The Fashion Involvement and Attitudes of Consumers toward Advertising and Buying Intensions According to Types of Jeans Advertising in Fashion Magazines (소비자의 의복관여도와 패션잡지광고유형별 광고태도 및 구매의도에 관한 연구 -청 바지광고를 중심으로)
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- Journal of the Korean Society of Clothing and Textiles
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- v.34 no.1
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- pp.40-49
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- 2010