• The Journal of the Korea Contents Association
• /
• v.15 no.9
• /
• pp.425-435
• /
• 2015

Though most researchers studying humor in recent years agree that 'incongruity' is essential factor of humor elicitation, they have different views in the course of schema activation in processing humor text. One of the different views on schema activation in processing humor text is wether schemata are activated concurrently or selectively. While concurrent activation view suggests that different schemata are concurrently activated because we perceive them at the same time, selective activation view suggests that different schemata are selectively activated because we use selective attention for their perception. This study was conducted to verify these two different views. We clarified that different schemata were activated in processing of humor text, and we examined whether Vaid's experiment failed or not. Experiment was designed mixed 2 (schema1, schema2) ${\times}$ 3 (setup, incongruity, resolution) ${\times}$ (humor, control) factorial design and latin square counterbalancing. As a result of experiment, we got data that different schemata were activated in the course of 'Incongruity' at the same time. Most of all, the activated schemata were kept activation in the course of 'Resolution'. This result suggest that different schemata were activated concurrently.