• 미술이론과 현장
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• 제15호
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• pp.51-79
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• 2013

This paper examines the characteristics of post-modern self-portrait photography. Characteristics of postmodernism associated with the "loss of centeredness," such as the death of the author, interdisciplinarity, and intertextuality, brought about a number of changes within the self-portrait. The distinction between post-modern and modern self-portraiture can be characterized by the following qualities: appropriation, the use of photography, and the utilization of the human body as an art. The characteristics of post-modern self-portrait photography can be represented through the works of Cindy Sherman, Orlan, and Morimura Yasumasa. By presenting prototypical women in her works, Cindy Sherman not only represents images of those women, but also exposes her fictitious role in the work. She creates a distance between herself in the works and herself in reality and discloses a paternalistic gaze. Meanwhile, Orlan transforms her face into a distorted image and presents it as an alternative identity that is representative of postmodernism. She corrodes the standard concept of identity through plastic surgery and treats the face not as a place where the identity stays, but as a simple body part or fragment of skin. Orlan's post-human face is malleable according to the artist's desire to raise the issue of what the human face is, and opposes the structure of modernism. Morimura Yasumasa also appropriates images from masterpieces and presents a hybrid identity between Eastern and Western, male and female, original and replica, and subject and object. In order to dissect social prejudice, he puts forth every single structural dichotomy that coexists in his self-portrait and suppresses a strong ego. He also studies the relationship between 'seeing' and being 'seen' by trading the painter's role from that of the subject to that of the object.

• 보존과학연구
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• 통권15호
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• pp.59-103
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• 1994

Painting is well regarded as a stratified structure by the conservators and restorers. Hence, the scientific methods have been developed for the study of the interal layer of paintings. Examples of such methods are X-ray, infra-red, and ultra-violet photography. A more direct method is to look at the painting in cross section under the microscope and to analyze pigments using an electron probe X-ray micro analyzer(EPMA).In this research, I study and analyze twenty two Korean paintings of self-portraits including the first oil painting of Hui Dong Koh's self-portrait stored in the museum of Tokyo National University of Fine Arts and Music, employing these scientific techniques. The small fragments taken from the ground layers of the early oil paintings(1915∼1942)are analyzed using the EPMA. According to their main materials, the ground layers can be classified into five types ; 1. Lead white layer and double layer of calcium carbonate and lead white, 2. Zinc white with some mixiture of lead white, 3.Titanium white with some barium white, 4. Barium white, 5.Double layer of titanium white and zinc white.

• 디지털융복합연구
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• 제16권5호
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• pp.455-461
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• 2018

본 연구는 명화 차용 광고의 유형(인터렉티브형/ 인쇄광고형)과 조절초점(촉진초점/ 예방초점) 간에 기억 효과와 광고태도 효과를 싱험을 통해규명하였다. $2{\times}2$ 피험자간 요인설계를 하여 Two Way MANOVA분석을 통해 검증하였다. 명화 차용 광고 실험물은 '빈센트 반 고흐'의 '자화상'을 변형하여 조작하였다. 연구 결과, 첫째, 촉진초점 소비자들은 명화 차용 인터렉티브 광고를 인쇄광고보다 광고 관련 정보를 많이 기억하였으며, 광고 태도 역시 촉진초점 소비자들은 예방초점 소비자들과 비교하여 인터렉티브 광고를 긍정적으로 인식하였다. 둘째, 예방초점 소비자들은 촉진초점 소비자들과 반대로 명화차용 인쇄광고를 인터렉티브 광고보다 제품 관련 정보를 회상하는 경향이 두드러지게 나타났다. 이에 명화차용 광고를 기존 인쇄 광고나 방송 광고에서 확장하여 IT 기술과 접목한 인터렉티브 형태로 제작하여 흥미를 유발하여 기억과 태도에 영향을 미치기 위해서는 디지털 미디어를 통한 접근이 효과적이라 할 수 있다. 본 연구는 명화차용 광고를 인쇄 뿐 아니라 인터렉티브 미디어로 확장하여 실증적으로 연구되었다. 그러나 향후 연구에서는 명화광고의 유형을 다양화하여 실험을 할 필요성이 제기된다.