• International conference on construction engineering and project management
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• 2009.05a
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• pp.1254-1259
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• 2009

The purpose of this study is to analyze elemental maintenance costs for educational buildings. The adapted research method selected three school buildings in Seoul as BTL projects. On the basis of the selected case, the study suggested a model to establish a system for each parts and to estimate analyzed maintenance costs through that system. According to the analysis, the study proposed a partial maintenance costs standard and analyzed proper maintenance costs. The results of this study are as follows 1) The system is divided into 8 large-groups and 24 small-groups for the analysis elemental maintenance costs. 2) The average rations followed by analysis of partial maintenance costs of the three school buildings are as followings, the total maintenance costs are analyzed 3,992 million won and each part of average rations is exterior of building 10.9%, interior of building 41.58%, electricity & fire fighting facility 14.22%, water supply & healthy facility 11.39%, heating & water supply facility 12.93%, landscape 6.3%, civil engineering works 2.69%.

• Asia Marketing Journal
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• v.14 no.3
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.261-266
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• 2007

In this research, we studied an estimating method in client's sight to estimate the total construction cost which is based on the historical cost data at the early stage of the office buildings as a public phase. It is very difficult to analyze the estimation accurately and logically. When a client estimates a project, he/she has to consider there are many issues at the planning step, according as office buildings become gradually diversified as well as their roles continuously extended. Therefore, those are usually make problems for wasting the budget in accordance with the cost estimation errors. Moreover, many kinds of public construction projects, especially such as school, office, sports complex, and the others, have been invested the private finances defined as BTL(Build Transfer Lease) method that are required to manage the detailed process more strictly from initial planning. In order to make an effective planning, the long-term users amount and the building life cycle at the beginning of project should be considered previously and then it may enable to achieve an appropriate project plan. But actually considering overall variables in a building planning is impossible. Accordingly, suggesting a regression model based on the historical cost data from many similar types of office building to support client's role known as estimating the total cost at the early stage. And then performing the test against the proposed model to research the reasonability as using the historical cost data of Japan office buildings.

• 대한공업교육학회지
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• v.34 no.1
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• pp.87-112
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• 2009

The aim of this research is to suggest the model of reconstruction and remodelling of S high school of broadcast for converting into a specialized one in the section of broadcast industry. The method of reconstruction of the laboratories by each department is as follows. First, the names of laboratories, ground plans, and perspective drawings are designed according to the principle of constructionism. Second, each department is recommended to install 7 laboratories. For the department of broadcasting facilities, a laboratory of processing broadcasting machines, a laboratory of broadcasting machines, and a laboratory of screen picture machines are needed. For the department of broadcasting, electricity, and communication, a laboratory of image and sound edition, a laboratory of broadcasting and communication, a laboratory of broadcasting system, and a laboratory of stage illumination. For the department of broadcasting stage construction, a laboratory of broadcasting stage building, a laboratory of broadcasting stage design, a laboratory of broadcasting stage decoration and etc. Third, an office room is designed by department in the form of seminar room and places for practice is formed by department to be a laboratory. Fourth, a room for industrial-educational cooperation is installed by department, by which education of industrial-educational cooperation is carried out harmoniously. And one example of a remodeled laboratory by one department is shown with laboratory name, ground plan, perspective drawing, and running method. Especially employment of teachers working both school and business, professional club which is concerned with broadcasting technique, and attraction of enterprise in school is suggested as important elements to manage broadcasting laboratories efficiently. Finally, it is desirable for us to attract private capital, that is, Build-Transfer-Lease(BTL) because much budget is required for purchasing the broadcasting equipments and remodelling the laboratories to succeed as specialized high school on broadcasting section.

• Journal of the Korean Institute of Educational Facilities
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• v.18 no.4
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• pp.57-67
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• 2011

In this study, it did comparative analysis on the arrangement, construction and size of rooms applied in the early design stage at the time of prize-winning with the changed ground plans in the final design of those prize-winning works in design contests and BTL hold since 2007 for middle and high schools in Gyeonggi, Daejeon, Chungcheong regions. Through the analysis, this study intends to present those matters to be changed in the facilities standards of each local education office so that it can be referred to the assessment of spatial construction and proper size being planned in the future for middle and high schools and reflected flexibly in consideration of various educational conditions and characteristics of schools by regions. Furthermore, it has the objective to play a part for the establishment of much better environment of educational facilities by provision of reference materials to those matters being changed into proper ones not into the minimum ones of the school facilities standards as the national level. For case analysis, it analyzed various rooms classified by necessary spaces. Since names of rooms and spatial constructions to constitute facilities are different from each local education office and also the analysis by each room has some limitation in the changes and improvement of rooms for a wide range, it proceeded with detailed classifications of school building facilities by each necessary space.