• Journal of Biosystems Engineering
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• 제3권2호
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• pp.22-33
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• 1978

To maintain the self-sufficiency of food production , it is required to improved the productivity and increase the effective utilization of land in the double cropping areas using improved cultivation technology. The following reasons encourage this cours of action because the overlapping rice harvest and barely seeding seasons complete for labour, the lower price of barley makes it financially less attractive to grow and these two facts together are responsible for a decrease in barley being planted in certain more seasonably marginal double cropping areas. Fro these reasons, it is desirable to carry out tests to improve the current cultivation techniques . In this interest , the following studies were carried out in the experimental field located at Banweol-myeon, Whasung-jkun, Gyeonggi-do from October 1977 to July 1978 in order to establish the mechanical method of barley cultivation using the power tiller. The summarized results are as follows. 1. The work performance in the seeding operation using the rotary barley seeder was 68 minutes per 10 ares which compares favourably with 408 min/10a using the conventional method. This is only one sixth of the time required by th conventional method. The operating costs using the rotary barley seeder was 1, 463 won per 10 areas as against 3, 486 Won per 10 ares for the conventional method, showing a saving of about 50% in comparison with the conventional method. 2. In the manure spreading operation, the work performance was 25 min/10a for the manure spreading machine , compared to 1089 min/10a for the manual operations. This is about one fourth of the time required by the conventional method, The operating costs were 810 Won/10a for the machine and 857 Won/10a for the manual labour. This cost shows little advantage by the machine over the manual labor costs. The conventional method of manure spreading will continue pending decision which will develope and improve the machine.3. Work performance in the rolling operation using the barley rolIer was 30 min/lOa which compares favourably with 135 min/10a using conventional method. This was one fourth of the time required by the conventional method. The operating costs were 514 Won/103. for the machine and 1, 003 Won/lOa for manual labour. In the weed control operation, the work performance and operating costs were 45min/lOa, 1, 399won/10a for the herbcide application using the power sprayer, 1, 149min/10a 8, 541won/lOa for the conventional method respectively. This is 26 times higher efficiency in comparison to the conventional method. 4. In the harvesting operation using the reaper binder and tiller attachment, the work performance was 60min/lOa and represents a cost of 2, 039won/10a. The con\ulcornerventional method took 640min/10a at a cost of 4, 757won/lOa. The reaper binder showns a saving of one tenth over the conventional method. The automatic thresher is already recommended for the current situations, and is now being used. 5. From a comparison of the results of the above trials, the serial cultivation system using the attachment for the power tiller such as the rotary barley seeder is now to be recommended for the current barley cultivation system. It is also recommend from these results that the mechanized technology now available must be used to improve and maintain the increase in barley production. It is seen th1t this is the only course now avaihble to solve the peak seasonal requirements of labour needed for l11rvesting and seeding between rice and barley cultivation.

• 한국의학물리학회지:의학물리
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• 제25권4호
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• pp.264-270
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• 2014

본 연구에서는 영상유도 로봇 정위방사선치료장비(Stereotactic Radiation Therapy, SRT) 사이버나이프의 Synchrony 호흡추적장치의 사용에 있어 중요한 요소 중에 하나인 호흡의 안정성을 향상 시키고자 휴대형 호흡연습장치(portable respiratory training device)를 개발하였다. 그래프와 막대 형식의 2가지 디스플레이 중 사용자가 원하는 방식을 선택할 수 있도록 인터페이스를 제작하고, 자신의 호흡주기에 대한 리듬감을 향상 시켜 다음 호흡을 예측할 수 있도록 도와주는 청각시스템을 지원하여 편안한 호흡유도를 제공하였다. 5명의 지원자를 대상으로 자체 프로그램을 통해 검출한 개인고유 호흡주기를 적용하여, '자유호흡(free respiration)'에서 획득한 신호데이터와 시청각시스템을 통해 호흡을 유도하는 '모니터호흡(guide respiration)'의 신호데이터를 획득하고, 호흡주기(period)와 호흡깊이(amplitude)의 편차 평균값을 비교하여 유용성을 평가하였다. 호흡주기의 경우 자유호흡에 비하여 $55.74{\pm}0.14%$로 감소하였고, 호흡깊이의 경우에도 자유호흡의 비해 $28.12{\pm}0.10%$ 감소함으로써 호흡의 규칙성과, 안정성이 향상됨을 확인하였다. 이러한 결과를 바탕으로 개발한 휴대형 호흡연습장치를 이용한 간암, 폐암 등의 체부정위방사선치료에 있어, 호흡 불안정에 의해 발생되는 치료시간의 지연을 줄이고 치료정확도 향상에 도움을 줄 수 있을 것으로 평가되며, 차후 안드로이드(Android)기반의 휴대용단말기를 대상으로 한 호흡연습 어플리케이션 개발에 적용한다면 사용 편의성과 더불어 경제적 효율까지 기대할 수 있을 것으로 판단된다.

• 농업과학연구
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• 제26권2호
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• pp.77-93
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• 1999

This study is aiming at identifying the foreward and backward lingkage effects of the farm land base development project. Korean Government has continuously carried out farmland base development projets including the integrated agricultural development projects. large and medium scale irrigation projects and the comprehensive development of the four big river basin including tidal land reclamation and estuary dam construction for the all weather farming since 1962. the starting year of the five year economic development plans. Consequently the irrigation rate of paddy fields in Korea reached to 75% in 1998 and to escalate the irrigation rate, the Government had procured heavy investment fund from IBRD. IMF and OECF etc. To cope with the agricultural problems like trade liberalization in accordance with WTO policy, the government has tried to solve such problems as new farmland base development policy, preservation of the farmland and expansion of farmland to meet self-sufficiency of foods in the future. Especially, farmland base development projects have been challanged to environmental and ecological problems in evaluating economic benefits and costs where the value of non-market goods have not been included in those. Up to data, in evaluating benefits and costs of the projects, farmland base development projects have been confined to direct incremental value of farm products and it's related costs. Therefore the projects'efficiency as a decision making criteria has shown the low level of economic efficiencies. In estimating economic efficiencies including Leontiefs input-output analysis of the projects could not be founded in Korea at present. Accordingly this study is aimed at achieving and identifying the following objectives. (1) To identify the problems related to the financial supports of the Government in implementing the proposed projects. (2) To estimated backward and foreward linkage effects of the proposed project from the view point of national economy as a whole. To achieve the objectives, Hwangrak benefited area with reservoir which is located in Seosan-haemi Disticts, Chungnam Province were selected as a case study. The main results of the study are summarized as follows : a. The present value of investment and O & M cost were amounted to 3,510million won and the present value of the value added in related industries was estimated at 5.913million won for the period of economic life of 70 years. b. The total discounted value of farm products in the concerned industries derived by the project was estimated at 10,495million won and the foreward and backward linkage effects of the project were amounted to 6,760 and 5,126million won respectively. c. The total number of employment opportunities derived from the related industries for the period of project life were 3,136 man/year. d. Farmland base development projects were showed that the backward linkage effects estimated by index of the sensitivity dispersion were larger than the forward linkage effect estimated by index of the power of dispersion. On the other hand, the forward linkage effect of rice production value during project life was larger than the backward linkage effect e. The rate of creation of new job opportunity by means of implementing civil engineering works were shown high in itself rather than any other fields. and the linkage effects of production of the project investment were mainly derived from the metal and non-metal fields. f. According to the industrial linkage effect analysis, farmland base development projects were identified economically feasible from the view point of national economy as a whole even though the economic efficiencies of the project was outstandingly decreased owing to delaying construction period and increasing project costs.

• 대한물리치료과학회지
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• 제18권1호
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• pp.1-10
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• 2011

Purpose: Study on the effect of the use of Proprioceptive Neuromuscular Facilitation(PNF) method by use of the direction and charge regulation which is the advantage of the Thera-band therapy on the walks and balances in old people and comparison with the result after applying the general PNF technique. Method: The study has been performed on 30 females over 65 years old. The study has been done by dividing the object group in 3 patterns, which are number 1, the comparison group of 10, two ones that are applied the PNF technique using Thera-band and third, the ones that are applied only the PNF technique. For the PNF and the Thera-band using PNF, we have divided the group into Combination of Isotonic technique and the Rhythmical stabilization technique according to the patient's acquaintance pattern and applied them to the patient's body. Evaluation was the balancing ability which was calculated by using the BIODEX Balance system / FRT and for the evaluation of walking ability, we have used the speed of walking for 10M / TUG. Result: In the comparison group of 10, the balancing ability and the walking ability did not change much before and after the experiment, which made it possible to compare the group with the other two easily(p>0.05). For the other two groups, we have recognized the enhancement both in the balancing ability and the walking ability, but they did not know much difference between themselves(p<0.05). Conclusion: Though there were not a big difference in the sense of improvement between the Thera-band using PNF and the PNF technique only, we could infer that these two therapy has enhanced much in the walking and balancing ability for people over 65 and through these result we can foresee that not only using the method shown in this study but also by using many advantages of Thera-band, we could diminish the tiredness of healer, enhance the efficiency of exercise in them and also by forming self training program for older people we could help them build the prevention program from falls.

• 한국방사선학회논문지
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• 제15권1호
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• pp.45-54
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• 2021

본 연구는 혼합현실을 기반으로 하는 비파괴 분야의 교육용콘텐츠를 만들기 위해 시행되었다. 현재 방사선 분야에는 교육용 혼합현실 기반 교육용 콘텐츠는 거의 없는 실정이다. 그리고 비파괴검사분야는 작업 환경이 열악하고, 종사자 수도 한 업체당 직원 수가 10인 이하인 곳이 많고, 교육적 인프라도 잘 구축되어 있지 않다. 강의식으로 전달만 하는 실습교육과 안전교육이 시행되고 있다. 이를 해결하기 위해 혼합현실을 기반으로 한 비파괴 종사자 교육용 콘텐츠를 개발하게 되었다. 이 콘텐츠는 Microsoft사의 HoloLens 2 HMD 디바이스를 기반으로 개발되었고, 1280⁎720의 해상도를 기준으로 제작되었고, 디바이스마다 해상도가 달라 Anchor의 Left, Right, Bottom, TOP위치를 맞추어 Side를 제작하였고, 이미지가 큰 것은 Atlas의 크기에 영향을 미치기 때문에 배경화면이나 상단 바와 같이 부피가 큰 것은 UITexture로 대체하여 제작되었다. UI Widget Wizard에서는 Label, Buttom, ScrollView, Sprite를 제작하였다. 본 연구는 종사자에게 현장감 있는 교육내용을 제공하고, 자기 주도적인 교육을 가능하게 하고, 현실을 바탕으로 한 3D 입체영상으로 교육할 수 있어 흥미와 몰입도 있는 교육을 시행할 수 있다. 혼합현실에서 제공되는 영상을 통해 현실세계와 가상현실 간에 상호작용을 통해 학습자가 직접 사물을 조작할 수 있어 학습자의 학습 능률을 높일 수 있다. 또한 혼합현실 교육을 시행하면 시간과 장소에 구해를 받지 않아 코로나 시대에 비대면 학습 콘텐츠로 큰 역할을 할 수 있을 것으로 사료된다.

• 마케팅과학연구
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• 제19권2호
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• pp.68-79
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• 2009

The interplay between hedonic and utilitarian attributes has assumed special significance in recent years; it has been proposed that consumption offerings should be viewed as experiences that stimulate both cognitions and feelings rather than as mere products or services. This research builds on previous work on hedonic versus utilitarian benefits, regulatory focus theory, customer satisfaction to address two question: (1) Is the shopping goal at the point of purchase different from the shopping value? and (2) Is the customer loyalty after the use different from the shopping value and shopping goal? We surveyed 345 peoples those who have bought the electronic-goods within 6 months. This research dealt with the shopping value which is consisted of 2 types, hedonic and utilitarian. Those who pursue the hedonic shopping value may prefer the pleasure of purchasing experience to the product itself. They tend to prefer atmosphere, arousal of the shopping experience. Consistent with previous research, we use the term "hedonic" to refer to their aesthetic, experiential and enjoyment-related value. On the contrary, Those who pursue the utilitarian shopping value may prefer the reasonable buying. It may be more functional. Consistent with previous research, we use the term "utilitarian" to refer to the functional, instrumental, and practical value of consumption offerings. Holbrook(1999) notes that consumer value is an experience that results from the consumption of such benefits. In the context of cell phones for example, the phone's battery life and sound volume are utilitarian benefits, whereas aesthetic appeal from its shape and color are hedonic benefits. Likewise, in the case of a car, fuel economics and safety are utilitarian benefits whereas the sunroof and the luxurious interior are hedonic benefits. The shopping goals are consisted of the promotion focus goal and the prevention focus goal, based on the self-regulatory focus theory. The promotion focus is characterized into focusing ideal self because they are oriented to wishes and vision. The promotion focused individuals are tend to be more risk taking. They are more sensitive to hope and achievement. On the contrary, the prevention focused individuals are characterized into focusing the responsibilities because they are oriented to safety. The prevention focused individuals are tend to be more risk avoiding. We wanted to test the relation among the shopping value, shopping goal and customer loyalty. Customers show the positive or negative feelings comparing with the expectation level which customers have at the point of the purchase. If the result were bigger than the expectation, customers may feel positive feeling such as delight or satisfaction and they would want to share their feelings with other people. And they want to buy those products again in the future time. There is converging evidence that the types of goals consumers expect to be fulfilled by the utilitarian dimension of a product are different from those they seek from the hedonic dimension (Chernev 2004). Specifically, whereas consumers expect the fulfillment of product prevention goals on the utilitarian dimension, they expect the fulfillment of promotion goals on the hedonic dimension (Chernev 2004; Chitturi, Raghunathan, and Majahan 2007; Higgins 1997, 2001) According to the regulatory focus theory, prevention goals are those that ought to be met. Fulfillment of prevention goals in the context of product consumption eliminates or significantly reduces the probability of a painful experience, thus making consumers experience emotions that result from fulfillment of prevention goals such as confidence and securities. On the contrary, fulfillment of promotion goals are those that a person aspires to meet, such as "looking cool" or "being sophisticated." Fulfillment of promotion goals in the context of product consumption significantly increases the probability of a pleasurable experience, thus enabling consumers to experience emotions that result from the fulfillment of promotion goals. The proposed conceptual framework captures that the relationships among hedonic versus utilitarian shopping values and promotion versus prevention shopping goals respectively. An analysis of the consequence of the fulfillment and frustration of utilitarian and hedonic value is theoretically worthwhile. It is also substantively relevant because it helps predict post-consumption behavior such as the promotion versus prevention shopping goals orientation. Because our primary goal is to understand how the post consumption feelings influence the variable customer loyalty: word of mouth (Jacoby and Chestnut 1978). This research result is that the utilitarian shopping value gives the positive influence to both of the promotion and prevention goal. However the influence to the prevention goal is stronger. On the contrary, hedonic shopping value gives influence to the promotion focus goal only. Additionally, both of the promotion and prevention goal show the positive relation with customer loyalty. However, the positive relation with promotion goal and customer loyalty is much stronger. The promotion focus goal gives the influence to the customer loyalty. On the contrary, the prevention focus goal relates at the low level of relation with customer loyalty than that of the promotion goal. It could be explained that it is apt to get framed the compliment of people into 'gain-non gain' situation. As the result, for those who have the promotion focus are motivated to deliver their own feeling to other people eagerly. Conversely the prevention focused individual are more sensitive to the 'loss-non loss' situation. The research result is consistent with pre-existent researches. There is a conceptual parallel between necessities-needs-utilitarian benefits and luxuries-wants-hedonic benefits (Chernev 2004; Chitturi, Raghunathan and Majaha 2007; Higginns 1997; Kivetz and Simonson 2002b). In addition, Maslow's hierarchy of needs and the precedence principle contends luxuries-wants-hedonic benefits higher than necessities-needs-utilitarian benefits. Chitturi, Raghunathan and Majaha (2007) show that consumers are focused more on the utilitarian benefits than on the hedonic benefits of a product until their minimum expectation of fulfilling prevention goals are met. Furthermore, a utilitarian benefit is a promise of a certain level of functionality by the manufacturer or the retailer. When the promise is not fulfilled, customers blame the retailer and/or the manufacturer. When negative feelings are attributable to an entity, customers feel angry. However in the case of hedonic benefit, the customer, not the manufacturer, determines at the time of purchase whether the product is stylish and attractive. Under such circumstances, customers are more likely to blame themselves than the manufacturer if their friends do not find the product stylish and attractive. Therefore, not meeting minimum utilitarian expectations of functionality generates a much more intense negative feelings, such as anger than a less intense feeling such as disappointment or dissatisfactions. The additional multi group analysis of this research shows the same result. Those who are unsatisfactory customers who have the prevention focused goal shows higher relation with WOM, comparing with satisfactory customers. The research findings in this article could have significant implication for the personal selling fields to increase the effectiveness and the efficiency of the sales such that they can develop the sales presentation strategy for the customers. For those who are the hedonic customers may be apt to show more interest to the promotion goal. Therefore it may work to strengthen the design, style or new technology of the products to the hedonic customers. On the contrary for the utilitarian customers, it may work to strengthen the price competitiveness. On the basis of the result from our studies, we demonstrated a correspondence among hedonic versus utilitarian and promotion versus prevention goal, WOM. Similarly, we also found evidence of the moderator effects of satisfaction after use, between the prevention goal and WOM. Even though the prevention goal has the low level of relation to WOM, those who are not satisfied show higher relation to WOM. The relation between the prevention goal and WOM is significantly different according to the satisfaction versus unsatisfaction. In addition, improving the promotion emotions of cheerfulness and excitement and the prevention emotion of confidence and security will further improve customer loyalty. A related potential further research could be to examine whether hedonic versus utilitarian, promotion versus prevention goals improve customer loyalty for services as well. Under the budget and time constraints, designers and managers are often compelling to choose among various attributes. If there is no budget or time constraints, perhaps the best solution is to maximize both hedonic and utilitarian dimension of benefits. However, they have to make trad-off process between various attributes. For the designers and managers have to keep in mind that without hedonic benefit satisfaction of the product it may hard to lead the customers to the customer loyalty.

• 대한방사선치료학회지
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• 제28권1호
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• pp.7-16
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• 2016

목 적 : 변형 근치적 유방절제술(modified radical mastectomy, MRM)후 흉벽에 전자선 치료를 받는 환자에게 3D-bolus와 step-bolus를 각각 적용하여 유용성을 비교 평가하였다. 대상 및 방법 : 본 연구는 광자선과 전자선을 이용한 역하키스틱법 방식으로 치료계획이 수립된 총 6명의 유방암 환자를 대상으로 하였다. 전방흉벽에 대한 전자선 처방선량은 회당 180 cGy로 3D 프린터(CubeX, 3D systems, USA)로 제작된 3D-bolus와 본원에서 자체 제작한 기존의 stepbolus를 적용하였다. 3D-bolus와 step-bolus에 대한 표면선량은 GAFCHROMIC EBT3 film (International specialty products, USA)을 이용하여, bolus의 다섯 측정지점(iso-center, lateral, medial, superior, and inferior)에 대한 선량 값을 통해 비교 분석하였다. 또한 3D-bolus와 step-bolus 적용에 따른 치료계획을 각각 수립하여 그 결과를 비교하였다. 결 과 : 표면선량은 3D-bolus 적용 시 평균 179.17 cGy이고 step-bolus는 172.02 cGy였다. 처방선량 180 cGy에 대한 평균 값의 오차율은 3D-bolus 적용 시 -0.47%이고 step-bolus는 -4.43%였다. 측정지점 iso-center에서의 오차율은 3D-bolus 적용 시 최대 2.69%의 차이를 보였고, step-bolus는 5.54%였다. 치료의 오차범위는 step-bolus에서 약 6%이고, 3D-bolus는 약 3%였다. 치료계획을 통해 비교한 흉벽의 평균 표적선량은 0.3%로 큰 차이를 나타내지 않았다. 그러나 폐와 심장의 평균 표적선량은 step-bolus에 비해 3D-bolus에서 -11%와 -8%로 감소하였다. 결 론 : 본 연구 결과로 볼 때 흉벽에 대한 피부표면의 접촉면이 고려된 3D-bolus는 step-bolus에 비하여 환자 피부에 잘 밀착되고, 정밀한 흉벽두께 보상이 가능하기 때문에 선량 균일성이 향상됨을 확인하였다. 또한 흉벽에 대한 선량은 동일하지만 인접장기의 선량을 감소시켜 정상조직을 더 많이 보호함으로써 3D-bolus가 임상적으로 유용한 보상체로 사용될 것으로 사료된다.

• 한국유통학회지:유통연구
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• 제17권4호
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• pp.55-80
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• 2012

다른 기업과 거래관계를 형성하고 유지하는 것은 빠르게 변화하는 치열한 환경에서 대부분의 기업에게 불가피한 전략적 선택이다. 유통망 안의 모든 기업들도 결국 독립적 기업 간의 이러한 거래 계약으로 맺어져 있다. 하지만 모든 기업 간의 거래가 하나의 목표를 가지고 공동의 이익 창출을 위해 노력하여, 모두 효과적이고 효율적인 성과만을 낼 수는 없다. 대리인 이론에 따르면, 기업들은 모두 독립적 주체로서 각자의 이해를 추구하고, 위험을 회피하려하며, 제한된 합리성을 가지고 불충분한 정보를 처리하게 된다. 즉, 기업 간 거래관계는 그 속에서 신뢰와 협력을 기대하는 동시에, 갈등과 기회주의적 행위도 예측해야 한다. 이에 본 연구는 기업 간 거래의 갈등 원인을 확인하고, 실제 기업이 주로 활용하는 거래조정 방식의 갈등관리 효과를 밝히고자 한다. 이를 위해 관련된 기존 연구와 대리인 이론을 활용하여, 제조업자와 공급업자 간 갈등이 관계성과에 미치는 영향과 거래 위험요인(환경동태성, 자산특유화 수준)의 갈등 유발 효과, 그리고 국내 기업거래 연구에서 잘 다루어지지 않은 거래 조정방식의 갈등관리 효과를 가정하였다. 더불어 국내 중소기업 데이터 329개를 대상으로 연구모델을 검증하였다. 연구 결과, 구매기업(제조업자)의 환경 동태성과 자산 특유화 수준이 높을수록 더 큰 갈등이 유발되었으며, 이러한 B2B 갈등은 기업 간 관계질과 재무성과에 부정적 영향을 끼쳤다. 또한 사회적 조정방식과 법적 조정방식은 갈등의 관계질에 대한 부정적 영향을 매우 유의한 수준에서 완화시키는 조절효과가 검증되었다. 이러한 결과를 바탕으로 본 연구는 B2B갈등의 원인과 관리기법에 대하여 실증적으로 확인하였다는 의의가 있으며, 특히 국내 거래관리 연구에서 소홀히 다루어졌던 법적 계약 방식의 긍정적이고 유의한 효과를 확인하였다는 의의가 있다.

• 농업과학연구
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• 제3권1호
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• pp.39-51
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• 1976

본(本) 시험(試驗)은 1975년도(年度) 충남대학교(忠南大學校) 농과대학(農科大學)의 시험전(試驗田)에서 경지이용율(耕地利用率)을 높이기 위한 작부체계(作付體系)를 구명(究明)하기 위하여 우선 콩 단작(單作), 옥수수 단작(單作)과 몇가지 수준(水準)의 콩+감자 및 콩+옥수수 상호작시험(交互作試驗)을 실시(實施)하였는데 당년(當年) 8월이후(月以後) 10월(月)까지 계속(繼續)된 많은 강우(降雨)로 인(因)하여 콩+감자 혼작구(混作區)의 감자와 열무 시험(試驗)은 실패(失敗)하였다. 따라서 기타(其他) 처리구(處理區)에 대(對)한 시험결과(試驗結果)를 요약(要約)하면 다음과 같다. 1. 콩 단작구(單作區)에 비(比)하여 옥수수 상호작구(交互作區)의 콩은 개화기(開花期)가 2~3일간(日間) 지연(遲延)되었으며 성숙기(成熟期)도 2일간(日間) 지연(遲延)되었으나 옥수수는 개화기(開花期), 성숙기(成熟期) 등의 처리간(處理間) 차이(差異)를 인정(認定)할 수 없었다. 2. 콩의 간장(稈長)은 콩 단작구(單作區)가 콩+옥수수 혼작구(混作區)에 비(比)하여 더 길었으며 이들 Group간(間)에는 고도(高度)의 유의차(有意差)가 있었다. 3. 주당협수(株當莢數)는 Group간(間)에 유의차(有意差)가 인정(認定)되지 않았다. 4. 절간장(節間長) 및 절수(節數)는 Group간(間)에 유의차(有惠差)가 인정(認定)되었는데 이들 모두 옥수수+콩의 혼작구(混作區)가 콩의 혼작구(混作區)가 콩 단작구(單作區)에 비(比)하여 더 큰 결과(結果)를 보였다. 지아수에서는 이와는 반대(反對)의 현상(現象)이 나타났다. 5. 간중(稈重)은 이들 Group간(間)에 유의차(有意差)가 인정(認定)되지 않았다. 6. 10a당(當) 수량(收量)은 Group간(間)에 유의차(有意差)가 있었으며 콩 단작구(單作區)가 콩+옥수수 혼작구(混作區)에 비(比)하여 무거웠다. 7. 주당입중(株當粒重)에서는 Group들 간에 유의차(有意差)가 인정(認定)되었는데 콩 단작구(單作區)가 콩+옥수수 혼작구(混作區)에 비(比)하여 더 가벼웠고 혼작구(混作區)에서는 혼작방식(混作方式)에 따라서 유의차(有意差)가 인정(認定)되었다. 8. 옥수수에 있어서 단작구(單作區)와 옥수수+콩의 혼작구(混作區)의 비교(比較)는 초장(草長), 10a당(當) 자수본수(雌穗本數), 자수일본당평균중(雌穗一本當平均重), 자수일본당입중(雌穗一本當粒重), 자수장(雌穗長), 자수(雌穗)둘레, 주당자수수(株當雌穗數)에 있어서는 Group간 또는 Group내(內)에서 유의차(有意差)가 인정(認定)되지 않았고 단지 10a당(當) 옥수수 수량(收量)에 있어서는 1%수준(水準)에서 Group간에 유의차(有意差)가 있었는데 옥수수 단작구(單作區)가 제일 많았고 콩+옥수수 혼작구(混作區)에 있어서는 혼작방식(混作方式)에 따라서 수량(收量)에 유의차(有意差)가 있었다. 9. 경제성분석(經濟性分析)에 있어서는 콩+옥수수의 혼작구(混作區)가 조수익(粗收益)이 많았으며 특히 7처리구(處理區)는 콩 단작구(單作區)에 비(比)하여 476%의 수익(收益)을 증가(增加)시켰다. 10. 예측(豫測)했던 바와 같이 콩의 각종형질(各種形質)은 작부체계(作付體系)에 따라서 옥수수에 비(比)하여 현저하게 영향(影響)을 받았다. 앞으로 농가소득증대(農家所得增大)를 위한 더욱 합리적(合理的)인 작부체계(作付體系)의 구명(究明)이 필요(必要)하다고 생각된다.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.53-84
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• 2013

With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.