• Title/Summary/Keyword: Self-extension

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The effects of brand trust and attributions on the eco-friendly line extension (브랜드 신뢰와 사회적 CSR 동기귀인이 환경친화적 라인확장에 미치는 영향)

  • Moon, Heekang;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.23 no.4
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    • pp.537-553
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    • 2015
  • Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers' social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers' trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers' trust of a parent brand has an indirect impact on positive attitudes towards the parent brand's CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand's social CSR motivations. In addition, this study suggests consumers' prior trust of the parent brand is a variable that affects consumers' evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

Rural Youth's Leisure Activity and Measures for Activation (농촌청소년의 여가활동 활성화방안)

  • Choi, Chang-Wook;Lee, Chae-Shik
    • Journal of Agricultural Extension & Community Development
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    • v.11 no.1
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    • pp.95-110
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    • 2004
  • The purposes of this study were to analyze rural youth's leisure activity and to suggest measures for activation. This study was conducted by review of literature and questionnaire, The data was collected from 1,209 stratified cluster random sampled rural youth who are in middle school and high school. To analyze the data, SPSS/WIN program was employed. The major finding of the study were as follows: 1) About 30% of rural youths had less than 1-2 hours for leisure activity in daily life and more than 8 hours for leisure activity during the weekend, and over 40% of rural youths had no plan for leisure activity. 1) They recognized that leisure activity made them enjoy common life, decrease their stress, and get new experience far self-development, 3) participation in sports, organized-activity and self-directed activity of the middle schools youths were higher compare to youths in high schools, 4) to activate leisure life, rural youths expected to get a) direct support for participating leisure activity expenses(27%), b) develop and diffusion of diverse and interesting leisure programs(23%), and c) securing appropriate leisure facilities(22%).

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A Study on the New Generation Undergraduate Students' Perceptions toward the Society (신세대 대학생의 사회의식 조사 연구)

  • Kim, Jin-Hwa;Choi, Chang-Wook
    • Journal of Agricultural Extension & Community Development
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    • v.4 no.2
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    • pp.453-466
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    • 1997
  • The purpose of this study was to analyze the social perceptions toward the society from the new generation undergraduate students. The questionnaire consisted of the general backgrounds to respondents, the satisfaction on their living domain, the characteristics of new generation students, the attitude for the life and the occupation, the perspectives of life achievement, the viewpoint of the society, and the attitude toward the religion, the selected self, and 7 items for the social common opinion. The validity and the reliability of questionnaire were accepted to considerable extent through pre-test. The data obtained from the students of the selected universities were analyzed by SPSSWIN 6.0, and the statistical techniques used for this study were ANOVA, $Crosstabs(x^2\;test)$, t-test, frequencies, and percentage. The results were as follows : 1) The new generation undergraduate students had the higher satisfaction on the family and the relationship of friends than on the campus life, the self, and the society. 2) There was some negative image on the old generations and the new generations by the respondents. 3) Their objectives of the life were not obtaining the reputation and the higher positions but get the economic wealth for enjoying their life.

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Development and Effect Analysis of the Program for Business Competency Enhancement of Farms (농업경영비즈니스과정 효과분석 및 발전방안)

  • Kim, Sa-Gyun;Choe, Young-Chan;Lee, Kwang-Won;Cheong, Hoon-Hui;Kim, Ye-Young
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.1
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    • pp.99-124
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    • 2009
  • The purposes of this study were (1) to highlight the importance of farm management (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined (4) to help cultivate one's own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.

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The Effect of General Coordinative Manipulation Intervention Models on the Balanced Restoration of Muscles of the Extremities (전신조정술 중재 모형이 사지 근육의 균형 회복에 미치는 효과)

  • Moon, Sang-Eun
    • The Journal of Korean Physical Therapy
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    • v.22 no.2
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    • pp.39-46
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    • 2010
  • Purpose: This study was designed to determine whether General Coordinative Manipulation (GCM) Intervention Models have effects on the balanced restoration of asymmetrical muscles in the extremities. Methods: Fifty-nine healthy subjects (1st hypothesis: n=40, 2nd hypothesis: n=19) participated in studies using the two GCM intervention models. Subjects were studied 2 times a week for 3 weeks. Electromyography (EMG) was used to measure muscle activity, and measurements were performed before and after the application of the each intervention model. Results: Hypothesis 1: GCM Intervention, which coordinates flexion types of muscle contractions of the upper extremity and extension types of muscle contractions of the lower extremity (excluding self-care) is effective for treating shows the treatment in efficiency on more than two 2 of 3 muscles (vastus medialis, gastrocnemius medial, and deltoid middle) and the effects affects on more than 3 types of 4 body types (Vastus medialis, Gastrocnemius medial of Body type III, p<0.05). GCM body type was classified by the relative tilting of right and left scapulars and iliums into four groups. Hypothesis 2: GCM Intervention, which coordinates flexion types of muscle contractions of the lower extremity and extension types of muscle contractions of the upper extremity (excluding self-care) is effective for treating more than two 2 of 3 muscles (vastus medialis, gastrocnemius medial, and deltoid middle) and the effects affects on more than 2 types of 3 body types (p>0.05).

Analysis of Effect of Urban Agricultural Experience Activities to Alleviate Problem Behaviors of Adolescents (청소년 문제행동 완화를 위한 도시농업 체험활동의 효과 분석)

  • Jung, Nam-Sick;Lee, Yong-Hak;Kang, Eun-Jee;Kim, Yong-Geun
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.3
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    • pp.271-283
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    • 2016
  • The purpose of this study is to verify the effect of urban agricultural practice on the factors of adolescent problem behavior. The main findings of this study are as follows. First, as a result of measuring quantitative research, urban agricultural practice improves 16.7% of self-worth, reduces 28.1% of depression, and improves 19.4% of sociality, the factors of adolescent problem behavior, and statistical significance is confirmed in all lower measures. Second, as a result of measuring qualitative research, there are overwhelmingly many cases that most items change positively or are maintained in sentence completion test. Third, a positive change of mind in adolescent communication, cognitive and problem- solving abilities, and participation is confirmed through observation of program participation behavior. It is significant for this study to confirm that urban agricultural experiential activity has a positive impact on the factors of adolescent problem behavior, and to verify educational effects and social values of urban agricultural practice including the necessity of development and operation of urban agricultural program to solve youth problems.

A Study on the Local Farmers' Perceptions toward the Use of Local Food for School Meals (학교급식의 지역농산물 활용에 대한 농업인 인식에 관한 연구)

  • Kim, Young;Kim, Yang-Suk;Hyun, Yong-Ho
    • Journal of Agricultural Extension & Community Development
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    • v.18 no.3
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    • pp.569-590
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    • 2011
  • The purpose of this study is to examine the local farmers' perceptions toward the use of local food for school meals from the suppliers' perspectives. Data was collected from 12 school-meal management centers which provide the name list of local farmers. from the provided list, 167 people were selected, who were asked to answer the self-administerd questionnaires by post. 87 responses were returned, having shown the response rate was 50.1%. The data were analyzed by using SPSS 15.0 for descriptive analysis. The findings from this study are as follows: First, the local farmers has a positive attitude toward certified and supply methods for local food whereas price and selling quantity of local food were dissatisfying; Second, local farmers prefer to use public supplying chains such as school-meal support centers rather than private ones. Furthermore, they like to directly contact with a school in terms of supplying local food. To establish self-selling systems, computer programs like ERP should be adopted to effectively manage the production process of local food. On conclusion, implications and limitations were discussed.

The Effect of Female Farmers' Sense of Community on Resident Participation -Focusing on Mediating Effects on Regional Agriculture Leader's Capacity- (여성농업인의 공동체의식이 주민참여에 미치는 영향 -지역농업리더역량의 조절효과를 중심으로-)

  • Choi, Jung Shin;Choi, Yoon Ji;Jeong, Jin Yi;Kim, Hyun Young
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.1
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    • pp.19-31
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    • 2022
  • This study aims to examine the moderating effect of regional agricultural leader's capacity between the sense of community of female farmers and the resident participation. A survey was conducted on 312 female farmers from October 20 to November 19, 2020. The main results of the analysis are as follows. First, it showed that the higher the sense of community, the higher the awareness of resident participation. Second, it was found that the sense of community had a positive effect on resident participation as self-directed learning capability was higher, and that self-directed learning capability had a moderating effect on the relationship between the sense of community and the resident participation. Third, regional agricultural leadership capacity was found to have a moderating effect in the relationship between the sense of community and the resident participation.

A Comparison of the Effects of Self-mobilization and Strengthening Exercise of the Thoracic Region in Young Adults with Thoracic Hyperkyphosis (흉추 자가관절가동술과 근력강화운동이 흉추 후만이 증가된 젊은 성인의 전방머리자세에 미치는 효과)

  • Song, Jeong-Eun;Kim, Suhn-Yeop;Jang, Hyun-Jeong
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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    • v.19 no.2
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    • pp.11-18
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    • 2013
  • Background: The objective of this study was to compare the efficacies of thoracic self-mobilization and strengthening exercise in young adults with thoracic hyperkyphosis. Methods: The subjects were 30 young adults (11 males, 19 females) with thoracic hyperkyphosis. They were randomly assigned to one of three groups: thoracic self-mobilization, thoracic strengthening exercise, and control group. The thoracic self-mobilization group performed active dynamic exercises, which included thoracic extension and rotation in supine and standing positions. The strengthening exercise group performed resistance exercises involving the back extensor muscle, with an elastic band and dumbbells. The outcome measures were the thoracic kyphosis angle and forward head posture (craniovertebral angle [CVA] and cranial rotation angle [CRA]). Results: Compared with the baseline values, the thoracic kyphosis angle had decreased while the CVA had increased in both training groups (p<.05), but the CRA was significantly decreased in only the strengthening exercise group. Thoracic self mobilization reduced kyphosis and improved CVA, while thoracic strengthening exercise reduced kyphosis and improved CVA and CRA. Conclusion: This study suggests a promising exercise intervention that can improve posture in young adults with thoracic hyperkyphosis.

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An intelligent cruise control system using a self-tuning fuzzy algorithm (자기조절 퍼지 알고리듬을 이용한 지능순항제어시스템 개발)

  • Jung, Seung-Hyun;Lee, Gu-Do;Kim, Sang-Woo;Park, Poo-Gyeon
    • Journal of Institute of Control, Robotics and Systems
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    • v.4 no.1
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    • pp.68-75
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    • 1998
  • The Intelligent Cruise Control system, ICC, is a driver assisting system for controlling relative speed and distance between two vehicles in the same lane. The ICC may be considered as an extension of a traditional cruise control, not only keeping a fixed speed of the vehicle, but correcting the speed also to that of a slower one ahead. This paper presents a real-time self-tuning fuzzy control algorithm to develop ICC. The self-tuning fuzzy control law is adopted to reduce the effects of nonlinearities of the vehicle and various road environments. In the self-tuning algorithm an interior penalty method is applied to preserve the inherent order of membership functions and is modified as an on-line algorithm for real time application. Via simulations, the performance of the suggested control algorithm is compared with a PID and a fuzzy control without self-tuning. The suggested control algorithm is implemented on PRV III and the results of the test driving on a local road are given.

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