• 제목/요약/키워드: Satisfaction Value of Group

검색결과 246건 처리시간 0.026초

브랜드커뮤니티 경험가치가 브랜드만족, 브랜드신뢰, 브랜드 공동가치창출에 미치는 영향:방탄소년단과 아미를 중심으로 (The Effect of Brand Community Experience Value on Brand Satisfaction, Brand Trust, and Brand Value Co-Creation: Focusing on the Case of BTS and A.R.M.Y)

  • 이민하
    • 한국콘텐츠학회논문지
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    • 제21권7호
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    • pp.374-385
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    • 2021
  • 브랜드커뮤니티는 브랜드에 대한 열정을 갖고 브랜드 가치 향상에 동참하는 소비자 집단을 의미한다. 본 연구에서는 세계적 성공을 거두고 있는 방탄소년단의 팬 커뮤니티 '아미'를 대상으로 브랜드 커뮤니티 경험이 브랜드 만족과 신뢰, 브랜드 공동가치창출에 미치는 영향을 알아보았다. 연구결과, 브랜드 커뮤니티 경험을 통해 얻은 심미적 감수성, 자아 일치감, 지적 충족감 등의 가치는 브랜드 만족과 신뢰에 전반적으로 긍정적인 영향을 미치며, 브랜드 공동가치창출과도 유의한 영향 관계를 갖는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 첫째, 기업 관점에서 브랜드 자체에 초점을 맞춰 홍보하는 전통적 마케팅 전략보다는 브랜드 커뮤니티 양성을 통해 고객-기업, 고객-고객 간 정서적 교감과 연대를 이끌어내는 방식이 미래 브랜드 마케팅의 방향성이 되어야 한다. 둘째, 브랜드 커뮤니티 활성화를 위해서는 브랜드와 관련한 감각적 자극 요소뿐 아니라 고객의 지적 호기심과 자아 일치감 충족을 위한 다양한 기회를 제공하는 것이 필요하다.

중·고등학생의 진로교육 및 체험이 진로계획 인식에 미치는 차이 (Differences in Career Education and Experience of Middle and High School Students on Career Plan Recognition)

  • 정지애
    • 실천공학교육논문지
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    • 제12권1호
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    • pp.243-254
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    • 2020
  • 본 연구는 청소년의 진로교육과 체험의 경험과 만족도에 의한 진로계획(인생목표, 자기기준, 미래조망)의 인식에 주목하였다. 이를 위해 청소년종합실태조사의 '진로·직업 및 직업관 영역'을 활용하여 만 13세~18세의 청소년 2,998명을 중·고등학생 집단(경험무집단, 경험불만족집단, 경험만족집단)으로 구분하여 분석하였다. 본 연구의 주요결과는 다음과 같다. 진로계획의 집단별 차이는 대다수 경험만족집단이 경험무집단과 경험불만족집단에 비해 높게 나타나 진로교육 및 체험을 경험하고 만족할수록 인생목표, 자기기준, 미래조망에 대한 확신을 나타냈다. 또한 자기기준과 미래조망의 경우 경험불만족집단에 비해 경험무집단의 만족도가 높게 나타났고, 경험에 만족을 할 경우 중학생 집단의 평균치가 고등학생 집단보다 높게 나타나 질적인 측면에 초점을 둔 진로교육의 필요성을 밝혔다. 마지막으로 결과를 바탕으로 시사점 및 후속연구를 위한 제한점을 논의하였다.

PET/CT 검사에서 18F-FDG 투여 후 음악 청취 여부에 따른 SUV변화와 환자의 만족도에 관한 고찰 (Consideration on the Satisfaction of Patients and SUV Variation According to Whether or not to Listen to Music after 18F-FDG Injection)

  • 박수영;윤선희;김화산;김현기
    • 핵의학기술
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    • 제17권2호
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    • pp.37-43
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    • 2013
  • PET/CT검사는 목적장기 및 조직에 집적된 방사성의약품의 표준섭취계수(SUV, standardized uptake value)를 객관적 지표로 이용하여, 인체 내 각 장기의 생리화학반응에 대한 정성 및 정량분석이 가능하다. 본 연구는 PET/CT검사를 하는 환자에게 $^{18}F-FDG$ (fluororodeoxyglucose) 투여 후 안정 상태 유지 중 음악 청취 여부에 따른 SUV의 변화를 분석하고, 음악 청취가 안정을 취하는 환자의 주관적 만족도에 어떠한 영향을 미치는지 평가하였다. 2011년 4월부터 2013년 2월까지 서울성모병원과 부천성모 병원을 내원한 원발성 암 환자 중 $^{18}F-FDG$ PET/CT를 시행 하고, 추적검사를 통해 진료 받는 108명(평균연령 $55.61{\pm}12.41$세, 남자 48명, 여자 60명)을 대상으로 하였다. $^{18}F-FDG$ 투여 후, 1시간 안정 시 환자의 음악 청취 여부에 따라-최초 검사 시 음악 청취 없이 안정을 유지(A:최초 검사), 추적 검사 시 음악 청취를 하면서 안정을 유지(B: 추적 검사)-두 가지 그룹으로 분류하였다. 검사 종료 후 간 우엽의 중앙과 뇌의 3곳(전두엽, 후두엽, 측두엽)에 관심영역을 설정하여 SUV를 측정 후 SPSS software version 12.0K for window (SPSS Inc., Chicago, IL)를 이용해 paired t-test를 실시하여 통계적 유의성을 검증하였다(P>0.05). 또한 음악 청취 여부에 따른 고객만족도를 평가하기 위하여 1:1 설문지 조사법을 시행하였고 설문지는 Likert 5점 척도를 이용해 작성하여 단순빈도, 백분율, 평균값, 표준편차를 분석하였다. 음악 청취 여부에 따른 SUV의 변화는 관심영역 4곳 모두 유의하지 않은(전두엽 P=0.611, 후두엽 P=0.499, 측두엽 P=0.717, 간 P=0.334: P>0.05) 것으로 나타났으며, 고객만족도는 실험 A는 3.95점, 실험 B는 4.37점(5점 만점 기준)으로 실험 A에 비해 실험 B의 경우 0.42점 높게 나타나 실험 B에서 환자들이 더욱 만족하는 것으로 나타났다. $^{18}F-FDG$를 이용한 PET/CT 검사 시 방사성의약품 투여 후 음악청취는 SUV에 영향을 미치지 않고 심리적으로 편안 한 상태를 주어 환자의 만족도를 향상 시킬 수 있는 것으로 사료된다.

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Effect of 360-degree Hospitalization Guide Video Content for ICU Caregivers on Anxiety, Satisfaction and Safety Perception

  • Park, Jung-Ha;Lee, Yun-Bok
    • International journal of advanced smart convergence
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    • 제10권4호
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    • pp.233-240
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    • 2021
  • The purpose of this study was to provide a 360-degree video on intensive care unit admission guidance to family members admitted to the intensive care unit, and then to identify anxiety, safety perception, and satisfaction. This study was a single-group pre-post design, and the data collection period was from October 1, 2020 to August 30, 2021. The subjects of this study were 19 people who applied 360 degree hospitalization guide video. For data analysis, SPSS WIN 24.0 program was used, and real number, percentage, mean, standard deviation, minimum value, maximum value, and Wilcoxon signed rank test were used. The subjects' anxiety before intervention was an average score of 6.21±2.30 and the anxiety after intervention was an average score of 3.95±2.46, which was statistically significant (z=4.13, p<.001). The safety consciousness of the subjects before the intervention was an average of 4.08±0.39 and the safety consciousness after the intervention was an average of 4.54±0.48, which was statistically significant (z=5.00, p=.001). The highest level of satisfaction with the 360-degree hospitalization guidance image of the subjects was 4.58±0.51 and the lowest was 4.16±0.96. In this study, when 360-degree hospitalization guide video was applied, there was a difference in anxiety and safety perception, and satisfaction was high. Based on the research results, various programs for guardian education can be developed and utilized in the future.

악관절강내 천자술시 히알루산(Hyaluronic acid) 사용에 대한 임상적 연구 (AN EFFECT OF HYALURONIC ACID ON THE TEMPOROMANDIBULAR JOINT ARTHROCENTESIS)

  • 여환호;권병곤;김재승
    • Maxillofacial Plastic and Reconstructive Surgery
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    • 제21권4호
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    • pp.388-394
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    • 1999
  • To compare the effect of hyaluronate and dexamethasone on the temporomandibular joint arthrocentesis the author investigated 22 temporomandibular joint disorder(TMD) patients with pain and limitation of mouth opening who visited at the Department of Oral and Maxillofacial Surgery. Chosun Dental Hospital and were made a diagnosis as Wilkes stage III or IV of TMJ internal derangement clinically and radiographically. The two groups consisted of 10 patients with injection of sodium hyaluronate 10mg$(Artz^{(R)})$(hyaluronate group) on the upper joint space of the affected temporomandibular joint 5 times at intervals of a week after arthrocentesis, and 12 patients with injection of dexamethasone$(Oradexon^{(R)})$ at a time(dexamethasone group). Maximum mouth opening, pain value and satisfaction value during mastication were assessed on a visual analog scale before arthrocentesis and after 6 months. Then the within-group and between-group differences were evaluated in the obtained data and the clinical success rate of each group was calculated according to our success criteria. The results were as follows. 1. the mean of maximum mouth opening before arthrocentesis and after 6 months in the hyaluronate group were 24.9mm and 39.0mm respectively, and those before arthrocentesis and after 6 months in the dexamethasone group were 25.7mm and 41.3mm respectively. 2. The mean of pain value on a visual analog scale in the hyaluronate group before arthrocentesis and after 6 months were 6.7 and 1.8 respectively, and those in the dexamethasone group before arthrocentesis and after 6 months were 7.0 and 1.8 respectively. 3. The mean of satisfaction value during mastication on a visual analog scale in the hyaluronate group before arthrocentesis and after 6 months were 2.8 and 7.7 respectively, and those in the dexamethasone group before arthrocentesis and after 6 months were 3.1 and 7.8 respectively. 4. There were statistically significant differences between all measurements before arthrocentesis and after 6 months(P<0.001), but no difference between all measurements in the hyaluronate group and those in the dexamethasone group. 5. The over all success rate of the hyaluronate group and the dexamethasone group were 60.0% and 63.6% respectively. In summary, there was significant difference between the effect of hyaluronate and dexamethasone on the temporomandibular joint arthrocentesis but hyaluronate is better than corticosteroid as the injection drug in consideration of the side effect related with repeated injection.

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에스닉 레스토랑 이용객의 푸드네오포비아 성향이 레스토랑 이미지 및 고객 만족과 충성도에 미치는 영향 (Effect of Food Neophobia on Restaurant Image, Customer Satisfaction, and Loyalty in Ethnic Restaurant)

  • 김영신;백승희
    • 한국식품영양학회지
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    • 제28권6호
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    • pp.1082-1089
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    • 2015
  • The aim of this study was to investigate the effect of food neophobia on restaurant image, customer satisfaction, and loyalty in ethnic restaurants. A self-administered survey for data collection 581 customers who visited an ethnic restaurant in August, 2015. Statistical analyses included descriptive analysis, t-test, ANOVA and regression analysis for SPSS 21.0. The finding of the study indicated that the differences of food neophobia score in demographic characteristics showed significant differences by age, occupation, dining-out frequency, and source of dining-out information, not by gender. The mean value of food neophilic group was significantly higher than food neophobic group in all items of restaurant image, overall satisfaction and customer loyalty. The regression analysis showed that tangible aspect, price aspect, and food aspect of restaurant image had positive effects on overall satisfaction and customer loyalty however employee service showed different result by groups. The finding of the study offer marketing strategies for ethnic restaurants to induce customer revisit.

중년기 기혼남녀의 가족스트레스, 사회적 지지 자원이 결혼생활만족도에 미치는 영향 (The effects of family stress and social support resources on marital satisfaction among middle-aged married men and women)

  • 박주희
    • 가족자원경영과 정책
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    • 제19권4호
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    • pp.71-94
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    • 2015
  • The purpose of this study is to propose measures for social work practice to enhance the happiness of middle-aged married men and women by identifying the effects of family stress and social support resources (formal and informal support resources) on marital satisfaction among mid-life married couples. Subjects were selected through purposive sampling among married men and women aged between 40 and 59 and living in Seoul City and Gyeonggi province. The study results are follows. First, the average score of family stress was 3.06 points (SD=.56), slightly higher than the median value of 3 points. Of all subscales of family stress, the subjects experienced the most stress from family relationships, followed by financial problems, health and loss of families, and work-family compatibility. In regard to social support resources, the mean value of all social support resources categories was greater than the median. Among the subscales, informal support (family support and support from other people) was found to be higher than formal support. The level of marital satisfaction was higher than the median, and the score was 3.21 points (SD=.78). Second, in order to explore differences in marital satisfaction according to family stress and social support, differences in marital satisfaction were analyzed by grouping subjects who scored high, middle, and low levels of marital satisfaction. According to the results, marital satisfaction was statistically significantly higher in the group that experienced less family stress (F=6.25, p<.01). With respect to social support, marital satisfaction was statistically significantly higher in the group that received high social support (F=29.68, p<.001). Third, according to the analysis of factors affecting marital satisfaction in middle-aged married men and women, subjective economic status, family relationship stress, economic stress, and family support showed statistical significance. The higher the subjective economic status and the lower the family relationship stress and economic stress levels, the higher the marital satisfaction among middle-aged married men and women. In addition, the greater the family support, the higher the marital satisfaction. The results of this study underscore the need to improve family relationships in middle-aged married couples and to distribute family life education programs that can strengthen family support resources. For example, family relationship enhancement programs are currently performed, including "Family School for Middle-Aged Baby Boomers" and others as part of the Healthy Family Support Work regarding the promotion of marital satisfaction of middle-aged couples. In addition, continuing effort is warranted to include content on strengthening family support resources, maximizing the effectiveness of programs, and promoting service accessibility.

산업재해 입원환자를 위한 사례관리실천모형의 효과성에 관한 연구 (A Study on Efficiency of Case Management Practical Model for Industrial Injury Inpatients)

  • 백은주
    • 한국직업건강간호학회지
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    • 제10권1호
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    • pp.24-40
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    • 2001
  • This study is to observe the effectiveness of the applied model and to present the improvement plan and directions for development for the case management practical model suitable for the actual condition of Korea Labor Welfare Co. and needs of the industrial injury patients. The concrete purpose of this study is: First, observe the difference of stressor experience and experience degree between the experimental group and the comparative group. Second, observe the difference of stress of the experimental group and the comparative group. Third, find out how the stress affects the support degree and satisfaction degree. Fourth, present the improvement plan of case management model, which can promote the psychosocial rehabilitation of the industrial injury patient based on the research results. The outline of the main research results identified in this study is as follows. The stressors the industrial injury patients perceived are health problems, family matters, the problems concerning hospital recuperation (hospital staff and environmental problems), economical problems, problems of coming back to society, problems with companies, problems with Korea labour Welfare Co. and other problems. And the experience of stressor was prominently lower in experimental group than comparative group in the whole problem, health problem, problems with Korea Labour-Welfare Co. and other problems. The stressor experience degree was conspicuously lower in experimental group in the whole problem experience degree, health problem experience degree, problem with Korea Labour Co. experience degree and other problem experience degree. Besides whether or not the case management is applied is having a prominent affect on the primary factor affecting the stressor experience degree, therefore the patients applied with case management has less stressor than the patient who didn't. The difference of degree of tension experienced by the stressor in both groups, the degree of stress, was not conspicuous in statistics so it shows that the application of case management in this research has not affected the degree of tension. The field which had been the most help was emotional support in help level the experimental group perceived through applying case management about industrial accident patients and recuperation, compensation problem, medical treatment problem, family matters has been helpful in this order. The help level of the whole problem was in higher level than the middle value. The stress factor which affects the case management problem settlement is the whole body of stress. The satisfaction level of help through applying case management was highest in emotional support and family matters, recuperation problem, company problem, compensation problem, and medical treatment problem was the next highest. The satisfaction level of the whole problem was higher than the middle value. The stress factor affecting the satisfaction level of help is the whole body of stress. Therefore to reduce the stress level of industrial accident patients and for them to come back to local societies, we need to reinforce the continuance and responsibility of case management model, increase staff, reinforce the role of counsel and medical treatment, intervene in the patient's plan of leaving the hospital, develop social support system and the need to establish After Care Center.

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머신러닝과 설명가능한 인공지능 SHAP을 활용한 사범대 과학교육 전공생의 전공만족도 및 학업만족도 영향요인 탐색 (Exploration of Factors on Pre-service Science Teachers' Major Satisfaction and Academic Satisfaction Using Machine Learning and Explainable AI SHAP)

  • 서지범;강남화
    • 과학교육연구지
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    • 제47권1호
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    • pp.37-51
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    • 2023
  • 본 연구는 사범대 과학교육전공 재학생의 전공만족도와 학업만족도에 영향을 주는 요인을 머신러닝 모델인 랜덤 포레스트와 그래디언트 부스팅 모델과 SHAP 기법을 활용하여 탐색했다. 연구 결과, 그래디언트 부스팅 모델의 성능이 랜덤 포레스트보다 우수한 것으로 드러났으나 그 차이는 크지 않았다. 전공만족도에 영향을 주는 요인으로는 '본인 전공 교과에 해당하는 고교시절 과학교사 만족도', '교직 동기', '나이' 등이 있으며, 학업만족도는 '나이', '성별', '내신 과학 전문교과 이수여부'의 영향을 크게 받는 것으로 드러났다. SHAP value를 활용하여 변인의 영향력을 밝힐 수 있었고, 그 결과가 집단 전체에 대한 것과 개별적 분석으로 각각 도출이 가능했고, 서로 보완적 결과가 도출이 가능함을 확인하였다. 연구 결과를 바탕으로 과학교육과 재학생의 전공 및 학업 만족도를 지원하기 위한 방안을 제안하였다.

관광쇼핑객이 추구하는 가치가 패션브랜드 태도와 쇼핑만족도에 미치는 영향 -코스모폴리타니즘의 조절효과를 중심으로- (The Effects of Tourist Shopping Value on Fashion Brand Attitude and Shopping Satisfaction -The Moderating Role of Cosmopolitanism -)

  • 허희진
    • 한국의류산업학회지
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    • 제23권5호
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    • pp.576-585
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    • 2021
  • This study sought to identify the types of fashion brands preferred by tourists based on the shopping values that they pursue through purchases at tourist destinations and to verify the effects of these values on their satisfaction. To obtain a representative sample of South Korea's tourist shoppers, a survey was conducted among 300 subjects involving adult men and women in their twenties to sixties. Structural equation modeling analyses were performed on the collected data using SPSS and AMOS. The effects of tourist shopping values on brand attitudes were verified by dividing tourist shopping values into social, epistemic, and functional values and dividing brand attitudes into attitudes toward fashion global and local brands. Additionally, this work intended to ascertain the moderating effect of cosmopolitanism on tourist shopping behaviors. The analysis results reveal that a high level of epistemic value as perceived by tourists during shopping resulted in a corresponding high level of preference for local fashion brands. Furthermore, a high level of social value as perceived by tourists led to a high level of preference toward global fashion brands. Contrastingly, functional value influenced both local and global brands. As a result of the moderating effect, in the group with high cosmopolitanism tendency, the effect of epistemic value was not significant, but the low group significantly affected brand attitude based on the social and epistemic value. Given its academic and practical implications, the present study is likely to broaden the understanding of tourist shopping and facilitate future research on that phenomenon.