• 디지털융복합연구
• /
• 제19권9호
• /
• pp.299-305
• /
• 2021

본 연구는 비대면 시대의 온·오프라인 통합매장의 서비스 활성화를 위한 사례 연구이다. COVID-19로 인해 리테일 아포칼립스 위기가 심화되었고, 이를 극복하기 위해 오프라인 매장에 온라인 경험을 제공하는 피지털 전략이 주목을 받고 있다. 하지만 국내 유통업체의 대응은 초기단계이며 소비자의 접근성을 향상시키고 오프라인 매장을 활성화하기 위한 전략적 연구가 필요한 실정이다. 기술 발전에 따른 이론적 고찰을 통해 3가지 전략을 확인하였고, 국내외 선행 사례를 조사, 분석하여 4가지 전략으로 정리하였다. 도출된 전략을 유형화하여 결론적으로 3가지 핵심 전략을 제시하였다. 이 연구는 문헌 조사와 사례조사를 토대로 한 연구로서 향후 온·오프라인 통합매장을 활성화하기 위한 전략적 기초자료를 구축하는 데 도움이 될 것으로 기대한다.

• 한국프랜차이즈경영연구
• /
• 제11권4호
• /
• pp.17-29
• /
• 2020

Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

• 신재생에너지
• /
• 제18권3호
• /
• pp.10-22
• /
• 2022

Forest biomass energy is based on scientific evidence in response to carbon neutrality and the climate crisis, international consensus, and environmental-geographic characteristics of each nation. In this study, the authors aimed to analyze macroscopic forest biomass energy policies for ten major countries. They categorized them into six detailed categories (Sustainable utilization, Cascading Uutilization, Replacement of fossil fuel/Carbon intensive products, Utilization of forest by-products/residues as the source of energy, Contribution to carbon-neutral/climate change, and Biomass combined with CCS/CCUS ). In addition, the surveyed nations have developed a policy consensus on the active use of forest biomass with sustainable forest management except for the cascading utilization category. Furthermore, the authors evaluated the mid to long-term plans of the Korean government for improvements in the policy and legal aspects. As a result, the authors derived four major directions that South Korea should approach strategically in the future (1) secure financial resources for sustainable forest management and stimulating investment in the timber industry, (2) promote unified policies to establish a bio-economy, (3) enhancement of the forest biomass energy system, and (4) reorganization and promotion of strategy centered on the opinions of field experts in internal and external instability.

• 지능정보연구
• /
• 제23권3호
• /
• pp.119-138
• /
• 2017

최근 SNS는 개인의 의사소통뿐 아니라 마케팅의 중요한 채널로도 자리매김하고 있다. 그러나 사이버 범죄 역시 정보와 통신 기술의 발달에 따라 진화하여 불법 광고가 SNS에 다량으로 배포되고 있다. 그 결과 개인정보를 빼앗기거나 금전적인 손해가 빈번하게 일어난다. 본 연구에서는 SNS로 전달되는 홍보글인 비정형 데이터를 분석하여 어떤 글이 금융사기(예: 불법 대부업 및 불법 방문판매)와 관련된 글인지를 분석하는 방법론을 제안하였다. 불법 홍보글 학습 데이터를 만드는 과정과, 데이터의 특성을 고려하여 입력 데이터를 구성하는 방안, 그리고 판별 알고리즘의 선택과 추출할 정보 대상의 선정 등이 프레임워크의 주요 구성 요소이다. 본 연구의 방법은 실제로 모 지방자치단체의 금융사기 방지 프로그램의 파일럿 테스트에 활용되었으며, 실제 데이터를 가지고 분석한 결과 금융사기 글을 판정하는 정확도가 사람들에 의하여 판정하는 것이나 키워드 추출법(Term Frequency), MLE 등에 비하여 월등함을 검증하였다.

• 한국병원경영학회지
• /
• 제12권4호
• /
• pp.45-67
• /
• 2007

This study is focused on the medical services market in china which would be the largest one in the world sooner or later. An empirical research has been performed on the country images and related buying attitudes of the Chinese potential consumers for foreign medical services of more higher level. Upon the basis of this research results, the components of a country image has been restructured and the country image effects on the process of a purchasing decision of the advanced foreign medical services in China has been investigated and analyzed. This research shows that the forming process and the dimensions of a country image in Chinese consumers are rather simplified than the former researches of the same kind in any other countries. In China the expectation and buying intension for foreign medical services is found to be affected directly by a country image. Furthermore among various components of a country image the expected service quality level of the Chinese is found to be mostly dependent on the social stability and safety rather than on the degree of economic developments. Recently breaking through the domestic medical market crisis, more and more hospitals consider to advance into Chinese medical market. This research shows that the reexamination and political concerns on the country image of Korea are needed in the level of government's public relations. Especially the proactive policy making and propaganda of political, social and economic stability and safety in Korea are thought to be more important for successful entry in Chinese medical services market.

• 한국의료질향상학회지
• /
• 제11권1호
• /
• pp.46-60
• /
• 2004

Background : Recently, we have experienced various changes in the healthcare environment. Healthcare organizations are facing a financial crisis due to more competitive relationships among themselves as well with low health insurance fees. The purposes of the current study were: (1) to develop a data warehouse-based system for evaluating and monitoring the case management activities, and (2) to measure and analyze its effects. Methods : In order to collect the data for the study, the database on discharged patients was utilized at a university hospital located in Seoul from June 1, 2002 through December 31, 2002. Initially, a data warehouse was built for the case management system. The case management activities were analyzed using structured methodology to establish the case management system. Results : The findings of this study were as follows: (1) A case management system was developed to make it possible to monitor of healthcare quality and resource utilization. The Case management System included monitoring functions regarding utilization reviews, critical pathways, and clinical indicators. (2) Utilizing the case management system, unplanned readmissions were documented among total discharged patients during two months from November 1, 2002 through December 31, 2002. The unplanned readmission rate was 2.3%(276 patients) in total of 11,960 discharged patients. Among them 81 patients(0.7% of total discharges, 29.3% of unplanned readmission) were readmitted to the same physician in charge under the same diagnosis. No significant differences were found in the demographic variables such as gender and age among the patients. (3) After implementing the case management system, 2.9% of average length of stay reduced. Applying cost-benefit analysis, the 2.9% reduction of length of stay represents net profit of ${\backslash}$ 279,592,000 in the year of 2004. In addition, applying value acceleration analysis, cumulative net benefit of ${\backslash}$ 1,481,000,000 was expected by the year of 2007. Also we were able to expect ${\backslash}$ 247,800,000 of cumulative benefit for the prospective 5 years in value linkage analysis. It represents average ${\backslash}$ 787,700,000 of pure net benefit a year. Conclusion : The value of present study would be not only implementing the knowledge management system into the existing case management activities, but also evaluating its effects and estimating its financial benefits. This study suggested that the case management system would be a supportive tool for monitoring and improving the quality of healthcare, and a cost-effective tool for increment of healthcare organization's financial benefit.

• 경영과정보연구
• /
• 제28권3호
• /
• pp.161-189
• /
• 2009

서브프라임 사태로 외환위기시 경외의 대상이었던 미국 투자은행의 몰락은 금융감독의 중요성을 인식하게 되었고, 자본시장의 발전을 도모하기 위해 제정된 자본시장법의 역할 모델이 미국 투자은행이었다는 점에서 우려가 제기되고 있는 것도 사실이다. 본 연구에서는 금융회사의 건전성 규제중 핵심인 자기자본규제가 미래에 출현할 투자은행에 대한 위험을 사전에 예방가능한지에 대해 다음과 같이 검증하였다. 먼저 미국투자은행이 우리나라 자본시장법상 자기자본규제를 적용받았다면 최소규제비율을 초과하는지, 금융투자회사가 미국 투자은행처럼 유동화자산의 재 유동화를 통해 자산 부채를 동시에 증가시키는 경우에도 예방효과가 있는지, 마지막으로 자기자본규제 비율 산정시 사용된 위험액은 내부모형을 통해 산출된 것으로 모형 자체의 문제점은 없었는지를 국내 은행의 내부모형과 비교를 통해 검증하였다. 검증결과 미국 투자은행에 대한 규제비율은 일정 수준 이하로 나왔으나 이는 사후적인 결과로 예방효과가 있다고 결론 내리기 어려우며, 특히 재 유동화를 통한 자산 부채가 동시에 증가하는 경우 현행 영업용순자본비율(NCR)규제가 비율 규제인 관계로 실질적인 제한 효과는 크지 않은 것으로 나타났다. 아울러, 내부모형의 타당성 검증에서도 지역적으로 글로벌하게 다양한 업무를 영위하였던 투자은행과 국내은행간 위험분산 비중이 유의적인 차이를 보였으며, 분산효과의 원인인 위험 요인간 상관관계 방향이 동일한 점등을 감안할 때 내부모형 자체의 치명적인 결함은 있다고 보기는 어려웠다. 따라서 복잡하고 이해하기 어려운 건전성 규제 비율이 사전적인 예방에 크게 도움이 되지 않고 한계가 있다면, 구체적 실행도구로서 부채비율과 같은 단순한 기준이 오히려 유용할 수 있다는 점이다.

• 환경정책연구
• /
• 제2권1호
• /
• pp.1-29
• /
• 2003

This paper examines the dynamics of environmental policy development in Korea by reviewing some of the ways on how the policy windows have been opened. There are a lot of theoretical arguments about the major factors influencing policy development or changes. Many scholars have believed that severe pollution accidents or salient environmental episodes might have been the main motivation of environmental policy development. This line of argument seems valid, especially with the water pollution control policy in Korea. Water pollution control programs had rapidly expanded along with the series of water pollution accidents in the tap water sources from the late 1980s to mid-1990s. However, regarding other major env. issues, various other factors have played more important roles in the development of the relevant policies. In case of air pollution control policy international sport events such as, 1986 Asian Games, 1988 Summer Olympics, and 2002 World Cup Competition, have contributed for the development. The municipal solid waste management policy partly owed its development to the introduction of local autonomy system in the mid-1990s. Even the foreign currency crisis occurring in December 1997 helped the policy paradigm shift from rigid supply-oriented to soft demand-oriented approaches. After closely looking at the dynamics of environmental policy development in Korea, this paper tries to identify the logical background of the observed outcomes.

• KDI Journal of Economic Policy
• /
• 제29권2호
• /
• pp.75-116
• /
• 2007

본 연구는 외환위기를 전후로 우리나라 기업의 현금보유 패턴에 어떠한 변화가 발생하고 있는지 분석하였다. 분석결과에 따르면, 첫째 최근 현금보유가 증가한 것은 소수의 기업들이 현금보유 규모를 과거에 비해 급격하게 증가시키는 과정에서 관찰된 현상이며, 전반적으로 기업들의 현금보유가 증가하였다고 보기는 어려운 것으로 나타났다. 둘째, 선진국의 경험과 유사하게 우리나라 기업들의 경우에도 영업성과의 불확실성이 높을수록 현금보유 비중을 높게 가져가는 경향이 있는 것으로 나타났다. 최근 영업성과의 불확실성이 과거에 비해 상승한 것도 우리나라 기업의 현금보유 패턴 변화에 일부 영향을 미쳤을 것으로 사료된다.

• The Journal of Asian Finance, Economics and Business
• /
• 제4권1호
• /
• pp.5-18
• /
• 2017

Total debt in the People's Republic of China surged to nearly 290% as a ratio to GDP by the second quarter of 2016, mostly on account of non-financial corporate debt. The outpouring of credit to stem the impact of the global financial crisis accentuated industrial overcapacity in traditional sectors, such as steel, cement, and energy, while feeding asset bubbles in the property, equity and bond markets. At the Chinese corporate level, this has translated into weakened fundamentals and a fall in industrial profits, particularly of SOEs. As debtors struggle to service interest payments, non-performing loans (NPLs) have been on the rise. This paper assesses the financial fragility of the Chinese economy by looking at risk factors in the non-financial sector. We apply quantile regressions to a dataset containing all Chinese listed companies in Standard & Poor's IQ Capital database. We find higher sensitivity over time of corporate leverage to some of its key determinants, particularly for firms at the upper margin of the distribution. In particular, profitability increasingly acts as a curb on corporate leverage. At a time of falling profitability across the Chinese non-financial corporate sector, this eases the brake on leverage and may contribute to its continuing increase.