• Title/Summary/Keyword: Self-image

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Consumption values and components of self-image and self-evaluation (자기이미지와 자기평가의 구성요인과 소비가치)

  • Oh, Hyun-Jeong
    • Journal of the Korean Home Economics Association
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    • v.44 no.11
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    • pp.67-78
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    • 2006
  • Self-concept is a multi-dimensional characteristic including self-image and self-evaluation. Self-image is the descriptive side of self-concept and is composed of the real self-image and the ideal self-image. Self-evaluation is the appraisable side self-concept and is composed of the internal self-concept, external self-concept and total score of self-concept. The purposes of this study were to determine the correlation of self-image and self-evaluation and to identify the effects of self-image and self-evaluation on consumption value. The data were collected from 237 college women residing in Gwangju using a questionnaire to investigate real/ideal self-image, self-evaluation and consumption value. The results were analyzed with factor analysis, Pearson's correlation and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows. 1. The real self-image and ideal self-image had a significant correlation with internal self-concept, external self-concept and total score of self-concept. It was ensured that self-image and self-evaluation are one side of the multidimensional self-concept. 2. The real/ideal self-image and internal/external self-evaluation had a significant influence on consumption value. The real self-image and external self-evaluation were the most important variables explaining the consumption value.

Segments of Female Apparel Market based on Difference Real-self Image and Ideal-self Image (실제적 자아이미지와 이상적 자아이미지 차이에 따른 여성 의류시장 세분화)

  • Cho, Youn-Joo
    • Fashion & Textile Research Journal
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    • v.5 no.5
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    • pp.503-510
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    • 2003
  • The purpose this study is to segments apparel market based on difference real-self image and ideal-self image. The objects of the study were to prepare for the establishment of marketing strategy and alternative plan intended to users which are needed in subdivided market, after analyzing according to what the subdivided market is divided into due to the difference real-self image and idea-self image and what difference do they show as a demographic special quality or as a general active special quality in each subdivided market. Factor analysis was performed to determine the leading difference real-self image and ideal-self image, and cluster analysis was employed to identify groups of respondents based on the delineated five image difference factors. Based on the finding, three distinct groups were formed: ideal-self image seeker group, moderators group, real-self image seeker group. And logistic regression was used to assess the relative importance that demographic characteristics play in determining the segmentation. The results of this study show statistically significant differences among the three groups in terms of demographic. Marketing and management implications for effectively targeting the segments are discussed.

Clothing and Self-Image (의복과 자기이미지)

  • 정인희;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.1
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    • pp.207-217
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    • 1996
  • Self is well·expressed by clothing, so self-image can be an effective variable for conducting clothing·behavior studies. But there ate some problems in clothing and self-image researches. This paper will be a clue to discuss these problems. The contents of this study are as follows. (1) The notion of self-image is compared with self-concept, and according to this work, self concept comprehends the evaluative properties in addition to self-image illustration. In tai.; part, the problem in translating the terminologies, 'self-concept' and 'self-image', are also discussed. (2) The aspects of self-image are explored, thus physical and social-psychological aspects are determined. (3) Two sub-dimensions of self-image ate recommended relating to clothing researches: actual versus ideal and intrinsic versus phenomenal. (4) Some comments for future studies ate added. It is needed to investigate the relationships of other social- psychological variables and self-image in clothing department.

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Analysis Consumers Characteristics on Clothing Self-Image of Elderly Women (노년층여성(老年層女性)의 의복(衣服) 자아(自我)이미지에 따른 소비자특성분석(消費者特性分析))

  • Bae, Hyun-Sook;Yoo, Tae-Soon
    • Journal of Fashion Business
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    • v.2 no.4
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    • pp.112-125
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    • 1998
  • This study is to grasp the variousness of clothing worn by elderly women with the ideal self-image by group and by finding out the characteristics of higher-image groups and lower-image group. The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan ionnaire. For statistical disposition, the analysis of factors and frequency was carried out. The results of this study are as follows : 1. As a result of the analysis of realistic self-image and ideal self-image, the realistic self-image was derived as 5 factors-voguishness, loftiness, freshness, feminality, activeness and the ideal self-image as 4 factors-activeness, loftiness, feminality, voguishness. 2. The perceptive age according to age in the realistic self -image reflects that though the 50' s percept the 50' s, the 60' s percept the 50' s and the 70' s the 60' s and also in the ideal self-image, it shows the same result. 3. The degree of satisfaction of build in the realistic self-image appeared that the 50's unsatisfied, the 60's and the 70's felt so, and in the ideal self-image, the 50's and 60's unstisfied, the 70's so. 4. The ideal image according to age in both the realistic self-image and the ideal self-image of clothing appeared that all the 50' sand 60' s wanted a good impression and the 70' s wanted a gentle impression. 5. The frequency of doing a make-up by age in all elder women according of the realistic self-image of clothing showed that the case of doing a make-up when going out only was the greatest number and also in the ideal self-image, it agrees to the same.

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The Influence of Self-image in Clothing Advertising -Theoretical Study- (자기이미지의 의류 광고에 대한 영향 -이론적 고찰-)

  • 김수경;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.6
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    • pp.1002-1015
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    • 1996
  • Self-image is an organized structure of perceptions of one's self and it has a direct influence on values, ideas, goals and objective. And It is generally agreed that consumers engage in buying behavior that is consistent and congruent with their self-image. With this assumptions numerous researches have prove that consumers tends to favor the brand or store image that is congruent to self-image. According to these results we can assume that self-image also can have influence on consumer's information processing, especially in advertising process. Because one of the main factor in forming the brand or store image is advertising. Thus, this study is to propose it's effect of self-image in clothing advertising process. In specifically to find out congruency between self-image and clothing ad image's influence on ad recalling, ad attitude and buying intention. And also it's difference between ideal self and actual self. This study suggested that when there is a congruency between self-image and clothing ad image, consumers have more positive attitude toward the clothing ad and have more intention to buy the products ann also can recall more frequently. Considering the characteristics of clothing goods as a symbolical goods, ideal self-image is more effective than actual self-image.

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The Moderating Effect of Self-leadership in Relationship between Self-image and Work Performance of Nurses (간호사의 자아상과 간호업무성과와의 관계에서 셀프리더십의 조절효과)

  • Min, Soon;Jeong, Young-Joo;Kim, Hye-Sook;Ha, Soon-Yeop;Ha, Yun-Ju;Kim, Eun-A
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.3
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    • pp.355-364
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    • 2009
  • Purpose: The purpose of the research is to investigate the effect of self-image on work performance and controlling ability of self-leadership in relationship in between self-image and work performance. Methods: The data were collected from Mar 16th to April 15th 2009, a descriptive survey study was conducted with 140 nurses. Results: The hypothesis "Self image of nurse would affect on work performance" is supported ($R^2$=.335, p<.001). In the hypothesis of "Self-leadership would have controlling ability on self-image and work performance", as a result of regression analysis in independent variables of self-image(A) and self-leadership(B), adding relation of both variable($A{\times}B$) would increase in 36.6% (p<.05). Conclusion: Self-image of nurse was confirmed that it had positive effect on work performance and that it had moderating ability on relationship between self-image and work performance. The shaping and strategic operation are required to increase self-leadership and positive development on self-image of nursed.

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A Study on the Information Search Behavior Emphasis on the Self-image and Benefit - (의복 구매시 정보 탐색 활동에 관한 연구 -자아 이미지와 추구 편익을 중심으로-)

  • 임경복
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.1
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    • pp.61-71
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    • 1998
  • The purpose of this study was to identify the factors which explain consumer's information search behavior. Data were analyzed by utilizing factor analysis and multiple-regression to investigate the relationship among information sources, benefit, and actual and ideal self- image and demographics. Based on the results, information sources for benefit, actual and ideal self-image were developed. Predictors of information sources, benefits, and self-image were identified. Marketing implication about information sources were discussed. The results were as follows. 1. Actual and ideal self-images and information sources were devised into three factors. And benefits were devised into five factors. 2. Actual self-image has more predicting power than ideal self-image to the benefits which consumer sought. Among five benefits, character pursuit was the best predicted factor according to the self-image. 3. Among three information sources, mass communication was the most effective source which can be explained by the benefit and self-image. Fashion pursuit factor was the most significant factor to the mass communication oriented source.

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The Relationships Between the Clothes Self-image and Clothes Design Preferences of Elderly Women (노년층여성의 의복 자아이미지와 선호 디자인과의 관계)

  • 배현숙;유태순
    • Journal of the Korean Society of Costume
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    • v.50 no.2
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    • pp.151-165
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    • 2000
  • This study was to find out clothing design preferences, according to the clothing self-image of elderly women and to grasp the variety on clothing of elderly women and thereby to help in merchandise production planning and putting the brands into markets and to provide data for establishing a sales strategy a d to itemize women with the goods which can satisfy the desire and taste of consumer groups in the quality market. For this purpose , various researches as above were conducted .The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan. The data were analysed by using MANOVA, ANOVA , factors analysis and frequency analysis, and the Cronbach α was also applied . The conclusions made based on the theoretical background and the result of questionnaire surveys are as follows ; 1. The realistic self-image of clothing showed a similar pattern by age. 50's and 60's showed little difference by item but 70's was greater in variation between items compared to 60's. The response to each item was that most people answered "common" and they showed a pattern that responded low only in items of 'colorful' , individualistic', 'susceptible to fashion'. A similar pattern was shown by age band also in the ideal self-image and the response to each item appeared higher than in the realistic self-image , and also in items of 'colorful', 'individualistic ' , 'susceptible to fashion' the response appeared low and showed a unity. 2. The results of clothing design preferences examined on the self-image according to age are as follows ; 1) Fro jacket in the realistic self-image , 50's and 60's preferred 'tailed collar' , 'set-in sleeve', 'hips long' and 'plain jacket' and 70's agreed to the design preferences in the items except 'open collar' and also in the idealistic self-image , the degree of preference was same. 2) For skirt in the realistic self-image , 50's and 60's preferred 'tight skirt', 'normal length' , 'plain skirt' and it was appeared that 70's preferred 'pleat skirt' , 'medium length' , 'plain skirt'. Also in the idealistic self-image , the degree of preference was same. 3) For blouse in the realistic self-image, 50's preferred 'open collar', 'round neck line' , 'long set-in sleeve' , 'plain separation belt', 'open front', 'zipper' ad 60's agreed to the favorite designs with 50's except puff sleeve, and 70's appeared to prefer fastening buttons without belt. In the designs preferred in the idealistic self-image, 50's agreed with 50's of the realistic self-image and for 60's , the designs except puff sleeve type and no belt type agreed to 50's and 70's except puff sleeve agreed with 70's of the realistic self-image in their design preferences.

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The Study of Self Image according to Body Mass Index in Middle School Students (중학생의 비만도에 따른 자아상 연구)

  • Song, Min-Sun;Yoo, Yong-Kwon;Choi, Chan-Hun;Kim, Nam-Cho
    • Journal of Korean Biological Nursing Science
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    • v.14 no.2
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    • pp.77-83
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    • 2012
  • Purpose: The purpose of this study was to identify the self image according to body mass index in middle school students. Methods: The study included 260 students. Self image was measured using structured questionnaires. Statistical analysis was performed using t-test, ANOVA, Scheffe's test and multiple regression analysis. Results: The proportions of under weight, normal weight, and overweight were 36.1%, 53.9%, 10.0% respectively. Also, the mean of the self image score was 4.0. The score of self image was significantly higher in the normal weight group than the over weight group or the under weight group. This trend was also consistent in multiple regression. The score of self image was lower in high school grades, low perceived record, under-weight and over-weight. Conclusion: This study shows that many students are under weight. The score of self image was related with body image. So, level of obesity in each student should also be considered, to elevate the self image.

Self-image of Adolescents with Cancer (암을 앓고 있는 청소년의 자아상)

  • Son Sunyoung;Oh Ka-sil
    • Child Health Nursing Research
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    • v.11 no.4
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    • pp.465-471
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    • 2005
  • Purpose: The purpose of this study was to identify the self-image of adolescents with cancer. Method: This study was a descriptive study. The participants in the study were 75 adolescents recruited from four medical centers in Seoul and all were receiving cancer therapy Korean Offer Self-Image Questionnaire was used and data were analyzed using the SPSS program. Result & Conclusions: The self-image of adolescents with cancer exists within the average range, but all groups of adolescents with cancer had a more positive self-image than Korean reference groups. The reason why adolescents with cancer showed a relatively positive self-image despite their painful experiences, is because they developed new value systems and view point through their experiences and teaming to cope with their situation. This research revealed that relapse affects the self-image of adolescents and therefore it is important to note that adolescents with relapses need more intensive interventions to maintain their positive self-image. In order to help with their coping process, further research on the factors that affect self-image in adolescents with cancer is also needed.

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