• 유통과학연구
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• 제14권6호
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• pp.81-87
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• 2016

Purpose - In recent, a research finds that advanced selling can influence a consumer's choice(Kim et al., 2013). Advanced selling is defined as the new product launching strategy which company allows consumers to preorder new product before its release(Chu & Zhang, 2011). Prior researches have focused on the benefits of advanced selling(e.g., information gathering for demand prediction, an advantage for pricing strategy, and so on) for companies using this strategy(Chen, 2001; Chu & Zhang, 2011; Li & Zhang, 2013; Tang et al., 2004; Xie & Shugan, 2009). However, Kim et al.(2013) find it can also influence a consumer's choice. In detail, they suggest that when consumers use advanced selling, they are likely to prefer high-performance options rather than low-price options based on construal level theory(Trope & Liberman, 2003). In this paper, we tried to expand the prior researches for finding the mechanism of the influence of advanced selling on a consumer's choice. The purpose of this research is to test the mediating effect on the influence of advanced selling. Research design, data, and methodology - To find the mechanism of the influence of advanced selling, we designed an experiment for testing mediation effect. we recruited 93 students from a university. We assigned participants into one of two groups using randomization method. The participants with each group were given a scenario describing the sales strategy. Finally, they made a choice between high-performance option and low-price option. Sequentially, they also responded some questions for testing mediation effect. Results - First, we replicated prior research to test the influence of advanced selling. As a result, we could find that consumers prefer the high-performance option when they preorder it to purchase at the time of consumption. Thus, the replication result is the same as prior research. Second, we tested that advanced selling can influence the perception of temporal distance. The results confirmed that consumers perceived longer temporal distance in advanced selling condition(β = 1.575, SE = 0.272, p < 0.001). Third, we predicted that temporal distance can increase the importance of desirable attributes and decrease the importance of feasible attributes. The results suggested that temporal distance decreased significantly the importance of attributes related to feasibility(β = -0.19, SE = 0.07, p < 0.01), however, it had non-significant effect on increasing the importance of desirable attributes. Finally, we used Sobel-test for testing mediation effect, and it confirmed that the importance of feasible attributes had mediating role of the influence of advanced selling(Sobel test statistic = -2.110, SE = 0.111, p < 0.05). Conclusions - In this paper, we tried to find the mechanism of the influence on advanced selling from a consumer's choice. With an experiment, we confirmed that the importance of feasible attributes could mediate the effect on advanced selling. Therefore, we suggested some theoretical and practical contributions from this research. Finally, we discussed research limitations and suggested future research topics.

• 유통과학연구
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• 제13권10호
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• pp.109-114
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• 2015

Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

• 유통과학연구
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• 제12권12호
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• pp.43-54
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• 2014

Purpose - This study examines how perceived benefits and costs of traditional market support affect relationship quality and support for a marketeer. In addition, it investigates whether support for traditional market aid programs leads to support for the government. The author developed a structural model comprising several variables, in which perceived benefits and costs comprising economic, social, and environmental costs were proposed, to affect the relationship quality (satisfaction and trust) of traditional market aid programs and the government. Consequently, marketeers satisfied and trusted by traditional market aid programs and the government would support the traditional market aid program, resulting in higher support for the government. The model proposed that customer satisfaction would improve customer loyalty and business performance. Thus, the relationship quality (satisfaction and trust) of the traditional market aid program and government was proposed as a core mediating variable between perceived benefits and costs and support. Research design, data, and methodology - To analyze the proposed model, this study investigates the scenario with a traditional marketeer. Data were collected from 331 respondents, and analyzed with SPSS/PC 18.0 and AMOS 18.0. To test the unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of the reliability test with Cronbach's and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. Results - First, perceived benefit affects the relationship quality of traditional market aid programs and government. Second, perceived costs affect the satisfaction of traditional market aid programs and government. Third, the relationship quality of a traditional market aid program affects the support of a traditional market aid program, and the relationship quality of government affects the support of government. Finally, the support of traditional market aid program affects support of government. The results confirm the findings of previous studies that local development positively influences support, based on the social exchange theory. Conclusions - The theoretical and managerial contributions of this study are as follows. First, it is the first such study, and defines mediating variables, analyzing relationship quality (satisfaction and trust) between perceived benefits and costs and support for the traditional market industry. Further, it investigates the structural relationships between them with the AMOS program. Second, while most previous studies investigating the relationship between similar variables and those of the present study analyzed how perceived benefits and costs influenced support, this study identified the transfer relationship between the support for traditional market programs and support for the government. This study confirms that support for traditional market aid program increases support for the government. Therefore, government policy makers for traditional market aid programs should explain to marketeers the benefits and costs of traditional market development in terms of economic, social, and environmental factors. At the end, limitations, further research directions, and implications are suggested.

• 한국터널지하공간학회 논문집
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• 제22권2호
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• pp.155-170
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• 2020

본 논문의 목적은 NATM 터널에 적용 가능한 리스크 관리 시스템을 구축하는 것이다. 이를 위해 먼저 NATM 터널 현장의 붕괴 사례를 조사하고, 이를 바탕으로 NATM 터널시공 중 발생 가능한 리스크 사건과 그 발생원인인 리스크 요인을 분석하였다. 리스크 요인은 지질, 설계, 시공 리스크 요인의 세 가지 카테고리로 구분하여 분석하였고, 리스크 사건은 과대변형, 과대변형 및 지표침하, 터널내부 붕락, 붕락 및 지표침하/함몰의 네 가지 유형으로 분석하였다. 또한, 리스크 요인으로부터 리스크 사건이 발생하는 일련의 리스크 시나리오를 리스크 요인별로 식별하였으며, 해당 NATM 터널 리스크 시나리오에 대한 리스크 분석 및 평가 방안을 제시하였다. 평가결과에 따라 리스크 대응이 필요한 시나리오에 대해 최적의 리스크 저감 대책공법을 선정하는 방안을 제시하였고, 일련의 NATM 터널 리스크 관리 프로세스를 효과적으로 수행할 수 있도록 NATM 터널 리스크 등록부 및 대책공법 관리대장을 개발하였다. 또한, 구축한 리스크 관리 시스템을 실제 도로터널 프로젝트에 적용하여 리스크 식별, 분석 및 평가, 대응 과정을 수행함으로써 그 타당성을 검증하였다.

• 한국터널지하공간학회 논문집
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• 제22권3호
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• pp.293-310
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• 2020

본 연구에서는 지하철 승강장에서 화재가 발생하는 경우, 제연모드에 따른 위험도를 정량적 위험도 평가기법에 따라서 비교하여 안전확보에 가장 효과적인 제연모드를 제시함을 목적으로 한다. 이를 위해 전형적인 지하철 승장장을 모델로 하여 제연모드별로 대피개시간 및 화재발생열차의 위치에 따른 화재발생 시나리오를 작성하고, 시나리오별로 화재발생률(F)을 산정하고 화재해석과 대피해석을 수행하여 사망자수(N)를 정량적으로 추정하였다. 시나리오별 사고발생률(Frequency)과 사망자수(N:Fatalities)를 추정하여 F/N 선도로 작성하고 이를 사회적 위험도 평가기준과 비교하여 화재 안전성을 평가하였으며, 다음과 같은 결론을 얻었다. 정거장 열차화재 시 인명안전을 위해서는 최대 600 s 이전에 대피가 개시되어야 하며, 정거장 양단배기 시스템이 없는 승강장에서는 승강장 공조시스템을 급기로 운영하여 승강장을 가압하는 것이 대피안전성 확보에 유리한 것으로 나타났다. 승강장 열차화재시나리오에 따른 F/N선도를 작성하여 사회적 위험도 평가기준과 비교한 결과, 제연을 하지 않는 경우에는 한계기준을 상당히 초과하며, 양단배기를 수행하고 승강장을 가압운전모드에서 운영하는 제연모드가 대피안전에 가장 효과적인 것으로 나타났다.

• Structural Engineering and Mechanics
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• 제50권5호
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• pp.589-603
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• 2014

Expressions for determining the value of the impact force as reported in the literature and incorporated into code provisions are essentially quasi-static forces for emulating deflection. Quasi-static forces are not to be confused with contact force which is generated in the vicinity of the point of contact between the impactor and target, and contact force is responsible for damage featuring perforation and denting. The distinction between the two types of forces in the context of impact actions is not widely understood and few guidelines have been developed for their estimation. The value of the contact force can be many times higher than that of the quasi-static force and lasts for a matter of a few milli-seconds whereas the deflection of the target can evolve over a much longer time span. The stiffer the impactor the shorter the period of time to deliver the impulsive action onto the target and consequently the higher the peak value of the contact force. This phenomenon is not taken into account by any contemporary codified method of modelling impact actions which are mostly based on the considerations of momentum and energy principles. Computer software such as LS-DYNA has the capability of predicting contact force but the dynamic stiffness parameters of the impactor material which is required for input into the program has not been documented for debris materials. The alternative, direct, approach for an accurate evaluation of the damage potential of an impact scenario is by physical experimentation. However, it can be difficult to extrapolate observations from laboratory testings to behaviour in real scenarios when the underlying principles have not been established. Contact force is also difficult to measure. Thus, the amount of useful information that can be retrieved from isolated impact experiments to guide design and to quantify risk is very limited. In this paper, practical methods for estimating the amount of contact force that can be generated by the impact of a fallen debris object are introduced along with the governing principles. An experimental-calibration procedure forming part of the assessment procedure has also been verified.

• 한국ITS학회 논문지
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• 제18권2호
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• pp.129-143
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• 2019

자율주행자동차의 안전에 대한 중요성이 강조되면서 안전성 및 신뢰성 향상을 위한 개발 검증 지침인 ISO-26262의 적용과 자율주행자동차의 안전성 검증에 대한 중요성이 높아지고 있다. 특히 미국자동차공학회 기준 Level 3 이상의 자율주행자동차는 운전자 대신 주변 환경을 감지하고 판단한다. 따라서 자율주행 기능에 이상이 생기거나 오작동 발생 시 안전에 심각한 영향을 미칠 수 있으므로 자율주행자동차는 고장 및 오작동에 대비하여 안전개념을 적용하고 이를 검증해야 한다. 본 연구에서는 ISO-26262 Part3 프로세스와 시스템 이론적 프로세스 분석 방법론인 STPA를 활용하여 자율주행자동차의 안전성 평가 및 검증을 위한 오류 주입 시나리오를 연구하고 시뮬레이션 기반의 오류 주입 테스트를 통해 안전개념 설계를 위한 안전조치 시간을 연구하였다.

• 한국응급구조학회지
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• 제26권3호
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• pp.161-184
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• 2022

연구 목적: 본 연구는 화재 현장에서 발생한 심정지 소방관의 소생률 향상을 위하여 화재진압대원을 위한 심폐소생술 훈련프로그램(FD-CPR)을 개발하고자 하였다. 연구 방법: 행동주의 이론을 전제로 한 FD-CPR 교수설계 모형을 3단계(분석, 설계, 개발) 절차에 따라 개발하였으며, 7명의 전문가 집단(응급의학과 교수 1인, 응급구조학과 교수 1인, 교육학과 교수 1인, 소방학교 교수 2인, 현장 활동 15년 이상 대원 2인)의 내용 타당도 검증(CVI)과 예비 실험을 거쳐 완성하였다. 연구 결과: 7개 절차로 구성된 시나리오 및 16개 항목으로 구성된 수행 능력 평가도구를 개발하였다. 평가도구의 난이도는 평균 41.16%, 변별도는 0.32로 나타나 난이도가 고르며, 변별도가 높은 것으로 확인되었다. 이후, 총 80분짜리 훈련프로그램을 개발하였고, 전문가 7인의 내용 타당도 검증 결과 1.0으로 높았다. 결 론: 본 연구를 통해 국내 처음으로 개발된 화재진압대원을 위한 기본 심폐소생술 훈련프로그램은 화재진압대원들의 심폐소생술 수행 능력 향상에 효과가 있는 것으로 나타났다. 이에 소방학교 신규 화재진압대원 교육과정에 본 프로그램을 넣게 된다면, 심폐소생술에 대한 반복훈련이 이뤄질 수 있으므로 심폐소생술의 수행 능력은 유지될 것이고, 나아가 심정지 동료의 소생률 향상에도 이바지할 수 있을 것으로 기대한다.

• 항공우주시스템공학회지
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• 제16권5호
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• pp.62-69
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• 2022

EHA(Electro-Hydrostatic Actuator)는 기존의 중앙집중식 유압시스템에 비해 높은 에너지 효율을 가진다. 특히 항공기용 EHA는 고장상황에 대비하여 이중화 설계가 일반적이다. 또한 장착공간의 한계로, 구동기 길이를 최적화 하여야 한다. 따라서 양로드형 실린더와 단로드형 실린더의 직렬 구성이 유리하다. 하지만 피스톤 수압부 면적의 비대칭성으로 인해, 일반적인 제어 기법으로 이중화 구동 시 두 실린더 사이에 Force Fighting 현상이 발생하게 된다. 본 논문에서는 이중화된 EHA의 시뮬레이션을 통해 Force Fighting 현상을 확인하였다. 이를 억제하기 위한 방법으로 Load Compensation 제어기와 힘 제어 기반 위치 제어기를 적용하였고 시뮬레이션을 통해 각각의 성능을 비교 분석하였다.

• 대한의용생체공학회:의공학회지
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• 제44권6호
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• pp.363-376
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• 2023

According to the COVID-19, development of various medical software based on IoT(Internet of Things) was accelerated. Especially, interest in a central software system that can remotely monitor and control ventilators is increasing to solve problems related to the continuous increase in severe COVID-19 patients. Since medical device software is closely related to human life, this study aims to develop central monitoring system that can remotely monitor and control multiple ventilators in compliance with medical device software development standards and to verify performance of system. In addition, to ensure the safety and reliability of this central monitoring system, this study also specifies risk management requirements that can identify hazardous situations and evaluate potential hazards and confirms the implementation of cybersecurity to protect against potential cyber threats, which can have serious consequences for patient safety. As a result, we obtained medical device software manufacturing certificates from MFDS(Ministry of Food and Drug Safety) through technical documents about performance verification, risk management and cybersecurity application.The purpose of this study is to conduct a usability assessment to ensure that ergonomic design has been applied so that the ventilator central monitoring system can improve user satisfaction, efficiency, and safety. The rapid spread of COVID-19, which began in 2019, caused significant damage global medical system. In this situation, the need for a system to monitor multiple patients with ventilators was highlighted as a solution for various problems. Since medical device software is closely related to human life, ensuring their safety and satisfaction is important before their actual deployment in the field. In this study, a total of 21 participants consisting of respiratory staffs conducted usability test according to the use scenarios in the simulated use environment. Nine use scenarios were conducted to derive an average task success rate and opinions on user interface were collected through five-point Likert scale satisfaction evaluation and questionnaire. Participants conducted a total of nine use scenario tasks with an average success rate of 93% and five-point Likert scale satisfaction survey showed a high satisfaction result of 4.7 points on average. Users evaluated that the device would be useful for effectively managing multiple patients with ventilators. However, improvements are required for interfaces associated with task that do not exceed the threshold for task success rate. In addition, even medical devices with sufficient safety and efficiency cannot guarantee absolute safety, so it is suggested to continuously evaluate user feedback even after introducing them to the actual site.