• Title/Summary/Keyword: Self-Service Technology

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The Impact of Convenience Value of Mobile Banking Service on Customer Satisfaction and Re-Usage Intention : The Moderate Effect of Technology Anxiety (모바일 뱅킹 서비스의 편의적 가치가 고객만족과 재이용의도에 미치는 영향 : 기술우려감의 조절효과)

  • Lee, Seong Ho
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.1-14
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    • 2015
  • As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

A Study on the Influences of Attachment Perspectives toward Continued Use Intention in Smartphone Service Usage (스마트폰 서비스 사용에서 지속적 사용 의도에 미치는 애착의 영향에 대한 연구)

  • Kim, Kyung-Kyu;Shin, Ho-Kyoung;Lee, Yun-Hee;Lee, Ki-Won
    • Journal of Information Technology Applications and Management
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    • v.17 no.4
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    • pp.83-105
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    • 2010
  • Smartphone services seem to be appealing to people worldwide and show rapid growth in mobile service market. Based on the theoretical framework like attachment theory and self-congruity theory, we developed the research model and proposed six hypotheses. An analysis of 113 smartphone service users found that continued use intention in smartphone services is affected by uses' attachment to the service. We also found that the attachment is significantly increased by self-congruity, customization, and perceived usefulness. Our aim was to gain insight into ways of creating an environment that facilitating continued use intention of smartphone services. This study has important implications for academic researchers and practitioners who seek to understand why smartphone service users continuously use their smart phone services. Other practical implications of these findings and future research implications are also discussed.

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Research on Technology-Based Self-Service Quality of Airline Customers (항공사 고객의 기술기반 셀프서비스 품질 연구)

  • Seon-Hee Ko
    • Journal of Industrial Convergence
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    • v.22 no.1
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    • pp.117-125
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    • 2024
  • The purpose of this study is to investigate the impact of airline customers' technology readiness on TBSS quality and intention to use. Data were collected from 153 outbound customers waiting for kiosk self-check-in and self-bag drop. For data analysis, CFA and correlation analysis were conducted to test reliability and validity, and the hypothesis was tested using SEM. The results are as follows. Among the technology readiness factors, optimism and innovativeness were found to have a significant positive effect on TBSS quality. Discomfort was found to have no effect on TBSS quality, and insecurity was found to have a significant negative effect on TBSS quality. Second, TBSS quality was found to have a significant positive effect on intention to use. Third, optimism and innovativeness were found to have a significant positive effect on intention to use, while discomfort and insecurity had no effect. Therefore, optimism and innovativeness are important to improve TBSS quality and intention to use.

A Study on Improvement of Level of Highway Maintenance Service Using Self-Organizing Map Neural Network (자기조직화 신경망을 이용한 고속도로 유지관리 서비스 등급 개선에 대한 연구)

  • Shin, Duksoon;Park, Sungbum
    • Journal of Information Technology Services
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    • v.20 no.1
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    • pp.81-92
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    • 2021
  • As the degree of economic development of society increases, the maintenance issues on the existing social overhead capital becomes essential. Accordingly, the adaptation of the concept of Level of service in highway maintenance is indispensable. It is also crucial to manage and perform the service level such as road assets to provide universal services to users. In this regards, the purpose of this study is to improve the maintenance service rating model and to focus on the assessment items and weights among the improvements. Particularly, in determining weights, an Analytic Hierarchy Process (AHP) is performed based on the survey response results. After then, this study conducts unsupervised neural network models such as Self-Organizing Map (SOM) and Davies-Bouldin (DB) Index to divide proper sub-groups and determine priorities. This paper identifies similar cases by grouping the results of the responses based on the similarity of the survey responses. This can effectively support decision making in general situations where many evaluation factors need to be considered at once, resulting in reasonable policy decisions. It is the process of using advanced technology to find optimized management methods for maintenance.

The Adaptive web caching service on application level active network (ALAN상에서 적응성 있는 웹 캐싱 서비스)

  • Hong, Sung-June
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.05b
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    • pp.1161-1164
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    • 2003
  • 본 논문은 ALAN(Application Level Active Network)상에서 GME(Generic Modeling Environment)라고 불리는 컴포지션 메커니즘을 이용하는 AWCS(Adaptive Web Caching Service)에 관하여 언급하였다. ALAN상의 웹 캐싱의 요구사항은 자치 구성성(self-configuration)과 자치 적응성(self-adaptation)이다 이러한 요구사항을 지원하기 위해서 본 논문에서는 친AN상에서 IN(Intelligent Inetwork)에서 유래된 SCE(Service Creation Environment)와 유사한 서비스 컴포지션 메커니즘인 GME를 이용하여 AWCS 의 설계 및 구현에 관하여 언급하였다

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The Effects of Technology Readiness and Situational Influences on Attitude and Usage Intention of Self-Service Technology (기술준비도와 상황적 영향이 셀프서비스기술 태도 및 사용의도에 미치는 영향)

  • Mun, Cheon-Su;Shin, Yong-Ho
    • Journal of the Korea Society for Simulation
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    • v.25 no.2
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    • pp.93-100
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    • 2016
  • The purpose of this study is to investigate the impacts of individual difference toward technology and situational influences on use intention of Self-Service Technology. While the previous research related to SSTs focuses on individual tendency toward technology, little research has been done on the impact of situational influences on usage intention of SSTs. This study proposed Technology Readiness Index for measuring individual tendency toward technology and categorized situational influences into two dimensions: location convenience, employee presence. The empirical testing of the research was conducted on 20' users who have prior experience in using SSTs except for ATMs in bank. This study demonstrated that the people who are favorable emotions positively affect SSTs. Also this study confirmed that it is effective to build strategies to form favorable attitude and usage intention of knowledge of SSTs rather than method through service employees. Finally, SSTs were distributed for customers.

A Longitudinal Study on the Effect of e-Commerce Technology Characteristics and Personal Value on Purchasing Behavior by Importance of Information Protection (전자상거래 기술특성과 개인가치가 정보보호 중요성에 의한 구매행동에 미치는 영향에 대한 종단적 연구)

  • Kim, Yeonjong;Park, Sanghyeok
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.1
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    • pp.159-171
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    • 2017
  • The purpose of this study is to investigate the effects of e - commerce technology characteristics and personal values on purchasing behavior by information security importance. The results of the empirical study that examined the university students in 2006 and 2016 are as follows. First, personal value is centered on personal values, such as self - esteem and self - esteem in 2006. In 2016, however, personal values such as self - fulfillment and personal relationship with others are important. Transactional ease and product service serve as the main value of the fun and pleasure of life, but the sense of accomplishment as the core value of information protection. Second, the technical characteristics of e-commerce are as follows. In terms of ease of transaction and product service, technology characteristics are simplified and directly effected over time. On the other hand, information protection works very closely with individual value, There was a strong tendency to enjoy benefits. Especially in 2006, if you want to enjoy transactional convenience through transaction information security or benefit from product service, it has been changed to recognize the importance of information security through payment in 2016.

A Study on the Influence of Airport IT Technology on Reliability / Pleasure of Airport Visitors and Intention to Reuse of IT Services (공항 IT기술이 공항 이용객의 신뢰성/즐거움 및 IT서비스의 재이용 의사에 미치는 영향에 관한 연구)

  • Kim, Goo-Young;Park, Hak-Soon;Lee, Su-Mi;Kim, Ki-Woong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.3
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    • pp.18-34
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    • 2017
  • The recent air transportation market is rapidly changing in air and airport infrastructure such as efficiency of airports and airplanes, speeding up and enlargement, deregulation of airline industry, low cost airlines and regional airports. The purpose of this study is to conduct a direct questionnaire survey for airport users who have experienced in and out of airport IT service at Incheon International Airport, so that the airport self - service technology and airport support technology can be used for the trust. At this point, I would like to develop a tool to understand the airport user's perception of airport IT and to test the theoretical model that investigates the relationship between various types of airport IT, airport users' trust, enjoyment and intention to use IT. In conclusion, this study aims to establish directions and suggestions for how to develop IT services among airport service provision factors.

Effects of Technology-Based Self-Service (TBSS) Ordering and Delivery Service on Customer Satisfaction and Repurchasing Decision (TBSS를 이용한 주문, 배송서비스가 고객만족도 및 재구매 의도에 미치는 영향)

  • Park, Kwan-Soo;Choi, Hwa-Yeol
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.309-337
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    • 2012
  • This study aims to suggest theoretical models and background for the analysis of antecedent factors such as customer satisfaction and repurchasing decision by use of Technology-Based Self-Service (TBSS) delivery service. Specifically, the study have focused on the analysis that after the values of customer satisfaction and repurchasing decision were transformed into the values of Cost-Benefit analysis and then compared with the values of result benefits, process benefits, financial costs and non-financial costs. After analysis, it was found that ordering and delivery service by use of TBSS has a positive influence on customer satisfaction in terms of result benefits, process benefits, time savings and financial cost savings. In addition, it was confirmed that sub-category of customer satisfaction such as overall satisfaction, satisfaction for expectations, satisfaction for ideals has also a positive impact on repurchasing decision. It is expected that the results of this study will help analyze the customer satisfaction and repurchasing decision and provide a practical help for a business.

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A Study on the Influence of Service Quality of Entrepreneurship Education on Academic Self-Efficacy and Learning Commitment (창업교육 서비스품질이 학업적 자기효능감과 학습몰입에 미치는 영향)

  • Kim, Yu Shin;Lee, Chang Young;Sung, Chang Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.85-95
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    • 2019
  • The purpose of this study was to analyze the relationship between the service quality of entrepreneurship education, academic self - efficacy, and learning commitment in college students. The results of the study are summarized as follows. First, the difference of entrepreneurship education with professors of entrepreneurship education has a significant influence on the learning commitment, and the operation of entrepreneurship education has no significant influence. Second, the difference of entrepreneurship education and the operation of entrepreneurship education have a significant effect on academic self - efficacy, while the entrepreneurship professional instructor has no significant influence. Third, academic self - efficacy has a significant effect on learning commitment. Fourth, in the relationship between the service quality of entrepreneurship education and learning commitment, the academic self-efficiency was found to have a mediated effect.