• 제목/요약/키워드: Satisfaction and Preference

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Predictors and Consequences of Brand Preference in Luxury Restaurants

  • Jin, Nae-Hyun Paul;Lee, Sang-Mook
    • 한국조리학회지
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    • 제20권5호
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    • pp.22-28
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    • 2014
  • This research proposes and empirically tests a model of the relationships among perceived food quality, perceived service quality, perceived environment quality, brand preference, trust, satisfaction and favorable recipient behavior within the context of luxury restaurant patronage. Hypotheses implied by the model are tested on a sample of 398 patrons of U.S. luxury restaurants. Findings revealed that perceived food quality, perceived service quality, and perceived environment quality positively effect on the brand preference, and the brand preference positively and directly influence on favorable recipient behaviors as well as trust and satisfaction. These findings are discussed in terms of both academic and practitioner implications.

20-30대 해외여행자의 여행활동과 쇼핑행동에 관한 연구 (A Study on Travel Activity and Shopping Behavior of 20's-30's Korean Overseas Travelers)

  • 전양진
    • Human Ecology Research
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    • 제54권5호
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    • pp.529-539
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    • 2016
  • This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

고령자를 위한 허리 보호대 디자인 개발 -선호도 및 만족도 평가를 중심으로- (Development of Waist Protector Designs for the Elderly -Focusing on Evaluations of Preference and Satisfaction-)

  • 박수진;박교리;한여;구수민
    • 한국의류학회지
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    • 제46권2호
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    • pp.199-218
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    • 2022
  • Considering increasing demand for improved waist protectors for the elderly, in this study we sought to design a waist protector that reflects the body characteristics, preferences, and satisfactions of the elderly. A survey conducted to investigate elderly satisfaction with existing waist protectors, as well as their preferences in product function, design, and characteristics, found that consumers are not satisfied with current waist protector offerings and would prefer protectors that allow greater freedom to perform physical activities and that are more easily accessible. Based on the survey, we developed a guideline on function, design, and characteristics, resulting in four new waist protector designs: A and B for men, and C and D for women. Significant preference differences according to gender were reflected in the designs. For example, designs for female waist protectors focused much more on improving tightness, size, freedom of movement, and easy attachment or detachment than designs for male waist protectors did. Evaluation of satisfaction with new designs suggests that new designs meet the satisfaction criteria of elderly consumers, who express willingness to purchase and use them.

베트남 현지인들의 한식에 대한 인지도, 이미지, 선호도, 선택속성, 만족도 및 재이용 의도 (Recognition, Image, Preference, Attributes, Satisfaction and Reuse Intention for Korean Food by Local Vietnamese)

  • 이미옥
    • 한국식생활문화학회지
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    • 제32권6호
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    • pp.476-486
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    • 2017
  • This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having "a good reputation" and a high possibility for "globalization" were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in "because it is 'colorful', 'prepared sincerely', 'plated neatly', 'fresh' and 'comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

의과대학생의 성격유형과 전공 및 대학생활 만족도 (Personality types of medical students and their satisfaction with major and student life)

  • 신홍임;양은배
    • 의학교육논단
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    • 제9권2호
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    • pp.49-56
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    • 2007
  • Objective: The goal of this study was to investigate personality preferences of medical students and to examine the relationship between personality profiles and their satisfaction with major and student life. Methods : The MBTI (Myers-Briggs Type Indicator), which measures personality preferences, was administered by medical students (n = 94) who began to qualify from the Yonsei University College of Medicine in 2007. The resulting personality profiles of the medical students were correlated with scores of the satisfaction with major and student life Results: First, there were more preference types of Introversion(61.71%), Sensing(67.66%), Thinking(73.41%) and Judging(61.71%) than Extraversion (38.29%), Intuition (22.34%), Feeling (26.59%) and Perception(38.29%), Most medical students are personality type ISTJ(24.21%), followed by ESTJ(17.02%), Second, students with the preference for Extraversion and Intuition were more satisfied with their major and student life. Third, the preference for Judging showed higher scores in the satisfaction with major. Conclusions: This study might give implications for the psychological wellbeing and successful studying of medical students.

일식 메뉴에 대한 기호도 및 만족도에 관한 연구 (A Study on the Satisfaction and Preference on the Menu of Japanese Restaurant Customers)

  • 정우석;이연정;봉준호
    • 한국식생활문화학회지
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    • 제21권3호
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    • pp.303-310
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    • 2006
  • This study was performed by questionnaire to investigate the satisfaction and preference on the menu of Japanese restaurant customers in Seoul. The subjects were consisted of 386 participants in Seoul. The results are as follows: Respondents consider that the preferred menu of Japanese restaurants' foods is menus such as 'assorted raw fish', 'sushi', and 'dessert' rather than menus such as 'jin mi', 'seasonal appetizer', 'raw fish with vinegar' and 'clean soup'. The higher intake Japanese cuisine menus was 'dessert' (3.71 point), 'noodle and soup' 'sushi' 'fried dishes', and but 'jin mi' (1.91 point), 'seasonal appetizer' scored the lowest. In result of analyzing difference between importance and satisfaction of the menu, importance is much higher than satisfaction. In terms of IPA analysis on Japanese cuisine menu, it was noteworthy that the 2nd quadrant with high fulfillment but low importance for customers included 'noodle and soup'. The menus that need continuous keeping management with high importance and high fulfillment included 'assorted raw fish', 'roasted dishes', 'fried dishes', 'beef and seafood casserole', 'sushi', 'deopbap', 'dessert'.

요양병원 치매노인의 급식 만족도와 식품의 종류 및 조리법에 따른 선호도 조사 (Foodservices Satisfaction and Food Preference According to the Types and Cooking methods of the Elderly with Dementia in a Geriatric Hospital)

  • 배미애;김민지;장경자
    • 한국식생활문화학회지
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    • 제32권6호
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    • pp.534-548
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    • 2017
  • Elderly with dementia in geriatric hospitals (EDGH) are highly dependent on hospital meals. This study evaluated the foodservices satisfaction and food preference of the EDGH. The survey was conducted on 104 elderly with dementia (21 males and 83 females) in 4 geriatric hospitals in Seoul and Incheon in November, 2016. Data were collected from interviews using a questionnaire that consisted of 6 questions for foodservice satisfaction and 24 questions (10 categories) for food preference. The data were analyzed using SPSS ver. 20.0. The satisfaction with taste, saltiness, texture, and variety in foodservices was good, but the satisfaction with the amount was not, and the reason for leaving food was its large serving size. The subjects preferred soft boiled rice, noodles, porridges, meats, fish, seafood, vegetables, and fruits. Among them, they preferred more janchiguksu, red bean porridge, beef, croaker, oyster, spinach, and banana. Regarding the cooking methods, they preferred soup, grill, and boiling, but not frying. The also preferred Chinese cabbage kimchi, but they did not prefer hard kkakdugi. They did not prefer milk because of diarrhea, but they preferred yogurt. Therefore, to provide a satisfying meal for EDGH, it is necessary to develop a friendly diet considering their food preferences.

모바일 인터넷 서비스 이용만족도에 관한 예비적 연구 (A Preliminary Study on the Satisfaction of Mobile Internet Service Usage)

  • 변재호;권수천;조성빈
    • 품질경영학회지
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    • 제32권2호
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    • pp.15-23
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    • 2004
  • This study investigates the customer satisfaction based on the various levels of many factors such as age, sex, period, motive, preference between wired and mobile service, frequency, and time. Customer satisfaction is measured by 13 dimensions. MANOVA reveals that preference between wired and mobile commerce service, mobile service frequency, mobile e-mail service frequency, wired Internet usage frequency, and mobile Internet usage time have a significant effect on the overall satisfaction. Transmission speed, fare, and ease of operation of mobile Internet service turn out to be improved for better customer satisfaction, the IMT-2000 service in particular.

대순사상 고취를 위한 실천적 방안 연구 (Study on Empirical Measures to Promote Daesoon Philosophy)

  • 유승각
    • 대순사상논총
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    • 제25_2집
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    • pp.137-176
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    • 2015
  • This study intends to focus on feasible measures to take advantage of pilgrimage to inspire adherents of The Fellowship of Daesoonjinri with the ideology of Daesoon and to overhaul existing missionary work. This study addresses preceding researches with regard to pilgrimage as theoretical grounds to review what pilgrimage has been meant to be. Also, this study conducts the survey on the motif and preference of pilgrimage that are expected to affect pilgrim behaviors, and it includes the satisfaction with the pilgrimage as a parametric effect. The survey and analysis results say that the motif and preference of the pilgrimage are the leading variables that significantly correlate to the pilgrimage satisfaction. In addition, the pilgrimage satisfaction is not only a key factor that affects pilgrim behaviors but a parametric effect that strongly relates to the motif and preference of the pilgrimage. Conducted based on empirical analysis, this study offers a diversity of approaches to tourism program development with respect to pilgrimage: customized pilgrimage programs, unique storytelling about the holy places, content development with a range of topics and difficult levels, and evaluation and feedback systems for pilgrimage programs

중국 도시거주 노인의 사회적 관계에 따른 주거선호연구 (Housing Preference According to Social Relations of Urban Elderly in China)

  • 서혜연;이연숙;임예지
    • 한국주거학회논문집
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    • 제26권3호
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    • pp.33-43
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    • 2015
  • According to aging society and social network society, the necessary of suitable alternative housing in the era has been increasing. The purpose of this research is to understand housing preference depended on the social relation of the elderly who lives in Beijing, China. The social relation was comprised of contact degree with child, contact degree with friend, contact degree with relative, degree of community participation, satisfaction with spouse and satisfaction with child. The housing preference was comprised of housing ownership, housing location, housing size and housing type. The survey was conducted on the elderly of 150 above fifties who lived in Beijing, China. For the result, the social relation was associated with the housing preference. Particularly, the relationship between the children was related to the housing ownership, housing location and housing size. The relationship between friends was related to the housing type. The level of community participation was related to the housing location. Social independence of the elderly, family cohesion, community attachment and adaption tendency were correlated with the housing preference. In conclusion, it was empirically identified that the social relation of the elderly had a relation with predicting housing preference. This result is expected to be useful in development of housing for the elderly in the future.