• 유통과학연구
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• 제19권12호
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• pp.23-32
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• 2021

Purpose: By integrating multiple separate online, offline distribution channels, omnichannel distribution has modernized and revolutionized the retailing sector. Omnichannel distribution supports firms by delivering seamless shopping experiences for customers throughout all touchpoints of the shopping journey. This paper aims at exploring the impact of channel integration quality on customer experience and patronage intentions in the omnichannel distribution context. Research design, data and methodology: An online survey was taken with 351 omnichannel experienced shoppers by utilizing the structured questionnaire. The partial least square-structural equation modeling (PLS-SEM) and Smart PLS software were employed to analyze and test proposed hypotheses. Results: The findings reveal that channel integration quality dimensions including breadth of channel-service choice, transparency of channel-service configuration, content consistency, and process consistency, play crucial roles in the customer shopping experience. The perceived compatibility has been influenced by the integrated interactions in which content consistency and process consistency. The findings also demonstrate the positive and direct impact of perceived compatibility on customer experience, and both factors have substantial effects on customers' patronage intentions. Conclusions: This study sheds light on the literature on channel integration quality, omnichannel retailing experience and customer patronage. In addition, this study provides practical implications for omnichannel retailers in enhancing customer experience and patronage.

• 유통과학연구
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• 제19권1호
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• pp.115-124
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• 2021

Purpose: This study examines the effects of several brand variables on customer satisfaction and brand loyalty. Research design, data, and methodology: The survey was conducted on a community with 302 city residents in Greater Jakarta as consumers of lighting products. The constructs were arranged based on several independent variables such as brand experience, brand relationships, and brand trust on customer satisfaction and brand loyalty. Customer satisfaction was positioned as an intervening variable to examine the effects on brand loyalty. Results: The consumer's experience determines the attitude and satisfaction at the next action. Brand experience significantly influences customer satisfaction and brand loyalty. Meanwhile, a brand association related to the benefits of the product concerned so that the relationship also affects customer satisfaction and brand loyalty. However, the brand relationship does not affect brand trust. Consumers do not readily believe without experience. Conclusion: The consumer's experience significantly influences satisfaction and brand loyalty, both direct and indirect. Brand relationships affected customer satisfaction and had a direct effect on brand loyalty. Likewise, brand trust has a direct effect on brand loyalty. The findings' implications emphasize the importance of brand owners to provide positive, memorable experiences to the consumers.

• 유통과학연구
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• 제20권11호
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• pp.47-59
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• 2022

Purpose: The study aims to synthesize research trends regarding the distribution of 'other customer perception' on 'brand experience'; concurrently, to identify the promising research directions and suggest useful for managers. Research design, data, and methodology: The paper deals with the distribution of 'other customer perception' on 'brand experience' through evaluating a systematic review combined with biological mapping analysis (VOS viewer) with 226 documents published in 142 journals from 1987 to 2021. Results: The study synthesizes and analyzes existing literature reviews on the distribution of 'other customer perception' on 'brand experience', which mainly highlights three research topic groups. Exploring the component of relationship should be considered in the brand experience scale when the research context is the social interactions surrounding the customer's purchasing process. Moreover, the presence of mindfulness in several publications has suggested a potential research direction in the consumer behavior field. Conclusions: The systematic reports can be a useful reference for managers towards building brand experience based on distribution of 'other customer perception' with moderating of mindfulness - a new finding of behavioral interaction that has just experienced the Covid-19 pandemic which is experienced directly at the store and lead to many changes in consumer psychology.

• 한국환경과학회지
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• 제19권5호
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• pp.655-663
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• 2010

Today, the importance of environmental education is a matter we are all concerned about. The environment surrounding us, such as the air we breathe, the water we drink, and the soil plants grow in, is critical for our survival. Currently there is a lot of interest in environmental education at the elementary, middle, and high school levels. This is a result of the deep recognition of the importance of the environment. However the environmental education being conducted in schools is not yet at a satisfactory level. The practical issues, including an entrance exam-oriented atmosphere, student' and parents' lack of understanding, and teachers' lack of expertise in environmental education, interfere with the stability of environmental curriculum in the schools. Accordingly, we need to devise an alternative environmental curriculum due to the fact that it hasn't been included as a regular subject in the curriculum of many national schools. This study, carried out from April to December 2009, was an examination of the effect of volunteer work at the place of ecology experience on the environmental sensitivity & state-trait anxiety of the 61 Gifted Students. The students were divided into two groups. The test group consisted of 30 gifted students who did volunteer work at the place of ecology experience run by Ulsan Science High School, in Ulsan Metropolitan City. The control group consisted of the rest of the students. The following are the study results: First, the volunteer work at the place of ecology experience was influential in increasing the environmental sensitivity of the gifted students. Second, the volunteer work at the place of ecology experience was influential in decreasing the state anxiety of in gifted students. Third, the volunteer work at the place of ecology experience was influential in decreasing the trait anxiety of in gifted students. Fourth, the volunteer work at the place of ecology experience positively influenced not only the gifted students' view of environmental education, but also their overall character.

• 농촌계획
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• 제20권4호
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• pp.157-164
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• 2014

This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

• 한국과학교육학회지
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• 제31권5호
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• pp.663-679
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• 2011

본 연구는 첨단과학 교사연수센터에서 실시한 교사연구경험(Research Experience for Teachers, RET) 프로그램에 참여한 세 명의 과학 교사들을 대상으로 한 사례 연구이다. 교사들은 RET 프로그램이 진행되는 6개월 동안 과학자의 연구실에서 실험 수행 경험을 하였으며, 이 경험을 토대로 학교에서 적용할 수 있는 교수 자료를 개발하였다. 교수법적 내용 지식(Pedagogical Content Knowledge, PCK)을 교사가 전문성을 갖추기 위해 가져야 할 지식으로 규정하고, RET 프로그램을 경험한 후에 나타난 교사들의 전문성의 변화와 그들의 전문성 발달에 영향을 미치는 요인을 탐색하였다. 3명의 참여 교사들은 RET 프로그램에 참여함으로써 과학 교수 지향, 과학 지식, 학생 지식, 교수 지식, 그리고 자원 지식과 같은 PCK 요소들의 통합된 발달을 보였다. RET 프로그램을 통해서 발달한 PCK 요소들은 학교에서의 교수 실행에 반영되었으며, 시간이 지날수록 교사들이 자신의 PCK 발달을 더욱 명확히 인식하는 것으로 나타났다. 이는 참여 교사들이 RET 프로그램을 통해서 진정한 맥락인 과학자의 연구실에서 ‘합법적인 주변 참여’를 통해서 학습했기 때문에 실제 과학의 과정을 알 수 있었으며, 교수 자료를 개발하는 동안에 새롭게 발달한 PCK요소들과 교사가 이미 가지고 있던 PCK의 통합으로 그들의 PCK가 학교 현장의 실행으로 이어지도록 발달하였기 때문이다. 한편 참여 교사들에 따라서 전문성 발달 요소와 양상에 차이가 있었는데, 이는 RET프로그램에 참여할 때 교사들이 가진 목적이나 그들이 가지고 이미 가지고 있던 PCK의 차이에 기인한 것으로 파악되었다. 본 연구는 연구 경험 제공을 통한과학 교사들의 전문성 발달 프로그램 개발에 의미 있는 시사점을 제공할 수 있을 것으로 보인다.

• 한국조리학회지
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• 제23권2호
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• pp.35-44
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• 2017

The purpose of the present study was to investigate the impact of experience factors on brand attitude and revisit intention in cakes specialty shop. The result showed that among experience factors in rice cake specialty shop, educational experience factor and aesthetic experience factor had influence on both brand attitude and revisit intention, and entertainment experience factor had only influence on revisit intention. Also, brand attitude had significant influence on revisit intention. It was confirmed that experience activities in marketing of traditional food such as rice cakes are significant marketing activities, and educational experience factor and aesthetic experience factor have high correlated each other. On the other hand, entertainment experience factor is in lack relatively, which is due to the complexity of the traditional food manufacturing, and future improvements about this needs to be required. This study was to identify marketing significance of experience factors in rice cake specialty shop and to verify the necessity and effectiveness for spreading vigorous marketing in a variety of traditional food fields through this opportunity.

• 한국환경교육학회지:환경교육
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• 제22권3호
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• pp.72-82
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• 2009

The purpose of this study was to develope experience-education program for elementary students which use environmental resources and learning sources of Jeju island. This study designed developing framework of environmental education program for using local resources and developed experience-education program on the basis of it. Especially this program consisted of direct experience, indirect experience, and local community learning. This program consisted of five activities -'Jeju's water', 'Mecca of wind power', 'Rushing jellyfish', 'Ramsar wetland', and 'Searching the fossil'. Each activity themes was to use environmental resources of Jeju island. And this program had relationship with science, social studies, and ethics in the curriculum. The result of this study will serve to activate environmental education program for using local resources if we solve program's problem through application process.

• 농촌계획
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• 제27권1호
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• pp.71-83
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• 2021

This study conducted a survey and analysis of saliva cortisol and psychological questionnaire in order to find out the psychological and physiological changes according to the experience of the care farm targeting fire-fighters. In the program to experience care farms, the total cortisol concentration as a stress hormone decreased after participation, and there was a statistically significant difference (z = 2.858, p <.01). As a result of the risk distribution analysis of the level of post-traumatic stress symptoms of firefighting officials who participated in the program to experience care farms, the high-risk group was found to be as high as 31.2%. In addition, the relative explanatory power of the independent variables that influence the loyalty of the care farm experience activity was found to have an effect in the order of program satisfaction, age, and reliability, and among them, program satisfaction was found to be the most influential variable. Therefore, it is believed that the care farm experience activities as the application of the healing program will have a positive effect on the activation of care farms in each region and the relief of stress symptoms of fire-fighters.

• 벤처창업연구
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• 제17권3호
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• pp.183-200
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• 2022

본 연구는 치유농업 분야에서 치유체험프로그램이 만족도에 미치는 영향에 관한 연구이다. 농촌 체험프로그램을 개발 하는데 있어서 치유 체험프로그램을 구성하는 어떤 요인이 만족도에 영향을 미치는지와 치유체험프로그램의 마케팅관점에서 어느 정도의 참여시간과 참여비용이 치유체험프로그램의 만족도에 미치는지에 대한 영향을 실증분석하고자 한다. 치유 체험프로그램의 체험비용과 체험시간이 만족도에 미치는 영향에 대하여 연구해 봄으로써, 치유체험프로그램의 개발 방향성을 제시하고자 한다. 이를 위하여 체험비용과 체험시간을 매개변수로 하는 치유체험프로그램이 만족도에 미치는 영향을 실증분석함으로써 농촌 체험프로그램의 개발 시 우선적으로 고려해야 할 부분에 대한 이론적 기반을 제시한다. 체험프로그램의 하위요인으로 오락적 체험, 교육적 체험, 일탈적 체험, 심미적 체험이 있으며, 매개변수로 체험시간, 체험비용이 있으며, 종속변수로 만족도를 두었다. 또 한 설문대상자의 인구통계학적 변수를 통제변수로 설정하여 연구결과의 신뢰성을 확보하였다. 조사대상은 치유체험프로그램에 관심이 있거나 인지하고 있는 불특정 다수를 대상으로 수집한 설문지 중 유효한 314명을 대상으로 실증분석을 시행하였다. SPSS v22.0을 사용하였으며, 매개 효과를 검정하기 위하여 Baron & Kenny(1986)의 3단계 검증법과, Andrew F. Hayes(2018)의 SPSS PROCESS Macro Model No.4 검증 방법을 적용하여 분석결과에 대하여 비교함으로써 매개 효과에 대한 신뢰성을 확보하였다. 연구결과 교육적 체험(𝛽=.134, t=1.759*)이 체험비용에 정(+)의 영향을 미치는 것으로 나타났으며, 심미적 체험(𝛽=.144 t=1.684*)이 체험시간에 정(+)의 영향을 미치는 것으로 나타났다. 또한 교육적 체험(𝛽=.239, t=4.112***)이 만족도에 정(+)의 영향을 미치는 것으로 나타났으며, 심미적 체험(𝛽=.330 t=4.921***)이 만족도에 정(+)의 영향을 미치는 것으로 나타났다. 체험시간은 심미적 체험과 만족도 사이에서 부(-)의 비일관적 매개 효과를 미치는 것으로 나타났다. 즉 심미적 체험이 만족도에 미치는 총 효과는 𝛽=.330 t=4.921***이며, 체험시간을 매개변수로 투입 시 직접효과(𝛽=.349 t=5.241***)는 총효과에 비해 𝛽=.019 만큼 증가한 반면, 간접효과(𝛽=-.019)로 부(-)의 매개 효과를 미치는 것으로 나타났다.