 과다 활성화에 기인하는 '자기참조적 사고로의 과몰입'으로, 불안장애는 불이행방식 연결망의 과소 활성화에 기인하는 '자기참조적 사고와의 단절'로 규정해 볼 수 있음을 확인하였다. 신경인지 연결망 중 자기의식 및 투사와 관련되는 자기참조 처리가 주요 기능인 DMN의 비정상적 활성화와 병리적 기능의 체계적 연결시도는 우울와 불안에 대한 통합적 해석과 치료적 접근에 시사점을 줄 수 있는 또 다른 출발점이 될 수 있을 것이다.

• 천문학회보
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• 제32권1호
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• pp.80.2-80.2
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• 2007