• Title/Summary/Keyword: Sales strategy

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Analysis of an M/M/1 Queue with an Attached Continuous-type (s,S)-inventory ((s,S)-정책하의 연속형 내부재고를 갖는 M/M/1 대기행렬모형 분석)

  • Park, Jinsoo;Lee, Hyeon Geun;Kim, Jong Hyeon;Yun, Eun Hyeuk;Baek, Jung Woo
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.5
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    • pp.19-32
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    • 2018
  • This study focuses on an M/M/1 queue with an attached continuous-type inventory. The customers arrive into the system according to the Poisson process, and are served in their arrival order; i.e., first-come-first-served. The service times are assumed to be independent and identically distributed exponential random variable. At a service completion epoch, the customer consumes a random amount of inventory. The inventory is controlled by the traditional (s, S)-inventory policy with a generally distributed lead time. A customer that arrives during a stock-out period assumed to be lost. For the number of customers and the inventory size, we derive a product-form stationary joint probability distribution and provide some numerical examples. Besides, an operational strategy for the inventory that minimizes the long-term cost will also be discussed.

Supplier Selection using DEA-AHP Method in Steel Distribution Industry (DEA AHP 모형을 통한 철강유통산업에서의 공급업체 선정)

  • Park, Jinkyu;Kim, Pansoo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.2
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    • pp.51-59
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    • 2017
  • Due to the rapid change of global business environment, the growth of China's steel industry and the inflow of cheap products, domestic steel industry is faced on downward trend. The change of business paradigms from a quantitative growth to a qualitative product is needed in this steel industry. In this environment, it is very important for domestic steel distribution companies to secure their competitiveness by selecting good supply companies through a efficient procurement strategy and effective method. This study tried to find out the success factors of steel distribution industry based on survey research from experts. Weighted values of each factors were found by using AHP (analytic hierarchy process) analysis. The weighted values were applied to DEA(data envelopment analysis) model and eventually the best steel supply company were selected. This paper used 29 domestic steel distribution firms for case example and 5 steps of decision process to select good vendors were suggested. This study used quality, price, delivery and finance as a selection criteria. Using this four criterions, nine variable were suggested. Which were product diversity, base price, discount, payment position, average delivery date, urgency order responsibility and financial condition. These variables were used as a output variable of DEA. Sales and facilities were used as an input variable. Pairwise comparison was conducted using these variables. The weighted value calculated by AHP pairwise comparison were used for DEA analysis. Through the analysis of DEA efficiency process, good DMU (decision making unit) were recommended as a steel supply company. The domestic case example was used to show the effectiveness of this study.

The Effects of the Perceived Quality on Brand Image and Customer Loyalty -Focusing on Multi-Function Printer- (지각된 품질이 브랜드이미지와 고객충성도에 미치는 영향 -복합기제품을 중심으로-)

  • Song, Keo-Young;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.263-272
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    • 2013
  • This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.

A Study on the Classification and Operation Systems of Fashion Offline Store (점포형 패션유통형태의 분류체계와 운영방식에 관한 연구)

  • Kim, Hee-Sun;Ahn, Young-Sill
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.173-189
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    • 2015
  • The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

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An Analysis of a Strategy for the Activation of Korean Wave K-Fashion (한류 K-패션 활성화를 위한 전략 분석 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.175-192
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    • 2017
  • The purpose of this study is to provide the characteristics and development direction of K-fashion and to systematize the strategic features performed by government agencies, fashion associations, fashion companies, and other companies to activate K-fashion. This research analyzed K-fashion related articles published in major newspapers and magazines in Korea from the late 1990s to early 2017. The results of the study are as follows. 1. The characteristics of K-fashion are as follows: The first is a trendy and sophisticated design with modern sensibilities, unique designs that reinterpret the latest trends with designer creativity, practical and popular designs that ordinary people can wear comfortably in everyday life. The second is functional and trendy materials. The third is excellent sewing technology. The fourth is rapid turnover of products by quick connections among planning, production and sales. The fifth is a lower price than quality. 2. The direction for K-fashion to pursue was the continuous and ongoing development of the above characteristics and the creation of a 'design with the Korean emotion of its 5,000 year history'. 3. The following projects were carried out to promote K-fashion. 1) Utilization of K-pop, K-drama and other Korean wave content. (1) Holding a fashion concert event that combines Idol's K-Pop performances with fashion shows. (2) Hallyu (Korean wave) star's costume support and design collaboration with Hallyu stars. (3) Collaboration between entertainment companies and fashion companies. 2) Nurturing a global fashion branding project. 3) Business support for overseas expansion of the K-fashion brand. (1) Support project for foreign trade fair participation. (2) Holding a fashion brand fair in Korea. (3) Overseas business support by establishing a showroom and design center 4) Business to discover and nurture new designers

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An Analysis of Managerial and Organizational Status of Korean Construction Firms (국내 건설기업의 경영 및 조직현황 분석)

  • Lee, Dong-Hoon;Kim, Sun-Kuk;Kim, Man-Ki;Shin, Dong-Hwa
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.1
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    • pp.38-47
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    • 2010
  • Builders in Korea are facing significant challenges in the midst of deteriorating market conditions resulting from recent financial crunch and slumping housing sales, etc. To address such changes in management landscape, enterprise organizations need to build an efficient corporate management organization than can ensure prompt and flexible response to changes in surroundings. However, most of them base their management organization on business type and volume due to insufficient understanding and analysis of organization. Top 30 construction companies in Korea have their own management organizations and business structures let alone different competitive edges and challenges. Therefore, this paper attempts to examine the current status of management and organization of construction companies to understand their operational achievements and organizational features in and effort to develop an efficient management strategy and provide inputs contributory to establishment of corporate management organization.

A Discriminant Analysis on the User Classification of Mobile Telecommunications Service and HSDPA Service Strategy (다중판별분석을 이용한 이동통신서비스 사용자 분류와 HSDPA 서비스 전략에 관한 연구)

  • Lee, Jun-Yub
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.5
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    • pp.83-92
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    • 2010
  • Along with the advance of industrial technology in mobile telecommunications and diversity in customer needs, today's Korean mobile telecommunication market has rapidly expanded due to stronger competition among businesses as well as increasing the number of subscribers. 3G roll-outs of mobile telecommunications service, so called "HSDPA" has seriously promoted marketing strategies among mobile telecommunication companies which led to move to the next generation customers. Understanding the competitive situation, mobile telecommunications companies are currently focusing on increasing sales per subscriber as well as increasing the number of subscribers as a solution to occupy the leading position in the mobile telecommunications industry in the future. The purpose of this study was to classify the customers in mobile telecommunications service with or without higher tendency of intention to subscribe and use the service using discriminant analysis. Through the discriminant analysis, discriminant function which classifying the critical user has been identified. The result of this study will give useful marketing strategies in competitive HSDPA mobile telecommunications market.

The Influence of Consumer Knowledge on Seafood Attitudes and Purchase Intentions -Focus on Consumers Visiting to Discount Stores- (소비자 지식이 수산물 태도 및 구매의도에 미치는 영향 -대형할인점 방문 소비자를 중심으로-)

  • Kim, Gyu-Wan;Jang, Young-Soo
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.91-103
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    • 2013
  • When it comes to the development of a retail market, it has not only influenced the supply and sales of seafood, but it has also led to considerable changes in consumers' purchasing behavior and purchasing purposes. As consumers' incomes and lifestyles have improved, the tendency to purchase seafood has rapidly changed. In addition, the increase in two-income family incomes that resulted from women's active participation in society has increased the number of consumers purchasing home meal replacements (HMR) or convenience food rather than original food. With these changes in social-economic background and in consumers' needs, the purchase of seafood is gradually changing. As a result, companies are constructing diverse marketing strategies to satisfy their needs. Companies' marketing strategies have an immediate and vital effect on consumers' purchases of seafood. The most important and fundamental role is providing an opportunity for consumers to choose what to buy by being giving information and knowledge. In this paper, the purchasing behavior of consumers buying seafood will be examined with respect to their knowledge. First, which factors among a diverse range of marketing strategies exerted a significant impact on consumers' objectives and subjective knowledge was examined. Second, the study investigated which knowledge factors were important in influencing attitudes and purchasing purposes based on knowledge level. By comparing and analyzing factors related to consumers' knowledge with respect to seafood purchases, information is provided to inform companies about efficient strategies for marketing tactics.

A Study on Strengthening Enterprise Competitiveness by Sevitization (제조업의 서비스화를 통한 기업 경쟁력 강화에 대한 연구)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.15-20
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    • 2020
  • A manufacturing industry has secured its competitiveness through cost reduction, research for new products, development of manufacturing technology traditionally. However, many manufacturers are being required of innovative efforts for business sustainability by emergence of new technology and industry owing to fast technology development and convergence among technologies and industries. Continuous growth can not be expected with the way of simple manufacturing and sales under the 4th industrial revolution era. Separation of service from product is getting more vague in some specific area and a service provider is often offering its own product together. Innovation destroying manufacturing value chain with servitization can only create the new value. Basic concept of servitization, paradigm change and future prospect of manufacturing industries suffering from the 4th industrial revolution will be analyzed in this paper. Also, the strategy, application and methodology for servitization required in the convergence period will be researched.

How can we narrow the digital divide among SMEs in APEC member economies? (중소기업 정보화 수준 격차 해소방안에 관한 국가 간 비교연구)

  • Kwon, Sun-Dong;Yang, Hee-Dong;Sohn, Yong-Yeop;Lee, Seong-Bong;Sirh, Jin-Young;Cho, Taek-Hee
    • Journal of Information Technology Applications and Management
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    • v.12 no.2
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    • pp.79-106
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    • 2005
  • This study, by adopting case study methodology, is focused on examining the present state and analyzing the cause of the digital divide, and suggesting policies for bridging the divide, specifically in view of SMEs. We have taken cases of manufacturing companies, visiting and interviewing 18 SMEs in 10 APEC member economies which show sharp difference in usage of ICT. In order to analyze the digital gap among SMEs, we used 5 variables that are composed of computer hardware, computer software, Internet, readiness of ICT, and performance of ICT adoption, while categorizing the cases into low and high tier based on the national ICT index. From a computer hardware perspective, the high tier (0.66) has almost double the number of PC’s per employee, compared with the low tiers (0.34). This gap can be explained by financial availability of low income and high tariff in the developing economies. In the computer software perspective, the SMEs in the low tier had some restrictive use of computer applications such as financial and accounting management and document management, while those in the high tier enjoyed more diversity in the use of applications such as inventory management, sales management, financial and accounting management, procurement management, CRM, and ERP. In view of the readiness of ICT, the difference in ICT infrastructure and financial status between the low and high tier was far wider than any other variables. As a result of ICT adoption, SMEs benefited in view of learning and growth, internal business processes, customer service, and financial affairs. To effectively bridge the digital divide between the low and high tier, actions such as setting up a secondary market of used computers among cooperating developed and developing countries, developing and diffusing good business applications, and building speedy, low-cost telecommunication infrastructures should be taken.

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