• Title/Summary/Keyword: Sales management

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Impact of COVID-19 on R&D Cost Stickiness in IT industry

  • Kwak, Ji-Young;Lee, Jung-wha;Jo, Eun Hye
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.2
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    • pp.36-42
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    • 2021
  • This study aims to examine whether there are some differences in the cost stickiness of R&D expenses of IT companies before and after the COVID-19 crisis. Before COVID-19, IT companies did not reduce R&D expenses even if sales decreased, resulting in cost stickiness. As a result, it appears that during the COVID-19, IT companies adjust R&D expenses in proportion to changes in sales. This is interpreted as a reduction in R&D investment, which takes a long time to create results, in case of a decrease in sales due to uncertainty in future management performance due to the COVID-19 pandemic. In other words, during the COVID-19 risk period, IT companies, like other companies, reduced R&D expenses as sales decreased, resulting in reduced cost stickiness. This study differs from existing literature in that it examines the impact of the COVID-19 pandemic on the R&D expenditure behavior of companies in the IT industry.

Effect of Customer-acquisition Orientation on Salespeople's Performance in Distribution of Pharmaceuticals

  • CHO, Yeonjin;JEON, Jin-A
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.119-129
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    • 2022
  • Purpose: The purpose of this study was to investigate sales managers' strategic focus on customer acquisition, specifically its effect on salespeople's performance. In addition, this study aimed to determine how salespeople's interpersonal skills, salesmanship skills, and technical knowledge affect the relationship between customer-acquisition management and salespeople's performance. Research design, data, and methodology: This study conducted a survey of 310 salespeople working at pharmaceutical companies. A structural equation modeling approach was applied to test the main effects and interaction effects using AMOS. Results: The results indicated that both managers' customer-acquisition orientation and salespeople's salesmanship skills and technical knowledge positively affected the latter's performance. Further, it was found that the higher the technical knowledge of the salesperson, the greater the effect of the customer-acquisition orientation on sales performance. Conclusions: Sales managers should enable salespeople to quickly acquire technical knowledge with respect to the market, products, competitors, and company policy so that they can bring greater synergy to the customer-acquisition orientation.

Analysis of Correlation between Real-time Sales Ranking and Information Provided by Mobile Movie Platform: Focus on Non-descriptive Information in Google Play Store's Best-selling Movies

  • Nam, Sangzo
    • Journal of Advanced Information Technology and Convergence
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    • v.9 no.2
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    • pp.41-54
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    • 2019
  • The cinema circuit is facing a digital, network, and mobile age, which expands non-theater accessibility to movies. Application platforms are situated as the most competitive business model that provide digital content such as games, music, books, and movies. Consumers can acquire content-related information not just offline, but online as well. Therefore, item information provided by application platforms is required. The information provided by application platforms consists of richly descriptive information such as storyline summary, consumer reviews, and related articles, while non-descriptive normative information covers data such as sales ranking, release date, genre, rental or purchase cost, domestic/foreign classification, consumer rating, number of consumer ratings, film rating, and so on. In this study, we surveyed and analyzed statistically the correlation between real-time sales ranking and other comparable non-descriptive information.

Iowa Liquor Sales Data Predictive Analysis Using Spark

  • Ankita Paul;Shuvadeep Kundu;Jongwook Woo
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.185-196
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    • 2021
  • The paper aims to analyze and predict sales of liquor in the state of Iowa by applying machine learning algorithms to models built for prediction. We have taken recourse of Azure ML and Spark ML for our predictive analysis, which is legacy machine learning (ML) systems and Big Data ML, respectively. We have worked on the Iowa liquor sales dataset comprising of records from 2012 to 2019 in 24 columns and approximately 1.8 million rows. We have concluded by comparing the models with different algorithms applied and their accuracy in predicting the sales using both Azure ML and Spark ML. We find that the Linear Regression model has the highest precision and Decision Forest Regression has the fastest computing time with the sample data set using the legacy Azure ML systems. Decision Tree Regression model in Spark ML has the highest accuracy with the quickest computing time for the entire data set using the Big Data Spark systems.

How to Manage Business Process as Knowledge Assets based on Ontological Approach: Focusing on Sales Order Process

  • Joo, Jae-Woo;Kim, Gun-Woo;Morin, Jean-Henry
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.264-269
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    • 2008
  • Considering our increasingly interconnected organizations heavily relying on business processes and the growing need for timely accurate knowledge to achieve greater agility in the enterprise, the idea of looking at business processes as a knowledge object is gaining momentum. Business process information is knowledge and should consequently be managed as a valuable organizational asset, particularly because organizations need to react in near real time to environmental changes and events. This paper provides an overview of the situation in this field arguing for a better definition of the intersections between knowledge and business process management. When business process is seen as knowledge, it should be managed as such. We assess and discuss some of the resulting benefits and considering the need for greater dynamic integration between the two domains, we look at ontologies as an interesting technical approach to bridging this gap showing an example for an ontology based sales order process.

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Sales Strategies for Eggs and Special Brand Eggs in Japan I. Meaning of Special Brand Egg Production to Poultry Farm Management and Its Economics (일본의 계란 판매전략과 특수란 I.특수란 생산의 경영적 의의와 경제성)

  • 장경만
    • Korean Journal of Poultry Science
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    • v.26 no.1
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    • pp.35-42
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    • 1999
  • According to the importance(production ratio) of special brand eggs, poultry farma can be classified into four types(Types I to IV). A close relation can be observed between these types and farm scale. Special brand eggs used to be the speciality of small-scale, suburban poultry farms. Recently, however, the production of these eggs has been adopted by medium and large farms, too, and is increasing throughout Japan. In particular, small-scale farms specializing in these eggs have attained a high profit and take a characteristic management from as opposed to large-scale poultry farming that adopts the \"small profit and quick returns\" strategy. Because of this, the meaning of special brand egg production to farm management differs according to farm scale. For small poultry farmers, it means securing a high profitability and for medium and large producers, improving the corporate image or meeting the needs for assortment of retailers.

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Optimal pricing and spare parts manufacturing strategy for EOL (end-of life) services

  • Kim, Bo-Won;Ko, Deok-Soo
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.938-946
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    • 2005
  • We study the firm's strategy to price its products and plan the spare parts manufacturing so as to maximize its profit and at the same time to fulfill its commitment to providing the customers with the key parts continuously over the relevant decision time horizon, i.e., the production plus warrantee period. To examine the research question, we developed and solved a two-stage optimal control theory model. Our analysis suggests that if the cost to produce the spare part during the warrantee period is more expensive than that during the production period, the firm should increase its sales price gradually throughout the production period to control its sales. In addition, during the production period it is optimal for the firm to produce the spare parts more than needed so that the overproduced spare parts can be used to partially meet the demand during the warrantee period. We conducted numerical analysis to investigate the sensitivity dynamics among key variables and parameters such as inventory holding cost, unit spare part production costs, part failure rate, and parameters in the demand function.

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A Study of the Marketing Ethics (마케팅윤리에 관한 연구)

  • Jang Ik-Seon
    • Management & Information Systems Review
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    • v.6
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    • pp.291-308
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    • 2001
  • The results of this study are as follows. 1. The essential qualities of marketing ethics are that the processes which commodities and services are transferred to consummers should be made equally after they are produced. 2. The ethics of marketing management are come up with in the fields of the managements of purchasing, distribution, sales and advertising. 3. The ethics of purchasing, distribution, sales, advertising is that each management activities should be done honestly. 4. The ethics of marketing research includes the right of examiners and examinees, the attitudes of research ethics, marketing ethics platforms. 5. The right of examiners and examinees should be respected, and research attitudes should be based on conscientiousness. 6. The enactment of marketing ethics platform and the education about marketing ethics are necessary in order to keep the high level of marketing ethics.

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A Qualitative Study on the Role of Shop Masters in Multi-channel Retail Context (멀티채널 유통브랜드의 샵마스터 역할에 대한 질적 연구)

  • Lee, Jungjin;Hwang, Sunjin
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.83-95
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    • 2018
  • As the paradigm of fashion retail industry moves rapidly to the multi-channel, the role of shop master has changed as well. Therefore, the purpose of this study is to examine in-depth the changing role of shop masters in multi-channel retail paradigms. In-depth interviews were conducted, and all interviews were recorded with permission. Seven shop masters participated in in-depth interviews. All of them were sales specialists, with more than 10 years working experience, at department stores. Results of this study are as follow: First, the roles of a multi-channel shop master include store management, management of sales associates, customer relationship management, and management in relation to the headquarters and suppliers. Second, the most important competencies of shop masters are to forecast future demand, establish information networks, communicate well with others, and create a work environment resulting in higher productivity.

The Relationship between Interdependence on Relational Satisfaction in Cosmetics Distribution Channels: Moderating Effect of Communication and Mediating Effect of Non-coercive Power

  • Sun, Il-Suck;Yang, Hoe-Chang
    • The Journal of Economics, Marketing and Management
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    • v.4 no.1
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    • pp.9-22
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    • 2016
  • This study tried to examine how interdependence, communication, and the exercise of power in cosmetics distribution channel would affect satisfaction. In this study we investigated the effects of their communication and the exercise of noncoercive power of department store (or mart). We conducted with managers of the shops which were entered to department store (or mart). 131 copies were collected and 119 copies were used for analysis after the exclusion of 12 copies. Brand image and sales policy influenced satisfaction, but customers were not statistically significant. In addition, communication in distribution path had the moderating effect on the relationship between interdependence and satisfaction, and on the relationship between interdependence and noncoercive power. Sales policy and brand image in the relationship between department store(or mart) and the shops opened inside are critical factors for satisfaction, but customers are highly likely to become a factor with different meaning.