• 제목/요약/키워드: Sample area survey

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Willingness to pay for eco-friendly products: case of cosmetics

  • Joung, Soon Hee;Park, Sun Wook;Ko, Yoon Jin
    • Asia Marketing Journal
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    • 제15권4호
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    • pp.33-49
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    • 2014
  • Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

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가치구조와 환경소비주의에 관한 타 문화간 비교연구: 한국과 미국 소비자사례 (A Cross-Cultural Study of Value Structure and Environmental Consumerism: The Case of Korean and United States Consumers)

  • 김연신;최세정;노라 리폰
    • Asia Marketing Journal
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    • 제10권4호
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    • pp.35-64
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    • 2009
  • 친환경구매행위에 대한 이해를 도모하고 소비자에게서 나타나는 환경의식과 실제 행위간의 차이를 좁히기 위한 노력으로, 본 논문은 소비자들의 차별적 환경태도 및 행위의 원인을 소비자의 가치구조와 연결시켰다. 이를 위해 본 연구에서는 소비자가치구조와 친환경소비주의간의 관계를 설명하는 포괄적 연구모형을 제안하고 한국과 미국의 소비자를 대상으로 실증 분석하였다. 두 나라는 문화적 측면에서 이질적이며, 따라서 소비자들의 친환경성향과 관계 있는 가치체계도 다를 것이다. 연구를 위한 자료는 각 나라에 거주하는 대학생 소비자들을 대상으로 실시한 설문조사를 통해 수집되었으며 구조방정식모형을 이용하여 각 나라별 그리고 다중 집단 수준(multi-group level)에서 분석하였다. 분석결과, 특정 가치체계와 환경태도 및 친환경구매행위의 중요한 관련성이 발견되어진 반면, 구체적으로 고려된 세 가지 가치체계, 태도, 행위의 관계유형들이 두 나라 사이에 차이가 있는 것으로 나타났다. 즉, 소비자의 가치체계가 그들의 친환경태도 및 소비행위에 중요한 영향을 미치지만 어떤 가치체계가 어떻게 구매행위에 영향을 미치는지는 그 나라의 문화적 특성에 따라 다를 수 있음을 발견하였다. 본 연구의 결과는 글로벌 친환경마케팅을 시도하는 국제 마케터들에게 중요한 시사점을 제공한다.

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청소년의 건강 형평성과 주관적 건강상태와의 관계 연구 (A Study on the Relationship between Health Equity and Subjective Health Status of Adolescents )

  • 백경신
    • 한국응용과학기술학회지
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    • 제39권6호
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    • pp.864-873
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    • 2022
  • 청소년기의 주관적 건강상태는 개인의 전반적인 사회·정서적 기능을 반영하는 것으로 이 시기 건강관련 삶의 질을 결정하는 중요한 요인이다. 본 연구는 청소년의 주관적 건강상태와 건강형평성의 관계를 파악하고자 하였다. 제16차 청소년건강행태온라인조사(2020) 자료를 이용하여 39,987명의 청소년을 분석하였다. 건강형평성은 거주 지역, 학생들이 인식하는 경제적 여건, 가구의 풍요도, 가족형태, 부모 교육수준 등을 지표로 사용하였다. 주관적 건강상태는 "평소 자신의 건강이 어떠하다고 생각하는가?" 라는 질문에 건강군("매우 건강하다", "건강하다")과 불 건강군("보통이다", "건강하지 않다", "매우 건강하지 않다")으로 분류하였다. 수집된 자료는 SPSS/Win 22.0을 이용하여 복합표본분석을 실시하였다. 대상자의 주관적 건강상태와 관련된 유의한 요인은 거주 지역(OR=0.865, p=.031), 경제 수준(OR=1.338-2.095, p<.001), 가족 형태(OR=1.245, p=.033)로 나타났다. 청소년이 지각한 경제수준은 청소년의 주관적 건강상태와 관련된 가장 중요한 요인이었으며, 다문화가정 청소년은 일반가정 청소년에 비해 자신의 건강상태를 건강하지 못하다고 인식하는 경우가 많았다. 따라서 경제수준이 낮은 청소년과 다문화가정 청소년에 대한 지속적인 관심과 건강상태를 향상시킬 수 있는 구체적인 전략이 요구된다.

Borich 요구도와 The Locus for Focus Model을 이용한 전북지역 학교급식 조리종사자의 안전사고 예방관리를 위한 교육요구도 우선순위 분석 (An educational needs analysis of precautions against of safety accidents for school foodservice employees in the Jeonbuk area using Borich priority formula and the Locus for Focus Model)

  • 이향진;최선아;노정옥
    • Journal of Nutrition and Health
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    • 제56권5호
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    • pp.554-572
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    • 2023
  • 본 연구는 전북지역 316명의 초·중·고등학교 조리종사자를 대상으로 안전사고 실태 및 예방교육 프로그램에 활용될 교육내용의 우선순위를 조사하였으며, 그 결과를 요약하면 다음과 같다. 조사대상자의 99.7%는 '여자', 학력은 '고졸' 76.6%, 직급은 '조리원' 77.8%, 평균 근무연수는 초등학교 '12.7년', 중·고등학교 '10.6년'이었다 (p < 0.01). 1일 평균 급식 인원은 초등학교 '716.4명', 중·고등학교 '818.3명'이며 (p < 0.05), 평균 근무인원은 초등학교 '6.1명', 중·고등학교 '8.0명'이었다 (p < 0.001). 조리종사자의 90.8%가 안전사고를 경험하였으며, 중·고등학교 종사자가 초등학교보다 사고경험이 많았다. 주요 사고원인은 '과도한 업무량' (61.7%), '노후기구나 설비' (28.9%), '본인 부주의' (17.1%)이며, 주로 '조리과정' (47.7%), '청소 및 뒷정리' (42.2%), '이동 및 운반' (36.2%) 과정에서 발생하였다. 가장 많은 부상은 초등학교는 '근골격계부상' (68.2%), 중·고등학교는 '미끄러짐' (70.2%)과 '화상' (70.2%)이었다. 안전교육은 영양(교)사와 교육청 (100%), 조리사협회 (27.2%)의 교육을 받았으나 초등학교의 77.3%, 중·고등학교의 79.5%의 조리종사자는 교육내용을 현장에 적용하지 않았다. 안전교육에 대하여 64.9%의 조리종사자는 만족, 35.1%는 불만족하며, 가장 큰 불만족 이유는 '교육내용이 실제 급식현장과 맞지 않아서' (42.3%)이었다. 안전교육 내용의 우선순위 결정을 위해 대응표본 t-test, Borich 요구도, The Locus for Focus 모델의 3단계 분석방법을 이용한 결과, 6개 영역의 22개 항목 중 1항목 '작업장 및 통로를 정리·정돈한다'를 제외한 21개 항목에서 중요도와 현재 수행수준 간에 유의미한 차이가 있었다. 안전교육 내용에 대한 초등학교와 중·고등학교 종사자의 최우선 순위는 2개항목, 차 순위는 6항목으로 확인되었다. 따라서 초등학교와 중·고등학교 조리종사자 대상 안전교육 시 우선적으로 '가스후드 청소 시 안전한 사다리를 사용하며, 2인 1조로 작업한다', '배수로 청소 시에는 주의 표시판을 설치하고, 청소 후에는 반드시 덮개를 덮는다'와 '화학물질 취급 전 보호장비를 착용한다'를 교육하여야 하며, 차 순위로는 '작업 전·후 스트레칭 하기', '작업대 높이가 맞지 않으면 보조 받침대를 사용하여 높이를 맞춘다', '무거운 것을 옮길 때 보조기구를 이용하거나 도움을 받는다', '중량물 취급 시에는 올바른 자세와 방법을 지킨다', 'MSDS 적용물질의 안전취급 요령을 잘 확인하고 사용한다'가 교육내용에 포함되어야 되겠다. 이상의 결과, 조리종사자 안전교육 시 조리, 청소 및 뒷정리 과정 중의 부딪힘·떨어짐 사고, 화학물질관리 및 근골격계질환 사고 예방교육을 우선적으로 하여야 하겠다. 본 연구의 제한점은 연구대상자가 일부 지역에 국한되어 있기 때문에 전체 학교급식소의 경우로 일반화하기에는 한계가 있으며 향후 조사대상자의 확대를 통하여 전체 조리종사자의 안전사고 예방교육을 위한 체계수립이 필요하겠다.

한정된 O-D조사자료를 이용한 주 전체의 트럭교통예측방법 개발 (DEVELOPMENT OF STATEWIDE TRUCK TRAFFIC FORECASTING METHOD BY USING LIMITED O-D SURVEY DATA)

  • 박만배
    • 대한교통학회:학술대회논문집
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    • 대한교통학회 1995년도 제27회 학술발표회
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    • pp.101-113
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    • 1995
  • The objective of this research is to test the feasibility of developing a statewide truck traffic forecasting methodology for Wisconsin by using Origin-Destination surveys, traffic counts, classification counts, and other data that are routinely collected by the Wisconsin Department of Transportation (WisDOT). Development of a feasible model will permit estimation of future truck traffic for every major link in the network. This will provide the basis for improved estimation of future pavement deterioration. Pavement damage rises exponentially as axle weight increases, and trucks are responsible for most of the traffic-induced damage to pavement. Consequently, forecasts of truck traffic are critical to pavement management systems. The pavement Management Decision Supporting System (PMDSS) prepared by WisDOT in May 1990 combines pavement inventory and performance data with a knowledge base consisting of rules for evaluation, problem identification and rehabilitation recommendation. Without a r.easonable truck traffic forecasting methodology, PMDSS is not able to project pavement performance trends in order to make assessment and recommendations in the future years. However, none of WisDOT's existing forecasting methodologies has been designed specifically for predicting truck movements on a statewide highway network. For this research, the Origin-Destination survey data avaiiable from WisDOT, including two stateline areas, one county, and five cities, are analyzed and the zone-to'||'&'||'not;zone truck trip tables are developed. The resulting Origin-Destination Trip Length Frequency (00 TLF) distributions by trip type are applied to the Gravity Model (GM) for comparison with comparable TLFs from the GM. The gravity model is calibrated to obtain friction factor curves for the three trip types, Internal-Internal (I-I), Internal-External (I-E), and External-External (E-E). ~oth "macro-scale" calibration and "micro-scale" calibration are performed. The comparison of the statewide GM TLF with the 00 TLF for the macro-scale calibration does not provide suitable results because the available 00 survey data do not represent an unbiased sample of statewide truck trips. For the "micro-scale" calibration, "partial" GM trip tables that correspond to the 00 survey trip tables are extracted from the full statewide GM trip table. These "partial" GM trip tables are then merged and a partial GM TLF is created. The GM friction factor curves are adjusted until the partial GM TLF matches the 00 TLF. Three friction factor curves, one for each trip type, resulting from the micro-scale calibration produce a reasonable GM truck trip model. A key methodological issue for GM. calibration involves the use of multiple friction factor curves versus a single friction factor curve for each trip type in order to estimate truck trips with reasonable accuracy. A single friction factor curve for each of the three trip types was found to reproduce the 00 TLFs from the calibration data base. Given the very limited trip generation data available for this research, additional refinement of the gravity model using multiple mction factor curves for each trip type was not warranted. In the traditional urban transportation planning studies, the zonal trip productions and attractions and region-wide OD TLFs are available. However, for this research, the information available for the development .of the GM model is limited to Ground Counts (GC) and a limited set ofOD TLFs. The GM is calibrated using the limited OD data, but the OD data are not adequate to obtain good estimates of truck trip productions and attractions .. Consequently, zonal productions and attractions are estimated using zonal population as a first approximation. Then, Selected Link based (SELINK) analyses are used to adjust the productions and attractions and possibly recalibrate the GM. The SELINK adjustment process involves identifying the origins and destinations of all truck trips that are assigned to a specified "selected link" as the result of a standard traffic assignment. A link adjustment factor is computed as the ratio of the actual volume for the link (ground count) to the total assigned volume. This link adjustment factor is then applied to all of the origin and destination zones of the trips using that "selected link". Selected link based analyses are conducted by using both 16 selected links and 32 selected links. The result of SELINK analysis by u~ing 32 selected links provides the least %RMSE in the screenline volume analysis. In addition, the stability of the GM truck estimating model is preserved by using 32 selected links with three SELINK adjustments, that is, the GM remains calibrated despite substantial changes in the input productions and attractions. The coverage of zones provided by 32 selected links is satisfactory. Increasing the number of repetitions beyond four is not reasonable because the stability of GM model in reproducing the OD TLF reaches its limits. The total volume of truck traffic captured by 32 selected links is 107% of total trip productions. But more importantly, ~ELINK adjustment factors for all of the zones can be computed. Evaluation of the travel demand model resulting from the SELINK adjustments is conducted by using screenline volume analysis, functional class and route specific volume analysis, area specific volume analysis, production and attraction analysis, and Vehicle Miles of Travel (VMT) analysis. Screenline volume analysis by using four screenlines with 28 check points are used for evaluation of the adequacy of the overall model. The total trucks crossing the screenlines are compared to the ground count totals. L V/GC ratios of 0.958 by using 32 selected links and 1.001 by using 16 selected links are obtained. The %RM:SE for the four screenlines is inversely proportional to the average ground count totals by screenline .. The magnitude of %RM:SE for the four screenlines resulting from the fourth and last GM run by using 32 and 16 selected links is 22% and 31 % respectively. These results are similar to the overall %RMSE achieved for the 32 and 16 selected links themselves of 19% and 33% respectively. This implies that the SELINICanalysis results are reasonable for all sections of the state.Functional class and route specific volume analysis is possible by using the available 154 classification count check points. The truck traffic crossing the Interstate highways (ISH) with 37 check points, the US highways (USH) with 50 check points, and the State highways (STH) with 67 check points is compared to the actual ground count totals. The magnitude of the overall link volume to ground count ratio by route does not provide any specific pattern of over or underestimate. However, the %R11SE for the ISH shows the least value while that for the STH shows the largest value. This pattern is consistent with the screenline analysis and the overall relationship between %RMSE and ground count volume groups. Area specific volume analysis provides another broad statewide measure of the performance of the overall model. The truck traffic in the North area with 26 check points, the West area with 36 check points, the East area with 29 check points, and the South area with 64 check points are compared to the actual ground count totals. The four areas show similar results. No specific patterns in the L V/GC ratio by area are found. In addition, the %RMSE is computed for each of the four areas. The %RMSEs for the North, West, East, and South areas are 92%, 49%, 27%, and 35% respectively, whereas, the average ground counts are 481, 1383, 1532, and 3154 respectively. As for the screenline and volume range analyses, the %RMSE is inversely related to average link volume. 'The SELINK adjustments of productions and attractions resulted in a very substantial reduction in the total in-state zonal productions and attractions. The initial in-state zonal trip generation model can now be revised with a new trip production's trip rate (total adjusted productions/total population) and a new trip attraction's trip rate. Revised zonal production and attraction adjustment factors can then be developed that only reflect the impact of the SELINK adjustments that cause mcreases or , decreases from the revised zonal estimate of productions and attractions. Analysis of the revised production adjustment factors is conducted by plotting the factors on the state map. The east area of the state including the counties of Brown, Outagamie, Shawano, Wmnebago, Fond du Lac, Marathon shows comparatively large values of the revised adjustment factors. Overall, both small and large values of the revised adjustment factors are scattered around Wisconsin. This suggests that more independent variables beyond just 226; population are needed for the development of the heavy truck trip generation model. More independent variables including zonal employment data (office employees and manufacturing employees) by industry type, zonal private trucks 226; owned and zonal income data which are not available currently should be considered. A plot of frequency distribution of the in-state zones as a function of the revised production and attraction adjustment factors shows the overall " adjustment resulting from the SELINK analysis process. Overall, the revised SELINK adjustments show that the productions for many zones are reduced by, a factor of 0.5 to 0.8 while the productions for ~ relatively few zones are increased by factors from 1.1 to 4 with most of the factors in the 3.0 range. No obvious explanation for the frequency distribution could be found. The revised SELINK adjustments overall appear to be reasonable. The heavy truck VMT analysis is conducted by comparing the 1990 heavy truck VMT that is forecasted by the GM truck forecasting model, 2.975 billions, with the WisDOT computed data. This gives an estimate that is 18.3% less than the WisDOT computation of 3.642 billions of VMT. The WisDOT estimates are based on the sampling the link volumes for USH, 8TH, and CTH. This implies potential error in sampling the average link volume. The WisDOT estimate of heavy truck VMT cannot be tabulated by the three trip types, I-I, I-E ('||'&'||'pound;-I), and E-E. In contrast, the GM forecasting model shows that the proportion ofE-E VMT out of total VMT is 21.24%. In addition, tabulation of heavy truck VMT by route functional class shows that the proportion of truck traffic traversing the freeways and expressways is 76.5%. Only 14.1% of total freeway truck traffic is I-I trips, while 80% of total collector truck traffic is I-I trips. This implies that freeways are traversed mainly by I-E and E-E truck traffic while collectors are used mainly by I-I truck traffic. Other tabulations such as average heavy truck speed by trip type, average travel distance by trip type and the VMT distribution by trip type, route functional class and travel speed are useful information for highway planners to understand the characteristics of statewide heavy truck trip patternS. Heavy truck volumes for the target year 2010 are forecasted by using the GM truck forecasting model. Four scenarios are used. Fo~ better forecasting, ground count- based segment adjustment factors are developed and applied. ISH 90 '||'&'||' 94 and USH 41 are used as example routes. The forecasting results by using the ground count-based segment adjustment factors are satisfactory for long range planning purposes, but additional ground counts would be useful for USH 41. Sensitivity analysis provides estimates of the impacts of the alternative growth rates including information about changes in the trip types using key routes. The network'||'&'||'not;based GMcan easily model scenarios with different rates of growth in rural versus . . urban areas, small versus large cities, and in-state zones versus external stations. cities, and in-state zones versus external stations.

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농업기계화(農業機械化)에 관(關)한 연구(硏究) - 수도이앙작업(水稻移秧作業)의 기계화(機械化)를 중심(中心)으로 - (Rural Survey on Agricultural Mechanization Project - Rice Transplantation Operation -)

  • 안수봉;김성래;김기대
    • 농업과학연구
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    • 제8권2호
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    • pp.203-211
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    • 1981
  • 수도작(水稻作) 기계화일관작업체계(機械化一貫作業體系)를 통(通)하여 이앙시기(移秧時期)의 노동(勞動)Peak를 해소(解消)하고 또한 소요노동력(所要勞動力) 절감(節減)으로 수도생도비(水稻生度費)의 절감(節減)을 위한 이앙작업(移秧作業)의 기계화(機械化)는 우리나라 현여건하(現與件下)에서 매우 시급(時急)한 과제(課題)이다. 본(本)연구(硏究)는 수도이앙작업(水稻移秧作業) 기계화(機械化)의 보다 적극적(積極的)인 추진(推進)을 위한 기초자료(基礎資料)를 얻기 위해 충청남도(忠淸南道) 일반농가(一般農家) 381호(戶)를 대상(對象)으로 이앙기(移秧機) 이용실태(利用實態) 및 소유성향(所有性向)에 대(對)하여 설문조사 및 청취조사를 실시(實施)하였다. 이 조사자료는 충남대학교(忠南大學校) 전자계산소(電子計算所)의 Computer로 통계(統計) Package인 STATS에 의(依)해 분석(分析)되었다. 이 연구(硏究)에서 밝혀진 중요(重要)한 결과(結果)는 다음과 같다. 1. 이앙기(移秧機) 소유(所有) 형태(形態)는 76.09%가 개인소유(個人所有)이나 앞으로 2~3년이내(年以內)에 구입희망농가(購入希望農家)는 52.27%가 공동소유(共同所有) 공동이용(共同利用) 희망(希望)하므로 공동(共同) 이용체제(利用體制)에 대(對)한 연구(硏究)가 보다 강화(强化)되어야 할 것이다. 2. 이앙기(移秧機)로 이앙(移秧)한 수도(水稻)의 수량(收量)은 응답자(應答者)의 91.33%가 증수(增收)되거나 별차(別差)가 없는 것으로 나타나 앞으로 수도이앙기(水稻移秧機)의 농촌보급(農村普及)이 증가(增加)될 것으로 전망(展望)된다. 3. 이앙기소유농가(移秧機所有農家)의 73.26% 산파묘(散播苗) 4조용(條用)을 보유(保有)하고 있으나 2~3년내(年內)에 구입(購入) 희망(希望)하는 농가(農家)의 25.0%가 띠묘(苗) 4조용(條用)을 희망(希望)하므로 띠묘(苗) 4조용(條用)에 대한 농촌보급문제(農村普及問題)도 그 기계(機械)의 특성(特性)으로 보아 재고(再考)되어야 할 것이다. 4. 이앙기소유농가(移秧機所有農家) 및 구입희망농가(購入希望農家)의 부락공동육묘(部落共同育苗)에 대(對)한 희망도(希望度)가 49.71~57.83%로 높으므로 공동육묘(共同育苗)에 대(對)한 기술지원(技術支援) 체제(體制)가 보다 강화(强化)되어야 할 것이다.

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의료서비스 마케팅을 위한 품질지각과 만족에 관한 연구 (A Study on Qulity Perceptions and Satisfaction for Medical Service Marketing)

  • 유동근
    • 간호행정학회지
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    • 제2권1호
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    • pp.97-114
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    • 1996
  • INSTRODUCTION Service quality is, unlike goods quality, an abstract and elusive constuct. Service quality and its requirements are not easily understood by consumers, and also present some critical research problems. However, quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of medical service sector, few researchers have attempted to define and model medical service quality. Especially, little research has focused on the evaluation of medical service quality and patient satisfaction from the perspectives of both the provider and the patient. As competition intensifies and patients are demanding higher quality of medical service, medical service quality and patient satisfaction has emerged as a critical research topic. The major purpose of this article is to explore the concept of medical service quality and its evaluation from both nurse and patient perspectives. This article attempts to achieve its purpose by (1)classfying critical service attibutes into threecategories(satisfiers, hygiene factors, and performance factors). (2)measuring the relative importance of need criteria, (3)evaluating SERVPERF model and SERVQUAL model in medical service sector, and (4)identifying the relationship between perceived quality and overall patient satisfaction. METHOD Data were gathered from a sample of 217 patients and 179 nurses in Seoul-area general hospitals. From the review of previous literature, 50 survey items representing various facets of the medical service quality were developed to form a questionnaire. A five-point scale ranging from "Strongly Agree"(5) to "Strongly Disagree"(1) accompanied each statement(expectation statements, perception statements, and importance statements). To measure overall satisfaction, a seven-point scale was used, ranging from "Very Satisfied"(7) to "Very Dissatisfied"(1) with no verbal labels for scale points 2 through 6 RESULTS In explaining the relationship between perceived performance and overall satisfaction, only 31 variables out of original 50 survey items were proven to be statistically significant. Hence, a penalty-reward analysis was performed on theses 31 critical attributes to find out 17 satisfiers, 8 hygiene factors, and 4 performance factors in patient perspective. The role(category) of each service quality attribute in relation to patient satisfaction was com pared across two groups, that is, patients and nurses. They were little overlapped, suggesting that two groups had different sets of 'perceived quality' attributes. Principal components factor analyses of the patients' and nurses' responses were performed to identify the underlying dimensions for the set of performance(experience) statements. 28 variables were analyzed by using a varimax rotation after deleting three obscure variables. The number of factors to be extracted was determined by evaluating the eigenvalue scores. Six factors wereextracted, accounting for 57.1% of the total variance. Reliability analysis was performed to refine the factors further. Using coefficient alpha, scores of .84 to .65 were obtained. Individual-item analysis indicated that all statements in each of the factors should remain. On 26 attributes of 31 critical service quality attributes, there were gaps between actual patient's importance of need criteria and nurse perceptions of them. Those critical attributes could be classified into four categories based on the relative importance of need criteria and perceived performance from the perspective of patient. This analysis is useful in developing strategic plans for performance improvement. (1) top priorities(high importance and low performance) (in this study)- more health-related information -accuracy in billing - quality of food - appointments at my convenience - information about tests and treatments - prompt service of business office -adequacy of accommodations(elevators, etc) (2) current strengths(high importance and high performance) (3)unnecessary strengths(low importance and high performance) (4) low priorities(low importance and low performance) While 26 service quality attributes of SERPERF model were significantly related to patient satisfation, only 13 attributes of SERVQUAL model were significantly related. This result suggested that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However, it must be noted that the degree of association to overall satisfaction was not consistent. There were some gaps between nurse percetions and patient perception of medical service performance. From the patient's viewpoint, "personal likability", "technical skill/trust", and "cares about me" were most significant positioning factors that contributed patient satisfaction. DISCUSSION This study shows that there are inconsistencies between nurse perceptions and patient perceptions of medical service attributes. Also, for service quality improvement, it is most important for nurses to understand what satisfiers, hygiene factors, and performance factors are through two-way communications. Patient satisfaction should be measured, and problems identified should be resolved for survival in intense competitive market conditions. Hence, patient satisfaction monitoring is now becoming a standard marketing tool for healthcare providers and its role is expected to increase.

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시설 및 노지재배 고추의 바이러스병 발생과 분포 (The Incidence and Distribution of Viral Diseases in Pepper by Cultivation Types)

  • 이수헌;이재봉;김상목;최홍수;박진우;이준성;이기운;문제선
    • 식물병연구
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    • 제10권4호
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    • pp.231-240
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    • 2004
  • 2002년 노지 및 시설재배 고추를 대상으로 전국적인 규모의 바이러스병 발생실태를 조사하였다. 시설(155시료) 및 노지포장(227시료)에서 바이러스 감염주를 채집하여 전자현미경과 RT-PCR로 분석하였다. 시설 및 노지재배 고추에서 수집한 시료에서 TMV, RMV, PVY, AMV, TSWV에 감염된 것은 없었다. 그러나 CMV, BBWV, PepMoV, PMMoV, ToMV, TMGMV는 RT-PCR에 의해 검출되었다. 시설 및 노지재배 포장에서 바이러스 발병율은 상당히 다르게 나타났다. 시설재배에서는 10%의 발병율을 보였으나, 노지재배에서는 약 30%의 발병율을 나타냈다. 복합감염율은 시설 및 노지재배에서 각각 16%와 61%로 나타났다. 시설재배에서는 PMMoV가 우점하는 것으로 보아, 바이러스에 오염된 종자와 재배지에서의 바이러스 감염잔재물이 중요한 전염원이 된 것으로 보인다. 반대로 노지재배에서는 CMV와 BBWV가 우점하였다. 이것으로 보아 바이러스를 보독한 매개충의 이동이 가장 중요한 전염원으로 나타났다. 또한 이 연구에서 BBWV2는 우리나라에서 방제해야 할 새로운 바이러스로 대두되었다. 노지 및 시설재배에서 바이러스병의 발병율과 분포의 차이로 볼 때 연작에 따른 전염원의 축적 및 분포상과 재배지로의 바이러스 보독매개충의 이동이 바이러스 발생을 결정하는 중요한 요소로 보인다. 그러므로 식물병 역학과 고추의 새로운 육종 프로그램에 대한 진전된 연구가 바이러스 병을 줄이는데 필수적일 것이다.

두 종합 병원을 방문한 영유아 양육자의 이유식에 대한 인지도 조사 (Survey on the Awareness of Guardians of Young Infants on the Weaning of Food in Pohang and Gyeongju Area)

  • 위현우;서유경;김애숙;이선주;조성민;이동석;김두권;최성민
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • 제9권2호
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    • pp.233-241
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    • 2006
  • 목 적: 저자들은 이유식에 대한 인지도를 설문조사를 통하여 조사하고, 영유아의 체중 증가와는 어떠한 관계가 있는지 알아보고자 하였다. 방 법: 2005년 9월 1일부터 2005년 12월 1일까지 동국대학교 소아과 외래를 방문한 6개월에서 18개월까지의 영유아의 양육자 141명을 대상으로 설문 조사를 실시하였다. 이유식에 대한 인지도에 관한 항목 10문항의 응답별 분포를 파악하고 응답자 각각의 총점을 구하였으며, 대상 영유아의 체중 백분위수의 증감 여부를 알아보았다. 결 과: 이유식에 대한 정보를 얻는 방법이 '주위 사람들'인 응답이 62명(44.0%)으로 가장 많았고, '의사'가 3명(3.1%)으로 나타났으며, 이유식의 정의를 '밥과 같은 고형식을 먹이기 위한 준비단계'라고 답한 사람이 54명(38.3%)이었다. 이유식의 시작시기는 모유 수유를 하는 경우에는 '4~6개월'이라고 답한 사람이 31명(60.8%), 조제유 혹은 혼합수유를 하는 경우에는 '6~8개월'이 41명(45.6%), '4~6개월'이 40명(44.4%)으로 거의 비슷한 비중을 차지하였으며, 아기가 아토피피부염이 있거나 알레르기의 가족력이 있을 경우에는 '6~8개월' (45.4%)이라는 대답이 가장 많았다. 이유식을 주는 방법으로는 '숟가락' (90.8%), 이유식으로 가장 먼저 시작하기에 가장 좋은 음식은 '쌀미음, 죽' (78.7%), 이유식을 새로 추가하여 줄 때의 음식의 가짓수는 '1가지' (58.2%), 이유식을 새로 추가하여 줄 때의 시간 간격은 '4일~1주일' (50.3%), 이유식을 주는 시간대는 '모유나 조제유를 먹기 전에' (55.3%), 생우유를 주기 시작하는 시기는 '12개월 전후' (77.3%), 이유식을 주는 동안 설사, 구토, 발진과 같은 부작용이 일어났을 때의 대처방식으로는 '주던 이유식을 즉시 중단하되 증상이 호전되면 1~3개월 후 다시 시도한다' (85.1%)라고 바르게 답한 사람이 가장 많았다. 평균 점수는 6.21이었고, 각 응답자의 총점과 대상 아기들의 체중 증감 여부에 대한 상관관계에서는 통계적으로 유의성이 없었다. 결 론: 본 연구에서의 이유식에 대한 전체적인 인지도는 과거의 조사에서보다 개선되었으나, '의사'로부터 이유식 정보를 얻는 사람들이 점차 감소하는 것으로 나타났다. 이유식에 대한 인지도와 아기들의 체중 증감과의 관계는 유의하지 않았으나, 앞으로의 이유식에 관한 연구에서는 여러 변수를 배제할 수 있는, 보다 통제된 집단을 대상으로 연구를 시행하는 것이 필요하리라 생각된다.

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토털 아웃소싱 환경 하에서 IT서비스 수준관리(Service Level Management) 프로세스 성숙도가 정보시스템 성공에 미치는 영향에 관한 분석적 사례연구 (The Impact of Service Level Management(SLM) Process Maturity on Information Systems Success in Total Outsourcing: An Analytical Case Study)

  • 조근수;안준모;민형진
    • Asia pacific journal of information systems
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    • 제23권2호
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    • pp.21-39
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    • 2013
  • As the utilization of information technology and the turbulence of technological change increase in organizations, the adoption of IT outsourcing also grows to manage IT resource more effectively and efficiently. In this new way of IT management technique, service level management(SLM) process becomes critical to derive success from the outsourcing in the view of end users in organization. Even though much of the research on service level management or agreement have been done during last decades, the performance of the service level management process have not been evaluated in terms of final objectives of the management efforts or success from the view of end-users. This study explores the relationship between SLM maturity and IT outsourcing success from the users' point of view by a analytical case study in four client organizations under an IT outsourcing vendor, which is a member company of a major Korean conglomerate. For setting up a model for the analysis, previous researches on service level management process maturity and information systems success are reviewed. In particular, information systems success from users' point of view are reviewed based the DeLone and McLean's study, which is argued and accepted as a comprehensively tested model of information systems success currently. The model proposed in this study argues that SLM process maturity influences information systems success, which is evaluated in terms of information quality, systems quality, service quality, and net effect proposed by DeLone and McLean. SLM process maturity can be measured in planning process, implementation process and operation and evaluation process. Instruments for measuring the factors in the proposed constructs of information systems success and SL management process maturity were collected from previous researches and evaluated for securing reliability and validity, utilizing appropriate statistical methods and pilot tests before exploring the case study. Four cases from four different companies under one vendor company were utilized for the analysis. All of the cases had been contracted in SLA(Service Level Agreement) and had implemented ITIL(IT Infrastructure Library), Six Sigma and BSC(Balanced Scored Card) methods since last several years, which means that all the client organizations pursued concerted efforts to acquire quality services from IT outsourcing from the organization and users' point of view. For comparing the differences among the four organizations in IT out-sourcing sucess, T-test and non-parametric analysis have been applied on the data set collected from the organization using survey instruments. The process maturities of planning and implementation phases of SLM are found not to influence on any dimensions of information systems success from users' point of view. It was found that the SLM maturity in the phase of operations and evaluation could influence systems quality only from users' view. This result seems to be quite against the arguments in IT outsourcing practices in the fields, which emphasize usually the importance of planning and implementation processes upfront in IT outsourcing projects. According to after-the-fact observation by an expert in an organization participating in the study, their needs and motivations for outsourcing contracts had been quite familiar already to the vendors as long-term partners under a same conglomerate, so that the maturity in the phases of planning and implementation seems not to be differentiating factors for the success of IT outsourcing. This study will be the foundation for the future research in the area of IT outsourcing management and success, in particular in the service level management. And also, it could guide managers in practice in IT outsourcing management to focus on service level management process in operation and evaluation stage especially for long-term outsourcing contracts under very unique context like Korean IT outsourcing projects. This study has some limitations in generalization because the sample size is small and the context itself is confined in an unique environment. For future exploration, survey based research could be designed and implemented.

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