• 감성과학
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• 제9권1호
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• pp.19-26
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• 2006

본 연구에서는 향기섬유제품에 대한 향기감성반응이 제품에 대한 태도와 구매의도에 미치는 영향에 관한 연구모형을 제시하고 530명의 소비자를 대상으로 온라인 설문을 실시하여 연구모형에 대한 성별비교를 하였다. 연구결과에서 제시된 연구모형은 남녀 간에 유의한 차이를 보였다. 여성의 경우 향기섬유제품에 대한 태도에 영향을 미치는 감성반응은 유쾌성, 자극성, 친숙성, 적합성으로 나타났으며, 남성의 경우 유쾌성만이 태도에 영향을 미치는 요인으로 나타났다. 또한 남녀모두에서 향기의 유쾌성이 향기섬유제품에 있어 가장 중요한 요인이었으며 남성은 향기섬유제품에 대하여 더 높은 구매의도를 보였다.

• 대한가정학회지
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• 제43권11호
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• pp.17-30
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• 2005

The purpose of this study was to explore consumption status of scented textile products and to determine differences in consumption behaviors of scented textile products among subject groups separated by demographic (sex, age) and lifestyle (health concern, fashion involvement, innovativenss) characteristics. A total of 530 consumers who had used scented textile products participated in the web survey for the study. Consumer data were analyzed through descriptive statistics, chi-square test, factor analysis, t-test, ANOVA, and LSD test. In the results, the most often used products were small commodities, socks, bedding, and underwear of hub and flower scents. Consumers considered a product test as the most crucial information source and scent as the most significant decision making factor for purchase. Demographic and lifestyle group differences were found in some of the product types in use as well as in purchase behaviors (total spending amount, purchase venue, information source, considering factors when purchasing). The applicability of the study result to the theory of innovation adoption was discussed. Marketing implications were suggested based on the study results.

• 복식문화연구
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• 제24권1호
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• pp.107-113
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• 2016

The purpose of this study was to examine new-silver women's fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor's degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.