• 벤처창업연구
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• 제2권3호
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• pp.33-60
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• 2007

본 연구는 창업자의 배경적 특성(창업자의 학력, 창업관련 강좌의 수강이나 상담 경험, 과거 창업 경험), 창업자의 심리적 특성(성취욕구, 위험감수성향, 모호함에 대한 인내력 수준, 통제위치), 창업자의 관리적 역량(창업자의 관리적 능력, 기업가적 능력, 기술적 기능적 능력만이 소기업의 재무적 성과에 정의 영향을 미치는 것으로 나타났다. 반면, 창업자의 학력, 창업경험, 성취욕구, 위험감수성향, 통제위치, 창업자의 관리적 능력, 창업자의 기업가적 능력, 창업자의 제품서비스 혁신차별화 전략 성향, 마케팅 차별화 전략 성향, 비용우위 전략 성향은 소기업의 비재무적 성과에 정의 영향을 미치는 것으로 나타났다.

• 산학경영연구
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• 제20권2호
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• pp.87-104
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• 2007

포스트교토체제로 지구온난화를 불러오는 온실가스의 배출량을 줄이는 노력이 세계적으로 확산되고 있다. 물류분야의 환경부하 문제를 해결하기 위해서는 유통 각 단계에서 상품과 서비스에 대한 노력과 함께 환경친화적 활동이 이루어져야 한다. 본 연구에서는 기업의 환경물류활동 중에서 수송과 포장 기능에서 발생하는 이산화탄소 배출과 폐기물에 영향을 미치는 활동에 대하여 전략, 수 배송, 보관, 하역, 포장, 정보로 나누어 설문항목을 작성하여 기업의 매출 규모별 추진실태와 그 수준을 파악하였다. 144사를 대상으로 54개 항목에 대하여 조사하였으며, 이를 바탕으로 우리나라 기업들이 추진하여야 할 환경친화적 물류활동의 추진방향을 제시하였다.

• 경영과학
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• 제28권3호
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• pp.61-72
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• 2011

This study suggests a DEA(Data Envelopment Analysis) based model to evaluate the value of corporate stock. The model integrating PER(Price-Earning Ratio), PBR(Price-BookValue Ratio), PSR(Price-Sales Ratio) and volatility in DEA structure has an advantage of overcome the limitation of traditional financial ratio based models. In order to show the effectiveness of the suggested model. we compare the performance of portfolio composed by DEA approach with those of portfolios made by traditional approaches such as PER, PBR, and PSR in terms of stock return and volatility. Specifically, we use the data of all the enterprises listed on the S&P 500 in the U.S. in 2007 and 2009 as the sample data for the experiments. The results of the experiments show that the performance of the DEA approach is clearly better than those of other approaches. Particularly, in sharply plummeting market, the performance of the DEA approach is shown to be prominently better than those of other approaches as the DEA approach reflects investment risk as well as profitability and growth. The DEA score combining the existing investment indices may serve as a useful barometer for selecting a stable and profitable portfolio.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.186-194
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• 2012

One hand shopping center provides a public space for people, the other hand it is a place for commercial purpose. Although it gives an entertainment, eating and shopping places to people nowaday, owners and tenants aim to make profit from it. According to this demand designers should plan a shopping center for a comfortable place for eating, shopping and playing and they make shops and retails to increase sales by exposing those to more people at the same time. For successful shopping center architects are requested an approach with commercial strategy that shopping center raises exposure of retails and makes stay costumers longer and visit more frequently. Recently space is regarded as a mean of marketing, so-called "place marketing", because it can influence on brand image and improves the image of product. Therefore, it need to be approached with commercial consideration. Analyzing the armature this study will take a look at spatial strategies in shopping centers which especially the Jerde Partnership, one of influential firms on commercial space, designed. And it will examine how spatial strategies can be applied to commercial strategies in relation to customer information process(exposure-attention-interest-comprehension-memory) which marketers are using in advertisement for marketing and what kind of role spatial strategies can be. This study is to be basic considerations when a shopping center project will be planned.

• 유통과학연구
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• 제16권11호
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• pp.21-27
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• 2018

Purpose - This study investigates the financial ratio of savings banks and the effect of the ratio having influence upon bankruptcy by quantitative empirical analysis of forecast model to give material of better management and objective evidence of management strategy and way of advancement and risk control. Research design, data, and methodology - The author added two growth indexes, three fluidity indexes, five profitability indexes, and four activity indexes CAMEL rating to not only the balance sheets but also the income statement of thirty savings banks that suspended business from 2011 to 2015 and collected fourteen financial ratio indexes. IBMSPSS VER. 21.0 was used. Results - Variables having influence upon bankruptcy forecast models included total asset increase ratio and operating income increase ratio of growth index and sales to account receivable ratio, and tangible equity ratio and liquidity ratio of liquidity ratio. The study selected total asset operating ratio, and earning and expenditure ratio from profitability index, and receivable turnover ratio of activity index. Conclusions - Financial supervising system should be improved and financial consumers should be protected to develop saving bank and to control risk, and information on financial companies should be strengthened.

• 한국조리학회지
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• 제24권3호
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• pp.204-214
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• 2018

The study set up research models and hypotheses to examine the influence of HMR selection attributes on satisfaction and repurchase intention by distribution channels(convenience store/large market), verify the research hypothesis through empirical analysis, respectively. The purpose of this study is to investigate the convenience sampling method of HMR purchase from convenience store and large market in Seoul and Gyeonggi area. The survey was conducted from January 8, 2018 to January 26, 2018, and 300 questionnaires were distributed and 289 of them were used as an effective data. For the empirical analysis, SPSS 20.0 was used. The results of the analysis are as follows. First, product quality only has a significant effect on satisfaction among HMR selection attributes at convenience store, and product safety and convenience have no significant effect on satisfaction. Second, only the convenience of HMR selection attributes in the large market has a significant effect on satisfaction, and product safety and product quality have no significant effect on satisfaction. Third, HMR satisfaction in convenience stores and large markets has a significant effect on repurchase intention. The purpose of this study is to investigate the relationships among HMR selection attributes, satisfaction, and repurchase intention, which are important in the existing HMR research, by each distribution channel(convenience store/large market). It is meaningful to help them establish an effective sales strategy for each segment.

• 한국조리학회지
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• 제22권6호
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• pp.132-144
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• 2016

This study reviewed previous researches about the competence selection of foodservice firms, and shows firm's performance model through the results. The study classified factors according to core competence, differentiation strategy, and management performance. Out of 400 survey responses from by the firm's executive and employees who had worked for over three years at the headquarters (sales, financial, marketing/plan, R & D, etc.), a total of 302 questionnaires were used for the final analysis due to missing values and biased responses (response rate: 75.5%). As the results of analyzing final research model of this study, it appeared that ${\chi}^2(df=170)=384.88$, ${\chi}^2/df=2.26$, GFI=0.90, NFI=0.92, CFI=0.95, RMSEA=0.07. The results indicated that the CEO leadership, organizational culture, and human resource competencies are a driving force in all aspects of competitive advantage differentiation strategies. In addition, the R & D innovation, service, and marketing differentiation strategies are positively related to performance. The results validate the fact that foodservice firms could reinforce strategic decisions through a variety core competencies and achieve continuous performance through competitive strategies.

• 한국IT서비스학회지
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• 제14권2호
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• pp.143-158
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• 2015

Companies and governments in an era of big data have been tried to create new values with their data resources. Among many data resources, many companies especially pay attention to data which is obtained from Social Network Service (SNS) because it reveals precise opinion of customers and can be used to estimate profiles of them from their social relationships. However, it is not only hard to collect, store, and analyze the data, but system applications are also insufficient. Therefore, this study proposes a S-POS (Social POS) system which consists of three parts; Twitter Side, POS Side and TPAS (Twitter&POS Analysis System). In this system, SNS data and POS data which are collected from Twitter Side and POS Side are stored in Mongo D/B. And it provides several services with POS terminal based on analysis and matching results which are generated from TPAS. Through S-POS system, we expect to efficient and effective store and sales managements of system users. Moreover, they can provide some differentiated services such as cross-selling and personalized recommendation services.

• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.1-13
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• 2020

This study aims to measure the efficiency and productivity change of 30 domestic construction companies from 2010 to 2018 using data envelopment analysis(DEA) and Malmquist productivity index (MI). In particular, we used the number of employees, capital stock, and non-current assets as input variables, and sales and net income as ouput variables for the analysis. The dataset used for the analysis of efficiency and productivity changes is the employee profile and financial statements for the companies from 2010 to 2018. We found that the MI of the 30 companies is greater than one since 2013. This is because many years of TEC (Technical Efficiency Change) is greater than 1, which means that the productivity index increases as the TEC increases. In addition, the MI value was less than 1, which lowered the productivity of construction firms in 2018. The results of the study may help decision makers to find effective future management plans by analyzing the internal and external factors.

• 마케팅과학연구
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• 제9권
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• pp.175-188
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• 2002

본 연구의 목적은 상표충성도와 쌀상표간의 관계를 규명하기 위해 연구모델을 개발하여, 한국 쌀시장에 대해 마케팅전략을 수립하기 위한 제언을 제공하는 것이다. 연구결과가 시사하는 점은 첫째, 소비자들의 정보원천은 쌀시장에서 상표충성도와 관련이 있는 것으로 나타났으며, 둘째, 제품군에서 높은 관심을 가진 소비자들은 보다더 상표충성도가 있는 것으로 나타났고, 셋째, 구매행동의 특성과 상표충성도간에는 통계적으로 유의한 차이가 있었으며, 넷째, 인구통계학적 특성은 상표충성도간의 차이가 있는것으로 판명되었다. 마지막으로 상표충성도가 높은 사람들은 고객만족과 정의 관계가 있는 것으로 판명되었다.