• Title/Summary/Keyword: Sampling Strategy

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The Effect of Retro Restaurant Servicescape on Customer Satisfaction - Focused on Moderating Role of the SNS Trust- (레트로 식당의 서비스스케이프가 만족도에 미치는 영향 -SNS 신뢰 조절효과 중심-)

  • Yang, Dong-Hwi;Kim, Chan-Woo;Jo, Sung-Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.407-416
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    • 2021
  • Recently, as retro restaurants began to appear nationwide, including Seoul, consumers are aware of the importance and use them according to the important factors of Servicescape and the use of SNS. The purpose of this study was to investigate the effect of Retro Restaurant's Servicescape and Customer Satisfaction, and the effect of SNS Trust in their relationship. Convenience sampling was used for customers with experience of using Retro Restaurant, which was recently created mainly in Seoul. The survey period lasted about one month from July 1, 2020, and the final 289 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of analysis, among the Servicescape factors of Hypothesis 1, attractiveness (β=.442, p<.001) and human service (β=.516, p<.001) had a significant effect on customer satisfaction. In the moderating effect of Servicescape and SNS Trust of Retro Restaurant in Hypothesis 2, attractiveness⁎SNS trust had a significant positive (+) influence. Accessibility⁎SNS trust had a significant negative (-) influence. Lastly, in the fierce food service industry environment, it aims to achieve a competitive advantage in the food service market through a differentiated servicescape such as Retro Restaurant. Through the SNS marketing strategy, the loyalty and re-visiting of customers visiting the restaurant is checked, and it is intended to be provided as useful data for establishing a customer-oriented marketing strategy.

A Study on the Grounded Theory on Conflict Experiences of Elderly Participants in a senior Employment Promotion Program : Focused on Creating an Aged-friendly Village (노인일자리 참여 노인의 갈등 경험에 관한 근거이론 연구 : 고령친화마을 만들기를 중심으로)

  • Lim, Byung-Woo
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.61-73
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    • 2020
  • The purpose of this study was to categorize conflict resolution by exploring the conflict experiences of the elderly who participate in jobs for the elderly to create an elderly-friendly village. This study applied grounded theory, a qualitative research method, For data collection, a FGI was conducted by sampling 5 elderly job participants in ◯◯-dong, ◯◯-gu, Seoul. The data were analyzed according to the paradigm model of Strauss & Corbin(1998). As a result of the analysis, causal conditions were social, economic, psychological and physical motivations for participation and contextual conditions were economic difficulties, social disconnection, and differences in life experiences influenced the initiation of conflict. The core phenomena were conflict initiated by 'the difference between experience and role' and 'the difference in psychosocial relationship skills', and the intervention condition were the activation of interpersonal relationships through communication to resolve the conflict, social integration through the use of capabilities, It appeared as a regular social activities. The interaction strategy emerged as a strategy for resolving conflict for senior citizen jobs through education, mutual support for building trust, and successful senior-friendly village program operation. The consequences, it was found that job conflicts for the elderly were alleviated by finding one's life, activating community exchanges, increasing a sense of achievement, and growing a sense of community. In conclusion, the conflict resolution types for senior citizens were classified into educational solution type, mutual support solution type, and success experience solution type.

An Analysis of Difference between Importance and Satisfaction of Destination Attractiveness for Marine Sport Event using IPA Method (IPA기법을 활용한 해양스포츠이벤트 관광지 매력성에 대한 중요도와 만족도의 차이분석)

  • Mun, Sun-Ho;Kwon, Il-Kwon;Kim, Nam-Young;Hwang, Ji-Min
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.2
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    • pp.589-600
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    • 2015
  • The purpose of this study was to verify the analysis of differences between importance and satisfaction of destination attractiveness for the national marine sports games using IPA method. By doing so, this study aimed to utilize the result of study for a practical marketing strategy in operating and establishing Korean marine sports market circumstances. The participants of this study consisted of 328 who were participated in marine sport event (yacht, fin-swimming, canoe, triathlon and so on) of 9th national marine sports games. Samples were extracted by convenient sampling method. A total 328 questionnaires were collected in this study except data which did not respond or trustless responded. In data processing, Cronbach's ${\alpha}$, frequency analysis, paired t-test and Importance-Performance Analysis were performed through SPSS 20.0. The results were as follows. First, I quadrant included Programs Multiplicity, Pamphlet, Stand preparations, Food Cleanliness, Effective Progress, Guide Know-How, Food taste. Third, II quadrant included Pre-Publicity, Internet Information, Proper Food Price, Shade Facilities, Convenient Parking, Restroom Cleanliness, Number of Restroom, Safety Facilities. Fourth, III quadrant included Entertaining Program, Number of Guide, Local Culture, Game Progress, Directional Sign. Fifth, IV quadrant included Performance Program, Well-Matched Event, View Distance, Various Food.

Structure of forest Community at Daedeoksan- Geumdaebong Nature Ecosystem Preservation Area in Baekdudaegan (백두대간 대덕산-금대봉 자연생태계 보전지역의 산림군집구조)

  • 김갑태;추갑철;백길전
    • Korean Journal of Environment and Ecology
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    • v.17 no.1
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    • pp.9-17
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    • 2003
  • To investigate the structure and the conservation strategy of Nature Ecosystem Preservation Area, 65 plots(10m$\times$10m) set up with random sampling method were surveyed. five group -Larix leptolepis Community, Quercus mongolica-Fraxinus rhynchophylla Community, Fraxinus rhynchophylla-Quercus mongolica community. Quercus mongolica-Acer pseudo-sieboldianum community, Quercus mongolica community were classified by cluster analysis. High positive correlations was proved between Quercus mongolica and Sorbus of alnifolia, Acer Mono, Lonicera praeflorens, Sorbus commixta ; Acer mono and Lonicera praeflorens, Sorbus commixta ; Maackia amurensis and Acer triflorum ; Fraxinus rhynchophylla and Betula davurica ; Lonicera praeflorens and Cornus controversa, Sorbus commixta ; Acer triflorum and Rhamnus toshinoi ; Pyrus ussuriensis and Prunus padus ; Cornuscontroversa, and Sorbus commixta, and high negative corrlations was proved between Quercus mongolica and Larix leptolepis, Carpinus cordata ; Tilia amurensis and Larix leptolepis, Morus bombycis. Species diversity(H' ) of investigated groups were ranged 0.4443~1.2036.

Studies on the Structure of Forest Community at Birobong Area in Sobaeksan -Taxus cuspidata forest- (소백산 비로봉지역의 삼림군집구조에 관한 연구 -주목림-)

  • 임경빈;김갑태;이경재;김준선
    • Korean Journal of Environment and Ecology
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    • v.6 no.2
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    • pp.154-161
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    • 1993
  • To investigate the structure and the conservation strategy of Taxus cuspidata forest and at Birobong area in Sobeaksan. 24 plots(400$m^2$) set up with random sampling method. Four groups were classified by cluster analysis. High positive correlations was proved between Quercus mongolica and Symplocos chinensis, Rhododendron schlippenbachii and Pinus densiflora, Taxus cuspidata and Acer pseudo-sieboldianum, Prunus padus and Eunonymus macroptera, Acer mono and Styrax obassia, and high negative correlations was proved between Quercus mongolica and Taxus cuspidata, Prunus padus and Eunonymus macroptera, Rhododendron schlippenbachii and Taxus cuspidata, Acer pseudo-sieboldianum, Prunus padus and Eunonymus macroptera. Species diversity(H') of investigated area was calculated 1.3702-2.9119. To conserve Taxus cuspidata forest at Birobong area in Sobeaksan, research and rescription on the declining of Taxus cuspidata. forest was needed and Quercus mongolica, Styrax obassia, Tripterygium regelii and Weigela subsessilis in the Taxus cuspidata forest should be cleared out.

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Assessment of Inhabitation and Species Diversity of Fish to Substrate Size in the Geum River Basin (금강수계에서 하상재료에 따른 어류의 종다양성 및 서식지 평가)

  • Hur, Jun Wook;In, Dong Soo;Jang, Min Ho;Kang, Hyoengsik;Kang, Kyoung Ho
    • Journal of Environmental Impact Assessment
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    • v.20 no.6
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    • pp.845-856
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    • 2011
  • In order to establish fundamental data for stream restoration and environmental flow, we investigated inhabitation and species diversity of fish to substrate size in the typical streams of Geum River Basin. Field monitoring including fish sampling was conducted from October 2007 to October 2009. Substrate size was determined according to six different : silt (Si), sand (Sa), fine gravel (Fg), coarse gravel (Cg), cobbles (Co) and boulders (Bo). A total number of fish caught in the 18 sites was 7,649 representing 10 families 50 species, and Si, Sa, Fg, Cg, Co and Bo stations occupied 30, 29, 38, 30, 27 and 17 species, respectively. The most frequently found species in number was pale chum (Zacco platypus, 29.7%, n=2,275) followed by Z. koreanus (22.5%, n=1,720) in total stations. Biological diversity with increase of substrate size from the dominance of part species showed higher values as dominance index, lower and diversity, richness and evenness index. Index of biological integrity (IBI) and qualitative habitat evaluation index (QHEI) scores decreased with increase of substrate size. Therefore, it is necessary to make an effort on stream rehabilitation with evaluation of physical habitat condition by indicator species in order to maintain biodiversity and perform ecological restoration.

Studies on the Structure of Forest Community at Cheonwangbong-Deokpyungbong Area in Chirisan National Park -Abies koreana Forest- (지리산(智異山) 천왕봉-덕평봉 지역(地域)의 삼림군집구조(森林群集構造)에 관(關)한 연구(硏究) -구상나무림(林)-)

  • Kim, Gab-Tae;Choo, Gab-Chul;Um, Tae-Won
    • Journal of Korean Society of Forest Science
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    • v.86 no.2
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    • pp.146-157
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    • 1997
  • To investigate the structure and the conservation strategy of Korean native species, Abies koreana forest at Cheonwangbong-Deokpyungbong area in Chirisan National Park, 48 plots($10{\times}10m$) were set up with random sampling method. Three groups - Abies koreana community, Abies koreana-Quercus mongolica community, Picea jezoensis-Betula ermanii community - were classified by cluster analysis. High positive correlations were shown between Picea jezoensis and Sorbus commixta : Quercus mongodica and Fraxinus sieboldiana, Symplocos chinensis : Euonymus macroptera and Vaccinium koreanum, and high negative correlations were shown between Quereus mongolica and Sorbus commixta. Species diversity(H') of investigated area was calculated 0.7208-1.2074. Vigor of Abies koreana was depressed, 12.24 of total number of Abies koreana investigated were dead. DBH of dead individuals ranged mainly 10-30cm.

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Conservation Strategy on Stream Water Quality in the Mt. Bukhansan National Park(I) (북한산국립공원의 계류수질 보전 전략(I))

  • Park, Jae-Hyeon;Woo, Bo-Myeong;Kim, Oue-Ryong;Ahn, Hyun-Chul;Cho, Hyun-Seo;Choo, Gab-Chul;Kim, Choon-Sig;Choi, Hyung-Tae
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.4 no.3
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    • pp.30-37
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    • 2001
  • This study was conducted to investigate physicochemical property changes from July 1998 to August 2001 in Mt. Bukhansan National Park. Four water sampling points were selected to measure the quality of stream water in the northeastern part of the Mt. Bukhansan National Park. The results were summarized as follows; In spring, the average pH of stream water was below the first class of the river water quality standard, while it was normal level in summer. The average electrical conductivity was about 2.3~3.3 times higher in downstream water than in upstream water during spring and summer. The contents of anions($Cl^-$, $NO{_3}^-$, $SO{_4}^{2-}$) were about 1.1~7.4 and 0.4~11.4 times higher in downstream than in upstream water, respectively. These results indicate that water quality was poorer in downstream than in upstream water. We suggest that stream water in the Mt. Bukhansan National Park should be protected from impacts of snow melting mineral particles in spring season and human impacts like wastewater of point source in summer season.

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Effects of Dining-out Resource on Leisure Satisfaction and Quality of Life (외식 자원 구성 요인이 여가 만족도 및 삶의 질에 미치는 영향에 관한 연구)

  • Kim, Tae-Hee;Kim, Hyang-Mee;Lee, Eun-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.6
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    • pp.772-776
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    • 2006
  • The purpose of this study was to examine the differences in satisfaction of leisure life and quality of life using standardized evaluation tools developed by WHO. Resource availability when dining out was measured by objective index(time of dining out, dining out expense) and subjective index(perceived satisfaction with time of dining out and dining out expense). In this study, 500 questionnaires(male & female adults) located in Seoul and the metropolitan area were sampled by convenience sampling and gather in 433 sheets of questionnaire. Data was analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis and regression analysis using SPSS Win 12.0. As a result there was high positive correlation between time of dining out, dining out expense and perceived satisfaction with time of dining out and dining out expense. Moreover, dining out resources impact on leisure life satisfaction and quality of life. Leisure life satisfaction had fairly high effects on quality of life. Since there is an increase in leisure time the desire to improve quality of life while enjoying dining out as a part of leisure life is increasing and as various forms of consumption takes place, it suggests that segmentation of dining out market is necessary and marketing strategy should be established.

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A Preliminary Study of Developing Integrated Supportive Service Works for the Families of Disabled Children Focus on the Healthy Family Support Center (건강가정지원센터의 장애아가족 통합지원서비스 사업을 위한 프로그램 개발 기초연구)

  • Oh, Yoon-Ja
    • Journal of Families and Better Life
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    • v.26 no.6
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    • pp.209-225
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    • 2008
  • This study has been designed to develop integrated supportive service works for the families of disabled children registered in the D-Healthy Family Support Center. The service works are intended to improve family members' health and their growth potentials, and cover service programs of family education, counselling, culture solidarity, and information networks. There are two topics covered in this study; first, this study is to develop integrated supportive service programs for the families of disabled children, and second, the study is also to construct comprehensive strategies and plans for effective services after evaluating practical service programs. In this study, 31 families with one or more disabled children have been selected through stratified random sampling, and all the family members were observed for program effects of integrated service items developed from previously validated indices. For analysis, eight question items were made for interview and each item denotes satisfaction score ranging from 1(very dissatisfied) to 5(very satisfied) on the Likert's five point scale. Mean value of each item was counted after the program, and satisfaction scores were compared over the programs implementation. Overall, the satisfaction scores range 4.1 to 4.6, indicating relatively high satisfaction over most service program. Therefore, it is finally proposed that a longitudinal strategy model offer high quality service programs consistently for the target families, as a goal of achieving comprehensive cooperation and support exchanges between community and healthy family support center be schematized.