• 디지털융복합연구
• /
• 제10권1호
• /
• pp.203-213
• /
• 2012

본 연구는 한국인의 우쭐과 체면성향이 명품 제품태도에 미치는 영향에 대해 알아보고자 하였다. 선행연구 결과를 토대로 한국인의 우쭐과 체면성향이 명품소비행동과 관련성이 있을 것으로 추론되었으며, 따라서 이러한 한국인의 심리적 특성이 명품 제품태도와 어떤 관계성이 있는 가를 확인하였다. 연구결과 첫째, 한국인의 우쭐성향은 요인분석 결과 6개의 하위요인으로 나타났다. 둘째, 한국인의 체면성향은 요인분석결과 3개의 요인으로 나타났다, 셋째, 한국인의 우쭐과 체면성향 중 명품 제품태도에 미치는 상대적 영향력을 확인한 결과 우쭐성향이 명품 제품태도에 유의미한 영향을 미치는 것으로 나타났다. 또한, 우쭐성향 중 자기중심, 열등감, 자존감, 과시성향 요인이 명품 제품태도에 영향을 미치는 것으로 나타났다. 본 연구결과는 한국인의 우쭐성향에 대한 요인구조를 확인했다는 점에 가치가 있으며, 향후 명품광고를 제작하는 실무자에게 우쭐 심리적 특성의 하위속성을 고려해야만 하는 시사점을 제공해 주었다.

• 한국의류산업학회지
• /
• 제19권3호
• /
• pp.267-279
• /
• 2017

The necessity on children dresses for cultural events and emotional aspects in designs have become important according to the development of kids industry and revitalization of party culture, and so grasping emotional requirements of consumers (image perception) is necessary actually. For the purpose of this research, the study used 27 color pictures on the whole bodies of preschool children who wore children dresses that mixed clothing design factors differently (sleeve, skirt length, waist line, materials, color, decoration type and location) through a survey. Regarding the survey objects, this study objected preschool children of 5~6 years old girl's mothers who lived in Gwangju Metropolitan City, and its results were same as follows. First, the mothers evaluated children dresses like 'beautiful,' smart,' 'cute,' 'tidy' images. Second, sleeve, waist line, skirt length, materials, color, decoration type and location appeared to clothing cues affecting influences to overall image perception of children dresses, and decorations were implicated as salient cues that affected greater influences to image perception of children dress wearers than other clothing design factors especially. Based on the research, this study expects that various forthcoming researches have been made continuously, and it could become a guideline for the development of children dress industry afterwards.

• 한국조사연구학회지:조사연구
• /
• 제12권3호
• /
• pp.143-172
• /
• 2011

The relationship between body weight and body image, an objective and subjective measure of body shape, respectively, has long been a recurrent concern in the area of medical sociology and health-related studies. This concern stems from the argument and findings in the literature indicating that the two are not necessarily likely to be strongly correlated due mostly to the fact that one's own idea or conception about his/her body shape could be pretty different from one's actual shape. This study tries to empirically address the two issues based on the analysis of a national sample survey data in Korea: to what extent body weight and body image are correlated with or deviated from each other, on the one hand, and what factors help to account for the relationship between the two, on the other. The latest(2010) national sample data of KGSS(Korean General Social Survey) is used to evaluate the issues. Results of data analysis demonstrate that body weight and image have a moderate amount of correlation, and that the correlation tends to vary to a large extent depending on a few major socio-demographic and socio-economic characteristics. Most important, the risk factor analysis attempted in this study could identify several salient risk factors, which include gender, age, chronic diseases, smoking, physical exercises, and medical checkup. To be precise, those who may be best characterized as particularly risky to weight gains are females, who are in their 20's, who have chronic diseases, non-smokers, who exercise regularly, and who conduct medical checkups on a regular basis. To extrapolate, the findings suggest that the most typically risky kinds of individuals in Korea are "young women who care very much for their health." The findings are interpreted and discussed with suggesting a recommendation for further studies.

• 한국의류학회지
• /
• 제28권1호
• /
• pp.1-11
• /
• 2004

Cultural value is widely accepted as the crucial concept in understanding consumer behavior: cultural values influence consumption values, which determine choices of consuming everyday products and services. The objectives of this study were to (a) identify the difference between cultural and consumption values in the Korean fashion industry and (b) to explain the difference using the existing theories introducing fashion system, which are Solomon(2002)'s cultural production model in marketing area and Hamilton(1997)'s fashion system arbiter in clothing area. The qualitative data used to identify cultural values were 160 apparel advertisements listed in a fashion magazine issued in 2002. Utilizing the convenient sampling method, the quantitative data used to identify consumption values were gathered by surveying female university students aged over 20 living in the Seoul metropolitan area. Of 369 returned questionnaires, 255 were used in factor analysis and paired t-test. Cultural value ignored functional aspect of apparel while it was one of the most salient factors for consumption value. With respect to success and fashion orientation factors, cultural value highly appreciated them while they were the least considered factors for consumption value. These implicate that the Korean fashion industry can be explained by Hamilton's macro-level cultural and fashion system arbiters and cultural production model as well. Introducing macro-level perspectives about fashion system, this study encourages researchers to expand their research spectrum from micro-level consumers to macro-level fashion industry, which has long been neglected by the fashion marketing researchers in Korea.

• 디지털융복합연구
• /
• 제10권11호
• /
• pp.243-251
• /
• 2012

디지털 아이템은 아바타, 아바타를 위한 악세사리, 디지털 벽지 또는 게임아이템와 같은 가상자산을 의미한다. 본 연구의 목적은 디지털 아이템의 구매의도에 영향을 미치는 요인을 설문조사를 통해 분석해보는 데에 있다. 이용과 충족이론을 근거로 이미지관리, 자기표현, 타인의식, 재미추구의 네 동기요인을 도입하고 사회적 일체감 및 플로우 요인을 추가하여 연구모형을 구성하였다. 설문조사를 토대로 한 통계적 분석결과, 일체감은 플로우와 구매의도 모두에 유의한 영향을 미치며 플로우도 구매의도의 영향요인인 것으로 나타났다. 이용과 충족이론을 토대로 하는 동기요인도 일체감에는 영향을 주는 것으로 나타났지만, 기대와는 달리 플로우에는 별다른 유의한 요인으로 작용하지 못한 것으로 분석되었다. 결론으로 본 연구결과의 학술적, 정책적 시사점도 함께 제시하였다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제20권4호
• /
• pp.49-72
• /
• 2011

Business Process Change(BPC) is regarded as a salient factor to improve an organizations' efficiency in the current fast-changing business environment. Despite the tremendous popularity and great potential, the field of BPC adoption is littered with remarkable failures. Consequently, there have been many studies that have tried to identify the environmental factors that lead to successful BPC. However, most of them have not considered the effect of the interaction between the environmental factors on BPC success. According to Klempa(1995), the fit between environmental factors of a company may have the impact on its BPC success. Under this background, this paper empirically examines the effects of the fit between the type of BPC and the organization's culture on the success of BPC. Organization's cultures, organizational learning, as well as knowledge sharing are the dominant causes that have impact on the innovation characters of organization. Whether an organization has safety-oriented homogeneous culture or it has the change-oriented heterogeneous culture may have impact on its implementation of BPC. Also the implementation of BPC may be affected by whether the organization adopts the improvement project which accompanies only small changes or it adopts the innovation project which leads to critical changes. Thus, we analyzed the effect of the fit between the organization's culture and its BPC type on BPC success by using the survey data collected from the companies that have adopted BPC. The findings presented in this paper show that the organization having heterogeneous culture practicing innovation project and the organization having homogeneous culture practicing the improvement project resulted in the excellent BPC success.

• 한국의류학회지
• /
• 제29권3_4호
• /
• pp.425-437
• /
• 2005

The purpose of this study was to identify the categories and contents of the cognitive inferences of both men and women regarding the style and color of clothing. The study was conducted by survey method, using open-ended questions. The data were collected from 420 male/female university students and analyzed by the qualitative method. The main results are as follows: First, cognitive inferences are formed from stereotypes that fall into six categories--appearance, personality, background, behavior, situation, and reaction. Second, there are some differentiations in these stereotypes depending on clothing style and color. Specifically, the amount of exposure represented in the clothing style is a salient features, one that shows situational attribution. Third, the strength of stereotype differs depending on the sex of perceivers: women indicate a stronger tendency to stereotype-based on clothing-than do men. In conclusion, each of cognitive inferences occurs between wearer and the actual perceiver. Stereotypes are important determining factors fDr making cognitive inferences.

• 유통과학연구
• /
• 제12권1호
• /
• pp.21-28
• /
• 2014

Purpose - This study aims to examine the Indian consumers'mall shopping patronage with the application of theory of planned behavior (TPB). The research intends to extend the TPB components (attitude, self-efficacy, subjective norms) with the addition of self-image and study their effect on Indian consumers' mall patronage intention. Research design, data and methodology - The research employed factor analysis to verify correct loading of items on corresponding factors and to confirm the applicability of constructs in the Indian context. The model was tested using stepwise regression analysis. Results -The results indicate a positive relationship between self-efficacy and intention to mall patronage. The findings show that self-image, attitude, self-efficacy, subjective norm significantly influence the mall patronage intention. Self-efficacy, which signifies self-competence and confidence in one's ability as a mall shopper indicates that as the self-efficacy increases Indian consumers' will eventually patronize malls. Conclusions - Self-image congruency plays a salient role in predicting mall-shopping patronage. The mall management should ensure that the mall marketing strategies incorporate it along with the other components of TPB to warrant decent footfall.

• Asia pacific journal of information systems
• /
• 제26권3호
• /
• pp.393-426
• /
• 2016

The qualities of the technological artifact of online shopping websites and the overall support delivered by the service provider through the website are generally agreed to be crucial elements in creating customer satisfaction and loyalty. However, a lack of consensus exists on how those qualities are related to each other, what they consist of, and how they can be conceptualized. Based on relevant literature and using a servicescape framework as a theoretical lens, we divide online shopping website qualities into information and system qualities and argue that both factors affect service quality. We conceptualize each of the three types of quality as a second-order formative construct comprising its most salient quality dimensions: information quality consisting of reliability, understandability, currency, and relevance; system quality consisting of usability, availability, and responsiveness; and service quality consisting of efficiency and fulfillment. Our model of how information, system, and service qualities are related to one another and to customer satisfaction and loyalty is then tested empirically with a data set of 570 online shopping customers. Our integrated model reconciles the seemingly contradictory conceptualizations of previous researchers and provides an effective way to create customer satisfaction and loyalty.

• 대한가정학회지
• /
• 제45권6호
• /
• pp.89-100
• /
• 2007

The objective of this study was to analyze children's maladjustment behavior as related to sex, temperament, and the mother's maternal attitudes, and to characterize the relative influence of these variables on the maladjustment behavior of 3-5 year old children in early child education centers. The subjects were recruited from Gwangju City, and included 217 mothers, and the teachers of their children. Statistical analyses were conducted using SPSSWIN(12.0) for Cronbach's alpha, t-test, one-way ANOVA, Pearson's correlation, and multiple regression analysis. The major findings are as follows; 1. Statistically significant differences existed in the maternal overprotective attitude group with regard to anxiety and withdrawal behaviors. 2. Boys evidenced more aggression, inattention, impulse, and anxiety behaviors than did girls. 3. The activity and adaptation factors of temperaments were significantly different. Increasing activity was associated with increasing aggressive behavior. Increasing adaptation was associated with higher levels of distraction. 4. In terms of maladjustment behaviors in the aggregate, the sex of the children appeared to be the most salient influencing factor, and the activity factor of children's temperament also exerted a significant influence, explaining 13% of maladjustment behavior.