• 유통과학연구
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• 제17권2호
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• 농촌지도와개발
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• 제23권1호
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• pp.1-14
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• 2016

The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.

• 경영과학
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• 제11권3호
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• pp.153-167
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• 1994

Credibility theory has provided with a useful tool the assignment of weighting factor that reflects the credibility of the observed individual and collective experience to secure fair experience rate-,making. We review credibility models which can effectively estimate risk premiums using credibility theory, and suggest an empirical Bayed model based on the collective statistics to estimate the structural parameters. To illustrate the use of evolutionary models, the models are applied to the actual data, such as loss ratio, claim frequencies and severity, in the Korean automobile insurance. Also the possibilities of generalizations and applications of empirical models are discussed.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.389-395
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• 2022

This quantitative study explored the extent to which convenience enhances professional development (PD) online. The sample of the study consisted of 421 teachers and supervisors. Findings evinced that convenience stimulated online PD. Another salient finding is the absence of significant differences among participants' responses concerning position and gender. Nonetheless, a significant difference exists in the variable of teaching experience. Teachers with more than 26-year experience were motivated to use online PD, which evidently could be attributed to the convenience they had over teachers with fewer years of experience.

• 과학교육연구지
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• 제38권3호
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• pp.471-489
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• 2014

이 연구에서는 창의적 체험활동 모델 프로그램을 수정하여 고등학교 과학동아리 학생들에게 운영 후 학생들의 과학관련 태도의 변화를 조사하였다. 이를 위하여 창의적 체험활동 모델 프로그램을 학교실정에 맞게 수정하였고, 수정된 프로그램을 부산소재의 고등학교 과학동아리 학생에게 운영하였다. 학생들의 활동 결과지와 면담을 통하여 학생들의 과학관련 태도의 변화를 분석하였다. 과학관련 태도의 변화는 긍정적인 변화를 보였다. 과학에 대한 흥미와 과학과 관련된 직업에 대한 흥미, 과학에 대한 취미적 관심이 대다수의 학생에게서 증가하였다. 과학에 대한 취미적 관심은 망원경으로 관찰한다든지 실험기구를 만져보는 것과 같이 사용했던 관련 도구에 의해 영향을 많이 받았다. 창의적 체험활동은 과학 수업에 대한 즐거움을 긍정적으로 변하게 하는 데는 효과적이지 않았다. 이는 창의적 체험활동 프로그램이 과학 수업 내용과 연계되지 않았기 때문으로 보이며, 교육과정을 고려하여 체험활동을 실시한다면 그 결과가 달라질 수 있을 것이라고 생각된다. 또한 창의적 체험활동 프로그램은 참관형 프로그램 보다는 참여형 프로그램이, 또한 과학 지식을 요하는 프로그램이 과학관련 태도 변화에 긍정적이라는 것을 알 수 있었다.

• 한국과학교육학회지
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• 제41권2호
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• pp.133-144
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• 2021

이 연구에서는 초등 과학영재 학생의 과학긍정경험 향상을 위한 교수-학습 경험을 탐색하였다. 이를 위해 서울특별시의 한 초등 과학영재교육원에서 과학영재교육을 받는 초등학교 5-6학년 학생 36명을 선정하였다. 선정한 학생을 대상으로 과학긍정경험 지표에 관한 사전 검사와 사후 검사를 시행하였다. 또한 토요일에 진행되는 과학영재수업이 끝난 후에 일부 학생을 대상으로 과학긍정경험 향상을 위한 교수-학습 경험을 탐색하기 위해 개별적인 심층 면담을 시행하였다. 연구 결과, 해당 초등 과학영재교육원의 과학영재수업은 초등 과학영재 학생의 과학긍정경험을 향상시키는 것으로 나타났다. 과학긍정경험 향상을 위한 교수-학습 경험으로는 선행연구의 일반 학생에게서 나타난 '체험 중심의 탐구 활동', '학생 주도적 수업', '긍정적이고 전문적인 피드백', '탐구를 통한 지식 구성', '학생의 흥미와 적성을 반영한 수업', '실생활과 관련된 소재 활용', '모둠활동에서의 원활한 협업과 소통', '학습 내용의 적절한 난이도'의 8가지 교수-학습 경험과 과학영재 학생에게서 새롭게 나타난 '과학적 창의성 향상 전략을 통한 학습 경험', '꼬마 과학자로서의 탐구 경험', '심화 또는 속진 학습 경험', '우수한 학생과의 학습 경험', '다른 학생을 도와준 경험', '높거나 낮은 성취 경험'의 6가지 교수-학습 경험을 추출할 수 있었다. 이를 바탕으로 과학영재 학생의 과학긍정경험 향상 방안에 대한 실제적인 시사점에 대해 논하였다.

• 한국초등과학교육학회지:초등과학교육
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• 제26권3호
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• pp.276-285
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• 2007

The purpose of this study was to observe five teachers' science classes and analyze the patterns of their analogies. To analyze the data, investigator triangulation was used, and the results were as follows: First, among the patterns of analogy used, expressions of similes and metaphors were utilized by all the teachers; teachers with over ten years' experience used adult's daily phrases, and teachers with under ten years' experience tended to use anthropomorphism. Regarding pictorial analogies, these manifested themselves in the sixth period, while teachers with over ten years' experience drew a simple picture about circulation of water, teachers with under one year's experience made additional materials for their analogy and they put an emphasis on the concept of the circulation itself. Teachers tended to use analogs according to their interests; teachers who majored in science education used pictorial analogies for further study. Second, the patterns emerging from the correspondence of the analogy manifested themselves in all the teachers equally, but they have no relation to the teacher's background. Third, routine analogy and artificial analogy appeared equally in consideration of degree of artificiality among the patterns of the analogies used. Regarding routine analogy, most teachers tended to look for analogs from things and experiences from themselves or their own backgrounds rather than those of the students. Regarding artificial analogies, teachers tended to purposely choose analogs to help students to understand; energetic teachers sometimes failed to choose appropriate analogs because they approached the topic with too much intensity. While a teacher who lacked experience and interest in science used many expressions of analogy, a teacher who felt some degree of constraint rarely used expressions of analogy. Fourth, most of the teachers used analogs familiar to their own experiences but students often found understanding these analogs difficult. Therefore, teachers need to make greater efforts to utilize analogs which are especially familiar to students when they attempt to explain science concepts.

• 한국과학교육학회지
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• 제32권10호
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• pp.1580-1598
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• 2012

본 연구에서는 중학교 과학 영재들을 대상으로 하여 어린 시절 가정에서의 과학 경험, 학교에서의 과학 경험, 학교 밖 교육 기관의 과학 경험 등이 중학교 영재들의 과학 분야로의 성장에 있어서 어떠한 의미를 주는가를 심층적으로 탐색하였다. 연구 참여자는 교육청 영재 교육원 경험을 2년 이상 하였거나, 영재교육원을 거쳐 과학고를 진학한 학생 총 12명을 대상으로 진행하였고, 회고적인 심층 면담을 통해서 자료를 수집하였다. 연구 결과, 어린 시절 가정에서의 과학경험으로는 비형식 교육의 장인 과학관, 식물원, 동물원 등의 경험과 DVD와 다큐멘터리, 도서 활동의 경험을 주로 하였다. 이러한 경험은 자연 현상에 대한 호기심을 통한 과학에 대한 흥미, 과학을 깊게 알고자하는 탐구심의 증가, 과학 분야로의 진로를 결정하는데 영향을 주었다. 교육 기관의 경험으로는 학교 과학 수업이나 실험 수업이 주를 이루었으며, 이를 통해서 영재 스스로 자신의 과학적 재능을 인식하게 되었을 뿐만 아니라 과학 교사로부터 과학에 대한 다양한 정보를 제공받고 탐구하는 방법 등을 배움으로써 과학에 대한 태도를 긍정적인 방향으로 변화시킬 수 있었다. 학교 밖 교육 기관의 경험으로는 영재 교육원, 캠프, 동아리 활동, 과학 전문 사교육 기관 등이 대부분을 이루었다. 이러한 경험을 통해서 단순한 호기심에 의한 과학에 대한 흥미가 아닌 기존의 알고 있는 개념이나 원리를 구체적으로 확인하고 스스로 탐구하는 활동을 통해 새로운 결과를 얻게 되는 활동을 통해서 과학에 대한 흥미를 느끼고 있었다. 뿐만 아니라, 리더의 역할을 주도하는 것에만 그치는 것이 아니라 그동안 영재들에게 부족하다고 언급되었던 자신감, 성취감, 도전의식, 협동심 등의 리더쉽 부분에서 긍정적인 변화가 일어났음을 알 수 있었다.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.229-242
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• 2022

Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.182-186
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• 2005

The purpose of this research is to develop subject of up-to-date scientific technology, according with science museum, and to deviate from the old style, simply-seeing display, and the passive display which simply support narrative styles by one-way action. In addition, for motivating audience to take part in the display, this study is to analyze displaying technique, key marks of an exhibit and then to create the way which science museum should follow in order to plan interactive scenario and display technique. By analysis and consideration of museums, which I took for a sample, this study will work out display scenario, based on interactive concept, and experience display technique. Moreover, this study will suggest alternatives and basis in order to develop display technique of up-to-date science in science museum.