• Asia-Pacific Journal of Business
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• v.9 no.4
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• pp.201-221
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• 2018

The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.

• The Journal of the Acoustical Society of Korea
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• v.42 no.2
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• pp.94-101
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• 2023

A deep neural network composed of encoders and decoders, such as U-Net, used for speech enhancement, concatenates the encoder to the decoder through skip-connection. Skip-connection helps reconstruct the enhanced spectrum and complement the lost information. The features of the encoder and the decoder connected by the skip-connection are incompatible with each other. In this paper, for complex-valued spectrum based speech enhancement, Self-Attention (SA) method is applied to skip-connection to transform the feature of encoder to be compatible with the features of decoder. SA is a technique in which when generating an output sequence in a sequence-to-sequence tasks the weighted average of input is used to put attention on subsets of input, showing that noise can be effectively eliminated by being applied in speech enhancement. The three models using encoder and decoder features to apply SA to skip-connection are studied. As experimental results using TIMIT database, the proposed methods show improvements in all evaluation metrics compared to the Deep Complex U-Net (DCUNET) with skip-connection only.

• Journal of Information Technology Applications and Management
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• v.30 no.4
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• pp.65-76
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• 2023

On social media, companies create brand experiences while customers actively seek, consume, and generate brand-related content. Customer engagement plays a vital role in the marketing performance of social media-driven brands. This study explores the positive relationship between brand authenticity, aligning brand identity with image, and self-brand connection, aligning brand identity with consumers' self-concepts, on customer engagement and its subsequent impact on brand loyalty. The study surveyed 243 consumers engaged with brand-related social media content, validating hypotheses using structural equation modeling. Results confirmed that brand authenticity and self-brand connection positively affect customer engagement, which, in turn, boosts brand loyalty. These findings highlight the importance of companies enhancing brand authenticity and self-brand connection to drive customer engagement, with theoretical and practical implications provided.

• Bulletin of the Korean Mathematical Society
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• v.40 no.1
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• pp.109-122
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• 2003

In this paper we give a characterization of an irreducible connection with harmonic curvature over a connected Kaehler manifold to be self-dual. Also we introduce new notions of $c_{i}-self-dual$ or Kaehler Yang-Mills connections on compact Kaehler manifolds and investigate some fundamental properties of this kind of new connections. Moreover, on a compact odd dimensional Riemannian manifold we give a property of generalized monopole.

• Fashion & Textile Research Journal
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• v.24 no.4
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• pp.408-417
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• 2022

This study developed a structural model to examine the relationships among consumer traits, self-brand connections, and purchase intentions for local fashion brands under "Guochao" consumption in China. An online survey with a self-administered questionnaire was undertaken through Chinese SNS tools to collect the data. A total of 276 usable responses were obtained from Chinese consumers who are residents in China. More females(n=174, +63%) than males (n=102, 37%) participated, and they were aged from 18 to 45 years old. The measurement model was confirmed to be reliable and valid. In the estimated structural model, the consumer traits of ethnocentrism and cultural affinity positively affected the self-brand connection, leading to purchase intentions for the local fashion brands. Specifically, the ethnocentrism factor indirectly affected the purchase intentions by mediating the self-brand connection, while the cultural affinity factor had significant direct effects on purchase intentions. Thus, a partial mediating effect of self-brand connection was found in the relationship between the consumer traits(ethnocentrism and cultural affinity) and purchase intentions of local fashion brands in the cultural "Guochao" consumption context. This study provides insights into extending the cultural theory of ethnocentrism relevant to self-brand connections and discusses the managerial implications for developing strategic global branding in the Chinese fashion markets.

• Structural Engineering and Mechanics
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• v.87 no.2
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• pp.151-164
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• 2023

The latest earthquake's costly repairs and economic disruption were brought on by excessive residual drift. Self-centering systems are one of the most efficient ways in the current generation of seismic resistance system to get rid of and reduce residual drift. The mechanics and behavior of the self-centering system in response to seismic forces were impacted by a number of important factors. The amount of post-tensioning (PT) force, which is often employed for the standing posture after an earthquake, is the first important component. The energy dissipater element is another one that has a significant impact on how the self-centering system behaves. Using the damper as a replaceable and affordable tool and fuse in self-centering frames has been recommended to boost energy absorption and dampening of structural systems during earthquakes. In this research, the self-centering steel moment frame connections are equipped with cushion flexural dampers (CFDs) as an energy dissipator system to increase energy absorption, post-yielding stiffness, and ease replacement after an earthquake. Also, it has been carefully considered how to reduce permanent deformations in the self-centering steel moment frames exposed to seismic loads while maintaining adequate stiffness, strength, and ductility. After confirming the FE model's findings with an earlier experimental PT connection, the behavior of the self-centering connection using CFD has been surveyed in this study. The FE modeling takes into account strands preloading as well as geometric and material nonlinearities. In addition to contact and sliding phenomena, gap opening and closing actions are included in the models. According to the findings, self-centering moment-resisting frames (SF-MRF) combined with CFD enhance post-yielding stiffness and energy absorption with the least amount of permeant deformation in a certain CFD thickness. The obtained findings demonstrate that the effective energy dissipation ratio (β), is increased to 0.25% while also lowering the residual drift to less than 0.5%. Also, this enhancement in the self-centering connection with CFD's seismic performance was attained with a respectable moment capacity to beam plastic moment capacity ratio.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.57 no.4
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• pp.383-387
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• 2008

This paper analyzes the operation characteristics of a self excited induction generator with Steinmetz connection. For this analysis, the symmetrical components analysis is used to obtain the related expressions and the excitation capacitance and the magnetizing reactance are determined in turn by the condition of self excitation which includes the input impedance of the generator as viewed across load terminals. Two simultaneous equations of the condition of self excitation itself are solved by using the real and imaginary function in an application software. This method is applied to simulate the operation characteristics when the generator is driven at rated speed and the specified excitation capacitor is connected across the lagging phase. The results show that better operation characteristics except generated frequency are obtained by using relatively large excitation capacitance and resistive load.

• Journal of Distribution Science
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• v.21 no.3
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• pp.37-46
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• 2023

Purpose: The article focuses on studying the impact of brand anthropomorphism, and brand love, on brand advocacy, and at the same time the moderate role of brand self-connection in the process of customers' perception of the brand, especially the brand distribution. The survey subjects are customers with millennial consumers in Ho Chi Minh City, who have the behavior of buying brands in the smart mobile device industry many times with a specific brand in terms of brand distribution. Results: The findings show that Brand anthropomorphism and brand love are crucial factors to impact brand advocacy and the role of self-brand connection also is a confirmed positive effect on the relationship between brand anthropomorphism and brand love. Research design, data, and methodology: The article uses quantitative research to test the model and research hypotheses. The way to collect quantitative data is to use questionnaires with 1531 samples in Ho Chi Minh City, Vietnam. Conclusion: The research results can help businesses build a long-term brand strategy and expect to get new rewards and value from customers. They can also add to the theory about the relationship between brands and customers.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.103-112
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• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• Computers and Concrete
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• v.32 no.3
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• pp.339-349
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• 2023

Fast-built construction is a key feature for successful applications of precast concrete (PC) moment frame system in recent construction practices. To this end, by introducing some unique splicing details in precast connections, especially between PC columns including panel zones, use of temporary supports and bracings can be minimized based on their self-sustaining nature. In addition, precast wide beams are commonly adopted for better economic feasibility. In this study, three self-sustaining precast concrete (PC) wide beam-column connection specimens were fabricated and tested under reversed cyclic loadings, and their seismic performances were quantitatively evaluated in terms of strength, ductility, failure modes, energy dissipation and stiffness degradation. Test results were compared with ASCE 41-17 nonlinear modeling curves and its corresponding acceptance criteria. On this basis, an improved macro modeling method was explored for a more accurate simulation. It appeared that all the test specimens fully satisfy the acceptance criteria, but the implicit joint model recommended in ASCE 41-17 tends to underestimate the joint shear stiffness of PC wide beam-column connection. While, the explicit joint model along with concentrated plastic hinge modeling technique is able to present better accuracy in simulating the cyclic responses of PC wide beam-column connections.