• Title/Summary/Keyword: School promotion type

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Effect of Motivation Type and Reward Uncertainty on Consumers' Marketing Promotion Participation

  • Zhang, Yan-Jie;Lee, Youseok;Kim, Sang-Hoon
    • Asia Marketing Journal
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    • v.19 no.3
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    • pp.45-74
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    • 2017
  • The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

Depression, Self-esteem, Type A Behavior Pattern, and Locus of Control in Middle School Students (중학생의 우울과 자존감, A형 행동특성, 통제위의 관계)

  • Choi, Mi-Kyoung
    • Korean Journal of Health Education and Promotion
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    • v.28 no.4
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    • pp.51-61
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    • 2011
  • Objectives: The main purpose of this study was to examine factors associated with depression of middle school students in relation to self-esteem, type A behavior pattern, and locus of control. Methods: A survey was administered to a convenience sample of 309 middle school students. The data analysis procedure included frequency distribution, t-test, ANOVA, Pearson correlation coefficients, and stepwise multiple regression using depression as the dependent variable. Results: The prevalence of depression was 27.2%. Stepwise multiple regression revealed that the factors such as self-esteem(${\beta}$=0.422, p<0.001), type A behavior pattern(${\beta}$=0.166, p<0.001), and locus of control(${\beta}$=-0.165, p<0.001) turned out to be significant affecting factors. Forty nine percent of variance in depression was explained by these factors(40% of variance by self-esteem). Conclusions: The findings suggest that personal internalizing variables should be considered when developing mental health education program to prevent the occurrence of depression for middle school students.

Biomechanical Analysis of Trail Running Shoes Applied to Korean Shoe-Lasts (한국인 족형을 적용한 트레일 러닝화의 생체역학적 분석)

  • Park, Seung-Bum;Lee, Kyung-Deuk;Kim, Dae-Woong;Yoo, Jung-Hyeon;Kim, Kyung-Hun;An, Chang-Shin;Lee, Tae-Yong
    • Korean Journal of Applied Biomechanics
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    • v.20 no.2
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    • pp.221-230
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    • 2010
  • The purpose of this study was to analyze biomechanical factors of trail running shoes applied to korean shoe-lasts. 10 healthy male subjects with an average age of 37.2 years(SD=8.28), weight of 69.6 kg(SD=10.56) and a height of 171 cm(SD=4.93) were recruited for this study. Ten males walked on a treadmill wearing four different shoes. Foot pressure data was collected using a Pedar-X mobile system(Novel Gmbh., Germany) operating at the 1000 Hz. Surface EMG signals for tibialis anterior, gastrocnemius, vastus lateralis and biceps femoris were acquired at 1000 Hz using Noraxon TeleMyo DTS system(Noraxon Inc., USA). Foot pressure and leg muscle fatigue were measured and calculated during walking. The results are as follows: After walking 60 minutes, Type A showed a lower MPF. MPF values were significantly different from each muscle(p<.05). Therefore, Type A shoe might decrease muscle fatigue in the legs while walking. In addition, Type It showed that Type A shoe has the highest contact area and the lowest maximum pressure. As a result of the analysis, Trail running shoes will use a new design to reduce muscle fatigue and are expected to increase comfort and fitting.

A Study of Exterior Space by Promotion Type in Elementary Schools (설계사업방식에 따른 초등학교 외부공간특성에 관한 연구)

  • Kim, Seung-Je
    • Journal of the Korean Institute of Educational Facilities
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    • v.16 no.6
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    • pp.21-28
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    • 2009
  • School Design in the future will be more important on exterior space plan. However, there is no specific definition or boundary regarding exterior space, and related regulations and guides define the essential factors only. The purpose of this study is to have a guideline for the concept of exterior space in elementary school buildings, and deducted strong and weak points by evaluating exterior space based on each business methods. A result of this study can be suggest what improvements should be made on exterior space design of elementary school buildings by comparative analysis of positive and weak points for each evaluation factors.

Relationship of occupational stress and psychosocial stress to health promotion behavior in female office workers and emotional labor workers for sales

  • Han, Won Sun;Lee, Kang-Sook;Lee, Yeji;Gu, Hyejin;Lee, Binna;Cho, Hyun-Young;Park, Yong-Jun
    • Korean Journal of Health Education and Promotion
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    • v.32 no.5
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    • pp.63-72
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    • 2015
  • Objectives: The aim of this study was to evaluate the relationship of occupational stress and psychosocial stress to health promotion behaviors depending on characteristics of female office workers and emotional labor workers for sales. Methods: A survey of 207 female service workers engaging in sales of cosmetics in major department stores and 149 females working in the offices of cosmetics companies was carried out using a self-administered questionnaire. Results: It showed a significant difference in job demand and insufficient job control which are sub-domains of stress. The percentage of emotional laborers exposed to a high risk of psychosocial stress was higher than office workers. In office workers, occupational stress stemmed from insufficient job control and low reward of work was significantly related to psychosocial stress. But in emotional labor workers, stress from job insecurity, and organizational system were added. The relevant factors that affect health promotion behaviors were type of occupational stress, psychosocial stress, marital status, educational level and working career. Conclusions: Occupational stress and psychosocial stress were closely associated with health promotion behaviors. It was suggested that the development of health promotion programs which reduce the stress in female office and emotional labor workers.

Smoking Is Associated With Abdominal Obesity, Not Overall Obesity, in Men With Type 2 Diabetes

  • Yun, Ji-Eun;Kimm, Hee-Jin;Choi, Young-Ju;Jee, Sun-Ha;Huh, Kap-Bum
    • Journal of Preventive Medicine and Public Health
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    • v.45 no.5
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    • pp.316-322
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    • 2012
  • Objectives: Abdominal obesity increases mortality and morbidity from cardiovascular disease and there is a possibility that smoking effects obesity. However, previous studies concerning the effects of smoking on obesity are inconsistent. The objective of this study was to examine whether smoking is positively related to abdominal obesity in men with type 2 diabetes. Methods: Subjects consisted of 2197 type 2 diabetic patients who visited Huh's Diabetes Center from 2003 to 2009. Indices of abdominal obesity were defined as visceral fat thickness (VFT) measured by ultrasonography and waist circumference (WC). Overall obesity was defined as body mass index (BMI). Results: Statistically significant differences in WC and VFT by smoking status were identified. However, there was no statistical difference in BMI according to smoking status. Means of WC and VFT were not significantly higher in heavy smokers and lower in mild smokers. Compared to nonsmokers, the BMI confounder adjusted odds ratio and 95% confidence interval for VFT in ex-smokers and current-smokers were 1.70 (1.21 to 2.39) and 1.86 (1.27 to 2.73), respectively. Conclusions: Smoking status was positively associated with abdominal obesity in type 2 diabetic patients.

Factors Related to Perceived Health Status in Patients with Type 2 Diabetes (제2형 당뇨병 환자의 기능적 헬스 리터러시가 주관적 건강에 미치는 영향: 일개 대학병원 외래 환자를 대상으로)

  • Won, Ang Li;Yoo, Seung Hyun;You, Myoung Soon
    • Korean Journal of Health Education and Promotion
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    • v.31 no.3
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    • pp.1-13
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    • 2014
  • Objectives: This study was performed to identify factors related to perceived health status among patients with type 2 diabetes. Methods: This is cross-sectional observational study. Respondents were 106 visitors in an outpatient diabetes clinic of a university hospital. Self-report questionnaire which included general information inquiry, diabetes-related, sociopsychological factors, functional health literacy and perceived health status was used for this study. The data was analyzed by using descriptive statistics, independent simple t-test, one-way ANOVA, and hierarchical multiple linear regression. All analysis were conducted using SAS 9.3. Results: Among the respondents, 43.4% engaged in poorly perceived health status. After adjusting for control variables, functional health literacy is significantly related to perceived health status(${\beta}$=0.095, p=0.016). Conclusion: Independent of diabetes-related, sociopsychological factors, higher functional health literacy is associated with better perceived health status of patients with type 2 diabetes. In order to improve perceived health status in the type 2 diabetes patients, it is necessary to develop strategy to enhance the functional health literacy.

Health-promoting Behaviors and Related Factors for College Students by Type of Residence (대학생의 기숙사 생활 여부에 따른 건강증진행위와 관련 요인)

  • Oh, Nan-Suk;Park, Jae-Yong;Han, Chang-Hyun
    • Korean Journal of Health Education and Promotion
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    • v.28 no.2
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    • pp.27-40
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    • 2011
  • Objectives: This study was conducted to identify health-promoting behaviors and related factors by type of residence between two groups of college students: those who live in dormitories and those who commute from home. Methods: We used the data from 2,287 students (870 male, 1417 female) from 14 colleges in Daegu and Kyungpook areas and compared health-promoting practice scores, general characteristics, health environment, and parental support. Multiple regression analysis was performed with health-promoting practice scores as a dependent variable. Results: Dormitory residents presented significantly lower health-promoting practice scores than commuters in both gender. Multiple regression analysis showed that the factors associated with health-promoting behaviors were health environment (p<0.05) and parental influence/support (p<0.01) for male dormitory residents. For female dormitory residents interest in health(p<0.05), stress(p<0.05), and parental influence/support(p<0.01) were associated. Conclusions: Systematic development of health education programs would be needed for the practice of health promotion behavior of college dormitory students with the help of environmental and institutional support. We suggest a program for stress management, smoking, health behavior, and alcohol and a parental program to increase contact with their children for a positive parental influence and support.

Health Promotion Behavior and Related Factors on the High School Students Who Live in a Dormitory (고등학생의 기숙사생활 여부에 따른 건강증진행위와 관련요인)

  • Han Chang-Hyun;Park Jong-Ok;Park Jae-Yong
    • Korean Journal of Health Education and Promotion
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    • v.23 no.2
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    • pp.63-76
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    • 2006
  • Objectives: The purpose of this study is to find out practicing the health promotion behaviors and the factors relating their health promotion behavior between high school students who live in dormitory and the one who live in their house. Method: This study was carried out by using with questionnaire answered by 1,572 students. Some students are from two academic high schools, and the others are from two girl's high schools in Northern Kyungpook Province from the 27th through 30th of June 2005. Among them, 1,562were included in final analysis. The collected data was analyzed through frequency and percentage, mean and standard deviation, chi-square test, t-test and multiple regression. The data was analyzed using a SPSS/win ver. 12.0. Results: Analysis showed that the total score of practicing health promotion behaviors was 115.1. In case of male students, the score for students in dormitory was 119.6 and the one attending school from house was 114.9(p<0.05). In case of female students, score for students in dormitory was 113.7, and the score for students who live in house was 114.7. According to the data from multiple regression of analysis which has the health promotion behavior practice as a subordinate variable, in male students' case the degree of health promotion behavior practice becomes type of live in a dormitory, high in proportion to their parents' interest in health, disease of student and family, perceived health status, and the perceived self efficacy and the perceived benefit of the health promotion behavior. As to the female students, their health behavior practice becomes level of family economics, high in proportion to their parents' interest in health, perceived health status, and the perceived self efficacy and the perceived benefit of the health promotion behavior. Conclusions: On consideration of above findings, through the systematic development of health education program, we induced to desirable direction for the changeable factors of actions to health promotion for the health. and through the connective guidelines between the school and the home, we have to adapt to effective health promotion program for the health management of the young boys and girls.

Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014

  • Tran, Khanh Long;Phung, Xuan Son;Kim, Bao Giang;Phan, Thi Hai;Doan, Thi Thu Huyen;Luong, Ngoc Khue;Pham, Thi Quynh Nga;Nguyen, Tuan Lam;Hoang, Van Minh;Le, Thi Thanh Huong
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.sup1
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    • pp.49-53
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    • 2016
  • Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.