• Journal of Digital Convergence
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• v.13 no.10
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• pp.327-335
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• 2015

Wireless mesh networks for public safety and disaster have been developing in a direction from TETRA(TErrestrial Trunked RAdio) to take advantage of the Public Safety-LTE(Long Term Evolution) technology. In Korea, the Disaster Safety Network Building Project has been promoted in order to unify disaster communication systems among disaster response agencies. In this study, the trends of the network construction for national disaster communication and corresponding representative cases of overseas have been analyzed. Through this process, the disaster communication area in line with the purpose of communications. As a result, the disaster communication can be divided into five distinctive areas: the control, the response, the on-site, the victim and the alarm communications. Based on the re-designed communication areas, quality requirements have also been re-organized in this study. Ultimately the construction method for the Disaster Communication systems without exclusion zone will be presented.

• Journal of Distribution Science
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• v.20 no.5
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

• Journal of Distribution Science
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• v.22 no.9
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• pp.129-139
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• 2024

Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brands should leverage social media marketing to positively impact theirsuccess.

• Journal of Science Education
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• v.43 no.1
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• pp.136-156
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• 2019

This study examined the effects of STEAM program on preservice science teachers' communication competency and further explored their experiences of and reflection on STEAM program. The study design is one group pretest-posttest with mixed methodology using both quantitative and qualitative data. The STEAM program consists of three stages: introduction of STEAM, participation in STEAM activities, and reflection on the STEAM program. The preservice science teachers improved their communication competency after the STEAM program (p < .01). The preservice science teachers represented statistically higher scores on the three subscales of communication competency: Interpretation ability, self-presenting ability, and understanding others' viewpoints. In addition, the preservice science teachers reflected on their STEAM experiences. During the first stage of 'Presentation of the Problem Situation,' the preservice science teachers mentioned that they roused their curiosity due to everyday experience-related, social issues or present issues. In the stage of 'Creative Design,' the preservice science teachers mentioned that they selected the final idea through mutual consent of the members, the practical possibility of everyday life, the previous experience-based decisions, or persuasive power. Further, about 87.5% of preservice science teachers mentioned that they were fully engaged in the 'Emotional Learning' stages due to the application of integrated thinking, everyday related issues, and communication among group members. About 85% of the preservice science teachers mentioned that they could challenge new problems in future situations.

• Journal of The Korean Association For Science Education
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• v.20 no.1
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• pp.174-182
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• 2000

In this study, the effects of grouping by communication apprehension level in cooperative learning strategy applied to general science class and the difference between high and low communication apprehension levels were investigated. Three classes (N=112) were randomly assigned to two cooperative and one traditional learning groups. Students in two cooperative learning classes were grouped into homogeneous and heterogeneous groups with respect to their communication apprehension levels based on the test score of students' communication apprehension. After the instructions concerning the matter for 11 class hours, achievement, self-esteem, motivation to learn science. and student's perception to lack about communication ability and expectation about receiving help in cooperative learning processes were examined. Two-way ANOVA results revealed that there were no main and interactive effects in the scores of the achievement test. However, significant main effect of the treatment was found in the scores of the relevance and the satisfaction among four motivation sub-categories. In post-hoc comparison, the scores of the heterogeneous group were found to be significantly higher than those of the control group. For expectation about receiving help in cooperative learning processes, the scores of the heterogeneous group were significantly higher than those of the homogeneous group. Students in high communication apprehension level had significantly lower self-esteem and more perception to lack about communication ability than students in low level.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.56-57
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• 2001

• Journal of Korean Academy of Fundamentals of Nursing
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• v.13 no.3
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• pp.467-473
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• 2006

Purpose: This study was done to Identify the effects of a communication training program on communication skills and interpersonal relationships. Method: A communication training program was provided to student nurses who were selected as participants during a course of clinical practice. Of the students 23 were assigned to experimental group and 22 to the control group. The experimental part of the study was done with the experimental group during 6 week program course. The control group received only a communication theory course. Results: Communication and interpersonal relations scores on the post-test in the experimental group were significantly higher than in the control group. Conclusion: This program allowed nursing students to advance their communication skills during their clinical trials. These are skills which are necessary for nursing practice. The study demonstrated that a group training program that can provide students with practical support by improving the personal relationship.

• Journal of Korea Multimedia Society
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• v.22 no.11
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• pp.1259-1268
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• 2019

Recently, Communication media have been developed for the underwater communication in underwater environments where the underwater communication failures occur frequently. Although the underwater communication by one medium is not stable due to the influence of the underwater environment, the use of various communication media can complement each other and so this makes the underwater communication more stable. For this reason, this paper proposes approaches to the design and implementation of integrated MAC for complementing individual unstable underwater communications. In addition this paper presents the comparison and analysis on each of the proposed approaches so to be able to provide guidelines to designers and implementers of integrated MAC.

• Asian Journal for Public Opinion Research
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• v.2 no.4
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• pp.228-247
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• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06b
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• pp.229-231
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• 2012

일반적으로 현업에서 통합테스트 시나리오를 작성하는 개발자는 개발 단계의 이슈와 그들만의 요구사항을 테스트시나리오에 포함하는 경향이 있다. 즉 설계 단계에서 중요시 되던 사용자 요구 사항이나 우회 흐름과 같은 이슈들은 빠지기 쉽다. 이번 연구에서는 통합 테스트 시나리오 작성시 상태전이기법과 같은 테스트 설계 기법을 사용하여 개발자가 빠뜨리기 쉬운 설계 단계에서의 사용자 요구 사항과 같은 항목들이 고려되는 통합 테스트 시나리오를 도출하는 방법을 제시하였다. 이 방법을 활용한 결과 생각하지 못했던 테스트 케이스와 테스트 시나리오를 도출 할 수 있었고, 이로 인해 높은 만족도를 얻을 수 있었다.