• International Journal of Internet, Broadcasting and Communication
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• v.5 no.2
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• pp.15-17
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• 2013

The web service companies develop the App support technique of the HTML5 base in the smart media system and smart TV competitively while the Web platform of the HTML5 base is legislated with the next generation national standard. It is essential to the web kernel, which is the common library of the operating system including the file, window, resource and network management is provided in order to support the various app developments of the HTML5 base effectually. Additionally, the web application program can support UI/UX function of the desktop user using the web browser and JavaScript drive and administration, window management function, and etc. is needed.

• Journal of Satellite, Information and Communications
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• v.10 no.4
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• pp.141-145
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• 2015

The dynamic range of the loudness after digitalization of television broadcasting is enlarged, and the loudness difference between the broadcast channel and between the programs within the same channel is expanded. This was subjected to interfere with the television viewer's comfort. In order to improve these problems international standards for the loudness normalization was established in ITU, Europe, USA and Japan. This regulation was introduced to Korea also as technical regulation, and this will apply the broadcast service in June 2016. In this paper, ahead of the introduction of digital television technology based on loudness measurement for the major television channel and to present the results of the comparison of technical standard.

• Asian Journal of Business Environment
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• v.2 no.2
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• pp.13-21
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• 2012

Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.17 no.9
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• pp.982-992
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• 1992

We developed the interface system between D-SCAN TV system and the Teletext system to reduce the effect of interline flick. At first, horizontal and vertical signal is separated from the composite signal. The stable vertical sync and horizontal sync is applied to the conventional Teletext system and the its output has R.G.B signal form and the output of the Teletext system. This signal is converted into composite signal and is switched at the video selector system in TV to process the signal by progressive method.

• Archives of design research
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• v.17 no.4
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• pp.259-268
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• 2004

Today is so-called brand war age. Brand equity has been a critical factor to evaluate the business value according to changes of competitive situation and consumer's choices under the 21 century market situation. Brand advertisement with character on TV commercial has long been common and effective ways for many years as useful methods of brand differentiation in the consumer mind. In this thesis, character's roles and possibilities are researched to enhance a brand awareness in marketing, and also the interrelation between the patterns of character and the involvement on TV commercials over several categories are analyzed through the grid model of FCB that is a advertising agency in U.S.A. The attitude of Character usage and technique are also examined by analyzing the materials and the expressive methods of characters in each category.

• Asian Journal of Business Environment
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• v.7 no.2
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• pp.21-29
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• 2017

Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.925-933
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• 2014

This study investigates the impact of watching motives of parenting reality TV Program, (MBC), (KBS2) on user satisfaction and rewatching. Viewing motives of parenting reality TV Program are found as 'interest', 'charm of children characters', 'relief of loneliness' and 'express everyday feelings'. The result shows that there is significant difference in watching time according to the factor of 'charm of children characters'. Also 'interest' and 'expression of everyday feelings' affect viewing satisfaction of viewers. It is necessary to plan interesting reality program and arrange attractive characters to improve viewing satisfaction of TV program.

• Korean Management Science Review
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• v.27 no.2
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• pp.81-95
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• 2010

There is an increasing interest in contents such as movie, drama and game using transmedia storytelling. It includes Le Grand Chef, The War of Flower, Dae Jang Geum, The Matrix, Harry Potter and The Lord of the Rings. However, transmedia contents have not always been successful. To study the factors affecting possible outcomes of transmedia storytelling, we analyzed the intention on transmedia of potential consumers who have not been exposed to transmedia contents before. To this end, we investigated two different cases : first, potential customer intention to watch dramas which will be produced after launching comic-based movies; second, potential customer intention to see movies which will be made after broadcasting comic-based TV dramas. In each case, we analyzed the outcomes from potential customers by applying several variables including gender, exposure to the original and components of contents (plot, quality of act and music etc). Our study showed that potential customers prefer movies or TV dramas with quality of acting, directing, casting and storylines. Interestingly, the quality of acting is more important in dramas than in movies and casting is an appealing factor to potential customers in movies. In TV drama cases, potential customers have high watching intentions when they read the original content. Among them, male potential customer have low watching intentions on TV drama when they did not read the original content. However, female potential customers have high watching intentions on TV drama regardless of the previous exposure to the originals. In movie cases, female potential customers have higher intentions on seeing movies than male. These results suggest that one needs to consider several factors such as casting, acting and gender for generating transmedia contents with a high probability of success.

• Journal of the Korean Institute of Intelligent Systems
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• v.23 no.4
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• pp.371-377
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• 2013

This paper proposes three methods for improving the accuracy of auto-music transcription considering with time-varying tempo from monophonic sound. The first one that uses TV(Total Variation) filter for smoothing the pitch data reduces the fragmentation in the pitch segmentation result. Also, the measure finding method that combines three different ways based on pitch and energy of sound data, respectively as well as based on rules produces more stable result. In addition the temporal result of note-length encoding is corrected in optimal way that the resulted encoding minimizes the sum of quantization error in a measure while the sum of note-lengths is equal to the number of beats. In the experiment with 16 children songs, we obtained the improved result in which measure finding was complete, the accuracy of encoding for note-length and pitch was about 91.3 and 86.7, respectively.

• Parasites, Hosts and Diseases
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• v.53 no.5
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• pp.597-603
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• 2015

Trichomonas vaginalis is a flagellated protozoan parasite that causes vaginitis and cervicitis in women and asymptomatic urethritis and prostatitis in men. Mast cells have been reported to be predominant in vaginal smears and vaginal walls of patients infected with T. vaginalis. Mitogen-activated protein kinase (MAPK), activated by various stimuli, have been shown to regulate the transcriptional activity of various cytokine genes in mast cells. In this study, we investigated whether MAPK is involved in ROS generation and exocytotic degranulation in HMC-1 cells induced by T. vaginalis-derived secretory products (TvSP). We found that TvSP induces the activation of MAPK and NADPH oxidase in HMC-1 cells. Stimulation with TvSP induced phosphorylation of MAPK and $p47^{phox}$ in HMC-1 cells. Stimulation with TvSP also induced up-regulation of CD63, a marker for exocytosis, along the surfaces of human mast cells. Pretreatment with MAPK inhibitors strongly inhibited TvSP-induced ROS generation and exocytotic degranulation. Finally, our results suggest that TvSP induces intracellular ROS generation and exocytotic degranulation in HMC-1 via MAPK signaling.