• Title/Summary/Keyword: Science communication

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The Effect of Small Group Based Communication Training Program on the Competency of Communication and the Human Relationship in Nursing College Students (소집단 역동을 이용한 간호대학생의 의사소통 훈련프로그램의 효과)

  • Won, Jeong-Sook;Shin, Hyun-Sook
    • Journal of East-West Nursing Research
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    • v.14 no.2
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    • pp.60-66
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    • 2008
  • Background: Communication training in nursing college students is an integral part of the development of their competency in dealing with patients. However, the traditional lecture style of training delivery may not be desirably effective. Purpose: This study investigated the effects of a communication training program utilizing a small group dynamic on the communication competency and human relationships in nursing college students. Methods: One hundred twenty six freshmen in a university in Seoul participated in this study. The instruments of communication competency (Primary Communication Inventory) and human relationships (Relationship Change Scale) were used at the beginning and conclusion of the training period. Eighty-three students from two nursing classes were assigned to the experimental groups and 43 students from other classes were assigned to the control groups. Each of the 11 small groups was composed of 7 or 8 students. The weekly program that ran during the 2007 fall semester from October 1st to December 11th consisted of effective communication strategies including therapeutic communication skills, Johari's window, empathy, active listening, and transactional analysis. Results: The experimental group of students reported significantly greater improvement in communication competencies, specific nonverbal competencies, and human relationships compared with the control group. Specifically, the experimental students demonstrated greater improvement in nonverbal communication competencies and satisfaction, communication, and awareness of human relationships. Conclusions: Small group based communication training can be an effective alternative method of communication education for college nursing students.

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Distribution of a Soft Drink Brand Communication on Brand Image with e-WOM as a Mediating Role on Indonesians Gen Z

  • SHIDDIQI, Muhammad fajar;LI, Sin;SUHARI, Umaidi;HIDAYAT, Zinggara;MANI, La
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.85-93
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    • 2023
  • Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

A study on the face to face communication between library users and librarians (도서관 이용자와 사서간의 대면적 커뮤니케이션의 고찰)

  • 유길호
    • Journal of Korean Library and Information Science Society
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    • v.24
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    • pp.81-106
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    • 1996
  • Without an accurate understanding of information needs of library users, an efficient services can't be implement. And we can expect that there is a difference between query statement and actual information needs of users. It also will occur difference in the process of librarian's interpretation of query statement because of an inaccurate presentation and their different working experiences. It means that there is a communication problems between users and librarians. The purpose of this study is to provide the techniques of face to face communication between users and librarians as a method of efficient library service activities. And focused on the importance of non-language communication. The effectiveness of this study are as follows: 1. With the understanding of information flow, librarians can expand the extent of library services. 2. Knowing that how to communicate with users at the a n.0, ppropriate degree, librarians can improve the communication techniques. 3. Expanding the satisfaction of information services and heitening the reliability of users. 4. From the analysis of user information needs, librarians can convert present system to the proper service-oriented system. 5. Knowing the importance of non-language communication, librarians can improve the service environment.

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A Study on Self-Expression and Facilitative Communication by Enneatype Among University Students (대학생의 에니어그램 성격유형별 자기표현과 촉진적 의사소통에 관한 연구)

  • Chung, Hee-Jung
    • The Korean Journal of Community Living Science
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    • v.17 no.4
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    • pp.163-173
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    • 2006
  • The purpose of this study was to analyze self-expression and facilitative communication in university students according the their enneagram personality type. The subjects included 241 university students selected from universities in Seoul and Cheonan. The research tools of this study were the enneagram personality type scale, the assertiveness rating scale(self-expression) and facilitative communication rating scale. The statistics used from this data were one-way ANOVA(Post-hoc Duncan). The results were as follows; first, the self-expression was meaningfully different in content, paralinguistic and nonverbal assertive behavior characteristics by enneagram personality type university students. Second, immediacy, the sub factor of the facilitative communication rating scale varied depending upon the enneagram personality type(enneatype) of university students, Several suggestions were made concerning a study on self-expression and facilitative communication according to the enneagram personality type of university students.

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New Techology of Intercompany Information Communication: Development of EDI System (기업간 정보 통신의 신기술)

  • 최창원;김태윤
    • Korean Management Science Review
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    • v.10 no.1
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    • pp.59-80
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    • 1993
  • Electronic data interchange (EDI) is a new technology of information communication which can make offices paperless. This study develop an EDI system to communicate informations among companies using computer systems. The system consists of five modules-document I/O, translation, system management, communication, and additional modules. The database of EDI documentation standards has been constructed by the table-driven method. The communication module provides three communication modes-RS232C, MODEM, and message handling system (MHS). The system performance has been improved by the method of data compression and data encryption which prevent the communication delay and illegal users. This EDI system can be used as a front-end, back-end, or stand-alone mode.

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MobPrice: Dynamic Data Pricing for Mobile Communication

  • Padhariya, Nilesh;Raichura, Kshama
    • Journal of information and communication convergence engineering
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    • v.13 no.2
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    • pp.86-96
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    • 2015
  • In mobile communication, mobile services [MSs] (e.g., phone calls, short/multimedia messages, and Internet data) incur a cost to both mobile users (MUs) and mobile service providers (MSPs). The proposed model MobPrice consists of dynamic data pricing schemes for mobile communication in order to achieve optimal usage of MSs at minimal prices. MobPrice inspires MUs to subscribe MSs with flexibility of data sharing and intra-peer exchanges, thereby reducing overall cost. The main contributions of MobPrice are three-fold. First, it proposes a novel k-level data-pricing (kDP) scheme for MSs. Second, it extends the kDP scheme with the notion of service-sharing-based pricing schemes to a collaborative peer-to-peer data-pricing (pDP) scheme and a cluster-based data-pricing (cDP) scheme to incorporate the notion of 'cluster' (made up of two or more MUs) in mobile communication. Third, our performance study shows that the proposed schemes are indeed effective in maximizing MS subscriptions and minimizing MS's price/user.

A Method for the Selection of Underwater Multimedia Routing Protocol Stack based on the Similarity Model (유사성 모델 기반의 수중 다중매체 통신 라우팅 프로토콜스택 선택방법)

  • Shin, DongHyun;Kim, Changhwa
    • Journal of Korea Multimedia Society
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    • v.25 no.1
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    • pp.61-71
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    • 2022
  • When communication such as light, radio wave, or magnetic field is used underwater, the communication distance is very short, so sound waves are mainly used. However, by combining the strengths of each medium and communicating, stable communication may be possible. Underwater multi-media communication requires a protocol stack that supports it, which is very complex. To this end, this paper proposes a standard protocol stack and modeling technique to enable easy protocol stack modeling for the purpose. In fact, in this paper, a random model was created and analyzed through the proposal of modeling elements and similarity measurement methods, and as a result, it was analyzed that it was very helpful in creating a new model based on a standard model.