• Title, Summary, Keyword: Selection Attributes

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A study on the Selection Attributes of Accommodation Applications

  • Kim, Kyu-dong;Jeon, Se-hoon;Kim, Jeong-lae
    • International journal of advanced smart convergence
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    • v.8 no.4
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    • pp.130-137
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    • 2019
  • We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study, 6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.

Selection Attributes on Behaviour Intention of Island Tourism : focused on Chuja region (도서 관광지의 선택속성, 서비스 가치, 만족도 및 행동의도 관계 연구: 추자도를 대상으로)

  • Choi, Yong-Bok;Boo, Chang-San;Kim, Min-Cheol
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.3
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    • pp.406-415
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    • 2012
  • The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

The Effect of Rural Tourism Village Visitors' Selection Attributes toward Satisfaction and Revisit Intention (농촌체험마을 방문객 선택속성에 대한 만족과 재방문의사에 미치는 영향)

  • Kim, Bo-Kyun;Son, Ho-Gi;Lee, Myung-Suk;Park, In-Hwan
    • Journal of Agricultural Extension & Community Development
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    • v.18 no.3
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    • pp.531-550
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    • 2011
  • This study aims to examine the Visitor's selection attributes and types of preference regarding Rural Theme Village, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the Visitor's selection attributes. In addition, it will contribute to securing competitiveness in providing Visitors with better service by extracting differentiating factors of Rural Theme Villages, and exploring the right direction of Rural Tourism. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among Visitors and users of Rural Theme Village to examine such factors as importance of selection attributes status, motives of using such Rural Theme Villages, demographic characteristics, and general features of the Rural Theme Villages.

The Effects of Selection Attributes for HMR on Satisfaction and Repurchase Intention: Comparative Analysis of Convenience Store and Large Market (HMR 선택속성이 만족과 재구매의도에 미치는 영향: 편의점과 대형마트의 비교 분석)

  • Yang, Dong-Hwi
    • Culinary science and hospitality research
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    • v.24 no.3
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    • pp.204-214
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    • 2018
  • The study set up research models and hypotheses to examine the influence of HMR selection attributes on satisfaction and repurchase intention by distribution channels(convenience store/large market), verify the research hypothesis through empirical analysis, respectively. The purpose of this study is to investigate the convenience sampling method of HMR purchase from convenience store and large market in Seoul and Gyeonggi area. The survey was conducted from January 8, 2018 to January 26, 2018, and 300 questionnaires were distributed and 289 of them were used as an effective data. For the empirical analysis, SPSS 20.0 was used. The results of the analysis are as follows. First, product quality only has a significant effect on satisfaction among HMR selection attributes at convenience store, and product safety and convenience have no significant effect on satisfaction. Second, only the convenience of HMR selection attributes in the large market has a significant effect on satisfaction, and product safety and product quality have no significant effect on satisfaction. Third, HMR satisfaction in convenience stores and large markets has a significant effect on repurchase intention. The purpose of this study is to investigate the relationships among HMR selection attributes, satisfaction, and repurchase intention, which are important in the existing HMR research, by each distribution channel(convenience store/large market). It is meaningful to help them establish an effective sales strategy for each segment.

The Framework of Decision Making for Choice of Camping Site Selection Attributes according to Camping Motivation (캠핑동기에 따른 캠핑장 선택속성 의사결정의 프레임워크 구축에 관한 연구)

  • Choo, Seung-Woo
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.225-234
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    • 2015
  • This study focused on building the convergence framework of decision-making for camping site selection attributes. The first stage of study is to identify the camping motivations. The camping motivations are composed of 5 factors. The second stage is to identify the camping site selection attributes. They are composed of 4 factors. The relationships between camping site selection attributes and camping motivations are examined through the multi-regression analysis. The camping site selection attributes were significantly influenced by thr type of camping motivation. Lastly, the relationship between camping site selection attributes and camper's satisfaction and behavioral intention are testified. The implications are that camping site operators and developers need to understand the segmented camping motivations and site selection attributes. They could be the guideline of implementing the developing planning strategies of camping site.

Canonical Correlations between Benefit Sought and Selection Attributes of Green Tea Consumers (녹차소비자의 추구편익과 선택속성의 관계)

  • Kim, Kyung-Hee;Park, Duk-Byeong
    • The Korean Journal of Community Living Science
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    • v.22 no.3
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    • pp.327-339
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    • 2011
  • This study aims to investigate relationships between benefit sought and selection attributes of green tea consumers. For data collection, a total of 595 copies of questionnaires were collected by convenience sampling in the Seoul and Gyeonggi-do area. The data were analyzed by using SPSS 15.0. The factor analysis identified four dimensions of the benefit sought : health benefit, sensory, sociality, and self-esteem. Six dimensions of selection attributes were identified as manufacturing, design, sensory appeal, recommendation, utility and brand. The results of the canonical correlation analysis indicated that health benefit, sensory, sociality of benefit sought and manufacturing, design, sensory appeal, recommendation, utility, brand of selection attributes were highly correlated, and the self-esteem of benefit sought and recommendation of selection attribute were highly correlated. This means it is important to place an emphasis on safety production, package design, sensory characteristics, product description, utility and brand for consumers who seek health benefit, flavor and sociality. It is also important to place an emphasis on product description for consumers who pursue self-esteem benefits. Green tea marketers should consider benefit sought aspects as the most important factors affecting selection attributes on green tea purchasing.

HMR Selection Attributes in Large Discount Stores by Using Revised IPA (수정 IPA를 활용한 대형 마트의 HMR 선택속성에 관한 연구)

  • Lee, Eun-Yong;Jeon, Yu-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.26 no.6
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    • pp.473-480
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    • 2016
  • As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.

Research on Airline Selection Attributes by IPA among Foreign Tourists Visiting Korea (방한외국인의 항공사 선택속성 중요도-성취도 분석)

  • Oh, Seon-Mi;Ko, Seon-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.466-477
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    • 2014
  • This research aims to analyze the importance-performance among airline selection attributes using foreign tourists. For this purpose, data were collected from Japanese and Chinese tourists to Korea. Of the various airline selection attributes, four factors were deduced that includes: transport service, accompany service, cabin service and basic service using exploratory factor analysis. This study estimated how important airline selection attributes are and how much are they performed. Also, this study analyzed the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. Quadrant I specifically showed low performance in terms of the following specific attributes: communicative convenience, flight attendant's friendliness, seating preference. As these attributes are deemed significant, airline managers should focus along these areas.

Selection Attributes and Pursuit Benefits of Processed Fishery Products (수산물가공식품의 선택속성 및 추구혜택에 관한 연구)

  • Kim, Jong-Sung;Ha, Kyu-Soo
    • Journal of the Korean Society of Food Culture
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    • v.25 no.5
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    • pp.516-524
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    • 2010
  • Consumers are highly interested in processed fishery products that are healthy and superior in terms of convenience, nourishment, and taste. However, current domestic research on processed fishery products is marginal. We systematically analyzed consumer consumption patterns and the relationship to pursuit benefits, selection attributes, satisfaction levels, and reasons for purchase. Consumers considered product information the most important selection attribute, whereas convenience scored highest for pursuit benefits. Furthermore, the influences of selection attributes and pursuit benefits on satisfaction level and the reason for purchasing an item were analyzed using demographic properties as control variables. The variables that affected satisfaction level were residential district (region: B= -0.268, p<0.05.), recipe (B=0.098, p<0.05), nutrients (B=0.124, p<0.05), convenience (B=0.283, p<0.001), and economics (B=0.138, p<0.05). The variables affecting the reason for purchasing were nutrients (B=0.173, p<0.001), convenience (B=0.277, p<0.001) and satisfaction level (B=0.163, p<0.001). Pursuit intention had significant effects on purchase intention; however, selection attributes had no significant effect on purchase intention. Therefore, consumer satisfaction had a significant effect on purchase intention. This result showed that if consumers were satisfied, they intended to repurchase. Attempts to increase repurchases by consumer are needed by fulfilling consumer satisfaction. These data can be utilized as a fundamental reference for sales promotions.

Evaluation of Attribute Selection Methods and Prior Discretization in Supervised Learning

  • Cha, Woon Ock;Huh, Moon Yul
    • Communications for Statistical Applications and Methods
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    • v.10 no.3
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    • pp.879-894
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    • 2003
  • We evaluated the efficiencies of applying attribute selection methods and prior discretization to supervised learning, modelled by C4.5 and Naive Bayes. Three databases were obtained from UCI data archive, which consisted of continuous attributes except for one decision attribute. Four methods were used for attribute selection : MDI, ReliefF, Gain Ratio and Consistency-based method. MDI and ReliefF can be used for both continuous and discrete attributes, but the other two methods can be used only for discrete attributes. Discretization was performed using the Fayyad and Irani method. To investigate the effect of noise included in the database, noises were introduced into the data sets up to the extents of 10 or 20%, and then the data, including those either containing the noises or not, were processed through the steps of attribute selection, discretization and classification. The results of this study indicate that classification of the data based on selected attributes yields higher accuracy than in the case of classifying the full data set, and prior discretization does not lower the accuracy.