• Journal of the Korean Statistical Society
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• v.31 no.4
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• pp.519-532
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• 2002

K-means clustering is a well-known partitioning method of multivariate observations. Recently, the method is implemented broadly in data mining softwares due to its computational efficiency in handling large data sets. However, it does not yield a suitable visual display of multivariate observations that is important especially in exploratory stage of data analysis. The aim of this study is to develop a K-means clustering method that enables visual display of multivariate observations in a low-dimensional space, for which the projection pursuit method is adopted. We propose a computationally inexpensive and reliable algorithm and provide two numerical examples.