• Journal of Families and Better Life
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• v.29 no.6
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• pp.71-87
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• 2011

The purpose of this study was to investigate perceptions of the self-efficacy of youth (self-confidence, self-regulatory efficacy, and task difficulty preference) and the subjective quality of life. The participants in this research were 697 university students 314 males and 383 females. All respondents submitted their answers on a self-report questionnaire. The data were analyzed with descriptive statistics, t-tests, Pearson's correlations, and multiple regression analyses. The major results of this study were as follows: (a) Young males exhibited higher levels of self-efficacy perception compared to young females. Regarding the subjective quality of life, gender was not a significant factor. (b) The subjective quality of life was highly correlated with the self-efficacy of youth (self-confidence, self-regulatory efficacy, and task difficulty preference). (c) Self-satisfaction, self-confidence regarding one's career, satisfaction with one's friends, satisfaction with one's parental relationship, quantity of reading, and the amount of study-time all had significant influences on the self-efficacy of youth, whereas the family's socioeconomic status and campus life satisfaction were not significant factors. (d) Self-efficacy had the strongest influence on the youth subjective quality of life. Self-satisfaction, campus life satisfaction, and satisfaction with friends all had significant influences on the youth subjective quality of life, whereas the quantity of reading, the amount of study-time, self-confidence with one's career, the family's socioeconomic status, and satisfaction with one's parental relationship were not significant factors. However, self-confidence with one's career, satisfaction with one's parental relationship, the family's socioeconomic status, and quantity of reading all had different levels of influence on the subjective quality of life for young males and females.

• Journal of Korea Game Society
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• v.9 no.2
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• pp.51-58
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• 2009

The purpose of this study is to clarify correlation between preference for game element and game addiction in elementary-school students. In the current elementary-school students, the game addiction is reaching the serious situation. However, there are almost no research that specifically inquired into preference for game element in elementary-school students, and research that inquired into relationship between game element and game addiction. Therefore, this study aims to prevent game addiction by clarifying correlation between the addiction to game and the relevant game element. As a result of researching, the preference for game element was significantly higher in male students than in female students. And, the students of preferring a game were higher compared to the students of not preferring a game. The preference for the social desire satisfaction was higher in the lower academic achievements. The preference for the sensible desire satisfaction and for the intellectual desire satisfaction was the highest in students of preferring RTS game. And, the preference in students of preferring racing and action game was the lowest.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.243-251
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• 2004

This study was interested in examining the image of a co-brand with the case of＇CHIMERIC＇, the co-brand of Daegu city in Korea. The purpose of the study was to investigate the difference in brand image by brand knowledge and the effects of brand image on brand preference, brand purchase, and brand satisfaction. A total of 354 questionnaires collected from the region(Daegu)＇s residents, who were aware of CHIMERIC, were analyzed. Factor analysis extracted 6 factors of brand image including symbolic image, product, ad, price, distribution, and publicity. The results revealed that there were differences in product and publicity images by brand knowledge. Symbolic and publicity images and brand knowledge affected brand preference, which in turn had the strongest effect on brand purchase. Brand knowledge also affected brand purchase while no direct effect of brand image was observed. Brand satisfaction was affected by brand preference, publicity, and ad image.

• Journal of Haehwa Medicine
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• v.27 no.1
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• pp.1-8
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• 2018

Objectives : The purpose of this study was to analyze the status of inpatients in long-term care hospital and the satisfaction of Korean medical treatment. Methods : These analyzed data were collected from patients who were hospitalized in long-term care hospital in Sejong from Jan. 1. 2017 to Dec. 31. 2017. To analyze the status and the satisfaction of inpatients, we calculated the data of inpatients and conducted a survey. Results : Preference for acupuncture treatment was 95.6% and preference for numbers of Korean medical treatment more than two times per week was 40%. In addition, confidence in Korean medical treatment was 4.31, improvement after Korean medical treatment was 4.07 and general satisfaction was 4.58 with five-point scale. Conclusions : Most of the patients in long-term care hospital were satisfied with Korean medical treatment.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.3
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• pp.322-328
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• 2007

This study surveyed customers regarding their recognition and preference attributes for Japanese food. The results showed that the percentage preferring Japanese food was approximately 41.2%. The primary reason for this preference was 'taste' with 72.7% and 'sanitation' with 6.5%. The favorite Japanese food was sushi(41.3%) costing in the range of \$10,000{\sim}20,000$. Correlations analysis on the satisfaction between general characteristics and Japanese food showed there were significant differences among ages(p<0.l), and men rather than women those residing in Seoul rather than other areas, and university graduates rather than those with other educational degrees showed higher satisfaction with Japanese food. Regarding occupation, office workers with monthly incomes from \$2,000,000{\sim}3,000,000$ showed higher satisfaction. The trend for using Japanese take-out food was low(59.4%) and the drawbacks for using take-out food were 'poor quality' (39.3%) and 'expensive price'(24.7%).

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• Journal of Fashion Business
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• v.10 no.6
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• pp.79-90
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• 2006

In order to build strong brand equity in the current market circumstances, it is essential to understand the core dimensions of brand image, which is brand personality. The objectives of this study were to identify the brand personality dimensions of a casual brand, "BeanPole," and to investigate the effects of the brand personality on BeanPole buyers' brand preference, satisfaction and loyalty. The data were collected via a web survey. The sample consists of 500 people between the ages of 18-45 who are familiar with Bean Pole casual clothing brand (male- 40%; female-60%). Sixty-six percent of the sample indicated that they had purchased the Bean Pole clothing during the last three years. A total of five factors were extracted from the brand personality index scale: They were excitement/sophistication, competence, sincerity, ruggedness, and smoothness. Compared to the B/P non-buyers, B/P buyers tended to rate excitement/sophistication, competence, sincerity, and the smoothness brand personality dimensions higher. Multiple regression analysis revealed that excitement/sophistication, competence, sincerity and ruggedness brand personality were significant predictors of respondents' casual clothing brand preference, satisfaction, and brand loyalty. Among these significant predictors, competence was the best predictor of casual clothing brand preference, satisfaction and brand loyalty. Based on these findings, strategic implications are discussed.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.1-11
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• 2024

Purpose: This study investigates the factors influencing housing satisfaction among foreign residents in South Korea by examining their perceptions and values. It aims to provide insights for developing responsive and inclusive housing policies that cater to the diverse needs of this demographic amidst rapid technological and societal changes. Research design, data and methodology: The study, conducted from April to May 2024, surveyed 381 foreign residents in Seoul and major cities. Participants, selected based on a minimum one-year residency, completed structured questionnaires. The survey covered demographic details, housing preferences, and satisfaction. Data analysis using SPSS 27.0 involved frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis to identify significant factors affecting housing satisfaction among foreign residents. Results: Five of the six housing preference variables significantly impacted satisfaction, with housing facilities being the most influential. Housing environment, affordability, location, and management also had notable effects on satisfaction levels. Conclusions: The study reveals significant determinants of housing satisfaction among foreign residents in South Korea, highlighting the need for inclusive housing policies. Addressing the diverse needs of foreign residents is crucial for supporting Korea's transition to a multicultural society and enhancing foreign residents' integration and overall satisfaction. This includes tailored policies for different demographic groups based on their specific housing preferences and economic conditions.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.83-91
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• 2016

This study is a basic research to suggest user-centered healthcare environmental color, which aims to analyze tendency of color consciousness and preference depending on the user characteristics (generation, gender, residential area, and environment). For this purpose, this study constructed an analysis tool through the literature review with regard to environmental color of healthcare facility and influential factors of color preference. Besides, an online survey regarding general usage and satisfaction, health related color consciousness, and color preference tendency of healthcare facility was conducted targeting from 20s to 60s, total 1,500 persons. The results of this study are as follows: (1) The usage and satisfaction of healthcare facilities were higher for older generation and accessible urban area. (2) The respondents were aware that color and health are related, recognizing 'green' as healthy and stress relieving color. Besides, 'natural' and 'clear' was the highest in health related color image. 'Light' which relates to vitality was high as well for older generation. (3) In the color preference tendency survey, hue PB was generally the most highly preferred, in details, younger generation preferred B and R while older generation preferred G. The survey also showed high value and chroma were preferred, while female and younger generation preferred high value of 9.0 and low chroma close to achromatic color, which presented older generation preferred vivid color.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.108-124
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• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.